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On April 12th, iCAR brand, a new force of Chery Group, held a grand brand night in Beijing in 2024, which clarified the brand positioning of "cars for young people" and the latest vision of "building excellent cars for young people with young hearts". The brand-new product iCAR V23 was unveiled simultaneously, and the brand was upgraded with new designs, technologies and products. At the same time, iCAR brand also previewed X25, the first model of X series, further demonstrating the brand’s strategic planning for the future new energy era.

Yin Tongyue, Party Secretary and Chairman of Chery Holding Group, said at the event: "iCAR is a" new special zone "created by Chery Group. The Group will spare no effort to support the development of iCAR, with no upper limit on investment, and help iCAR enter the first camp of new energy." Yin Tongyue emphasized that the Group will gather the best resources and cutting-edge technologies for young users and iCAR brands to ensure the coolest and best cars.

At the press conference, Chery Automobile announced that it has reached a strategic cooperation with Contemporary Amperex Technology Co., Limited, a leading global enterprise in new energy batteries. The two sides will further strengthen cooperation in technology and capital to jointly help the growth of iCAR brand. Zeng Yuqun, Chairman and General Manager of Contemporary Amperex Technology Co., Limited, said that Contemporary Amperex Technology Co., Limited will provide strong innovative energy guarantee for iCAR brand, and the two sides will work hand in hand to make products excellent and reduce users’ burden, so as to make users affordable and use them well with full sincerity.

At the press conference, Dr. Su Jun, CEO of Zhimi Technology and chief product officer of iCAR brand, appeared. He will lead the entrepreneurial team hatched by Zhimi Technology to integrate into iCAR brand, and form the "strongest CP" together with Zhang Hongyu, deputy general manager of Chery Automobile Co., Ltd. and general manager of iCAR brand division. With rich experience in industrial design, product definition and innovative marketing, combined with Chery Automobile’s technical development, supply chain and quality management capabilities, it will inject new potential energy into iCAR and bring new experiences to young users.

Icarv23-Young People’s First Car

Under the background that the automobile industry has entered the era of "super product manager", Dr. Su Jun said that iCAR firmly believes in the value of users and the power of products. He will lead the team to build a cool and valuable car for young people with the concept of "single model, high quality, mass and long cycle".

As the first product of brand upgrading, iCAR V23 is positioned as "style off-road electric city SUV". Its exterior design is full of strength and fashion sense, and the off-road style square box shape pays tribute to the classics. The four-wheel four-corner design, ultra-short front and rear suspension and large wheelbase have brought strong visual impact. At the same time, it gives a huge space for the car, and upgrades the driving experience with super comfortable seats and "high-profile" vision.

In terms of intelligence, V23 also performed well. Thanks to L2+ intelligent driving and the application of 8155 mainstream chip car, users can easily master the road conditions and enjoy the pleasure of "on the road".

ICAR V23 accurately meets the core value needs of young users. With its high value, high taste, high texture, super practicality and reliability, it has become an ideal choice for "the first car for young people". As Su Jun promised at the press conference, the upgraded brand iCAR will continue to stride forward on the new energy track, and finally realize "let everyone enjoy the fun of exquisite technology", so that young people can, should and must drive the coolest and most fun car right now.

Brand-new product matrix-the first choice for young people

At the event site, iCAR previewed X25, the first model of X series.

X25, which is positioned in medium and large off-road MPV, is an innovative work of iCAR for the future new energy era. Its body design combines classic off-road elements with single-car design to show the sense of future science fiction. Relying on the technological advantages of the new energy platform, X25 has better maneuverability and stability, and the fully flat floor design can realize transparent interior space and flexible seat combination to meet various travel needs.

In the future, iCAR brand will continue to enlarge the core value of users based on the explicit needs of users, which is embodied in the joint efforts of its 0, V and X series to create a rich product matrix. Among them, 0 series focuses on exquisite technology and pursues equal rights in science and technology; V series features off-road style, emphasizing differentiation, high value and super practicality; X series is committed to becoming a "new species of single-compartment car". ICAR brand will continue to show its strength and innovation ability in different fields, meet the diversified needs of more young users, and accompany them to start a wonderful travel life together.

A Powerful Resource of "Spare No Effort" —— Young People’s First "Trust"

A good product cannot be separated from a good system support. Chery, as a model of technological enterprise, has been insisting on self-research of technology since its inception, deeply ploughing into the field of automobile technology and constantly overcoming technical difficulties. Technology Chery will rely on the "Eta Ursae Majoris 2025" technology system, invest no less than 100 billion yuan in the next five years to build a 300+ Eta Ursae Majoris laboratory, and continuously develop various new technologies in the five core technology fields of Mars architecture, Kunpeng Power, Lion Intelligent Cabin, Great Wisdom Driving and Galaxy Ecology. Zhang Hongyu, deputy general manager of Chery Automobile Co., Ltd. and general manager of iCAR brand, said that Chery’s strong technical reserve is like a treasure chest, with everything.

ICAR brand relies on this treasure chest to accurately find out the suitable technology needed by young users. ICAR’s first product, iCAR 03, sold 5487 vehicles in March and 2113 vehicles in the first ten days of April, an increase of 81% from the previous month, and the sales trend was unstoppable.

At present, iCAR 03 has completed the first OTA upgrade, and the functions such as high-speed NOA and cross-floor memory parking have been fully "boarded", adopting a pure visual route, leading the technology and being close to the people, making it the first choice for this price segment. In addition, iCAR can continue to iteratively upgrade the electric four-wheel drive through technical means such as software upgrade and front and rear axle decoupling, making driving more flexible and interesting.

Backed by Chery’s strong technical strength, iCAR is full of confidence in the security field, providing users with all-round security protection. For the car body, it adopts multi-cavity, cage and steel-aluminum mixed structure, and the strength of B-pillar is as high as 1800Mpa. Combined with the embracing force transmission structure, it can cope with all kinds of collisions in all directions.

Battery safety is the most important thing. Chery has accumulated more than 30 test items in battery system safety standards, far exceeding the national standard and industry standards. It only uses battery cells from large factories, adopts sandwich structure, has strong impact resistance at the bottom, and combines with the early warning system of big data platform to identify risks in advance and ensure battery safety.

In the future, all the capabilities of Chery can be applied to other iCAR products, so that users can enjoy a more intelligent, safe and convenient travel experience. ICAR will also continue to rely on Chery’s strong technical support to continuously extract more "treasures" that meet the needs of young users and create a better travel experience for them.

Summary:

Facing the future, iCAR will empower products with Chery’s technical strength, open up the last mile with users with Internet thinking, continuously satisfy young people’s dreams and aspirations for affordable and cool use, and move forward with China new energy vehicles.

　In recent years, the domestic automobile market has been diversified, new energy vehicles have risen, and consumers’ acceptance of electric vehicles has become higher and higher. As a representative of the joint venture brand, the seven-seat pure electric SUV, SAIC Volkswagen ID6X is manufactured by MEB factory. The 2023 ID6X also brings a new color of Galaxy Blue, and with the help of celebrity spokesperson Leo, it has strong strength. At present, there is a comprehensive discount of up to 50,000 yuan for car purchase, which can be said to be quite worth recommending. How about choosing Volkswagen ID6 for pure electric vehicles? Let’s take a closer look.

How about the Volkswagen pure electric vehicle ID6 — — Yanzhi modeling

The exterior design of SAIC Volkswagen ID6X is different from other models. The front face design of the whole vehicle is very full, with two LED light groups running through the shape of the light strip, and the lens headlights are eye-catching and quite recognizable. The front lip is clearly divided into upper and lower layers, and the lattice grille shape is embedded. Although it is a closed front face, it still creates a rich layering.

The shape of the rear of the car is also very brilliant, especially the expression of the taillights. When stepping on the brake pedal, the rear light group will present an "X" shape, which is a very novel lighting language expression. At the same time, in order to fit the layered design of the front face, the tail shape retains the gentle texture of the medium and large SUV, and still divides the paragraphs hierarchically to strengthen the visual impact.

How about the Volkswagen pure electric vehicle ID6 — — Cockpit design

The space of SAIC Volkswagen ID6X adopts a simple design style, without too much fancy treatment and need not be too fancy. With the prevalence of pragmatism, such a refreshing cockpit is rare. However, the large area of leather inside the car brings full high-grade texture, while the large suspended central control screen is matched with the small screen on the side, and the decoration of science and technology is also indispensable. The traditional bar is cancelled and the knob shift is adopted, which really adds a lot of storage space in the front row, which also helps drivers or passengers to better store items and alleviate the problem of space anxiety.

The flat-bottomed three-spoke steering wheel is the latest model of the Volkswagen family. The multi-function buttons are touch-controlled and embedded with a vibration motor. Every touch will bring clear and full feedback, ensuring that the driver can detect whether it is touched by mistake or whether the function is in place. Many people say that touch buttons are easy to touch by mistake, but SAIC Volkswagen ID6X has reserved enough space distance, and it is quite difficult to touch them by mistake.

How about the Volkswagen pure electric vehicle ID6 — — Performance level

In terms of battery life, SAIC Volkswagen ID6X provides various versions, including the entry-level pure version with 460km battery life, the four-wheel drive version with 555km battery life and the long battery life version with 617km battery life. The entry-level pure version of 460km is very cost-effective. Although the guide price is 259,800 yuan, there are very powerful discounts at present, and it is still very fragrant. Such a large seven-seat SUV, at this price, is still blessed by the popular brand, and it is really fragrant.

The 555km four-wheel drive version is for friends with performance requirements. If you want to feel the passion and driving pleasure, then this four-wheel drive version can bring full happiness while carrying family and friends, and it is also a good option. The long battery life version of 617km is the first choice range for most consumers. After all, it is very important to run for a long time, and the battery life of 617km can also meet the long-distance demand. If it is a city commute, it is quite convenient without too much charging anxiety.

Finally: How about the pure electric vehicle Volkswagen ID6? The comprehensive strength of this car is still quite outstanding, with a high degree of appearance recognition. The cockpit design is not fancy but very exquisite and practical. The battery life is up to 617KM, and now it has a comprehensive discount of up to 50,000 yuan. If you are choosing a pure electric medium and large SUV, you may wish to Get this Leo model, which will not let you down.

Tomorrow (December 28th), the related technology of Xiaomi Automobile will be announced, and Lei Jun has also revealed some mental experiences of building a car in Weibo in recent days. Although this Xiaomi Automobile Conference only talks about automobile technology, it will not actually release a new car, but consumers are often most concerned about the price issue, and Lei Jun also responded on Weibo.

On December 26th, Lei Jun answered some questions about Xiaomi SU7 at the Weibo. When he mentioned "When will Xiaomi SU7 go on the market and how much will it be priced", he said that Xiaomi SU7 is in the trial production and climbing stage, and it will take several months for it to go on the market officially. There is no final decision on pricing, but Xiaomi SU7 is indeed a little expensive, but please believe that what we are doing is "reasonable and expensive" and the experience will definitely exceed everyone’s expectations.

It seems that it is impossible for Xiaomi SU7 to make friends at a price of 180,000 yuan, but Lei Jun also said that the price has not been finalized, and the possibility of persuading executives overnight is not ruled out.

Undoubtedly, Xiaomi SU7 is definitely not behind some contemporary flagship electric cars in terms of technology. Lei Jun even boasted that Xiaomi SU7 hopes to rival Porsche Taycan Turbo in mechanical qualities such as drivability. Intelligently, I hope to be comparable to Tesla ModelS; At the same time, there is the most advanced technology and the richest ecology, but whether a mule is a horse or not, we have to wait until it is listed and tested before we can draw a conclusion.

When Lei Jun announced that he would build a car, whether it was rice noodles or not was boiling, because everyone knew that the "first new energy vehicle for young people" was coming, and the price butcher was coming. But how to price is a big deal for the brand’s first car, especially for Xiaomi, which is still hitting the high-end road.

However, rice noodle people can understand that the name Xiaomi is always labeled as "low price", "cost-effective" and "flat replacement". They also want to watch Xiaomi go to the high end, but just like the sentence "I am afraid that my brother will have a hard time and my brother will drive a Land Rover", this feeling is very tangled. Who doesn’t want to spend less money on a high-end product, but wants to make more money on that product, which is unrealistic. Cars are also the best proof that a brand shows its strength and impacts the high end. Xiaomi’s investment in SU7 is dozens of times the resources of other car companies, and this kind of effort is also to get rid of Xiaomi’s "low-end image".

Of course, Xiaomi car will definitely not be too scary. It should be impossible to price 400,000 to 500,000 yuan. The target model of Xiaomi SU7 is also the ceiling of electric new energy vehicles, and their price is also the same. Therefore, it is reasonable for Lei Jun to say that "it is expensive for a reason". The reason why Xiaomi’s mobile phone can be sold cheaply is mainly because the mobile phone has a large shipment volume and can share part of the cost, and it is extremely difficult for the car to share the cost through sales in a short time.

All major auto companies of new energy electric vehicles within 300,000 yuan have killed their eyes. Xiaomi SU7 is a difficult start in hell. It is hard to imagine how much pressure it has. Judging from the current news, Xiaomi SU7 is not a low-end car, so it will cost less in cost control and materials, and it is not allowed to lower the gear position too much in brand positioning. Do you want to take a cost-effective approach? I guess it’s a little difficult.