标签归档 西安桑拿会所

"Above the Cliff" should be watched, but also know how to watch it.

Just today, the May 1st gear was officially launched.

The industry and the market have been waiting for a long time.

Although I am not in a hurry to make a comeback for the second big schedule in 2021, it should be said that from the perspective of the industry, the first thing I think of is "Above the Cliff", no matter from the pre-screening or the announcement.

It’s not just three rounds of screening and a grand premiere, it’s as simple as showing your confidence to the market. Many people may think that Zhang Yimou+all-acting lineup+strong genre film attributes have their inherent advantages, which is true, but we often ignore the fact that-

It has been 12 years since the last Chinese spy war classic "Wind" on the big screen.

Spy GameThis is the key and even more difficult point of breaking the ice in the market of Above the Cliff.

How to use Xuanfa to break the ice, we will talk about it later. What we should pay attention to today is the result of this ice breaking.

I’m not sure yet. Above the Cliff is the one with the best reputation in May 1st, but it is.The audience is the largest.The one. For most viewers, from parents and children (preferably over 13 years old) to lovers and friends, all kinds of choices are compatible.

In fact, it is not easy for a spy film to do this.

At present, the box office prospect of "Above the Cliff" is not bad, so I also want to talk about two topics-

First, why a good spy film is so rare;

The second is how to appreciate a high-quality spy film.

For those who haven’t seen the film, the right is a movie guide.

Why are high-quality spy films so rare?

Director Gao Qunshu said after watching the film at the premiere on the 24th,After the wind, there are legends.

The familiar audience can understand the old story behind this statement-

The Wind 12 years ago showed us the development potential of China’s films in spy wars and genre films. After the wind on the poster, there was no legend in the world.

Indeed, the goodness of The Wind, even if it is reread after 12 years, is still undiminished and even more missed. But this, in turn, highlights that problem—

This type of spy war is difficult to produce classics.

First, the type elements are relatively complex.

Different from the more focused types such as love, comedy and action, it is very complicated to make a spy film, and it is natural to control and consider the content.

Take "Above the Cliff" as an example-

First of all, history and suspense are two basic types of elements in movies, corresponding to each other.Script and artIt becomes a top priority. In the 1930s, Harbin was full of exotic atmosphere, and the core elements of the battle of wits and courage between the enemy and the enemy eventually became the highlights of the film.

Secondly,Action and emotion(including love, affection and friendship) are the other two core elements of the film, or additive elements.

As a strong genre that can be taken out independently, it is not difficult for a film to make a strong effect in a limited space.

It should be said that "Above the Cliff" is also well done.

From train fighting, alley chasing to racing on a snowy night, the action design with great tension in a small pattern is remarkable.

As the key to sublimation, emotional drama is even more delicate. Careful taste is full of quiet forbearance, sacrifice regardless of gains and losses, and trust beyond life and death.

Finally, all the type elements are designed to give a strong contrast at the end.Heroic feelings.

This may be regarded as a small advantage of spy movies. When many types in front are mastered freely, the charm of a group of unsung heroes like agents will naturally be maximized.

In short, the complex genre elements determine a spy film, which is a great test for the director, screenwriter, actor and the whole creative team including all the behind-the-scenes staff.

Second, directors and screenwriters need to make clear and subtle choices in creation.

One phenomenon is that there are obviously more spy war dramas than spy war movies. The reason is also simple-

The theme of spy war is complex in type, and the story and emotion are amazing in thickness, so it needs enough time to complete the foreshadowing and expression. Therefore, the length of coming from the screen to the screen was limited at that time, and the test was the director and screenwriter.Make a Dojo in a snail’s shellThe ability.

This requires the screenwriter to complete a text choice in the early stage of creation, and the director should clearly strengthen it in shooting and post-editing.We should pay more attention to the type elements, and how to improve the narrative effect through the lens language, and finally raise the emotional concentration with the finishing touch..

Every detail, see the skill.

Director Zhang Yimou and screenwriter YongXian Quan

On the Cliff, the choice of editing and directing is also very beautiful. We will discuss this part below.

The third is the natural sense of distance of the spy war theme.

As mentioned earlier, the advantage of the spy war theme lies in its own heroic complex, but we should also see that when this theme comes from a small screen to a big screen, the sense of distance may be an important factor for many creators to retreat when they are watching movies.

The strangeness to history and alienation from the drama of the times test whether the creator can let the younger generation get it from a spy film.Don’t lose the pleasure of watching movies like other mainstream films..

This may also be the reason why many people take off their hats to Zhang Yimou after watching the movie.

His exuberant creative energy, his willingness to get closer to young audiences and his courage to face difficulties are all impressive.

For "On the Cliff", it is precisely because of overcoming these three major problems that there is a legend after that rumor.

How to enjoy a high-quality spy film?

Spy movies are rare, and once they appear, they are naturally worth seeing again.

For most viewers, if "Above the Cliff" is regarded as a high-quality genre film, it is not necessary to gulp down a lot of excitement. But it is inevitable that some potential fun will be lost.

So, how to appreciate a high-quality spy film-

Brush and clear the story.

The plot of the film is not complicated. In a word, it is a very small-scale trick between enemy and enemy agents during the Anti-Japanese War. But a good genre film is like this, telling a simple story in a complicated way and telling it brilliantly.

What I want to focus on here is the so-called creative choice mentioned above.

The outrat action carried out by four agents is not so much the main line of the film as a key McGovern, and this action leads to ten main characters on both sides.

In other words, Zhang Yimou’s purpose this time is not to tell the audience a complete action, but to present the status and destiny of the characters.Behind your wits and moderate blank space, it is the people in extreme circumstances who finally guide and impress the audience..

This choice is strong, which is different from the logic of the drama.Film thinking.

Therefore, the first time you look at it, you enter the story as well as the characters.

Especially considering that the film has designed traitors and undercover on both sides, this arrangement has greatly improved the suspense of the film, especially the sense of substitution of the audience into the fate of the characters.

Two brushes, enjoy the performance.

Fuzzy character identity, extreme living environment and extreme drama tension, the innate conditions of these scripts, when meeting a group of good actors, will inevitably bring a rare and wonderful group drama.

Many viewers who watched the screening talked about Zhang Yi’s electric chair torture and Amanda’s several silent tears, which were the highlights of the film.

However, there are still some bright spots that are easy to ignore in the performance, which need special attention when brushing. The point here is—

The cold and cruel realistic environment, the moment of collision with real human nature.

For example, Zhang Yi was seriously injured and decided to entrust an orphan before his death; Another example is Yu Hewei’s immobility in the face of Dahong Ni’s questioning, and the coffee shop’s timidity in retreating to its subordinates.

The first time you watch it, you may be taken away by the plot. After understanding the whole story, the level of fine performance is another pleasure brought by a good movie.

Three brushes, aftertaste details.

The film is only 120 minutes long. Considering so many characters, high-density narrative efficiency, the internal tension of a single scene, and many good details, you can’t feel it completely once or twice.

Among them, a very important change in Zhang Yimou’s personal creation is-

Compared with the past fascination with empty mirrors and big prospects, this time the energy is completely focused on big close-ups, group image shaping and small-scale group drama.

For those who often have four or five characters in the cross-play-such as the train play at the beginning and the dinner table play in the mansion-it is complicated and even one person brings two identities. Behind every micro-expression, there is a subtle psychology that can suck up the taste.

In addition, some carefully designed small details are also worth feeling carefully.

For example, how to complete the joint code between agents; For example, the comparison of one stop and one kneeling at the end of the shooting scene; Another example is the implantation of cultural symbols of the times from the book Mei Lanfang’s Journey to the United States to the film The Gold Rush.

Don’t underestimate these details-

In terms of film techniques, they are not isolated from the story, but an important part of the main task;

At the level of genre film creation, these are the production modes that China film industry should have. In other words,This is based on our own cultural tradition.Instead of imitating Hollywood step by step.

Of course, another detail that can’t be ignored is the film.Emotional thickness.

Aside from the heroic aura of spy films, it is very important whether a genre film can move people with emotion, whether the characters are grounded, and whether human nature is greater than divinity.

In "Above the Cliff", the agent, who is often full of divinity, is a person with weakness and obstacles. TA are father, mother, husband, wife and lover. Some people think that if Zhang Yi didn’t want to have a look at the children, he might not have been caught. There is a side where the audience substitutes the characters and worries about them, and there is also a consideration that the creators let the characters fall from the sky to the ground, and finally become three-dimensional (even the traitor played by Lei Jiayin, the process of betrayal is also portrayed credibly enough).

It is precisely because human nature has stood, and the divine side is more shocking.

Before the action began, what Amanda said.Alive, go find the child.; Zhang Yi’s old week in the magic cave; Hakodate Zhang Yi whispered to Liu Haocun that he had lived in that small house before, leaving two children whose life and death are unknown now …

Behind the details, such as how much past glory, even how much bitterness, perseverance and faith can be drawn and filled by the brain, the emotional impact among them is very strong.

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Looking back now, at the beginning of the movie, four agents parachuted into the knee-thick Woods and disappeared in an instant; At the end, the task was completed, and the two agents stood looking at the leaving car for a long time.

In history, how many such great things were wrapped in sacrifice and fearlessness, and finally they were quietly hidden under the heavy snow and water, and no one knew it, let alone missed it.

A line repeatedly mentioned in the movie is,It will be fine if it is dawn., see a comment, summed it up very well-

Before dawn, the hero stood silently; After dawn, light and shadow spread the legend.

The unsung hero should not be forgotten, which is the value of the film and the significance of transcending the type of spy war.

Intensive registration of trademarks of "Ask Word Generation" and "Boundary Word Generation" accelerated the landing of Huawei HarmonyOS Zhixing Alliance.

The first financial news, after asking the world and the intellectual world, Huawei Smart Car Alliance is welcoming more members.

The First Financial Reporter found that since the beginning of this year, Huawei is intensively registering the trademarks of "Wen Zi Generation" and "Jie Zi Generation", and the number of registered trademarks has reached nearly 20 respectively.

Among them, the trademarks of "Jiezi Generation" include Tengjie, HarmonyOS Jiejie, Qiqie Jiejie, Xiaoxie Jiejie, Lanjie, Xuanjie, Zhijie Jiejie, Zhiyie Jiejie, Xiangjie Jiejie, Haojie, Yijie Jiejie, Hejie Jiejie, Youjie Jiejie, Youjie, Yaojie and Tongjie Jiejie.

The trademarks of "Wen Zi Generation" include Wen Xiao, Wen Qing, Wen Speed, Wen Xing, Wen Hao, Wen Chi, Wen Cang, Wen Yao, Wen Yue, Wen Hao, Wen Kun, Wen Teng, Wen Xiao, Wen Ling, Wen Ji, Wen Jing and Wen Zhou.

In addition, Huawei has even applied for a "far ahead" trademark of means of transport, while the applied "HarmonyOS Zhixing" trademark is in the stage of "waiting for substantive examination".

A few days ago, after the consultation, the second smart car brand Zhijie jointly built by Huawei and Chery was officially unveiled, and its first model, Zhijie S7, also started pre-sale. At present, the booking volume has exceeded 10,000.

The cooperation modes between Huawei and car companies can be divided into parts supply mode, HI mode (solution mode) and intelligent car selection mode. Among them, intelligent car selection mode is the most involved mode of Huawei in car manufacturing, and it is also the relatively rapid and mature mode of Huawei’s landing in automobile business at present.

With the addition of the intellectual community, Huawei’s "Automobile Corps" has gradually moved towards the road of scale replication. Recently, Huawei’s intelligent car selection model has been officially upgraded to "HarmonyOS Zhixing", that is, "HarmonyOS Smart Car Technology Ecological Alliance", in which both the intellectual community and the intellectual community have been included. Since then, the smart car eco-brand alliance built by Huawei has begun to take shape.

Photography: Xiao Yisi

The First Financial Reporter learned that at present, HarmonyOS Zhixing has two merchants, AITO and Zhijie, on an open platform, and the officially recommended products also include Wenjie M5, Wenjie M7 and Zhijie S7.

Yu Chengdong, managing director of Huawei, CEO of BG and chairman of BU, a smart car solution, said at the above-mentioned press conference that Huawei’s smart car selection model is HarmonyOS Zhixing, and now there are four partners, including Celeste (601127.SH), Chery, Jianghuai Automobile (600418.SH) and Beiqi Blue Valley (600733.SH).

At the beginning of this year, Yu Chengdong once said that Huawei wanted to build an eco-brand alliance of smart car selection, so as to facilitate Huawei’s unified marketing, service and retail with more smart car selection partners in the later period and reduce the complexity of the work. He also explained, "There is no conflict between the car companies that cooperate with Huawei to make smart selection mode. Some make SUVs, some cars, some make MPVs, some make B+ cars, some make C-cars, and some make D-cars. The products made by each car factory do not overlap. I hope they can be combined to become a complete solution in a car system. We will make full use of the production capacity and resources of the car factory and will not waste resources repeatedly.

At present, there are mainly two SUV models under the ownership of Zhijie, and the first model in Zhijie is positioned as a C-class pure electric car. It is reported that the first model jointly developed by Jianghuai Automobile and Huawei is a high-end new energy MPV, and the price may be in the millions. The new car is expected to be mass-produced in the first half of 2025, and the production line is still under construction. The smart car of Beiqi Blue Valley and Huawei is a high-end pure electric car, which will be launched in 2024.

Some observers believe that Huawei may strengthen the label of "HarmonyOS Zhixing" and strengthen the market’s awareness of "HarmonyOS Zhixing" as a smart car selection business.

The reporter learned that at the upcoming Guangzhou Auto Show, the intellectual and intellectual circles will not participate separately, but will jointly participate in the exhibition under the name of "HarmonyOS Zhixing" to jointly exhibit the intellectual circles M5, M7 and S7.

Original title: Intensive registration of trademarks of "Ask Word Generation" and "Boundary Word Generation", and accelerated landing of Huawei HarmonyOS Zhixing Alliance.

Editor: Li Zhoufang Editor: Wu Zhonglan Audit: Feng Fei

"Far ahead" Tan Sir’s experience: Thoughts on M5 Zhijia Edition

   When intelligent driving covers complex urban roads from expressways and loops, high-precision maps are far from being used. Facing the changing road conditions every day or even every hour, it is necessary to get rid of high-precision maps, which is also the key for manufacturers to win.

  So, there is such a dialogue — —

  "You don’t pay attention to the traffic lights when driving, so what do you pay attention to?" "You said that he didn’t pay attention to the head shape, but he didn’t pay attention to safety, which would be wrong!" Sir Tan, an old traffic policeman who has served the police force for more than 30 years, has always broken his heart for everyone’s driving safety. The good news is that Mr. Tan’s heart disease for many years has been completely cured! What is the panacea so effective? The answer is the "double wisdom ceiling" that has just been officially listed — — AITO asks the world M5 Huawei Advanced Intelligent Driving Edition.

  HUAWEI ADS 2.0, the high-level intelligent driving level of zero takeover impressed Tan Sir.

  In the actual test drive experience in Shanghai, Yu Chengdong personally drove the M5 version of Zhijie, carrying Mr. Tan to experience HUAWEI ADS&ensp in the most prosperous and complicated urban area of Magic Capital Shanghai;   2.0 advanced intelligent driving system, the perfect performance of the M5 intelligent driving version shocked the safety experience officer Tan Sir. Tan Sir was deeply impressed by the high-level intelligent driving level of zero takeover, and even shouted the classic golden sentence — — "Far ahead".

  At the intersection where people and vehicles are mixed, the M5 Intelligent Driving Edition will automatically recognize the traffic lights, and can read the remaining time information of the traffic lights to start and stop autonomously. When vehicles in other lanes intrude, take the initiative to yield to ensure safety. After the high-order intelligent driving pilot is started, the M5 intelligent driving version can easily realize unprotected left turn, U-turn and road avoidance in urban areas, the steering control is very linear, and the details are quite in place.

  Excellent hardware and software blessing, excellent actual performance.

  Tan Qiao and Yu Chengdong talked about the safety topic of intelligent driving during the test drive, and Tan Sir felt sorry for HUAWEI ADS    2.0 is like an old driver with millions of kilometers of driving experience. He is completely autonomous and has delicate and steady driving skills, which can always ensure driving safety. Yu Chengdong said that the excellent performance of the M5 Intelligent Driving Edition is the foundation of excellent software and hardware and the blessing behind Huawei’s self-developed algorithm.

  Based on the fusion of BEV(Bird Eye View) network to identify white list obstacles such as cars and people, GOD(General Obstacle    Detection general obstacle detection) network, which can identify a variety of objects outside the general obstacle white list. Based on multi-sensor fusion perception system, combined with road prediction neural network, it can realize traffic element association, road topology reasoning, navigation map matching with real road, etc., and realize that cars can "see" complex road conditions and drive with or without maps.

  When vehicles enter and leave the tunnel, they can identify the special obstacles inside and outside the tunnel, and they can not be afraid of light and shade changes. According to the actual road conditions, they can give early warning and make deceleration or avoidance actions, effectively preventing accidents and greatly improving safety.

  It is worth mentioning that with the continuous increase of the mileage of high-level intelligent driving, Wenjie M5 Intelligent Driving Edition continues to learn advanced with cloud big data AI training, and the ability of high-level intelligent driving will become stronger and stronger, which can cope with more complicated road conditions.

  Huawei’s first intelligent driving interactive game algorithm perfectly solves the problem that intelligent driving encounters difficult road conditions in complex scenes where people and vehicles are mixed, solves the problem of taking over more than 70% of interactive scenes, shortens the transit time by 40%, and makes intelligent driving behave more like an "old driver".

  The perfect high-level intelligent driving performance of the M5 intelligent driving version in the world conquered the safety experience officer, Sir Tan. Before the test drive is over, Mr. Tan said that he has put the M5 version of the intellectual drive in the shopping cart, which is enough to show that Mr. Tan is interested in the M5 version of the intellectual drive and HUAWEI    Absolute recognition and full trust of ADS 2.0 advanced intelligent driving.

The performance continued to increase, and the smart driving business ushered in overseas breakthroughs.

  Desai Siwei (002920)

  Event overview

  Desai Siwei recently released its 2023 annual report. In 2023, the company achieved an operating income of 21.908 billion yuan, a year-on-year increase of 46.71%, a net profit of 1.547 billion yuan, a year-on-year increase of 30.57%, and a net profit of 1.467 billion yuan, a year-on-year increase of 41.47%.

  Intelligent cockpit and intelligent driving with two-wheel drive, single Q4 gross profit margin was repaired from the previous month.

  On the revenue side, thanks to the two-wheel drive of intelligent cockpit and intelligent driving business, the company achieved revenue of 21.908 billion yuan, a year-on-year increase of 46.71%. Among them, 1) the intelligent cockpit business realized revenue of 15.8 billion yuan, up 34% year-on-year, higher than the industry level. We believe that the continuous high growth of cockpit business is mainly due to the volume of new products such as domain controllers and the expansion of overseas customers. 2) The smart driving business realized a revenue of 4.5 billion yuan, a year-on-year increase of 74%, mainly due to the large-scale volume of high-end smart driving.

  On the profit side, the company realized a net profit of 1.547 billion yuan, up 30.57% year-on-year, slightly lower than the growth rate of the income side, mainly due to the downstream price pressure transmission and the low gross profit margin (16.2%) of the smart driving business. However, in Q4 alone, the company’s gross profit margin was 21.54%, an increase of 2.83pcts from the previous month, showing an obvious recovery trend. In addition, the scale effect of the company began to appear. Specifically, the company’s management/sales/R&D expense ratio in 2023 was 2.3%/1.4%/9.1%, respectively, which was 0.3pcts/0.2pcts/1.8pcts lower than that in the same period of last year, indicating that the company has passed this expansion stage and started to enter the harvest period.

  The annualized sales of new project orders totaled over 24.5 billion, and the smart driving business ushered in an overseas breakthrough.

  According to the annual report, the annual sales of new project orders exceeded 24.5 billion yuan in 2023, of which the annual sales orders of new cockpit business projects exceeded 15 billion yuan, and new products such as the fourth-generation cockpit HUD and LCD instruments were designated by the project; The intelligent driving business exceeds 8 billion yuan, and the high-end intelligent driving platform has won new project orders from more than ten car companies, such as Ideality, Guangzhou Automobile Ai ‘an, Geely, Great Wall, Lotus, and Extreme Krypton, which is a strong guarantee for sustained growth in the next year. In addition, the company’s overseas business is progressing smoothly, with revenue of 1.64 billion yuan in 2023, up 48.1% year-on-year, higher than the overall level. It is worth noting that in addition to the cockpit business continuing to receive new orders, the company also obtained the smart driving business project designation of overseas core customers for the first time, and the smart driving business ushered in overseas breakthroughs, and the growth space was further opened.

  Investment advice:

  The company is the core target of automobile intelligence, with obvious advantages of card position and clear logic of subsequent growth. We are optimistic about its expansion from intelligent cockpit to intelligent driving, and its transformation from automotive electronics supplier to automotive intelligent enabler. We estimate that the company’s revenue in 2024-2026 will be 283.9/354.1/42.26 billion yuan, and the net profit attributable to the mother will be 2141/2860/3782 million yuan, respectively, maintaining the Buy -A investment rating. Due to the company’s leading position in the industry and the long-term space for automotive intelligence, we will give a net profit of 40 times PE in 2024, corresponding to a target price of 154.4 yuan in June.

  Risk warning: 1) The risk that the smart car market will not develop as expected; 2) The risk that the supply chain repair is less than expected due to the intensification of the epidemic; 3) The risk of increasing upstream chip shortage; 4) The risk that the company’s intelligent driving business is not progressing as expected; 5) Risk of intensified market competition.

Geely star is the first to experience, and it is just outside and soft inside.

The "CMA architecture" planted in those years and together is now beginning to bear fruit in the brand-Xingyue, Xingrui, and now Xingyue L, which has set a record for the largest size of CMA.

Although it is named "Xingyue L", the design of this car is completely different from Xingyue. The latter tends to be dynamic and young, while the former pays more attention to maturity and stability.

Although the style orientation is different, the overall design language remains the same, which is also the characteristic of all models at present. A set of recognizable design allows unfamiliar people to recognize the brand without looking at the logo, which is very beneficial to the creation of brand image and the setting of product positioning.

The overall dimensions of Xingyue L are 4770*1895*1689mm and the wheelbase is 2845 mm.. It is reasonable to say that this size can be counted as a medium-sized SUV, but it is still called a compact SUV. One of the reasons is that the CMA architecture was originally aimed at compact models. As a result, the Xingyue L will look a bit "have no martial ethics" when compared with other compact SUVs in the future, similar to the previous Xingrui.

To sum up the shape of Xingyue L in a few words, there are probably: stable, thick, hard and strong. The headlights, grille, rearview mirror, window and wheel hub are all one size larger than the previous models. Although they lack the agility that young people like, they give people a solid and reliable psychological feeling, which is obviously a model for family use.

Matrix headlights are a bright spot, with 126 LED beads, which can control the switch and light and shade separately to ensure the brightness and lighting range, and at the same time, more lighting effects can be achieved through OTA in the later period.

Xingyue L’s car paints are available in six colors, including oyster white, aurora silver (as shown in the picture), basaltic gray, jet black and Mars red, as well as a distinctive "Cuiyu Blue", which is not blue or green, inspired by the mountains and mountains, and at the same time extracts the green texture of traditional porcelain and natural cuiyu. The cost of this car paint will be higher, and it may be available in limited quantities after listing.

When you open the car door, the little oppressive feeling brought by the appearance suddenly disappears, and the warm home atmosphere comes to you. The length of the triple screen across the center console is close to one meter, and the resolution of each screen has reached 1920X720.

This shooting vehicle is a test car, and the screen can’t be lit. The visual effect is quite good in the all-black state, and the overall feeling is very strong. At the recent Shanghai Auto Show, we saw the effect after lighting. The screen quality is very high, but the white theme still has a sense of separation. We look forward to the effect of the black theme.

The air conditioning outlets on both sides are directly opened on the huge black panel of the triple screen, which is a cost-free operation and of course brings good visual effects. Touched by hand, the edge of the opening is very round, and there is no cutting feel, which shows excellent workmanship.

The shape of the shift lever is similar to that of Xingyue and Xingrui, but the unlock key is cancelled, and the operation logic is the same as that of XC40. Shift the shift lever twice. The physical buttons in the air-conditioning control area have been preserved, which I praise.

Previously, the interior was decorated with palindromes, but Xingyue L was replaced with woven texture. There was a red and blue gradient stitch between the white stitches on the decorative board. At first glance, it was complicated, but at second glance, it added a little vitality to the interior.

The interior of this car is a combination of beige and red, while the Cuiyu blue model will be decorated with dark green and gold, which is more luxurious and mysterious. The roof is completely covered with suede material, and the cost is burning.

With such a large size, the rear space will naturally not disappoint, and the seat is wide, which provides good support for my whole body. The backrest angle can be adjusted, and the overhead space is about 15 cm. Because the electric seat of the vehicle can’t move, the passenger seat in the picture is actually in a backward position, which means that even if I have a more indulgent sitting position in the passenger seat, another passenger with a height of 180cm can still ride comfortably in the back row.

The luggage compartment has a great depth, but because the backrest of the rear seat is inclined, large items can’t be put in the depth. Open the lower cover of the luggage compartment, and there is a storage compartment below. After putting down the rear seat, the volume becomes very considerable, and the loading surface is only slightly inclined.

The vehicle being photographed is equipped with a 2.0T medium-power engine, with a maximum power of 218 HP and a maximum torque of 325Nm, which is between T5 and T4. It will be matched with a 7-speed wet dual-clutch gearbox and accelerate 7.9S at zero speed.

The Xingyue L will also have a 2.0T high-power engine with a maximum power of 238 HP and a maximum torque of 350Nm (which can be supercharged to 380Nm), matching 8AT and accelerating for 7.7 seconds. The performance gap between high and low power is so small that it is really rare. I wonder how much difference the price will be at that time.

It is expected that the price of Xingyue L will overlap with the mainstream joint venture compact SUV to a large extent, or even be cheaper. From this static observation, we can see that Xingyue L has obvious advantages over the joint venture SUV in terms of space, design, material selection and configuration. I look forward to the follow-up dynamic test drive and experience the strength of CMA architecture in mechanical and electronic aspects.

The writer of this article is Ao Yifeng, a kicker gang.

Quantum computer has just entered its "electron tube era"

  Although I have heard the name of quantum computer countless times, like all concepts with the word "quantum", most people don’t know it.

  The concept of quantum computer was put forward in 1980s, and it has been put into research and development for 20 years. So far, none of them has really gone out of the laboratory. But it is said that it will be very powerful. Google, IBM, Alibaba and many start-ups are competing to be the first to achieve "quantum hegemony", that is, to make quantum computers faster than traditional computers in a computing task.

  After a superficial understanding of the principle of quantum computer, you will find that it is not much different from the computer we are familiar with.

  Quantum computer: a quantum version of the computer

  "Don’t think of the quantum computer as a brand-new system, it is an extended version of the classic computer, imitating the classic computer everywhere." Professor Han Zhengfu, chief scientist of Anhui Wentian Quantum Technology Co., Ltd. and key laboratory of quantum information of Chinese Academy of Sciences of China University of Science and Technology, told the Science and Technology Daily reporter.

  Han Zhengfu said that the classic computer represents the number 1 or 0 by the voltage level, which is a bit.

  The quantum computer corresponds to a quantum bit (Q-bit), which may be an electron whose spin arrow is up or down, or a light wave that vibrates vertically or horizontally … …

  Traditional computing circuits are composed of various "logic gates", which correspond to various "quantum logic gates" of quantum computers. According to certain rules, the 0 and 1 of storage bits are changed.

  Han Zhengfu said: "The traditional computer is played like this: a row of memory bits is written with an initial value (such as 10011001). Next, several steps are performed, and at each step, the numbers in the memory are transformed into another set of numbers. Stop after the program and read the numbers inside, such as 00101010, which is the calculation result. " The same is true of quantum computers.

  The difference between quantum computers is that Q-bit is particularly flexible and not as rigid as Bit. It is both 0 and 1. For example, it is 60% 0 and 40% 1. This gives it super powers. You have to learn a little quantum mechanics to understand the mystery of Q-bit.

  Fuzzy and accurate Q-bit

  What do you mean, "it’s 60% 0 and 40% 1"?

  Take a refresher course in senior high school physics: Experiments at the beginning of the 20th century found that substances are too small to be measured accurately. Because measurement means interference, even if you only look at it. When the object is so small as quantum level, its state will be completely destroyed by observation. By the way, the "touch-and-break" effect is used in quantum communication. Using quantum to carry the password can make it possible for someone to eavesdrop on this password signal and will certainly be found out. ) This is called "uncertainty principle". The smaller things are, the more blurred they are. You go to measure the position of an electron, this time in Beijing and next time in Tianjin. We can only say that a quantum "has a high probability of being in Beijing", "has a high probability of spinning arrows rushing up" and "has a high probability of lying flat and vibrating" … …

  These probabilities can be determined by multiple measurements, although the reading of a single measurement is not necessarily.

  Therefore, quantum bits are fuzzy and accurate: when the same number is read, 0 is read, and sometimes 1 is read; But after reading it many times, the probability of 0 will tend to a constant value, such as 60%.

  Why is quantum computing faster?

  "In a traditional computer, a high voltage is superimposed on another high voltage, which is still a high voltage; The superposition of qubits is different. " Han Zhengfu said.

  Quantum bits store a vector, just like a clock, which corresponds to the probability.

  The hour hand can point to zero (the qubit reading is 100% 0) or to three (the reading is 100% 1). Or point to 1: 30 (50% is 0 and 50% is 1), or point to any angle.

  Traditional computers store "10011001".

  Quantum computers store "bells, bells, bells, bells". Please imagine a row of clocks hanging in the lobby of the hotel.

  In traditional calculation, 1 and 0 are superimposed to 1, and then a 1 is superimposed to get 0.

  In quantum computing, the superposition of "three points" and "zero point" is "1: 30", and then the superposition of "three points" results in "2: 15".

  Q-bit is more expressive than bit. A Q-bit can contain infinitely complex numbers. In this sense, "one is more than one". A Q-bit input transformation is equal to the transformation of multiple digits together, which is called "parallel calculation".

  When the potential of parallel computing reaches its limit, the computing power of quantum computer is 2 n ∶ 1 compared with traditional computer.

  But it should be emphasized that the results of quantum computers come from probability statistics. Quantum computer is different from tradition, it has to repeat the program again and again, and read it again and again (the result is different every time). Repeatedly, enough times (the reliability of probability exceeds 99.99999%), the ratio of each qubit to 1 and 0 is counted, and that is the required number. So when it comes to less complicated computing tasks, quantum computing may be slower than classical computers.

  Rainbow and zebra

  Before the advent of quantum computers, mathematicians were imagining to use the "rich connotation" of quantum bits to greatly reduce the calculation time. But so far mathematicians have only proved that quantum computing is much faster than traditional computers in two scenarios.

  The first is to crack RSA algorithm. RSA is the most commonly used encryption method at present, and its mechanism is the difficulty of factorization — — Multiplying two large prime numbers is very simple, but splitting the product into two prime numbers may take tens of thousands of years for the computer.

  Therefore, banks can send a number of thousands of digits publicly and master its two prime factors without worrying about someone working out these two prime factors — — Used to make private digital keys.

  But more than 20 years ago, Peter Shor proved that an algorithm based on quantum computer can easily decompose factors, which also greatly increased the interest of academic circles in developing quantum computers.

  Another possible application is "searching large unordered databases", or "looking for a needle in a haystack". Traditional computers can only compare targets one by one, while quantum computers can calculate in parallel. If the traditional computer time is t, the quantum computer time is "root t" The former takes 1 million hours, while the latter can be solved in 1,000 hours.

  In addition to the above two kinds of calculations, quantum computers are also expected to make great achievements in chemistry, pharmacy and other fields in the future. The reason is: unlike traditional computers, quantum computers are real analog computers, which can reproduce the real nature (physicist Feynman first pointed this out).

  The 0 and 1 of traditional bits are equivalent to black and white, and the "hour hand that can point at any angle" of quantum bits is equivalent to a full-color spectrum, which can display any color.

  If the traditional memory is zebra, the quantum memory is rainbow. The world is colorful, and it is certainly more direct and convenient to describe the world with rainbows.

  Just getting started

  Quantum is very fragile and will collapse easily.

  "To encode information in a very tiny thing, such as an electron or a nucleus, we must first isolate it and let it not work with the surrounding area. This subtle control is very difficult. " Han Zhengfu said.

  All kinds of quantum carriers are accompanied by unique difficulties, for example, photons are always advancing, and electromagnetic fields can’t control them, which is very troublesome to control. At present, researchers are probably experimenting with dozens of carriers: electrons, photons and ions in traps … …

  Han Zhengfu said: "The Key Laboratory of Quantum Information of the Chinese Academy of Sciences, which belongs to the Chinese University of Science and Technology, now has more than 50 associate professors, 150 doctoral students and nearly 30 postdoctoral students. There are many different groups in a team. Although the things studied are understandable to each other, there are specialties in the field, such as ‘ Make silicon ’ Some people will study the processes that the semiconductor industry cares about, such as exposure and cleaning; ‘ Do light ’ Research laser generators, oscillators, optical fibers and the like. "

  "Domestic research on quantum optics began in the early 1980s. There are many more people now, but they are still unpopular. Professionals are scarce. " Han Zhengfu said, "In fact, there are not enough talents in the world. So Google spent hundreds of millions of dollars to dig a team from the University of California, Santa Barbara, mainly studying superconducting quantum computers. "

  At present, major companies and research institutions are still improving the quantum bit quantity — — Strive for dozens of quanta to be stable at the same time, and don’t collapse too quickly. Superconducting machines cost millions of dollars to make the environment close to absolute zero. The engineering experimental machine is improving, but it is not known when it will be practical.

  Looking back at the first computer ENIAC in 1946, 18,000 electron tubes were used, which were glass tubes in which electrons were evacuated and flew. ENIAC weighs 30 tons and only calculates 5000 times per second. Without the semiconductor revolution more than ten years later, there would be no computers and mobile phones today.

  It should be said that the quantum computer has just entered its "electron tube era". (Science and Technology Daily reporter Gao Bo)

The peak of power battery scrapping is coming! The cost of changing batteries is comparable to buying a new car?

  Power battery replacement is expensive, and many car companies regard "battery replacement" as one of the main directions for designing pure electric vehicles in the future.

  New energy vehicles are gradually entering thousands of households, but for some users who ate "crabs" early six or seven years ago and bought pure electric vehicles, they are now facing new troubles — — The cost of changing the battery is more expensive than the original price of buying a car! All-media reporters learned from market interviews that the current service life of automobile power batteries is mostly 5-8 years, which means that the power batteries of the first batch of new energy vehicles put into the market during 2009-2013 have entered the "retirement" period. In view of this situation, let’s see what new tricks car companies have.

  Text, photo: Guangzhou Daily all-media reporter Deng Li

  [Change the "electricity" scene] The battery is scrapped and the car is "scrapped"!

  The owner, Mr. Chen, bought a Chery EQ electric car four years ago. After the subsidy, the price of the new car was about 65,000 yuan. Recently, after a heavy rain, the car was soaked in water and the battery was scrapped! After dragging it to the 4S shop, the car dealer told him that he had to replace the battery, but the cost was nearly 70,000 yuan! Mr. Chen was dumbfounded, which is thousands of dollars more expensive than buying a new pure electric car! In this regard, 4S stores also expressed helplessness: because there is no separate subsidy policy for automobile power batteries, the price of battery replacement is very expensive.

  All-media reporters noticed that at present, because the price of "battery replacement" of many independent brands of pure electric vehicles is higher than that of buying new cars, in the event of battery failure, most car owners give up replacing batteries and directly scrap their vehicles. It is also very expensive to change batteries for imported new energy vehicles. Some people have calculated that a Tesla Model S with a price of 700,000 yuan to 800,000 yuan needs more than 300,000 yuan to replace batteries, so you can buy a BMW.

  [Market survey]

  The battery is guaranteed for 5~6 years, but there are constraints.

  All-media reporters noticed that the current state requires the key components of new energy vehicles (batteries, electronic controls, motors) to provide a warranty of not less than 5 years or 100,000 kilometers. During the warranty period, the owner’s maintenance is completely free.

  The reporter searched a number of automobile brands and found that BYD Qin currently provides "a six-year or 150,000-kilometer warranty for the whole vehicle and a lifetime warranty for the battery"; SAIC Roewe has provided E50 vehicles with 3-year and 100,000-kilometer warranties, as well as 5-year and 100,000-kilometer battery core component warranties, and some models also have battery decay warranties; BAIC provides a five-year unlimited-kilometer commitment for the battery of E150ev, and users who purchase the new EX260/EU260 before April this year can enjoy the lifetime warranty service of the battery. Generally speaking, at present, the mainstream new energy vehicle companies only guarantee the whole vehicle, and only a few manufacturers have an extra warranty for the battery for a long time. In terms of foreign automakers, Tesla has just changed the warranty terms of the Model S drive and battery pack of electric vehicles to 8 years of unlimited mileage.

  Despite this, the cost of replacing batteries as high as 60,000 to 70,000 yuan is still in the minds of car owners. If the warranty period ends after 5~8 years, and the life of the battery just ends, then the owner will have to make a headache choice between replacing the battery or scrapping the vehicle; If the battery is within the service life and there is a problem that is not covered by the warranty (such as soaking in water), it may be necessary to break up the battery after seeing that other parts of the vehicle are still in good condition, because the high battery replacement bill is very "disgusting".

  [Current Scheme]

  The manufacturer’s policy encourages "replacement" in three or four years.

  However, replacing the whole battery is not the only solution. The engineer of JAC pure electric vehicle clarified to the reporter: With the development of technology, if there is a problem with the current battery, it is no longer necessary to replace the whole battery as it was a few years ago. Now it is only necessary to replace one or several corresponding faulty batteries. The engineer told the reporter that the cost of a single battery is only a few hundred dollars, and the working hours are up to one or two thousand yuan. In general, it is cheaper than the engine maintenance of fuel vehicles.

  However, there are many problems in the use of electric vehicles, and the high cost of batteries still inevitably becomes a resistance for many people to buy. The reporter noticed that many car companies started the "buy-back plan" to solve the problems of fast depreciation and fast battery loss of pure electric vehicles, and encouraged consumers to replace new pure electric vehicles in three or four years. For example, at the beginning of the listing of Yundu New Energy, a three-year repurchase policy was introduced at the same time, and the guaranteed price of its pure electric vehicle was 50% of the original price.

  All-media reporters also noticed from the second-hand market that the current depreciation of second-hand new energy vehicles is faster than that of ordinary fuel vehicles. For example, in 2013-2014, the price of Beiqi E150EV in the second-hand market ranged from 20,000 to 40,000 yuan. After the updated Beiqi EX360 went on the market, manufacturers also complied with the repurchase and replacement policy. As long as the car condition of the old pure electric vehicle meets the official standards, it can offset the purchase price of 39,800 yuan, which is much more cost-effective than direct scrapping. In doing so, manufacturers not only encourage consumers to trade in old ones for new ones, but also help consumers avoid the embarrassment of finding out that the battery life has ended after six or seven years of use and being forced to scrap their vehicles.

  [Car enterprise goal]

  Load a detachable battery

  Perhaps it is precisely because the high cost of batteries has aroused the concerns of users, and many car companies regard "battery replacement" as one of the main directions for designing pure electric vehicles in the future. It only takes three to five minutes, and a "blood tank is empty" battery is directly removed and replaced with a new battery with full charge. Although the power exchange technology has not been verified by a large number of landing operations, this idea is favored by many new energy vehicle companies.

  Traditional car companies, such as BAIC New Energy, have taken the lead in distributing in several cities across the country since last year to carry out the service of "changing power stations". After the taxi industry has achieved good response, this year, the "changing power" model has been extended to the field of pure electric private cars in Beijing. As for the new car-making enterprises, it has been included in the research and development category. Previously, Tesla had announced a 15-minute power exchange technology; Weilai, the representative of China’s new car manufacturers, plans to build more than 1,100 power stations nationwide in 2020, hoping to let car owners realize "changing electricity within 3 kilometers" in the central areas of first-tier cities such as Beishangguangshen and Shenzhen; Another new car manufacturer, Chehejia’s first SEV, its biggest highlight is the use of detachable batteries, which is also the official claim that they do not rely on the capital of charging piles.

  China new energy vehicles ushered in the first peak of power battery scrapping.

  In 2009, China officially launched the demonstration and promotion of "10 cities and 1000 vehicles" new energy vehicles.

  From 2012 to 2014, demonstration applications were conducted in the north, Guangzhou and Shenzhen, and new energy vehicles entered the era of private consumption.

  In 2015, the sales volume of new energy vehicles in China was 331,000, of which 247,000 were pure electric vehicles, ranking first in the world.

  In 2017, the sales volume of new energy vehicles in China reached 777,000, ranking first in the world for three consecutive years.

  In 2018, the first batch of new energy vehicle battery systems will enter the "seven-year itch" elimination period, which will usher in the first peak of power battery scrapping.

  In recent years, the relevant state departments have paid extra attention to the market guidance of battery recycling. At the same time, the data of the Ministry of Industry and Information Technology shows that the first peak of power battery scrapping will be ushered in 2018. Gao Yunhu, director of the Department of Energy Conservation and Comprehensive Utilization of the Ministry of Industry and Information Technology, pointed out that it is necessary to accelerate the recycling of power batteries for new energy vehicles and implement the formulation and implementation of pilot programs. On August 1st, the Interim Measures for the Management of Recycle and Utilization of Power Batteries for New Energy Vehicles was promulgated and implemented. In September, the Ministry of Industry and Information Technology issued the List of Qualified Enterprises (First Batch).

Interpretation of listed car companies’ financial reports in the first half of the year; Car companies at home and abroad face profit challenges together.

  In the first half of 2019, car companies at home and abroad had a hard time. According to the semi-annual/second-quarter financial reports published by listed car companies, many car companies have experienced performance decline and even losses due to multiple factors such as declining sales and high R&D investment. In order to stop loss in time, some car companies also try to control costs by laying off employees, closing factories or reducing R&D investment to reverse the situation.

  ■ Reduce the annual sales target with a view to stable development.

  In the first half of the year, the word "decline" in the domestic auto market was the first, which was reflected in the financial reports of listed auto companies, that is, everyone’s life was generally difficult.

  Geely Automobile, which has made great strides in the past two years, is quite ambitious to be an "independent brother". However, since the end of 2018, Geely has also fallen into the dilemma of declining sales growth. According to public data, from January to July 2019, the cumulative total sales volume of Geely Automobile was 743,000 units, down 16% year-on-year. Earlier, Geely Automobile also announced that its annual sales target for 2019 will be lowered by 10% from 1.51 million units to 1.36 million units.

  According to the group profit warning issued by Geely Automobile recently, as of June 30, 2019, Geely Automobile’s net profit in the first half of the year decreased by about 40% year-on-year, far lower than the net profit of 6.67 billion yuan in the same period last year. For the decline in profit, Geely believes that this is mainly due to the fact that the overall sales volume of the group’s automobiles fell beyond expectations and actively reduced dealer inventory.

  Changan Automobile, which is also affected by the decline in sales, still cannot escape the "fate" of performance loss this quarter. According to official data, in the first half of 2019, the net profit loss of Changan Automobile was 1.9 billion to 2.6 billion yuan, which was as high as 218.04%-261.53% compared with the same period of last year. In the first half of the year, Changan’s joint venture and independent sectors all performed poorly, and the cumulative sales volume decreased by 31.65% year-on-year to 825,000 units.

  Compared with Geely and Changan, whose sales declined, Great Wall Motor, which achieved a contrarian growth in sales in the first half of the year, also faced a profit problem.

  In the first half of 2019, Great Wall Motor sold a total of 493,500 new cars, a year-on-year increase of 4.7%. Despite this, Great Wall Motor still experienced a double decline in operating income and net profit in the first half of the year. According to the 2019 interim results forecast of Great Wall Motor, in the first half of this year, Great Wall Motor achieved operating income of about 41.38 billion yuan, down about 15% year-on-year; The net profit was about RMB 1.57 billion, down about 58% year-on-year; The net profit attributable to shareholders of listed companies after deducting non-recurring gains and losses was about RMB 1.24 billion, down about 65% year-on-year.

  In this regard, Great Wall Motor said: "During the reporting period, the company increased the product preferential quota to benefit consumers, and continued to increase brand promotion and R&D investment, resulting in a year-on-year decline in net profit attributable to shareholders of listed companies." Based on the market environment in the first half of the year, Great Wall Motor also lowered its sales target for 2019 from 1.2 million to 1.07 million to keep the overall sales healthy, stable and sustainable.

  In the first half of this year, Haima Automobile, jiangling motors and FAW Car also suffered a sharp year-on-year decline in net profit.

  ■ The profitability of overseas car companies has been greatly tightened.

  The downturn in China’s auto market has also greatly tightened the global revenue of many multinational auto companies.

  Daimler, which is famous for making money, has suffered a "long-lost" profit loss. According to public reports, in the first half of this year, Daimler’s revenue increased by 2% year-on-year to 82.35 billion euros, but its net profit fell by 78% year-on-year to 907 million euros. The report shows that Daimler’s expenditure on special projects increased significantly in the first half of this year, mainly for further disposal of diesel vehicle exhaust emissions and recall of Mercedes-Benz cars equipped with defective airbags produced by Takada Company of Japan. In the second quarter of this year, Daimler’s special project expenditure reached 4.2 billion euros, which directly affected the company’s performance — — In the second quarter, earnings before interest and tax lost 1.6 billion euros, which was the first quarterly performance loss of Daimler in nine years.

  The decline in sales has further affected Daimler’s profitability. In the second quarter of this year, the overall sales volume of Daimler’s passenger car sector decreased by 3% to 575,000 units. To this end, Daimler has repeatedly issued profit warnings; He also said that in order to improve the profitability, the research and development costs of Mercedes-Benz cars will be greatly reduced by 2025, and the alliance with competitors will be strengthened.

  Under the tide of the new four modernizations of automobiles, large automobile groups don’t want to fall behind in the above fields. This directly brings about the overweight of R&D investment.

  Thanks to the steady performance of the China market, in the second quarter of this year, BMW achieved a cumulative sales increase of 1.5% to 647,000 vehicles, and its revenue also increased by 3% to 25.715 billion euros. Despite this, the company’s earnings before interest and tax fell by 28.4%, from 2.866 billion euros to 2.053 billion euros.

  In this regard, BMW Group said that the company has been expanding its investment in pure electric vehicles and plug-in hybrid vehicles, and continues to optimize internal combustion engines. The reason for the decline in profits is that the increase in expenditure on electric vehicles has lowered the profit margin.

  Also suffering from the decline in performance is Ford Motor Company. The nearly "Waterloo" sales performance in the China market has made this century-old automobile brand a little less spirited. According to the public financial report of Ford Motor Company, in the second quarter of this year, Ford’s total revenue was $38.85 billion, down from $38.92 billion in the same period last year. Net income fell to $148 million, down 86% year on year. Among them, Ford’s loss in China market reached $155 million. In addition, Ford Motor Company also said that its net income plummeted in the second quarter and was also affected by its business restructuring in Europe and South America.

  ■ Controlling cost and improving bicycle profit are the keys.

  Several families are happy and worried. In a downward trend, there are always many strong players who are growing against the trend.

  In the first fiscal quarter of fiscal year 2020 (April-June), Toyota Motor’s net profit attributable to ordinary shareholders was 682.974 billion yen, a year-on-year increase of 3.91%; Operating income was 7.65 trillion yen, a year-on-year increase of 3.85%. 

  The increase in profit is mainly due to Toyota’s good sales performance at home and abroad in the first half of the year. In the first half of this year, Toyota’s sales in Japan increased by 3.6% year-on-year to 1.212 million units, and overseas sales increased by 1.5% year-on-year to 4.1 million units.

  At the same time, cost control and high bicycle profit have also become effective ways for car companies to achieve profitability.

  In the first half of this year, the cumulative global sales volume of Volkswagen Group was 5,365,300 vehicles, down 2.8% year-on-year. Despite the decline in overall car sales, Volkswagen Group still achieved a substantial increase in profit value, driven by the SUV with higher profit margin of Volkswagen brand and the increase in sales of Porsche brand. The report shows that the sales revenue of the Volkswagen Group in the first half of the year reached 125.2 billion euros, a year-on-year increase of 4.9%; Operating profit was 9 billion euros, a year-on-year increase of 10.3%.

  GM, on the other hand, relied on cost control to achieve a steady performance in the second quarter. With the strong performance of the North American market and effective cost control, GM achieved steady performance in the second quarter: the company’s net income reached $36.1 billion during the reporting period; Among them, the net profit reached 2.4 billion US dollars, up 1.6% year-on-year; Diluted earnings per share was $1.66. In addition, GM said that the measures to improve cost efficiency through transformation have been effective and have achieved cost savings of $1.1 billion.

  In fact, domestic car companies also try to control costs to achieve light travel. According to a recent report by Reuters, Shenlong Automobile is planning to sell its first and second factories in Wuhan, and gradually start to lay off employees, so as to put more funds into marketing. (Hong Hanqi)

The most comprehensive data tells you who is the real Japanese animation brother!

Special feature of 1905 film network The movie "Doraemon", a theatrical version, arrived late. Unfortunately, Doraemon: Nobita’s New Dinosaur, the Doraemon movie series with the highest rating (ticketing platform), has not broken through the 50 million mark so far. Judging from the follow-up trend, this movie should not break through 100 million yuan and will become the worst box office work in this series in recent years.


Not to mention that in 2015, the animated film Doraemon: Walk with Me grabbed 530 million box office, and every year, a theatrical version of a big movie can have 100 million box office bases. In 2018, Doraemon: Treasure Island of Daxiong reached 209 million box office results.


Perhaps without the protection of Children’s Day and summer file, this family fun animation seems to be less energetic. On the one hand, there will be fewer opportunities for parents to take their children to watch cartoons during this schedule; On the other hand, the repeated release of Japanese animated films, such as "Baokemeng: The Counter-attack Evolution of Super Dreams" and "Digital Baby: The Last Evolution", also diluted some audiences to some extent.


For a long time, animated films have been the first choice for mainland film companies to introduce Japanese films. Such works, which are derived from mature IP, can largely guarantee their box office revenue. For Japanese animation, it is actually subdivided into theatrical animation and animated film. So, how to distinguish the two? 

Theater animation is a TV animation based on this IP, which is derived, for example, Detective Conan series and Huang Jincheng of Navigator released in China. They are independent chapters, but they are related to TV animation.Animated movies are completely original animations, such as those well known.My Neighbor Totoro’s Your NameSmokeFlowersWait.


Many people will regard Doraemon: Walk with Me as a theatrical animation, but strictly speaking, it belongs to the category of animated films. Since the Japanese film market picked up in the mainland in 2015, the theatrical animation has been the main force in Japanese films. From the first theatrical animated film Detective Conan: Sunflower of Fire in 2015 to the current Doraemon: Nobita’s New Dinosaur, there are over 28 theatrical animations to meet the audience.


In addition, Japanese box office champion Infinite Train with the Blade of Ghost Extinction, Kyoto Animation animation Violet Eternal Garden and Night of Destiny 3 are also expected to be released in the mainland in early 2021. So, what are the performances of these films in the China market?

 

N cases of "most"

Since 2015, all Japanese theatrical animated films have been released in the mainland, including IP with childhood feelings such as Doraemon and Conan, as well as bloody "migrant workers" such as Naruto and Navigator, and even smaller paintings such as "Violet Eternal Garden" and "Night of Destiny". These works also let us see the diversification of Japanese animation industry. Among these IPS, Doraemon series is definitely the most powerful "shoulder handle". Since 2016, there will be a work to meet the mainland audience every year. In addition to this year, due to the epidemic, the local release plan in Japan was postponed, which led to the domestic release date moving from the "June 1" summer file to the New Year’s release. 


Judging from the box office data, from 2016 to 2019, the box office results of this series of films all exceeded 100 million by the bonus of holidays, especially Doraemon: Treasure Island of Daxiong in 2018 became the first Japanese theatrical animated film with a box office of over 200 million.


It can be seen that Doraemon is still the blue fat man who is suitable for all ages and has been growing up with different generations. What can compete with this box office is another national animation, Detective Conan. In 2015, Japanese films reappeared in the China film market, and the film Detective Conan: Sunflower of Fire became the first theatrical animated film to be introduced.


Since then, this series has also become "oftengreenTree ".Except for 2017Detective Conan: Tang Hong’s Love SongNot being introduced, and the release of Japan in 2020 was postponed to 2021, Conan has also become an animated image that audiences meet every year. The market response of this series was not as enthusiastic as Doraemon at first. The total box office results in 2015 and 2016 were only 110 million, but since 2018, it has sprung up suddenly and the box office has repeatedly exceeded 100 million, especially in 2019.Detective Conan: the fist of the Qing DynastyUp to now, with a score of 231 million, it has won the highest box office in the mainland of Japan’s theatrical animated film.


If Doraemon and Detective Conan belong to the carnival of every age, then the box office of Naruto and Nautical King shows the "fighting power" of otaku. With the ending of the original Naruto, Naruto Theater Edition: Biography of Bo Ren became the first theatrical animated film to break 100 million at the box office in the Mainland. At that time, when the film was released, there was no large-scale publicity, but direct audience marketing was adopted, which successfully brought the "otaku" into the cinema. 


Doing the same thing, the "Nautical King" series has also successfully achieved good box office income. These two animated films can be said to be typical "fan movies" in some ways. Its limitation is that it is not a fan of the cartoon, so it is difficult to get into the inside of the story, and you can only look at the doorway. It can be seen from the data of "Huang Jincheng of the Sea King" and "Naruto Theater Edition" that the male and female audiences are constant at 56%: 44%, and most of them are concentrated in the crowd aged 20-24.


Looking at these animated films whose original works have been published, the equally well-known Pokémon series, Cherry Maruko and Crayon Shinchan are the most disappointing. Especially, the Pokémon series, the two works currently released, both have a box office of only 30 million. The "yellow-skinned electric mouse" that the audience thinks is the most cute can’t even move the box office.


On the contrary, "Digital Baby: The Last Evolution", which is also a teenager’s feeling, has captured 125 million box office domineering, becoming the highest box office in this type of film in 2020. Of course, the most unexpected thing is that "Cherry Maruko" and "Crayon Shinchan", two animation brands with great national representatives, have only introduced one theatrical animation work each. 


On the contrary, the animation brand Destiny’s Night, which is more niche in itself, has always maintained the most stable output, Destiny’s Night — — The goblet of heaven: the flower of bad omen and the night of destiny — — The Cup of Heaven II: The Lost Butterfly has achieved about 30 million box office results, so it is no wonder that the introduction of Destiny’s Night 3 is under way. 

Who’s next?

At present, animated films from Makoto Shinkai and Miyazaki Hayao are introduced frequently. At the same time, the works of authors such as Mamoru Hosoda (Future) and Ayumu Watanabe (Son of the Sea Beast) are gradually recognized by the audience. However, it cannot be ignored that the theatrical animated films will still be the main force of Japanese animated films in the China film market in the future.


To a large extent, the fan base of these animations can guarantee its basic box office income. At present, Detective Conan: Scary Bullet, which was adapted from Japan in 2021, has been announced to be introduced by Huace Film, and I believe it will meet the audience at an appropriate time.


Of course, the introduction of Doraemon’s 2021 theatrical version Doraemon: Nobita’s Little War in the Universe will not be abandoned because of this box office failure. In addition, Huace Film also officially announced the introduction of "Silver Soul: The Final". This will be the first time that the cinema in China mainland has introduced the animated film "Silver Soul". I wonder if this relatively old IP can drive fans’ feelings? 


The theatrical animation "Infinite Train with Ghost Blade", which is about to break the box office champion of Japanese film history, is also expected to be introduced. Although this brand is not as well-known as Naruto and Voyage King in the China market at present, it is expected to impress the curiosity of many audiences other than the original fans when it is released in the mainland with its hot box office results in Japan.


The new work Natsume Friends Account, which once won 115 million box office, Natsume Friends Account: Shiqi and Suspicious Visitors also has the opportunity to let mainland audiences see the moment when Niangkou Sansan sells cute on the big screen. These kinds of theatrical animated films, while selling feelings, how to make something new may be concerned by fans and ordinary audiences. In particular, whether they can continue the past Japanese theatrical animation box office in the future may be the most worth looking forward to.


New energy vehicles will be piloted in five cities including Shanghai with special number plates.

  CCTV News:The reporter learned from the Ministry of Public Security that in order to better promote the development of new energy vehicles, better distinguish and identify new energy vehicles, and implement differentiated traffic management policies, from December 1, 2016, the Ministry of Public Security will be in Shanghai, Nanjing, Wuxi, Jinan and Shenzhen. Five cities will take the lead in piloting the use of special number plates for new energy vehicles. 

  Different from the "blue" license plate used by ordinary passenger cars now, the special license plate for new energy vehicles takes "green" as the main tone, which embodies the meaning of "green environmental protection". The background color of small new energy vehicles adopts gradient green, while that of large new energy vehicles adopts yellow-green double color.

 Figure 1 Small new energy vehicle number plate style

  In order to better implement the national new energy vehicle industry development and differentiated management policy, the new energy vehicle license plate is managed in sections according to different vehicle types.The letter "D" stands for pure electric vehicles, and the letter "F" stands for non-pure electric vehicles (including plug-in hybrid vehicles and fuel cell vehicles).          

 Fig. 2 Number plate style of large-scale new energy vehicles

  At the same time, the number of special number plates for new energy vehicles has been increased by one, from 5 to 6 for ordinary cars, with increased number plate capacity and richer resources. The new energy vehicle license plate fee remains unchanged, and the current national standard for ordinary vehicle license plate fees is still implemented, and each license plate is 100 yuan.

  During the pilot period, new energy vehicles newly purchased by the masses will be registered in five pilot cities, and special number plates for new energy vehicles will be issued; For registered new energy vehicles, according to the principle of voluntary renewal, the owner can choose whether to renew the new number plate. In order to avoid the crowded queue caused by centralized license change, the pilot cities will adopt the Internet service platform to make an appointment to change the license plate, at the same time, add a green channel or special window for the license plate business of new energy vehicles, set up on-site license plate production points, provide delayed or Saturday and Sunday license plate change services, and provide free license plate installation services to meet the needs of the masses to the greatest extent. In addition, the public security traffic control departments of the pilot cities will simultaneously launch a unified motor vehicle number plate selection system to ensure the open, fair and just issuance of number plates.

  It is understood that up to now, the number of pure electric vehicles registered nationwide has reached 555,500. According to the State Council’s Industrial Development Plan for Energy Saving and New Energy Vehicles (2012-2020), new energy vehicles mainly include pure electric vehicles, plug-in hybrid vehicles and fuel cell vehicles. By 2020, the cumulative production and sales of pure electric vehicles and plug-in hybrid vehicles will exceed 5 million.

  The person in charge of the Traffic Management Bureau of the Ministry of Public Security said that on the basis of the pilot, it will constantly sum up experience and practices, gradually expand the application scope of special number plates for new energy vehicles, and strive to promote their use throughout the country in the second half of 2017. In addition, the Ministry of Public Security will also study and improve the style of ordinary car number plates to further enhance the informationization, scientification and standardization of motor vehicle management. (CCTV reporter Qi Chenghai)