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Pay attention to film school and film shortage, say goodbye

film school

Vol. 3155

Pai Ye is a veteran Internet University enthusiast. After reading countless films, he also discovered a pattern –

Martial arts type, must copy Tsui Hark.

Comedy genre, must copy Stephen Chow.

As it happens, they are very stylized directors.

So, the consequence of copying is,Learning tigers is not anti-dog…

For example, "Drunk Fist Su Qier".

Recently, there is another person who is not afraid of death.

The target was the classic "Truant Dragon".

What level?

Very embarrassing. Very boring.

Consumer sentiment?

Have you ever thought about it?

What are feelings?

Why can’t anyone copy Stephen Chow’s movies?

Slide down, Pai Ye decrypts it for you.

The New Truant Dragon

The movie starts at the beginningmoneyYeah.

Look at the classic IP.

Cast, get together"Around Xingchi Zhou"…

Luo Jiaying, who plays Detective Cao Dahua (rubbing Wu Mengda’s character name).

Yellow Mountain.

He played Huang Xiaogui in the original "Truant Dragon".

On "The New Truant Dragon"; Next "Truant Dragon"

Huang Yifei.

He is well known to the public for his role as "Big Brother" in "Shaolin Football".

Shaolin Kung Fu is good, really good

The income is really good.

On the line 8 days, the cumulative box office 14.484 million, the cumulative number of people watching 5.943 million.

Yes, Douban score,4.1…

It hurts the audience’s feelings.

Where is the new truant dragon?

There is nothing new.

Synopsis of the story.

In a city in South East Asia, the boss of a crime syndicate was arrested. Company accountant Huang Xiaogui (Huang Yishan, played) was willing to be a tainted witness, but was hunted down and escaped. In order to find him, special police Zhang Hao went undercover to the International Noble School and tried to find Huang Xiaogui by approaching his daughter Huang Ying.

This kind of story,1980sThe Hong Kong police and gangster movies have long been shot badly.

The setting is also difficult to establish.

You see the student played by SWAT Zhang Hao,From the looks of it, he is older than the principal…

The plot is even more incredible…

Approaching Huang Ying was reduced to picking up girls.

And the way is to keep asking the police for money.

From buying a sports car.

To charge the 88888 membership card.

Where does the money come from?

First the police crowdfunded, and laterProvided by a prisoner in a police office.

Why are prisoners still locked up here?

Why did the police respond to unreasonable demands and finally reach the point of death?

It was all crap.

Why do you have to shoot like this?

The only reason Pai Ye could think of was,Imitate Stephen Chow and make nonsense comedies.

There are similar bridges.

For some reason, Zhang Hao suddenly jumped into the swimming pool and fell headfirst, revealing the sign "Water depth 0.4 meters".

For example, Zhang Hao’s international friends and classmates.

Black people are called "Little White", and white people are called "Little Black".

The main creator really wanted to make the audience laugh, but these jokes were separated from the plot, and there was a serious suspicion of making up the numbers. His approach was exactly what Chen Peisi called "stringing candied gourds".

In Pai Ye’s opinion,"The New Truant Dragon" completely misunderstands the meaning of "nonsense comedy".

I really don’t know how Zhou Xingchi would feel when he saw such a work.

We often say "remake film consumption feelings".

What are feelings?

In Pai Ye’s opinion,A good work can withstand time to wash, and the audience’s feelings for it become more and more profound, resulting in feelings…

What’s so great about "Truant Dragon"?

That is, it isA mature work of Stephen Chow’s nonsensical comedy style…

Nonsensical, what do you mean?

To borrow from a particular subject…

Nonsensical, originally a common saying in Guangzhou, Guangdong and other places, which means that a person does and speaks incomprehensibly, without a center, with no clear purpose in his language and behavior, vulgar and casual, and complaining indiscriminately.But not without reason…

During the era of film development in Hong Kong, many people experimented with this style.

Wang Jing specially created "Gambling Saint 2: Street Gambling Saint" for Ge Minhui (a member of the Hong Kong duo "****").

In addition, Wang Jing also promoted Zhang Jiahui and Zhang Weijian, but they were all rejected by the market.

King of a Thousand Kings 2000

"Super School Fighter"

Ultimately, the market chose only Stephen Chow.

Of course, there are reasons for this in terms of appearance and acting skills.

But more importantlyphilosophy…

Stephen Chow made a perfect interpretation in the movie "Truant Dragon".

The first layer, golden partner, collision spark…

Zhou Xingchi’s nonsensical style can be brought to the extreme, and it must be inseparable from the golden supporting role Wu Mengda.

Wu Mengda said in an interview that the company made "He Came From the Jianghu".

Mr. Chow and Mr. Wu often pretended to date couples at night in order to eavesdrop on their conversations and find inspiration, which became the origin of the so-called "nonsense show."

In "Truant Dragon", there are many such wonderful moments.

For example, when Zhou Xingxing and Cao Dahua were chatting, the two men suddenly kissed.

For example, Zhou Xingxing revealed his identity to his teacher, He Min (played by Zhang Min).

Cao Dahua was worried, and Zhou Xingxing said casually, "You go and kill her."

Cao Dahua on the side immediately revealedA funny, hideous expression…

On the second level, no matter how outrageous the actor’s behavior is, it must be meaningful.

Let’s talk about Zhou Xingxing’s appearance.

A rescue operation, he was the captain.

The team rushed out one by one, but he was dripping eye drops…

Deploying a course of action, he gestured,Directly stun teammates…

Later, the team’s formation was completely messed up.

In desperation, during a duel with his opponent, he left his empty gun as a cover, shuttled up and down the building, and saved the hostages with one person.

Zhou Xingxing makes people around him puzzled whether he talks or does things.

We laugh because of this intensecontrast…

And all of this is not for nothing, it all points to a point…

Zhou Xingxing’s personality: outstanding personal ability, but no leadership or cooperative spirit…

There is a deeper meaning.

Stephen Chow’s comedy is just an appearance. He blends jokes with situations to explore people’s plight or to expose or criticize certain social realities…

Remember the story of "Truant Dragon"?

Zhou Xingxing, a man who became a police officer because he hated studying, was sent to the school as an undercover agent to search for the missing gun of kindness from his boss.

Therefore, Zhou Xingxing was in great pain.

He sees the school as a prison…

In his eyes, students are punished for being late, just like a **********.

The playground is no different from the **********.

In the classroom, but fantasizing about being imprisoned, he sang "Tears behind bars".

And, reflections on school education.

Overbearing teachers can make students lose interest in learning.

In the movie, the character of He Min is not just one of the elements of love.

She represents Zhou Xingxing’s yearning for an ideal education.

So you see.

Stephen Chow’s comedy is based on real people, real environments, and in-depth social observation…

On the contrary, those nonsensical jokes are the embellishments that grow naturally and are the introductions that pull the audience into the world of his films…

Such works are often read and updated.

Only then can we go through the washing of time and become an immortal classic.

And a bunch of movies that imitate Stephen Chow haven’t even touched the surface yet.

Watch "The New Truant Dragon" again.

The jokes came out of thin air.

Character behavior, grandiose.

Especially the female characters in it, their role is only to satisfy the obscene YY of some male characters.

Not to mention the profound meaning.

Every time we look at a similar shoddy copy, we have this feeling: "Look at the original and wash your eyes."

Consumer sentiment is shameful.

But there was something even scarier.If lazy creativity can still make money, it is bound to attract more followers…

As a consequence, bad money drives out good money.

Pai Ye insisted.

Feelings should not be used for consumption, but for nourishment…

In every era, there should be people who are willing to work hard on the road of creation and overcome obstacles.

To be able to create such a work: decades later, it will be regarded as a classic, shrouded in a halo of feelings.

No one can be second to Stephen Chow.

However, someone will definitely become the number one xx.

1905 movie network news On June 17, VOGUEfilm "Her" Vision Art Week was in full swing in Shanghai. This event aims to explore and showcase the growth and development of female creative talents, providing them with a broad stage. At the offline premiere, manystarThe short film made a stunning appearance, bringing a visual feast to the audience. And on the night of movie viewing,Yang MiThe summer green suspender dress became the focus.

On the red carpet, Yang Mi’s simple style and bright smile attracted many people’s attention. The long dress with suspenders perfectly integrated the new green of summer, and the skirt was light and elegant, showcasing Yang Mi’s confident and generous temperament. And the disc hair style is the icing on the cake for the overall style. The disc hair cleverly shows the graceful neckline, which contrasts with the summer green dress, adding a bit of unique charm to Yang Mi.

　　　　 According to Hong Kong media reports on the 30th, Gu Tianle and Hong Jinbao went to Pingshan on the 30th to participate in the opening ceremony of the new play. Hong Jinbao had a fight in the play and asked if it would be difficult? He said frankly: "There is some difficulty."

　　Gu Tianle said that many actors at the scene were specially trained for drama, and everyone went into battle in person. Mentioning that the movie was specially set in the Kowloon walled city scene in the 1980s, Gu Tianle expressed nostalgia and happiness.

　　Asked if he had any contact with his friend Alan Tam, who has been involved in the recent uproar, he said: "Less, (know about his news?), a little bit," and when asked if he believed the uproar, he became more and more angry: "I don’t know, a lot of things on the Internet can’t be trusted."

　　On March 3rd, Budweiser China and the Traffic Police Corps of Shanghai Public Security Bureau gathered together in Lujiazui cultural landmark — — Pudong Art Museum, celebrating the launch of the theme publicity campaign of "Spring Guarding Action" for Shanghai traffic safety. Zhu Jiangliu, Vice President of Corporate Affairs of Budweiser China, attended and participated in the event to share the latest achievements of Budweiser China in helping road traffic safety construction.

In 2023, Shanghai traffic safety "Spring Guarding Action" theme publicity campaign was launched.

　　This activity is based on "Civilization and Law-abiding     Go home safely as the theme. Ding Bin, director of the Propaganda Center of the Traffic Police Corps of Shanghai Public Security Bureau, said: "Civilized and law-abiding can build a traffic safety defense line, and returning home safely is related to personal and family happiness. As the world’s leading brewer and responsible corporate citizen, Budweiser China continues to carry out public welfare publicity activities, which plays an indispensable role in road traffic safety construction. In the future, I hope that more enterprises will take up social responsibilities and help build a civilized, harmonious, safe and smooth high-quality road traffic environment! "

　　“　Drink wisely　"   sequence　15　year　whole country   Interaction on drunk driving　“　Fat chance   "

　　In recent years, China’s road traffic has developed rapidly. By the end of November 2022, the number of motor vehicle drivers in China has exceeded 500 million, ranking first in the world. According to official statistics, in 2021, there were 273,098 traffic accidents and 62,218 traffic accident deaths in China, and traffic violations were still common. In 2021, the number of non-motor vehicle traffic accidents was 35,141, up 17.3% year-on-year. The emergence of new traffic formats made the situation of traffic safety prevention and control more complicated.

　　As the earliest initiative in China to "drink wisely     Budweiser China, one of the enterprises that refused the public welfare activities of drunk driving, has always been committed to promoting the construction of road traffic safety, and has been innovating for fifteen years. From the "Red Wall of the Forbidden City", "E-sports Battlefield" to "Trendy Street", Budweiser China not only launched publicity activities all over the country, but also frequently launched public welfare "big moves" to young people. 2022 coincides with the World Cup carnival feast. However, according to the survey, during the 2018 World Cup, there were more than 130,000 cases of drunk driving in China [2], and the drinking behavior of fans watching the game may increase the probability of drunk driving. Therefore, in 2022, Budweiser China made another precise attack, reminding consumers with rich online interaction that "Harbin Beer has a door     There is no way to drink and drive!

　　In 2022, Budweiser China once again joined hands with Harbin Beer, which is favored by young people, to combine the popular dance and rap elements and lead the new trend of public welfare in a cross-border way of entertainment — — Recruit drunk driving "goalkeepers" through online methods such as small programs, and rap street dance "Harbin Beer has a door     There is no way for drunk driving, which deeply cultivates community communication and triggers netizens from 100 cities to participate in interaction; At the same time, Huang Jun, a star traffic policeman in Shanghai, was linked to help out, and together with the national "gatekeepers", the "gate" of drunk driving was well guarded.

　　On the day of the event, Budweiser China won the title of "public welfare alliance Cooperation Unit of Traffic Civilization" again, which is the eighth consecutive year that Budweiser China has been awarded this honor. Zhu Jiangliu, vice president of corporate affairs of Budweiser China, said: "For Budweiser China, this is both affirmation and encouragement. We believe that drinking is a positive experience and hope to convey ‘ in a more vivid way. Drink wisely     Refuse to drink and drive ’ The concept of public welfare, to guide a wider range of people to establish road traffic safety awareness. The lone traveler is fast, and many travelers are far away. In the future, Budweiser China will unswervingly respond to the call of the traffic police department, make efforts to coordinate social governance, persist in innovation, and let the concept of civilized and law-abiding and wise drinking enter thousands of households! "

For the eighth consecutive year, Budweiser China was awarded the title of "public welfare alliance Cooperation Unit with Civilized Traffic".

　　“　Traffic safety experience class　"　Upgrade again     Safety of creative teaching AIDS　“　child　"   line

　　Road traffic accidents are one of the reasons that endanger the lives and health of children and adolescents. The road traffic safety problem of children in China is still grim [3], and children have become an important part of traffic safety education. Budweiser China has supported the public welfare project "Traffic Safety Experience Class" guided by the Traffic Management Bureau of the Ministry of Public Security and sponsored by China Children’s Press and Publication Corporation for many years, aiming to help raise the public’s awareness of civilized travel in an innovative form of entertaining and entertaining.

　　In order to better protect the public’s safe travel, last year, the charity project not only upgraded the online training course, but also creatively developed a traffic safety magic schoolbag, including a traffic safety reader, a reflective vest and a reflective yellow hat. At present, Budweiser China has donated more than 8,000 sets of traffic safety teaching AIDS, including magic boxes, magic boxes, magic schoolbags, 100 sets of traffic safety civilized etiquette bags and 5,000 reflective vests to carry out safety education for the community.

　"Traffic Safety Experience Class" public welfare project innovatively launched children’s traffic safety magic schoolbags.

　　Budweiser Group and　UNITAR　Join hands again     Welcome the new future of civilized transportation together

　　In October 2021, the World Health Organization issued the Ten-Year Plan for Global Road Safety Action, calling on countries to take measures to reduce the number of road traffic casualties worldwide by at least 50% by 2030. As supporters of the United Nations Sustainable Development Goals (SDGs) in 2030 and practitioners of global road traffic safety construction, Budweiser Group and the United Nations Institute for Training and Research (UNITAR) are constantly upgrading in the field of improving road safety. Budweiser Group not only effectively promotes the construction of road traffic safety, but also injects new vitality into road traffic safety by using innovative means such as digitalization. In 2022, Budweiser Group and UNITAR continued to cooperate, starting a new chapter in the fields of wise drinking, empowering women entrepreneurs and water resources management, and exploring more innovative and pragmatic solutions.

Budweiser China actively responded to the government’s call to create a harmonious future of "civilized, law-abiding and safe return home" with all parties.

　　Ke Ruige, chief legal and corporate affairs officer of Budweiser Asia Pacific, said: "Budweiser Asia Pacific, headquartered in Belgium and with a history of 600 years, has always placed ESG issues at the core of its strategy and operation, and put ‘ Wise drinking and moderate drinking ’ Included in the eight ESG strategic priorities, we believe that every drinking experience should be positive. Therefore, we have maintained close cooperative relations with partners such as the United Nations Institute for Training and Research, the Traffic Police Corps of Shanghai Public Security Bureau for a long time, helped the high-quality development of road traffic in China, and made full use of digitalization and other means to promote multi-win social value. In the future, we will actively respond to the government’s call, join hands with many partners, lead a good drinking experience with rational and wise drinking fashion, and jointly create a future of common prosperity and symbiosis and applause! "

　　About Budweiser China:

　　Budweiser　China    A number of legal entities operating in China are directly or indirectly controlled by Budweiser Asia Pacific Holdings Limited ("Budweiser Asia Pacific"), which is in a leading position in the field of high-end and ultra-high-end beer. Budweiser China is responsible for brewing, importing, promoting, distributing and selling more than 50 beer brands under Budweiser Asia Pacific, including Budweiser, Time, Corona, Fujia, Harbin and Xuejin. In recent years, Budweiser China has expanded to products other than beer, such as alcoholic beverages, energy drinks and spirits. Headquartered in Shanghai, China District operates more than 30 breweries in China, with a total staff of over 17,000.

　　Budweiser Asia Pacific was established under the laws of Cayman Islands and listed on the Hong Kong Stock Exchange in 2019 with the stock code of 1876, and is one of the constituent stocks of Hang Seng Index. Budweiser Asia Pacific is also the Anheuser-Busch    InBev). Budweiser Group has more than 600 years of brewing heritage, and its business is all over the world.

　　Budweiser Group entered China in 1984, set up Budweiser Brewery in Wuhan in 1995, and registered Budweiser Investment (China) Co., Ltd. in Huangpu District in 2003. In 2011, Budweiser China Shanghai Headquarters was recognized as the regional headquarters of multinational companies by Shanghai Municipal Commission of Commerce.

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[Powerful performance] In terms of configuration, it is equipped with a Snapdragon 8? Gen? 3 processor, the CPU super core frequency reaches 3.39GHz, the GPU can reach 1000MHz, supplemented by LPDDR5X + UFS 4.0, equipped with 8GB + 256 GB/12GB + 256GB optional. In terms of heat dissipation, the VC soaking plate has been upgraded 1.5 times compared with the previous generation, bringing better heat dissipation performance. In terms of battery life, it is equipped with a large 4000mAh battery and supports 25W wired flash charging.

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　　[car home Information] Recently, we learned from the Great Wall pickup truck official that the performance version (|) will be officially unveiled at the 2023 Chengdu Auto Show, which opened on August 25th. In addition, the 2023 Great Wall Gun Black Bomb version will be officially listed at the Chengdu Auto Show.

● Shanhai Gun Performance Edition

"Shanhai Gun Performance Edition"

　　Previously, some media photographed the spy photos of the performance version of Shanhai Gun. The new car is expected to add some off-road configurations on the basis of the current Shanhai Gun, including the front winch, wading throat and the square mouth of the rear trailer. At the same time, the car will also be equipped with black front middle net, black wheel eyebrows, fixed side pedals, black gantry, etc. In addition, black decorative parts have been added to the front of the car to enhance the off-road style of the whole car.

　　In terms of power, the performance version of Shanhai Gun is expected to follow the power of the current model, equipped with a 3.0-liter V6 turbocharged engine and a 48-volt light mixing system, with a maximum power of 260 kW and a peak torque of 500 Nm. The transmission system is matched with a vertical 9-speed automatic gearbox, and it is also expected to be equipped with a Borg Warner 4A+LOCK four-wheel drive system.

● 2023 Great Wall Gun Black Bomb Edition

"2021"Great Wall Gun Black Bomb Edition』

　　The black bullet version of the Great Wall Gun was jointly launched by the modified brand Yunliang Off-road and Great Wall pickup truck. The new car was deeply off-road modified to meet the individual needs of deep off-road and pan-outdoor players. It is expected that the appearance and interior of the new car will not change much.

　　In terms of power, the models currently on sale are equipped with a 2.0T turbocharged gasoline engine, with a maximum power of 140 kW and a maximum torque of 360 Nm. It is matched with an 8-speed automatic transmission, which adopts part-time 4wd, has an electronically controlled differential lock on the front/rear axle, and has a crawling mode, a tank turning around and an all-terrain driving mode. (Part of the image source: understand the car emperor; Text/car home Li Na)

　　Krypton is actively promoting its listing in the United States. According to the information on the website of the CSRC on August 25th, the CSRC confirmed the overseas listing and filing information of Zeekr Intelligent Technology Holding Limited. According to the filing notice of overseas issuance and listing, Krypton plans to issue no more than 926 million ordinary shares in new york, USA.Listing on the exchange. At present, Geely declined to comment on this matter.

　　Publicity by CSRC

　　According to the CSRC, from the date of issuance of the filing notice to the end of overseas issuance and listing, if a company has major events, it should report them through the filing management information system of China Securities Regulatory Commission in accordance with the relevant provisions on overseas issuance and listing of domestic enterprises. At the same time, within 15 working days after the company completes the overseas issuance and listing, it shall report the issuance and listing through the filing management information system of China Securities Regulatory Commission. In the process of overseas issuance and listing, the company shall strictly abide by relevant laws, regulations and rules at home and abroad.

　　Another person familiar with the matter said that Krypton will meet with investors in Hongkong, Singapore, London, new york, Boston, California and the Middle East within two weeks. They said that the final transaction scale will depend on the financial market conditions later this year.

　　Geely established Krypton in April 2021, which is an important strategic layout in the field of high-end intelligent pure electricity. Extreme Krypton currently sells three models: Extreme Krypton 001, Extreme Krypton 009 and Extreme Krypton X, with the starting price ranging from 189,800 yuan to 499,000 yuan. Krypton delivered 72,000 vehicles last year, and this year’s goal is to deliver 140,000 vehicles. In terms of sales volume, the sales volume in July this year was 12,000 units, up 139.7% year-on-year and 13.4% quarter-on-quarter. From January to July, the cumulative sales volume was 54,700 vehicles, a year-on-year increase of 127%. There is still pressure to complete this year’s full-year goal. Earlier, the company had announced plans to sell cars in the Netherlands, Sweden, Israel and Kazakhstan.

　　Financially, the revenue in the first half of 2023 was 21.283 billion yuan, compared with 8.828 billion yuan in the same period last year. Krypton’s revenue in the first half of 2023 was 21.283 billion yuan, with a loss of 809 million yuan (the loss in the same period last year was 759 million yuan). For the year ended December 31, 2022, the net loss of Krypton was 2 billion yuan. However, An Conghui, CEO of Extreme Krypton, said on August 22 that the first car, Extreme Krypton 001, went on the market, and the whole car was gross.It’s positive, the gross vehicle in 2022.5%, reaching double digits in the first half of this year, higher than the industry level.

　　Extreme krypton 001 gross profit margin is positive

　　In February of this year, Krypton Motor announced that it had completed the financing of $750 million in Pre-A series preferred shares, with a post-investment valuation of $13 billion. This round of financing was funded by Amnon Shashua, founder and CEO of Mobileye, a well-known autonomous driving technology company.Yuexiu industryFive eco-partners, including Trade Fund and Quzhou Xin An Zhi Foundation, participated in the investment.

　　It is reported that the relationship between Krypton and relevant strategic investors is not limited to the capital level. It is reported that after completing the Pre-A round of financing, Extreme Krypton will work with these ecological partners to promote the layout in the field of intelligent pure electricity ecology, and explore and innovate in safe and sustainable travel and user experience. Among them, it is mainly the driving force for krypton solution.Solution. On June 1st this year, Krypton announced the delivery of its Krypton 001 WE version of 140kWh endurance suit.

To say that foreign automobile brands enter the China market, they basically choose joint ventures (Tesla is the only special case), which is largely related to China’s access policy for foreign automobile brands, and is also conducive to the rapid integration of foreign automobile brands into the China market.

Basically, countless car-making enterprises in China are involved. The national team’s FAW, Dongfeng, SAIC, GAC, BAIC and private enterprises are represented by Geely, and the foreign automobile brands that cooperate with these enterprises are basically relatively moist, such as Volkswagen, Toyota, Honda and VOLVO. However, the car companies that cooperate with these foreign brands are basically in a mess. They have not had a famous brand for 30 years. The typical representative is Dongfeng, which can be said to have achieved others and sacrificed themselves.

However, there is a car-making enterprise in China that has gone out of a different way, that is, Changan Automobile. Basically, the car brands that cooperate with Changan have a bleak ending, while Changan’s own cars and SUVs have already delivered good transcripts in the market.

Let’s count the foreign brands that have been "spoiled":

The first one-Suzuki

Suzuki Motor is one of the top ten car companies in the world. It is also an automobile brand that entered the domestic market very early.

In 1993, Changan and Suzuki set up a joint venture brand, which was once all the rage in China. Its products such as Alto and Swift were also phenomenal, especially Alto, which was a typical representative of mini-cars in the market at that time, and also the first stop for China people to start their dream of changing from Alto to Audi. However, Suzuki may have underestimated that the timeline of Alto’s change in China market is so rapid that it has not kept pace with the demand of China automobile market from mini-cars to SUVs and high-end cars.

In 2018, Suzuki officially announced its withdrawal from the China market.

The second one-DS

In 1955, DS made its debut at the Paris Motor Show, which caused a sensation with its innovation in design and technology. It was known as the "presidential car". From Charles de Gaulle to Hollande, DS was the best choice for French presidents.

In 2011, Changan Peugeot Citroen Automobile Co., Ltd. was established. In 2012, DS brand officially landed in China.

However, not many people know what it’s like to drive a presidential car, because DS has been selling poorly since it entered the China market. In 2018, it only sold 3,867 cars, and it also set a record of selling 8 cars a month. It’s really worse than the worst.

The bleak situation of DS is largely attributed to the lack of experience of DS team in how to sell high-end cars in China market.

The third-Mazda.

The current situation is much better than the above two, because Mazda not only cooperates with Changan, but also cooperates with FAW. At the same time, it also has products that are well-known in the China market, such as Ma6, Angkor Sela and CX5, and its unique technology and handling have considerable appeal in young Li =, but just like this, the annual sales volume of 190,000 is not enough to become the profit growth point of Changan, and Mazda, which is too fond of technology and handling, has not understood the demand of China consumers for vehicle stability and space.

The fourth-Volvo

VOLVO really wants to thank Li Shufu for the acquisition, otherwise Volvo’s fate in China is really hard to say.

Changan can enter into a joint venture with VOLVO because Ford held the VOLVO brand at that time and handed over some VOLVO models to Changan for production.

However, with Geely’s acquisition of VOLVO in 2010, whatever the cooperation between VOLVO and Changan, all this came to an abrupt end. And the VOLVO brand has never quietly grown up in the China market, and we have to admit that the performance of VOLVO today is basically impossible in Changan’s hands.

The fifth-Ford

Ford is the most classic case of Changan Automobile’s tireless destruction. "A hundred years of Ford was destroyed in Changan".

But the situation was not bad at first, because as a world-famous and mainstream automobile brand, Ford also enjoys a reputation, and the Ford Focus and Ford Fiesta, which were initially launched in cooperation with Changan, still have a considerable market.

However, problems such as engine oil leakage, broken axle, vehicle spontaneous combustion, tire peeling, gearbox failure, engine room water leakage, car odor and so on have greatly affected Ford’s reputation in the China market, and the sales of Ford cars have been declining in recent years.

The problems exposed by Suzuki, DS, Mazda, VOLVO and Ford during their cooperation in Chang ‘an basically cover the changes of China’s automobile market in different times and the changes of consumers’ cognition of vehicles. Cars should be large, cost-effective, stable in quality and beautiful. Only by grasping these items, it is difficult to sell well in the China market. However, these brands have not been caught, which can’t blame Changan to a great extent.

Changan’s own independent brand. With the problems in the decline of these brands mentioned above, and constantly learning from the lessons, Changan Automobile has built more than 75 hot-selling models of changan CS35 and CS75, and its technical strength has also advanced by leaps and bounds. I hope Changan Automobile will get better and better.

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Just today, the May 1st gear was officially launched.

The industry and the market have been waiting for a long time.

Although I am not in a hurry to make a comeback for the second big schedule in 2021, it should be said that from the perspective of the industry, the first thing I think of is "Above the Cliff", no matter from the pre-screening or the announcement.

It’s not just three rounds of screening and a grand premiere, it’s as simple as showing your confidence to the market. Many people may think that Zhang Yimou+all-acting lineup+strong genre film attributes have their inherent advantages, which is true, but we often ignore the fact that-

It has been 12 years since the last Chinese spy war classic "Wind" on the big screen.

Spy GameThis is the key and even more difficult point of breaking the ice in the market of Above the Cliff.

How to use Xuanfa to break the ice, we will talk about it later. What we should pay attention to today is the result of this ice breaking.

I’m not sure yet. Above the Cliff is the one with the best reputation in May 1st, but it is.The audience is the largest.The one. For most viewers, from parents and children (preferably over 13 years old) to lovers and friends, all kinds of choices are compatible.

In fact, it is not easy for a spy film to do this.

At present, the box office prospect of "Above the Cliff" is not bad, so I also want to talk about two topics-

First, why a good spy film is so rare;

The second is how to appreciate a high-quality spy film.

For those who haven’t seen the film, the right is a movie guide.

Why are high-quality spy films so rare?

Director Gao Qunshu said after watching the film at the premiere on the 24th,After the wind, there are legends.

The familiar audience can understand the old story behind this statement-

The Wind 12 years ago showed us the development potential of China’s films in spy wars and genre films. After the wind on the poster, there was no legend in the world.

Indeed, the goodness of The Wind, even if it is reread after 12 years, is still undiminished and even more missed. But this, in turn, highlights that problem—

This type of spy war is difficult to produce classics.

First, the type elements are relatively complex.

Different from the more focused types such as love, comedy and action, it is very complicated to make a spy film, and it is natural to control and consider the content.

Take "Above the Cliff" as an example-

First of all, history and suspense are two basic types of elements in movies, corresponding to each other.Script and artIt becomes a top priority. In the 1930s, Harbin was full of exotic atmosphere, and the core elements of the battle of wits and courage between the enemy and the enemy eventually became the highlights of the film.

Secondly,Action and emotion(including love, affection and friendship) are the other two core elements of the film, or additive elements.

As a strong genre that can be taken out independently, it is not difficult for a film to make a strong effect in a limited space.

It should be said that "Above the Cliff" is also well done.

From train fighting, alley chasing to racing on a snowy night, the action design with great tension in a small pattern is remarkable.

As the key to sublimation, emotional drama is even more delicate. Careful taste is full of quiet forbearance, sacrifice regardless of gains and losses, and trust beyond life and death.

Finally, all the type elements are designed to give a strong contrast at the end.Heroic feelings.

This may be regarded as a small advantage of spy movies. When many types in front are mastered freely, the charm of a group of unsung heroes like agents will naturally be maximized.

In short, the complex genre elements determine a spy film, which is a great test for the director, screenwriter, actor and the whole creative team including all the behind-the-scenes staff.

Second, directors and screenwriters need to make clear and subtle choices in creation.

One phenomenon is that there are obviously more spy war dramas than spy war movies. The reason is also simple-

The theme of spy war is complex in type, and the story and emotion are amazing in thickness, so it needs enough time to complete the foreshadowing and expression. Therefore, the length of coming from the screen to the screen was limited at that time, and the test was the director and screenwriter.Make a Dojo in a snail’s shellThe ability.

This requires the screenwriter to complete a text choice in the early stage of creation, and the director should clearly strengthen it in shooting and post-editing.We should pay more attention to the type elements, and how to improve the narrative effect through the lens language, and finally raise the emotional concentration with the finishing touch..

Every detail, see the skill.

Director Zhang Yimou and screenwriter YongXian Quan

On the Cliff, the choice of editing and directing is also very beautiful. We will discuss this part below.

The third is the natural sense of distance of the spy war theme.

As mentioned earlier, the advantage of the spy war theme lies in its own heroic complex, but we should also see that when this theme comes from a small screen to a big screen, the sense of distance may be an important factor for many creators to retreat when they are watching movies.

The strangeness to history and alienation from the drama of the times test whether the creator can let the younger generation get it from a spy film.Don’t lose the pleasure of watching movies like other mainstream films..

This may also be the reason why many people take off their hats to Zhang Yimou after watching the movie.

His exuberant creative energy, his willingness to get closer to young audiences and his courage to face difficulties are all impressive.

For "On the Cliff", it is precisely because of overcoming these three major problems that there is a legend after that rumor.

How to enjoy a high-quality spy film?

Spy movies are rare, and once they appear, they are naturally worth seeing again.

For most viewers, if "Above the Cliff" is regarded as a high-quality genre film, it is not necessary to gulp down a lot of excitement. But it is inevitable that some potential fun will be lost.

So, how to appreciate a high-quality spy film-

Brush and clear the story.

The plot of the film is not complicated. In a word, it is a very small-scale trick between enemy and enemy agents during the Anti-Japanese War. But a good genre film is like this, telling a simple story in a complicated way and telling it brilliantly.

What I want to focus on here is the so-called creative choice mentioned above.

The outrat action carried out by four agents is not so much the main line of the film as a key McGovern, and this action leads to ten main characters on both sides.

In other words, Zhang Yimou’s purpose this time is not to tell the audience a complete action, but to present the status and destiny of the characters.Behind your wits and moderate blank space, it is the people in extreme circumstances who finally guide and impress the audience..

This choice is strong, which is different from the logic of the drama.Film thinking.

Therefore, the first time you look at it, you enter the story as well as the characters.

Especially considering that the film has designed traitors and undercover on both sides, this arrangement has greatly improved the suspense of the film, especially the sense of substitution of the audience into the fate of the characters.

Two brushes, enjoy the performance.

Fuzzy character identity, extreme living environment and extreme drama tension, the innate conditions of these scripts, when meeting a group of good actors, will inevitably bring a rare and wonderful group drama.

Many viewers who watched the screening talked about Zhang Yi’s electric chair torture and Amanda’s several silent tears, which were the highlights of the film.

However, there are still some bright spots that are easy to ignore in the performance, which need special attention when brushing. The point here is—

The cold and cruel realistic environment, the moment of collision with real human nature.

For example, Zhang Yi was seriously injured and decided to entrust an orphan before his death; Another example is Yu Hewei’s immobility in the face of Dahong Ni’s questioning, and the coffee shop’s timidity in retreating to its subordinates.

The first time you watch it, you may be taken away by the plot. After understanding the whole story, the level of fine performance is another pleasure brought by a good movie.

Three brushes, aftertaste details.

The film is only 120 minutes long. Considering so many characters, high-density narrative efficiency, the internal tension of a single scene, and many good details, you can’t feel it completely once or twice.

Among them, a very important change in Zhang Yimou’s personal creation is-

Compared with the past fascination with empty mirrors and big prospects, this time the energy is completely focused on big close-ups, group image shaping and small-scale group drama.

For those who often have four or five characters in the cross-play-such as the train play at the beginning and the dinner table play in the mansion-it is complicated and even one person brings two identities. Behind every micro-expression, there is a subtle psychology that can suck up the taste.

In addition, some carefully designed small details are also worth feeling carefully.

For example, how to complete the joint code between agents; For example, the comparison of one stop and one kneeling at the end of the shooting scene; Another example is the implantation of cultural symbols of the times from the book Mei Lanfang’s Journey to the United States to the film The Gold Rush.

Don’t underestimate these details-

In terms of film techniques, they are not isolated from the story, but an important part of the main task;

At the level of genre film creation, these are the production modes that China film industry should have. In other words,This is based on our own cultural tradition.Instead of imitating Hollywood step by step.

Of course, another detail that can’t be ignored is the film.Emotional thickness.

Aside from the heroic aura of spy films, it is very important whether a genre film can move people with emotion, whether the characters are grounded, and whether human nature is greater than divinity.

In "Above the Cliff", the agent, who is often full of divinity, is a person with weakness and obstacles. TA are father, mother, husband, wife and lover. Some people think that if Zhang Yi didn’t want to have a look at the children, he might not have been caught. There is a side where the audience substitutes the characters and worries about them, and there is also a consideration that the creators let the characters fall from the sky to the ground, and finally become three-dimensional (even the traitor played by Lei Jiayin, the process of betrayal is also portrayed credibly enough).

It is precisely because human nature has stood, and the divine side is more shocking.

Before the action began, what Amanda said.Alive, go find the child.; Zhang Yi’s old week in the magic cave; Hakodate Zhang Yi whispered to Liu Haocun that he had lived in that small house before, leaving two children whose life and death are unknown now …

Behind the details, such as how much past glory, even how much bitterness, perseverance and faith can be drawn and filled by the brain, the emotional impact among them is very strong.

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Looking back now, at the beginning of the movie, four agents parachuted into the knee-thick Woods and disappeared in an instant; At the end, the task was completed, and the two agents stood looking at the leaving car for a long time.

In history, how many such great things were wrapped in sacrifice and fearlessness, and finally they were quietly hidden under the heavy snow and water, and no one knew it, let alone missed it.

A line repeatedly mentioned in the movie is,It will be fine if it is dawn., see a comment, summed it up very well-

Before dawn, the hero stood silently; After dawn, light and shadow spread the legend.

The unsung hero should not be forgotten, which is the value of the film and the significance of transcending the type of spy war.