标签归档 西安耍耍网

How did the short video kill your time?

18 years is a year of short video explosion, and many users will have a feeling that they can’t stop when watching short videos. So how exactly did short videos kill your time?

If 2016 is the outlet of live broadcast and bike-sharing, 2017 is the outbreak period of short video. Time has entered 18 years, and the popularity of short videos has become more and more prosperous.

The familiar short video players: Tik Tok, Watermelon Video, Volcano Video and Aauto Quicker are among the top ten in the industry.

I believe that every user who watches short videos has had this feeling: I just watch two … and then slip away in half an hour. How did the short video, known as the "time killer", kill your time and make it disappear unconsciously?

In this regard, individuals have the following ideas:

Since the outbreak of mobile internet, recommendation system is not a new word. Providing users with his favorite content is what recommendation system is good at! For example, today’s headline machine recommendation information flow, Netease Cloud Music’s magical song list recommendation … It will make you have a dedicated service experience, so that users can’t stop using the APP.

Combined with the psychological flow effect, we can see the magic more clearly.

Flow: In psychology, it is a kind of psychological state when you concentrate on a certain behavior, and entering this state will make people feel happy.

When you are immersed in the glory of the king qualifying, when you are still reluctant to leave the TV screen at one or two in the morning, you are in a flow.

In this state, you don’t want to be disturbed, that is, you resist interruption. It’s like you will keep starting games and watch TV series episode after episode, as if you can’t control yourself. In fact, your brain doesn’t want to control yourself to stop.

Combining the two, the recommendation system pushes your favorite content and updates it constantly. You don’t want to stop sliding your finger when you enter the flow state. In the short video of 15s, you unconsciously brush it until 2 o’clock in the middle of the night …

With the development of technology, information is carried from words to pictures, to videos, and then to live broadcasts. You will find that:The improvement of information carrying mode has a subtle influence on your brain.

Although words, pictures and videos can explain the facts, but:

  • The form of words will bring people more imagination space after extension. After words enter the brain, it will take some time to be translated to understand (although it may only take a few seconds).
  • Compared with words, pictures are a more intuitive expression method, which objectively shows the facts in a shorter time, but as a static display, there is still some room for imagination;
  • Video and live broadcast are one step closer. What you see is what you get. The imagination space is further compressed, the content of objective expression is enriched, and the human brain can directly receive more information, which can be understood without the second translation of the brain.

The live broadcast was a hit in 2016, and I personally understand that this has the same reason. As a recorded video, the live broadcast form gives people a more intuitive feeling of time and space, but the live broadcast also has a short board because of real-time, and users are not free all the time. If you miss the time, it will lose its meaning.

With the increasing fragmentation time of users, short videos have become the best channel for users to enjoy themselves. Short-term entertainment, easy-to-understand content, this experience will make the brain addicted and easier to immerse itself in.

Personally, this situation can be explained by a law in Thinking, Fast and Slow:

Rule of Least Effort: If there are many ways to achieve the same goal, people will often choose the simplest one.

After carefully studying the development, content tendency and product function of Tik Tok, it is found that its popular mode fits well with the addiction model mentioned in the book Addiction:

Tik Tok’s brand promotion, the forwarding and dissemination of wonderful short video content in social software, and the first stage of the addiction model cycle: trigger comes into play.

For whatever reason, when you click on the link to play, you have entered the second step of the addiction model cycle: action. Next, you will see all kinds of dazzling content.

The difference between the addiction model and the common feedback loop lies in that it can directly stimulate people’s strong desire for something, Tik Tok’s precise control in the content direction, and challenging the variability of gameplay, so that every time you slide, you can bring new surprise variables, and the brain excitement will continue to rise because of unexpected rewards, expecting to find more surprises.

In the last stage: input, not only means making users willing to spend money, but also means that users’ behavior can improve the subsequent service quality. Praise, attention, etc. are all the inputs paid by users to improve the product experience.

These inputs will have an impact on the first three stages. Triggers are easier to form, actions are easier to take place, and rewards will be more attractive.

Judging from the current analysis, short video, as a sharp weapon to kill time, seems to have stepped on the breakthrough points of two times: the development of technology and the outbreak of information. At the same time, the psychological nature of human beings since ancient times has been infinitely magnified by various means in this era. Is the outbreak of short videos really just accidental? I do not think this is necessarily the case.

At present, I have only analyzed the environmental and industrial factors, but not the in-depth product experience analysis. I believe that each product has its unique attraction to users, which is also a direction that I will study in depth in the future.

The above are some of my personal superficial ideas, and I hope to communicate with you.

 

This article was originally published by @DHAllison. Everyone is a product manager. Reprinting is prohibited without permission.

The title map comes from unsplash and is based on CC0 protocol.

Explanation of People’s Republic of China (PRC) Customs Law (Draft)

Chairman, Vice-Chairmen, Secretary-General and members:
  Entrusted by the State Council, I am now explaining the People’s Republic of China (PRC) Customs Law (Draft) (hereinafter referred to as the draft).
  I. Necessity and working process of drafting
  The CPC Central Committee and the State Council attached great importance to tariff work. General Secretary of the Supreme Leader pointed out in the party’s Report to the 20th CPC National Congress that it is necessary to promote high-level opening to the outside world and steadily expand institutional opening such as rules, regulations, management and standards; Emphasize the need to further reduce tariffs and institutional costs and continue to create a market-oriented, rule-of-law and international business environment. Premier Li Qiang gave instructions. Ding Xuexiang, He Lifeng and other leading comrades put forward work requirements.
  Tariff is a kind of tax levied by the customs in the import and export process, which takes import and export goods and imported articles as the tax targets. Tariff collection is related to national sovereignty and interests. It is not only an important source of fiscal revenue, but also an important means to implement macro-control and trade and industrial policies. It also plays an important role in serving the overall situation of diplomacy. Since the reform and opening up, the construction of China’s tariff legal system has been continuously strengthened and improved. In 1985, the State Council issued the Regulations on Import and Export Tariffs of People’s Republic of China (PRC) and the Customs Import and Export Tariff of the People’s Republic of China. In 2003, according to the actual needs of further adjusting and perfecting the tariff system after China’s accession to the World Trade Organization, the State Council re-enacted the current Regulations on Import and Export Tariffs of People’s Republic of China (PRC) (hereinafter referred to as the Regulations), and revised some articles four times thereafter. From 1986 to 2022, the country collected a total of 4,963.88 billion yuan in tariffs, and the annual tariff revenue increased from 15.16 billion yuan in 1986 to 286.03 billion yuan in 2022, with an average annual increase of 8.5%. Practice has proved that the framework and main systems of the Regulations are generally feasible and run smoothly.
  In recent years, there have been new situations and changes in the field of tariffs, and it is necessary to formulate a tariff law on the basis of summing up the experience in implementing the Regulations. First, the legislative law clearly requires that the basic tax systems such as the establishment of tax types, the determination of tax rates and the management of tax collection need to be enacted. Second, in order to actively and effectively respond to changes in the domestic and international situation, it is necessary to improve the tariff system, strengthen the role of tariffs as domestic and international dual-cycle regulators, and enrich legal countermeasures. Third, with the continuous deepening of the reform of customs clearance facilitation, in accordance with the relevant requirements of actively docking international high-standard economic and trade rules, it is necessary to promptly upgrade the mature experience and practices of tariff collection management into a legal system. The formulation of tariff law is included in the legislative work plan of the National People’s Congress Standing Committee (NPCSC) and the State Council in 2023.
  In accordance with the decision-making arrangements of the CPC Central Committee and the State Council, the Ministry of Finance and the General Administration of Customs drafted and submitted the People’s Republic of China (PRC) Customs Law (Draft for Review) to the State Council on the basis of in-depth investigation and argumentation and extensive listening to opinions. The Ministry of Justice actively promoted the review, conducted in-depth investigation and study on tariff legislation, solicited opinions from relevant central units, provincial people’s governments, industry organizations, enterprises and experts twice, and went to local places to carry out field research. On this basis, it revised and formed a draft with the Ministry of Finance and the General Administration of Customs. The draft has been discussed and adopted at the the State Council executive meeting.
  Second, the general idea
  As the first special tariff law enacted in China, the draft mainly grasps the following four points in general thinking: First, adhere to the party’s leadership over tariff work, establish and improve the management system of tariff work, and clarify the adjustment authority of tariff items and tax rates and the basic system of tariff collection management of the National People’s Congress Standing Committee (NPCSC), the State Council and the State Council. The second is to keep the current tariff system basically stable, and the overall tax burden level remains unchanged, implement the statutory requirements of the legislative law on taxation, improve the contents of the Regulations and relevant policies and regulations, and raise them into law. The third is to adhere to the problem orientation, coordinate development and safety, and at the same time, make up the shortcomings of the system and reserve space for further deepening reform. Fourth, according to the nature and characteristics of tariffs, based on China’s reality and drawing lessons from international common rules, we should design relevant institutional mechanisms steadily and flexibly to meet the actual needs of camera regulation while following the statutory principle of taxation.
  Third, the main content
  The draft consists of 7 chapters and 70 articles, which mainly stipulate the following contents:
  (1)Adhere to the leadership of the party and improve the tariff work system. First, make clear the tariff work and adhere to the leadership of the Communist Party of China (CPC). The second is to implement the decision-making arrangements of the CPC Central Committee and the State Council, and stipulate that the State Council should set up a tariff commission to perform its statutory duties. Defining the composition and working rules of the State Council Customs Tariff Commission shall be stipulated by the State Council. (Article 5)
  (2)Clarify the scope of application of tariffs. First, maintain the current tariff collection targets and collection supervision and management organs. Goods and imported articles that are allowed to be imported and exported in People’s Republic of China (PRC) shall be subject to customs duties in accordance with this Law and relevant laws and administrative regulations. (Article 2) The second is to maintain the scope of current customs taxpayers and increase the provisions on customs withholding agents. It is stipulated that the consignee of imported goods, the consignor of exported goods and the carrier or consignee of imported goods are taxpayers of customs duties. It is clear that the units and individuals who have the obligation to withhold and remit customs duties and taxes as stipulated by laws, administrative regulations or the State Council are the withholding agents of customs duties. (Article 3)
  (3)Implement the statutory principle of taxation and standardize the setting, adjustment and implementation of tariff items and tax rates. First, it is clear that import and export tariffs are an integral part of this law. Provisions on the tariff items, tax rates and applicable rules of import and export goods shall be implemented in accordance with the Import and Export Tariff of People’s Republic of China (PRC) attached to this Law. (Paragraph 1 of Article 4, Annex) The second is to clarify the types of tariff rates. It is stipulated that most-favored-nation tax rate, agreed tax rate, preferential tax rate and general tax rate are set for import tariffs, export tax rate is set for export tariffs, tariff quota rate is set for import and export goods subject to tariff quota management, and provisional tax rate can be implemented for import and export goods within a certain period of time. (Article 8) The third is to stipulate the applicable rules and adjustment mechanisms of various tariff rates. (Articles 9 to 13) The fourth is to authorize the reform of the tax system for imported articles on the premise of shifting the tax system for imported articles. (Article 4, paragraph 2)
  (4)Improve the system of tax payable, tax preference and special circumstances tariff collection. The first is to improve the method of tariff collection. On the basis of ad valorem taxation and specific taxation stipulated in the Regulations, this paper summarizes the practical experience of tariff taxation, adds compound taxation methods, and clarifies the calculation formula of tax payable for each taxation method. (Article 21) The second is to maintain the current rules for determining tariffs in taxable value, exempt or reduce tariff items, and levy tariffs on goods with duty reduction or exemption, bonded goods and goods and articles temporarily entering or leaving the country. (Articles 22 to 32, 34 to 39) Third, in order to better meet the actual needs and facilitate camera control, the State Council is authorized to decide to reduce or exempt tariffs according to the needs of safeguarding national interests, promoting foreign exchanges, economic and social development, or due to emergencies, and report to the National People’s Congress Standing Committee (NPCSC) for the record. (Article 33)
  (5)Docking international high-standard economic and trade rules and improving the tariff collection management system. First, it summarizes the successful practice of customs clearance facilitation reform and port supervision innovation, and makes it clear that the mode of separating the release of goods from the determination of tax amount can be implemented in tariff collection management. It is stipulated that taxpayers and withholding agents can choose customs to declare and pay taxes in accordance with regulations. It is clear that the customs has the right to confirm the tax amount within the prescribed time limit. If the result of tax amount confirmation is inconsistent with the declared tax amount, the tax amount shall be paid back or refunded. (Articles 40-42, 44 and 45) The second is to improve the supervision system of tariff collection, and set out the administrative compulsory measures and enforcement that can be implemented by the customs against the management system of other taxes, the surcharge, overdue payment and refund of taxes, anti-circumvention measures, and the customs’ inquiry of tax-related information. (Articles 43, 46 to 60)
  (6)Coordinate development and safety, and enrich tariff response measures. First, while maintaining the current tariff measures of "anti-dumping, countervailing and safeguard measures" and levying retaliatory tariff measures, it is added that countries and regions that fail to fulfill the most-favored-nation treatment clauses or preferential tariff clauses in international treaties and agreements concluded or jointly participated by China can take corresponding measures according to the principle of reciprocity. (Articles 14 to 17) Relevant measures will be implemented in a way that is in line with China’s obligations under relevant international treaties. Second, in order to ensure the implementation effect of relevant measures, it is clear that the state can take anti-circumvention measures such as adjusting tariffs to avoid the relevant provisions of Chapter II and Chapter III of this Law and reduce the tax payable without reasonable commercial purposes. (Article 53)
  In addition, the draft stipulates legal liability for relevant acts that violate the provisions of this law, and is linked with Hainan Free Trade Port Law and Ship Tonnage Tax Law. (Chapters VI and VII)
  Whether the draft and the above explanation are appropriate, please review.

Central Meteorological Observatory: There will be heavy rainfall in Northeast China and Beijing-Tianjin-Hebei, and flood in Songliao and Haihe River basins will develop.

  CCTV News:According to the website of the Central Meteorological Observatory, the Central Meteorological Observatory predicts that there will be heavy rainfall in the northeast and Beijing-Tianjin-Hebei region from August 11 to 13. Among them, the rainfall in the Beijing-Tianjin-Hebei region mainly occurred from the night of the 11th to the day of the 12th, with heavy rain or rainstorm in parts of central and southern Hebei, Beijing, Tianjin, Shanxi and northwestern Shandong, and heavy rain in central Hebei and southern Tianjin. This year’s No.6 typhoon "Kanu" is about to enter the territory of Liaoning Province, China, and its peripheral cloud system has brought heavy rainfall to the eastern part of Northeast China. It is expected that the impact of the storm will last until the 13th, and the rainfall in Liaoning, Jilin and Heilongjiang will be heavy and heavy.

  Meteorologists reminded that the water level of rivers, lakes and reservoirs in Songliao and Haihe River basins is relatively high at present, and many places suffer from floods; The heavy rainfall will make the flood situation develop and the water level rise again, and some areas may be repeatedly affected. It is suggested that the above areas strengthen flood control and disaster relief work to prevent possible floods, urban and rural waterlogging, flash floods and geological disasters.

  Affected by the cloud system around Kanu, heavy rains occurred in parts of Jilin and Heilongjiang from the day of 10th to the morning of 11th, with local heavy rains in Jiamusi, Qitaihe, Mudanjiang and Yanbian in Heilongjiang, and gusts of 6 ~ 8 in Liaodong Peninsula, eastern Shandong Peninsula and eastern Jilin.

  Gale forecastIt is estimated that from the afternoon of 11th to the morning of 12th, there will be strong winds of magnitude 5-6 and gusts of magnitude 7-8 in Bohai Sea, Bohai Strait, northern and central Yellow Sea, coastal areas of Shandong Peninsula, Liaodong Peninsula and coastal areas, northeastern Jilin and southeastern Heilongjiang, with winds of magnitude 7 and gusts of magnitude 8-9 in parts of central Yellow Sea.

  Rainfall forecastFrom the afternoon of the 11th to the 13th, there were heavy rains in parts of Liaoning, Jilin, Heilongjiang and other places, and there were heavy rains locally. The accumulated rainfall in most areas is 30-80 mm, the local area is 100-150 mm, and the local area in eastern Liaoning will exceed 200 mm. The specific forecast is as follows:

  From the afternoon of the 11th to the night, there were heavy rains in parts of southwestern and eastern Heilongjiang and southern Jilin.

  On the 12th, there were heavy rains in parts of central and northern Heilongjiang, southern Jilin, eastern and southern Liaoning, and local heavy rains in Liaodong Peninsula.

  On the 13th, there was heavy rain or heavy rain in northern Heilongjiang and southeastern Liaoning.

  After 14th, there are still many showers in Northeast China.

  Surface rainfall forecast in Songhua river basin;From the afternoon of the 11th to the 13th, the rainfall in the central and eastern parts of the Songhua River Basin was 20 ~ 55 mm, of which the rainfall in the lower reaches of the Songhua River was 55 ~ 70 mm; The surface rainfall of Yalu River, Tumen River and Suifenhezi River basins is 40 ~ 45 mm..

  From the afternoon of 11th to 12th, there was heavy rainfall in Beijing-Tianjin-Hebei and its surrounding areas, with heavy rain or rainstorm (cumulative rainfall of 30-80mm) in parts of central and southern Hebei, Beijing, Tianjin, Shanxi and northwestern Shandong, and local heavy rain (cumulative rainfall of 100-180mm) in central Hebei and southern Tianjin. The maximum hourly precipitation in the above areas is 30 ~ 50 mm, and the local area exceeds 60 mm, accompanied by 8 ~ 10 thunderstorms and strong winds.

  Forecast of area rainfall in Haihe River Basin: From the afternoon of 11th to 12th, the area rainfall in the middle sub-basin of Haihe River Basin is 35-50mm, including 55-70mm in Daqing River and 85-100mm in Haihe River.

  Meteorologists reminded that due to the high water levels in the Songhua River and Haihe River basins, the reservoirs in some areas have exceeded the police. A new round of heavy rainfall will lead to flood development and water level rising again, and floods may occur in some areas. It is recommended to closely monitor the changes of rain, water conditions and flood, implement emergency plans for flood control, rationally arrange reservoir dispatching, and do a good job in flood control and disaster reduction.

  In addition, do a good job in flood control and disaster relief materials reserves and strengthen the prevention of secondary disasters caused by heavy rains. Pay close attention to the emergency repair of water damage projects and urban drainage projects to deal with possible floods and dangers. In mountainous areas, it is suggested to strengthen the monitoring and early warning of mountain torrents and geological disasters, strengthen the inspection and elimination of hidden dangers of disasters, and transfer the masses in time.

Open the eyes of the gods in the era of intelligent driving of the whole people and lead a new chapter in the intelligence of the automobile industry

Today, with the rapid development of science and technology, the automobile industry is experiencing unprecedented intelligent changes. As a leading enterprise in the field of new energy vehicles, BYD officially launched the national intelligent driving strategy at the intelligent strategy conference held on February 10, and its core highlight, the Eye of God technology matrix, undoubtedly injected a strong impetus into this change. This strategy not only highlights BYD’s deep accumulation and forward-looking vision in the field of intelligent driving technology, but also marks the arrival of the era of intelligent driving for all people, making intelligent driving from high to standard and truly entering thousands of households.

Bright Pearl of Technology Matrix

Eye of God technology matrix is an important part of BYD’s vehicle intelligence strategy, which integrates the most advanced intelligent driving technology to provide users with a safe, convenient and efficient travel experience. Scheme C under the matrix covers 21 models in the first batch, and the market is fully rolled out from 70,000 to 200,000, which means that consumers can enjoy the intelligent driving upgrade brought by BYD, whether it is an economical car or a mid-to high-end model. It is particularly worth mentioning that all upgraded models come standard with 5R12V12U sensor scheme (that is, 5 radars, 12 cameras and 12 ultrasonic sensors), and "adding without increasing the price", which undoubtedly breaks the inherent impression of the high price of intelligent driving technology, making high-order intelligent driving a universal technology.

Pay equal attention to intelligence and security

Eye of God ABC scheme (A stands for basic assisted driving, B stands for intelligent parking, and C stands for advanced intelligent driving) has its own bright spot function. Scheme A ensures the comprehensiveness of basic driving assistance functions, such as adaptive cruise, lane keeping, etc., and provides drivers with a relaxed and comfortable driving experience; Scheme B focuses on the intelligent parking scene, and realizes one-button automatic parking through accurate perception and algorithm, which solves the problem of parking difficulty for novice drivers; As a representative of advanced intelligent driving, Scheme C not only supports the automatic driving of expressways and urban expressways, but also can intelligently change lanes and overtake according to road conditions, which greatly improves the safety and convenience of driving.

Where is the confidence?

BYD can quickly introduce and popularize the Eye of God technology, relying on its three strengths in data collection and analysis, R&D team strength and large-scale production system. First of all, BYD’s huge user base provides it with rich driving behavior data, which is the key to optimize intelligent driving algorithm and improve system performance. Secondly, BYD has a research and development team composed of top experts in the industry. They have deep technical accumulation in the fields of autonomous driving and artificial intelligence, ensuring the advanced and reliable technology of the Eye of God. Finally, BYD’s perfect supply chain and large-scale production capacity enable new technologies to be quickly applied to mass-produced vehicles, realize effective cost control, and truly achieve "adding without increasing prices".

The opening of the era of intelligent driving for all

The release of the Eye of God is not only a major breakthrough in BYD’s intelligent driving technology, but also a powerful impetus to the intelligent transformation of the entire automobile industry. It breaks the price barrier of intelligent driving technology and gives more people the opportunity to experience the travel fun brought by scientific and technological progress. With the continuous iterative upgrade of Eye of God technology, BYD will join hands with more partners to explore the infinite possibilities of intelligent driving and push the automobile industry to a smarter, greener and safer future.

Old brands, new faces, which domestic new year goods are popular?

  Customers are shopping for tonics at Yuanding Farm Store, Changying Tianjie, Beijing. Our reporter Kang Pu photo

  Recently, Linyi City, Shandong Province opened its doors to welcome guests, and more than 300 old brands and honest businesses settled in, attracting many citizens to buy new year’s goods. Xinhua News Agency reporter Li Ziheng photo

  As the Spring Festival approaches, people choose Spring Festival couplets, blessings, lanterns and other new year goods to greet the Spring Festival with great prosperity. The picture shows the citizens of Nanjing, Jiangsu Province, shopping for Spring Festival ornaments in a trade city on January 13th. Photo by Su Yang (People’s Vision)

  Beijing Chaoyang District Changying Tianjie Shopping Center is crowded with people, and Yonghui Supermarket is full of people. All kinds of lanterns and Chinese knots with rich, safe and blessed characters are scattered from the ceiling, creating a festive and peaceful atmosphere.

  The year is approaching, and the flavor of the year is getting stronger. When it comes to buying new year’s goods, eating, drinking, wearing and daily use are indispensable, and every household is busy for this.

  Fairs, trade fairs, supermarkets, and e-commerce platforms have started the New Year Festival early, and the dazzling array of goods makes people eye-catching.

  What do consumers have in their shopping carts? What has changed compared with previous years? Which domestic brands are favored for the new year? Reporters go in and out of supermarkets and fairs, visit e-commerce, and show you this year’s new year’s market.

  New marketing, old brands continue to be strong.

  "Hurry to prepare for the weekend, you can’t do it at once, supermarkets, shopping malls, and markets have to go to many places." In Yonghui Supermarket, Changtian Street, Chaoyang District, Beijing, Ms. Wang stuffed several cheap square roast duck gift boxes into an already full shopping cart. "Some time-honored brands are bought every year, and the Chinese New Year is just a familiar taste! Daoxiang Village cakes are bought for the elderly, and roast ducks bring a few boxes to relatives and friends. Everyone loves to eat old brands and has a bottom in their hearts. "

  "From the multi-point statistics, in Beijing, Quanjude, Niulanshan and Sanyuan are the representatives of ‘ Jingwei ’ New year gift boxes sell well; In Zhejiang, consumers prefer Shaoxing Huadiao wine, and 53-degree flying Maotai is also on the list. " Liu Guihai, a partner of multipoint Dmall, said.

  The shelves of old products are often surrounded by customers, while some unfamiliar faces are often ignored.

  "It’s the same in our store. The new brand this year is not as good as the old brand." Zhao Pu, general manager of Super Species Beijing, told reporters frankly. "The new brand, you see and went away, very few people are willing to try, or choose the old brand more at ease. The same is true for fruits and vegetables. For example, the 17.5 orange of Nongfu Spring has been deeply loved by consumers in recent years, and the fruits of Happy Orchard have also sold well. "

  Turn your eyes to the southwest of China. Chengdu Century City Convention and Exhibition Center in Sichuan is crowded with people, and the Spring Festival shopping festival is in full swing, just like Sichuan red oil hot pot. On January 11th, the first Saturday after the launch, the sun was shining brightly, and more than 80,000 people poured into the Convention and Exhibition Center, making people overwhelmed with all kinds of exhibition halls.

  Pengzhou Jiuchi salted duck, Zigong cold rabbit, Jianmen native chicken, Jinhua ham, Dalian seafood, etc. The local products and old brands in Sichuan and all over the country are mouth watering, and the stable quality formed over the years has taken root in consumers’ hearts.

  Old brands keep up with the new marketing trend, which is also an important factor for the continued strength of products.

  "Ready, all the girls! Coming, the Great Wall is red! There are still 8,000 sets, 6,000 sets, and 1,000 sets left. Let’s go to the next one … …” In 12 seconds, a 6-bottle Great Wall Cabernet Dry Red was snapped up by fans in the live broadcast room in Li Jiaqi.

  With the continuous reduction of tariffs in China, domestic red wine is facing more intense competition. During the New Year Festival, Great Wall Wine achieved good sales results with the help of e-commerce live broadcast and online celebrity delivery.

  Precision marketing also contributed. Multi-point Dmall integrates online and offline through personalization and digitization, helping Wuhan Zhongbai Supermarket to increase the sales of Great Wall dry red wine by 1.4 times year-on-year.

  In the south where there is no heating, air conditioning has become a necessity for many families in winter. How can we win consumers in the fierce competition of the New Year Festival?

  The answer to the beautiful air conditioner is to use popular elements to match the folk culture of the year to arouse consumers’ good memories about the folk customs and tastes of the year.

  While launching the online activity of "Making a list for the hometown customs", Midea also launched several animated short films. In the animation "Song of the twelfth lunar month", "Twenty-three, candied melons stick … … Twenty-seven, buy beauty! … … Watch the Spring Festival Evening on the 30 th night, and the beautiful air conditioner will celebrate the New Year! " The cheerful soundtrack and the adapted lyrics make people laugh, and the marketing slogan of "Beautiful New Year Festival, Warm China Year" is kept in mind.

  Abandoning the single promotion discount and starting from the emotional needs of consumers, it is not only a new year’s promotion, but also a new attempt to build a brand by using interesting and heart-warming marketing methods to evoke people’s common memories of the new year’s customs.

  New elements, young people lead the trend.

  During the reunion of relatives and friends in the New Year, drinking is indispensable. Besides white wine, red wine, yellow wine and beer, what other choices are there?

  A "post-90 s" girl is tasting several colorful fruit wines in the super species store in Changying Tianjie. "The liquor is too strong, and the taste is very strong. After drinking it, the head is stunned, the fruit wine is lower, and the taste is richer. This booth has different choices such as lychee, green plum and peach, which is very suitable for girls to drink at parties."

  "Fanzui Flower Pavilion has not been promoted in Beijing for a long time, and the consumer market has not been fully opened, but it is more popular in the southern market." Salesman introduction.

  Generally speaking, fruit wine is still a new face in China. Xiao Liu and his wife, born after 1990s in Shijiazhuang, Hebei Province, created a fruit wine brand called "Buqiang", which specializes in hawthorn wine and plum wine. The output is not high, but they have accumulated a stable customer base. After several months of brewing, it will be listed in time for the coming of the Spring Festival.

  "The wine is seriously homogenized, and we want to bring some different flavors to young people who are pursuing new ideas." Xiao Liu told reporters.

  In addition to the online shopping festival created by e-commerce platforms such as "double 11" and "June 18th", the Spring Festival is another peak time for people to buy electronic products. Under the guidance of young people, electronic products have become an important category of new year’s goods. Especially in the past two years, mobile phone brands in China have risen collectively. In 2019, the construction progress of 5G signal base stations has been accelerated, and 5G mobile phones have become the new favorite on many young people’s shopping lists.

  In the recently hit TV series Joy of Life, Tian Yu, an actor who plays the role of Wang Qinian and whose popularity has soared, came to the offline store of Jingdong Home to live broadcast the goods as the "Star Store Manager". Many domestic brands such as OPPO, Glory and Xiaomi were popular among consumers.

  With the continuous enrichment of goods in 2008, the traditional new year’s goods have also been played with new tricks. Spring Festival couplets are a necessary new year’s goods for every household, but they always lack new ideas, such as "people are diligent in three spring mornings, the land is fertile and the grain is abundant", "good every year, step by step" and "post-90 s" and "post-00 s", which are unconventional, and write their unique expectations for life into the Spring Festival couplets: "Get rid of poverty without losing your hair, wear gold without wearing clothes", "Become beautiful and handsome, off the charts, and have money and leisure for promotion and salary increase". … Students, white-collar workers and programmers’ whimsy of "opening their brains wide" brings new ideas to the taste of the year, and a special customized Spring Festival couplets business is also emerging.

  Wang Wenjie, born in 1990s, opened an online shop in Taobao to write Spring Festival couplets. He can imitate a variety of fonts, including the round body that girls like and the running script that boys like. "Now is the peak season for writing Spring Festival couplets. Tmall New Year Festival has 100 orders every day, and at most it can write more than 300 pairs." Wang Wenjie said.

  Statistics show that in the 15 days before January 7th, 2.53 million people have searched for the keyword "Spring Festival couplets", and the sales volume of Spring Festival couplets has doubled compared with last year. The surge in sales volume of Spring Festival couplets is inseparable from young people’s demand for personalized Spring Festival couplets and customized Spring Festival couplets.

  New explosions, "send health" continues to heat up.

  Going home for the New Year, visiting the elderly and visiting relatives and friends can’t be empty-handed. Some people want to look good in packaging, but more and more people take health as their first choice.

  "If you give it to the elderly with insufficient qi and blood, I suggest you pair it with Radix Astragali and Radix Angelicae Sinensis. Young white-collar workers like you, who always stay up late and have poor sleep, should have some ginseng, dogwood, Schisandra and Ziziphus jujuba seeds. They can be paired with Poria, tangerine peel, yam and radix Pseudostellariae because they are sedentary and have heavy body moisture."

  In the store of Yuanding Farm in Tianjie, Changying, the salesman introduced several collocations to customers fluently, which aroused the interest of reporters.

  "Can I see your formula?"

  "There is no paper, it’s all here." The salesman pointed his finger at his head.

  "I have been here a few times and feel that the effect is not bad. Because work is too tired, exercise is less, I don’t avoid eating, and my lifestyle is not very healthy, so I often come here with a few prescriptions to soak in water to adjust my body. " Ms. Cheng, a white-collar worker who works nearby, told reporters, "It’s almost the New Year, so I’ll buy some for the elderly at home."

  Yuanding Farm, which originated in Shanghai, brings high-quality Chinese herbal medicines from Changbai Mountain to fast-paced modern cities and provides healthy choices for people to buy new year’s goods.

  Many high-end nourishing health products have also been included in the new year shopping list. According to the data of JD.COM Big Data Research Institute, the turnover of bird’s nest, donkey-hide gelatin and ganoderma lucidum spore powder increased by 263%, 122% and 71% respectively this year. Time-honored domestic products have become the explosion of new year’s goods, and the turnover of Dong ‘e Ejiao 250g has increased nearly 15 times in the same period.

  Tea is also a healthy and error-prone gift.

  The reporter turned over the sales record of a tea shop in Longtian Street Shopping Center. Black tea such as Zhengshan Xiaozhong and Jin Junmei and oolong tea such as Dahongpao and Anxi Tieguanyin became the most popular varieties these days, while the sales of green tea such as Biluochun and Longjing were much less.

  "Black tea warms the body and nourishes the stomach, which is suitable for drinking in winter. During the Chinese New Year, people eat a lot of big fish and meat, and there is overnutrition. Oolong has a good effect of removing oil and getting tired. " The salesperson explained.

  Paying attention to healthy consumption is a common tendency of consumers of all ages.

  "3, 2, 1, the link! … … No, can I add it? " In the live broadcast room of Li Jiaqi’s New Year Festival, which mainly focuses on "post-90s" and "post-00s", nearly 6,000 yuan massage chairs were sold out in a few seconds. Statistics from JD.COM show that the sales of massagers and massage chairs increased by nearly 200% year-on-year. Middle-aged people prefer cervical vertebra instruments, and the number of buyers increases the fastest, reaching 72% and 61% respectively.

  In addition to health care, what should I do if I have a headache, brain fever, cold and fever during the Chinese New Year? I don’t want to go out, and the hospital is overcrowded. "The child told me that I can consult an expert with Ali Health App and buy medicine online and deliver it directly to my home." Ms. Zheng, a Beijing citizen, said.

  Ali Health launched Internet medical care, minor illness consultation, chronic disease follow-up, prescription online circulation, medical insurance online payment, drug delivery to the home, and the whole process of online medical treatment and drug purchase experience, which can be called "one time without running".

  Parents’ well-being is a child’s greatest wish. Going home during the Spring Festival, buying a "parents’ physical examination card", accompanying the elderly to do a comprehensive physical examination, and checking physical hazards have become an important way for the younger generation to show filial piety. In addition, anti-aging, oral health, hair planting, Ali Health also launched a variety of tangible goods and services to meet the demands of different groups, so that health and beauty can accompany the New Year.

  The most beautiful thing in the world is reunion. The consumption trend is changing, and the taste of the year will be constantly innovative. However, the Chinese New Year carries people’s hopes and expectations for a better life, and Chinese’s deep-seated cultural genes and common memories have not changed. Only by seizing this opportunity can domestic brands occupy a favorable position in the Spring Festival consumer market.

Many viruses are prevalent in winter, so be careful of children’s tricks!

  Winter is the season when many viruses are prevalent, and many children have been tricked. What if the child is infected with the virus? How to prevent it? The reporter invited experts from Nanjing Children’s Hospital to help the children spend the winter healthily! reporter
Yu Lulu Wu Yeqing

  Yangzi Evening News/Zi Niu News reporter Cai Yunqi

  Rotavirus

  One of the main pathogens causing infantile diarrhea, which is mainly transmitted through fecal mouth, is highly contagious.

  Rotavirus infection usually goes through the following stages:

  Incubation period: generally speaking, it is 1-3 days.

  Within 24 hours before onset: Vomiting, low fever and other symptoms often occur.

  Onset: watery diarrhea, sometimes accompanied by respiratory symptoms such as cough.

  Course of disease is 3-5 days: Rotavirus infection is self-limited and can gradually heal itself after 3-5 days.

  Children infected with rotavirus, parents should do this:

  1. Give probiotics, montmorillonite powder and other drugs to relieve the symptoms of diarrhea;

  2. To avoid dehydration caused by vomiting and diarrhea and reduced eating, hypertonic dehydration may endanger the child’s life;

  3. Children with diarrhea for a long time can choose zero lactose or low lactose formula milk to feed, and when the condition is fully recovered, they can gradually resume drinking ordinary milk;

  4. There is no need to fast during diarrhea, avoid eating vegetables and fruits containing crude fiber, and avoid high-sugar and high-fat foods and raw and cold foods;

  5, don’t rush to strengthen nutrition for your baby, you should slowly add nutritious food, preferably from thin to thick, from less to more, to give your baby an adaptive process.

  Special attention: parents need to be alert to complications such as dehydration, electrolyte disorder and acidosis caused by rotavirus infection. In children’s acute diarrhea, if parents do not pay attention to scientific and timely rehydration, it may lead to hypertonic dehydration’s disease or even coma, which is very dangerous.

  hand-foot-and-mouth disease

  Hand, foot and mouth disease (HFMD) is an infectious disease caused by enterovirus, which mostly occurs in children under 5 years old. At present, there are more than 20 kinds of enteroviruses that cause HFMD, among which coxsackie virus A16 (Cox
A16) and enterovirus 71 (EV 71) are the most common.

  What are the symptoms of hand, foot and mouth disease?

  Common symptoms: mouth pain, salivation, anorexia, fever, maculopapules on hands, feet, mouth and other parts, and then turned into small herpes or small ulcer, and some patients have no fever, only showing rash or herpes, which can heal itself in about a week.

  Severely ill children: A small number of children develop rapidly after being infected with the virus, especially children under three years old, who develop meningitis, encephalitis, pulmonary edema, pulmonary hemorrhage, etc. within 1-5 days of onset, which may be life-threatening in severe cases.

  flu

  Winter is the high season of influenza, so it is very important to prevent influenza, especially for children with weak resistance.

  The child has the flu and has these manifestations:

  The main symptoms: fever, headache, myalgia and general malaise, and the body temperature can reach 39-mdash; 40℃。 There may be chills and chills, often accompanied by systemic symptoms such as sore muscles and joints, fatigue, loss of appetite, etc., often with sore throat, dry cough, nasal congestion, runny nose, and discomfort behind the sternum. Some of them are characterized by vomiting, abdominal pain and diarrhea, which are common in infection with influenza B.

  Immune deficiency patients are prone to pneumonia and other serious complications, with high mortality; Without complications, the course of the disease is self-limited. After 3-4 days of onset, the body temperature gradually subsides and the general symptoms get better, but cough and physical recovery often take 1-2 weeks.

  The clinical manifestations and complications of childhood influenza are similar to those of adults, but the incidence and complications of childhood influenza are higher, which may cause acute laryngitis, acute otitis media, bronchitis, bronchiolitis, pneumonia and so on.

  If the child has the flu, parents do this:

  1. Children infected with influenza should be treated in isolation as soon as possible;

  2. Let children pay attention to rest, drink plenty of water properly, and the diet should be easy to digest and nutritious;

  3. Pay attention to window ventilation in the room to keep the air circulating;

  4. When taking care of children, parents should also pay attention to their own protection (such as wearing masks, washing their hands after contact, etc.) to avoid cross-infection. Other family members should try to reduce contact with children, especially children who are not infected with the flu.

  Febrile convulsion

  Both hand, foot and mouth disease and influenza may have high fever, or induce "febrile convulsion". If parents handle it unscientific, they may even cause secondary injury.

  Children with sudden febrile convulsions, parents should do this:

  1. Parents should first keep calm;

  2. On the basis of ensuring the safety of the surrounding environment, try to let the child lie on his side, keep the respiratory tract unblocked, prevent vomit, oral secretions, etc. from being accidentally inhaled into the trachea to block the respiratory tract and cause suffocation, and send him to the nearest hospital in time;

  3. If you have closed teeth, don’t try to pry with your fingers or hard objects such as chopsticks and spoon handles;

  4. Children with a history of recurrent febrile convulsions must be prevented in advance when they have fever again, and antipyretics and/or sedatives should be used in time.

Let’s hold that beam of light high-written on the occasion of the 30-day countdown to the opening of the 2024 Tengchong Scientists Forum

one

  November 1st is a special day to commemorate the 86th anniversary of The National SouthWest Associated University’s opening in Kunming. On this day, more than 110 alumni from Tsinghua University, Peking University and Nankai University participated in the activity of "Re-taking the Long March Road of the United Nations General Assembly", and crossed the Wanling of Qian Shan to Kunming. They couldn’t restrain their inner excitement. Holding the flags of that year and today, they came to the former site of The National SouthWest Associated University in high spirits, showing the world the endless inheritance of The National SouthWest Associated University spirit.

  On the land of Yunnan, a temporary university was moved from Changsha 86 years ago. The school was formed by the merger of Peking University, Tsinghua University and Nankai University, so Kunming was the base, and later branches were established in Mengzi, Yunnan and Xuyong, Sichuan, which is still called "a monument in the history of education and revolution in China". The National Southwest United University, which was jointly established by these three universities during the Anti-Japanese War, has continued the blood of Chinese culture and created a miracle in the history of higher education in China under extremely difficult conditions. This history has also made the teachers and students of the three schools form a deep friendship and a strange bond with this land of Yunnan.

  On May 4th, 1946, The National SouthWest Associated University officially ended. The Kunming Normal College, which The National SouthWest Associated University left for the people of Yunnan, stayed in Spring City to continue the blood of that year, which is the predecessor of Yunnan Normal University today. The famous The National SouthWest Associated University ruins, including the The National SouthWest Associated University Memorial Hall, the old classroom and the "Meiyuan" donated by President Mei Yiqi, are still located in the old campus of Yunnan Normal University. Teachers and students set up the "National Southwest Associated University Monument" on the campus. Seventy-eight years later, it still stands tall and is admired by people from all directions. Little known is that this monument has set up replica monuments in Tsinghua, Peking University and Nankai respectively.

two

  Gu Binglin, Xu Zhihong and Rao Zihe, academicians of China Academy of Sciences, served as presidents of Tsinghua University University, Peking University University and Nankai University respectively in the early 21st century.

  The three presidents continued the friendship of the General Assembly decades ago, that is, during their tenure, Nankai University and Tsinghua University established a replica of the The National SouthWest Associated University Monument. In 2009, the three presidents attended the unveiling ceremony of the The National SouthWest Associated University Monument of Nankai University, and decided to hold a joint meeting of the presidents of the three universities every year to inherit the spirit of The National SouthWest Associated University. Since then, the three principals have kept close contact with Yunnan, and hope to continue to carry forward the spirit of The National SouthWest Associated University and do something for the people of Yunnan.

  At the end of 2020, three old principals who have retired from the position of principal came to Tengchong together. They feel that Tengchong has beautiful scenery and pleasant climate, and its advantages such as altitude, geographical environment, history, culture and biodiversity are very similar to those of the Swiss town of Davos. They can learn from Davos’s experience in hosting the World Economic Forum, make use of regional advantages, give play to the gathering effect of scientists, and help local scientific and technological innovation and economic development. Therefore, the three old principals proposed to hold a sustainable forum for scientists in Tengchong with high starting point, distinctive features, great influence and strong appeal.

  December 1, 2022 — On the 3rd, the first Tengchong Scientists Forum was successfully held, and the Declaration of Tengchong Scientists Forum was published. Under the leadership of the three presidents, alumni from Tsinghua, Peking University and Nankai University joined the volunteer team and actively participated in the organization of the forum. Together with the teachers and students of Yunnan Normal University, they wrote the song of friendship of the three schools (three plus one) again after more than 80 years.

three

  The National SouthWest Associated University once trained 175 academicians of the two academies for the Republic, and famous scientists such as Yang Zhenning, Li Zhengdao, Zhou Guangzhao, Zhou Peiyuan, Hua Luogeng and Wu Zhengyi were teachers or students, all of whom were edified and blessed by The National SouthWest Associated University. Nowadays, scientists have reunited with Yunnan on a large scale by holding the forum, which is exactly the induction and echo of The National SouthWest Associated University spirit in Yunnan after more than 80 years.

  In the "Declaration of Tengchong Scientists Forum" issued by the first forum, scientists declared passionately: strive to become a world-class forum in the field of science and technology with China characteristics, promote the dialogue between China science and technology and the world science and technology, and promote the common progress of global science and technology. Provide a high-level dialogue platform for top scientists, government officials, entrepreneurs, scientific research institutions and universities around the world, promote international scientific and technological exchanges and cooperation, meet various challenges, provide scientific and technological solutions, and clarify their respective scientific and technological views. It is a global consensus that it is the only way to promote the sustainable development of all countries to focus on building a global innovation community, promoting cross-cultural and cross-disciplinary exchanges among scientists and constantly enhancing scientific and technological innovation. Create a good scientific and technological ecology, let more young scientists show their talents, and let more scientific and technological resources be shared globally.

  In December 2023, three academicians, Gu Binglin, Xu Zhihong and Rao Zihe, met again in Tengchong, and joined hands with more than 100 academicians and famous scientists at home and abroad to participate in the Tengchong Scientists Forum. Mr. Yang Zhenning, a 101-year-old student from The National SouthWest Associated University, delivered an online speech at the opening ceremony. The winners of the first Tengchong Science Award were announced at the opening ceremony, and Professor Feng Zhang from Massachusetts Institute of Technology and Academician Lu Yuming from the Chinese University of Hong Kong won the honor. Teachers, students and alumni from Peking University, Tsinghua, Nankai University and Yunnan Normal University have taken active actions again, either as organizers or as volunteers, and devoted themselves to the forum service.

  The city at the extreme edge once again lit up the light of science, and the voices of the release of scientific research achievements, the collision of ideas and the transformation of scientific and technological achievements echoed in various halls in Tengchong for a time.

four

  In less than 30 days, Tengchong will usher in another grand event on December 6. Scientists, educators, entrepreneurs and financiers from home and abroad meet again, and return to the extreme city together to discuss the project of "Science, global innovation and scientists’ mission".

  The 2024 Tengchong Scientists Forum will undoubtedly be an annual event that scientists yearn for. At this forum, the results of the world-renowned 2024 Tengchong Science Award will be grandly announced. On the basis of the previous two standing traditional sub-forums, such as the President’s Forum, the Young Scientists Forum, the Life Science and Great Health Forum, the Biodiversity and Modern Agriculture Forum and the Entrepreneur Innovation Forum, this year, the Women Scientists Forum, the Artificial Intelligence Forum, the Culture and Tourism Innovation Development Forum and the ‘ Technology+Finance ’ Forum "is divided into forums, and where the stars shine, it is the time when the forum shines."

  At the same time, Mr. Xu Rongkai, the former governor of Yunnan Province and a member of the advisory committee of Tengchong Scientists Forum, and Mr. Wan Li, the composer, specially wrote the theme song "We Raise a Beam of Light" for the forum. Mr. Yang Zhenning, one of The National SouthWest Associated University’s most outstanding alumni and Nobel Prize winner, who has delivered video messages at the opening ceremony of the past two forums, translated English lyrics for this theme song together with his wife Weng Fan this year. The theme song will be sung by the children of the Mountain Fairy Tale Choir for the first time at the opening ceremony. In addition, the 2024 Tengchong Scientists Forum will also hold the first "Science and Art Night" party, so that the beauty of science and art will once again bloom in the ancient city of Tengchong.

  Thirty days is a vision and expectation. Let’s hold up the light of The National SouthWest Associated University again, pursue our dreams with scientists and feel the infinite charm of science and technology benefiting mankind!

  December 6, 2024 — On the 8th, at the 2024 Tengchong Scientists Forum, in Tengchong, the extreme land where the heroes gather, no matter whether the sun rises or the moon sets, the beam of scientific light we hold high under the vast starry sky will always shine!

November 6, 2024

Jude Law as Captain Hook? Hoping to join Peter Pan and Wendy.

1905 movie network news According to foreign media reports, Jude Law is talking about playing in the Disney live-action movie Peter Pan and Wendy, which is expected to play the classic villain Captain Hook. The film is directed by david lowery, director of Peter’s Dragon and A Ghost Story. Alexander Moloney plays Peter Pan, and Milla Jovovich’s daughter Ever Anderson plays Wendy.

 

Peter Pan and Wendy is a novel written by james matthew barrie, which tells the adventures of Wendy and her younger brother who followed Peter Pan to Neverland and fought with Captain Hook. The novel has been adapted into stage plays, animations, movies and other works for many times, including Disney’s animated films Peter Pan in 1953 and 2002 and Peter Pan 2: Never Forget the Empire, Captain Hook directed by Spielberg in 1991 and starring dustin hoffman, Universal Pictures’ film version Peter Pan in 2003 and Peter Pan starring Hugh Jackman in 2015.

 

Disney performed strongly in adapting live-action movies last year. Aladdin and The Lion King both made more than $1 billion at the global box office. Disney is also very satisfied with Aladdin and has started to develop sequels.


this yearJudeLuoStarring successivelyHBOserialsThe new pope andParamountMovie "rhythmGroup ",next.He will alsoexistFantastic Beasts and Where to Find ThemthreeContinue to play the role of Dumbledore in "., whether to join Disney live-action moviesPeter·Pan and Wendy, pending further official news.


It is reported that "Peter Pan and Wendy" is a cinema movie, and it will not be launched through Disney streaming media first.


Is the outlet for the beef with stilts coming?

If the past six or seven years were the outbreak period of catering categories in China, it is now entering the low tide period of category development, and it is becoming more and more difficult to break through new categories. However, in recent years, a sub-category of Sichuan cuisine has developed against the trend, which is the intangible cultural heritage-Leshan Qiaojiao Beef.

This century-old famous food, which originated from Leshan, Sichuan, has a broad mass base in Sichuan and Chongqing. Previously, it was mostly operated by a single store, and few branded and chained stores were seen. In recent years, under the impetus of a group of main players represented by all-cattle artisans, stilted beef has gradually broken the situation of category and no brand, and developed rapidly.

In addition, with the improvement of consumer cognition, the concept of intangible cultural heritage has gradually become one of the trends in the consumer side, which is highly sought after by young people. As one of the intangible cultural heritages, the stilted beef has benefited from this trend dividend and also brought its own traffic in the consumer market.

It is worth mentioning that Leshan is also known as the treasure house of Sichuan cuisine. Besides stilted beef, sweet-skinned duck, steamed beef with flour, dervish chicken and spike potato are also very representative foods. Therefore, there has always been a saying in the Sichuan food industry that foreigners line up to eat in Chengdu and Chengdu people line up to eat in Leshan.

(Photo courtesy of the enterprise, issued by Yangguang. com)

At present, relying on all kinds of delicious food in Leshan as the representative, the whole cattle craftsman has played a new chain pattern in combination with modern catering positioning.

With a loaf of beef, the annual turnover of the 60-flat store exceeds 10 million.

The single store covers an area of 60 square meters, the daily turnover is stable at more than 30,000 yuan, the average monthly take-out is over 9,000, and the daily turnover is over 10 million.

This is the report card handed over by Beijing Wangjing Qilinshe Store during the epidemic, which has long occupied the first place in the praise list of Wangjing Sichuan cuisine and the TOP3 in the popular list.

Quanniujiang Beijing Wangjing Qilinshe Store (Photo courtesy of the enterprise, issued by Yangguang. com)

According to Hongcan. com, the whole cattle craftsman came from a man named Yuan Binhong from Leshan, Sichuan. He arrived in Beijing at the age of 18 and became a regional general manager from an apprentice in a well-known chain brand of Sichuan cuisine in China.

Under the influence of 15 years’ hometown diet and Beijing modern catering culture, Yuan Binhong has a deeper understanding of catering and has his own catering dream. He sincerely worshiped Zhou, the Qiaotou Stubby Beef in Suji, Leshan, and became the fourth generation inheritor of "Leshan Stubby Beef". He innovated with famous food in his hometown Leshan combined with modern catering trends, and created a "all-cow craftsman" featuring Stubby Beef, taking Sichuan cuisine as the foundation, and integrating authentic Sichuan famous food.

Then, in five years, we opened the store of Quanniujiang to Beijing, Shanghai, Guangzhou, Nanning, Jinan, Hangzhou and other provinces and cities, and owned 80 brand chain stores including 30 direct-operated stores, and successfully explored the chain mode of light dinner, and established mature store opening models in first-,second-,third-and fourth-tier cities.

It is understood that at present, there are not only small and medium-sized stores in the office business circle such as Wangjing Qilinshe Store, but also large shopping centers such as Nanning Vientiane City Store with 116 square meters and Guangzhou Kaideleng Square with 170 square meters, and the results are equally eye-catching.

Quanniujiang Guangzhou Kaide Lefeng Plaza Store (Photo courtesy of Enterprise, Yangguang Net)

There are 17 stores in Nanning Vientiane City, with a monthly revenue of 600,000 yuan, with an average daily turnover of 12 rounds on weekends and 9 rounds on weekdays, occupying the first place in the hot list of Nanning Sichuan cuisine for a long time; Guangzhou Lefeng Store opened for one month, and then entered the top list of Sichuan cuisine in Haizhu District, with an average daily queue of 60 tables and monthly sales of 700,000.

As the main player of the category, the whole cattle craftsman is still rising against the trend and accelerating its development under the influence of epidemic fluctuation, which proves the development potential of stilted beef.

Stubby beef and Sichuan snacks have their own advantages: they are inclusive and easy to match.

When we carefully analyze the whole cattle craftsman, we will find that its achievements can not be separated from the unique advantages of the two categories of stilted beef and Sichuan snacks.

This advantage is not the advantage of the strong category in marketing and consumer attention, but the characteristics of the category’s inclusiveness and convenience, which is one of the main factors that attract many catering people in recent years.

Stubby beef: inclusive and plastic.

As a famous dish with a long history in Leshan, Sichuan, Qiaojiao beef is different from Sichuan and Chongqing dishes, which are known for their spicy taste. Clear soup is its characteristic.

According to legend, during the war years, an old Chinese doctor who was good at herbal medicine in Suji Town, Leshan, in order to help passers-by, picked up the beef offal left by a large family in the river and boiled it in a soup pot for boiling traditional Chinese medicine. He found that the taste was quite good, so it spread and gradually developed into today’s stilted beef.

This production process makes the stilted beef have both the delicious taste of beef and the fragrance of herbs. Diners can choose to eat in clear soup directly, and heavy-taste lovers can also choose to dip in dried Chili. In this way, the stilted beef can take into account the needs of most diners and let the light and heavy taste lovers "eat together".

(Photo courtesy of the enterprise, issued by Yangguang. com)

At the same time, beef is almost in all is forgiven all over the country, and it also has the basis for national expansion in terms of taste and ingredients. According to Yuan Binhong, the whole cattle craftsman uses the traditional secret formula of the stubble beef, and selects the beef stick bone and the beef spine for 4 hours every day to generate refined soup. At the same time, it is stewed with the beef bone in a large pot with 24 secret spices until the soup is bright; When eating, blanch the vegetables, beef and beef offal in the soup for a short time, then pour the boiled broth on the table. The operation is simple and the dishes are served quickly, which not only saves the manpower of the kitchen, but also is easy to standardize and chain.

Take Quanniujiang Beijing Chaoyang Heshenghui Store as an example. The store area is 90 square meters, and the kitchen only accounts for 20 square meters. It can serve 7,000 servings of stilted beef every month, and other stilted series such as stilted fat beef, stilted calf, stilted brain flower, stilted white belly and stilted hairy belly can serve more than 3,000 servings, which can be served in 5 seconds at the earliest.

The simple and quick way of eating makes the application scene of Tiaojiao beef more diversified, which is suitable for one person to eat and for seats. A single person can sell it by bowl, and many people can choose a large soup pot, which is also very friendly for foreign sales.

It is understood that the whole cattle craftsman Chaoyang Heshenghui store takes out 6,000 orders per month, and Wangjing Qilinshe store can reach 9,000 orders. From the official activities of the US Mission in July, it was seen that the representative of the whole cattle craftsman’s stilted beef was the guest of the US Mission’s 2022 takeaway high-quality development forum, and the stilted beef was becoming one of the representative meals of public health takeaway catering.

It can be said that stilted beef is a "big or small" and highly inclusive category. Especially in the context of consumers’ pursuit of eating healthier, the advantages of the taste and ingredients of the stilted beef are more prominent, and the potential for category development is more gratifying.

Sichuan Snacks: Good mass base and easy collocation.

The characteristic Sichuan snacks are another "magic weapon" for all-cattle-artisans and other brands to break through.

According to the White Paper on Catering Franchising Industry in China in 2022 jointly issued by the China Federation of Associations and Meituan, in the category distribution of chain stores in 2021, the number of snack and fast food stores accounted for 51.7%, ranking first in the number of stores in all sectors. Snack is a well-developed and fast-growing category in all sectors of catering at present, and all kinds of special snacks have been deeply loved by consumers.

Among them, Sichuan-Chongqing snacks are very popular all over the country because of the popularity of hot pot and Sichuan cuisine. Previously, many explosive items and chain brands originated from Sichuan-Chongqing snacks, such as Xiaomian, maocai, and Boji.

The whole cattle craftsman has a rich variety of Sichuan snacks (Photo courtesy of the enterprise, issued by Yangguang. com)

Now, more snacks are being continuously excavated, and spicy sauce, crispy meat, rabbit head, brown sugar, and night buns have also gained considerable consumer awareness throughout the country.

Light dinner mode, laying the foundation for chain expansion of stilted beef

In addition to the category advantage, the counter-trend development of the whole cattle craftsman is inseparable from its innovative light dinner mode.

Before the whole cattle craftsman, the chain brands of stilted beef in Sichuan and Chongqing were mostly fast food and dinner. Fast food stores choose to sell small portions and single bowls with stir-fried and cold dishes to attract consumers quickly and materially; In the dinner mode, the store chooses to present it in the form of soup pot, and can also order food for scalding, some of which are similar to hot pot.

However, the fast-food mode has some limitations in dining scenes and consumers, and the unit price of customers is limited, mostly in 30~50 yuan, which requires high turnover and profit rate. Under the background of rising costs of beef and other ingredients, franchise chain and long-term development do not have an advantage.

Although dinner can effectively increase the unit price of customers, passenger flow, passenger flow stability and take-out compatibility will become problems again, and the chain development of traditional Chinese dinner was not very ideal before, so stores could not run fast.

On the other hand, the whole cattle craftsman innovatively combines fast food and dinner mode. On the basis of stilted beef and snacks, around the core of flow, delicious and easy operation, he carefully selects classic Sichuan dishes and cold dishes, and puts forward a light dinner mode of "delicious, inexpensive and often small gatherings", which not only avoids some disadvantages exposed by the fast food and dinner mode in the previous development of stilted beef, but also highlights stilted beef, Sichuan dishes and snacks.

(Photo courtesy of the enterprise, issued by Yangguang. com)

Because the Tiaojiao series are all the same soup heads, with different meats and vegetables, it is inevitable to appear a little monotonous in the dinner scene, but the Tiaojiao beef+snacks+Sichuan cuisine made up for this deficiency with snacks and Sichuan cuisine.

Among the snacks, there are sweet brown sugar, ice powder, spicy alms chicken, explosive Leshan spike potatoes, and staple foods such as Dandan Noodles, beef patties and hot and sour powder. Sichuan cuisine is more typical of Sichuan-Chongqing stir-fry, which is a good supplement to light stilted beef. Consumers can even eat snacks, and they are all under the Sichuan cuisine system, which will not blur the brand focus.

In this mode, if consumers want to have dinner, they can order a large amount of beef soup pot with stilted feet, add Sichuan dishes that consumers are familiar with, such as stir-fried kidney, hairy blood, husband and wife lung slices, spicy chicken, etc., and then add Leshan famous dishes such as sweet-skinned duck, as well as Sichuan snacks such as iced powder and Dandan Noodles, which can match a table of traditional Chinese dinner with light and spicy taste and local characteristics; If you are dining for one person or two or three people, you can just order a small portion of beef or snacks and consume them as fast food.

Under the light dinner mode, the product mix is more diversified, and the price can continue the affordable characteristics of the stilted beef. The guest list is basically maintained at 50~70 yuan, achieving a high quality and price ratio. At the same time, it is also compatible with take-out and has strong anti-risk ability.

On the whole, the all-cow artisan’s light dinner mode not only gives full play to and magnifies the category advantages, but also gives consumers more choices and makes the store more inclusive and flexible. It can not only open in the community to face family consumers, but also serve as the main working meal in CBD, and it is a good choice to enter the shopping mall.

At the same time, this model has invisibly lengthened the business hours, allowing stores to operate around the clock and increase revenue. It is understood that the turnover of Nanning Vientiane City Store, a cattle craftsman, has reached 2.5 times that of a Sichuan-style snack chain brand in the original position, attracting the attention of all shopping malls. Some stores of the whole cattle craftsman can even be extended to the bistro mode that is sought after by diners at present.

Quanniujiang Nanning Vientiane City Store (Photo courtesy of the enterprise, issued by Yangguang. com)

On the other hand, compared with fast food, the light dinner mode has less pressure on passenger flow and cost, which also avoids the problem of heavy dinner, can run faster and makes the chain expansion of the brand possible. At present, the nationwide store expansion achievements of all cattle artisans are a good proof.

The process of stilted beef and snacks itself is not complicated, and the whole cattle craftsman further simplifies the post-cooking process through standardized processes, and standardizes non-core materials, saving labor costs and improving the profit cycle. It is understood that the average monthly profit of the whole cattle craftsman joining a single store is 100,000-150,000. A franchise store in Guangzhou has a gratifying profit after opening for three months, and franchisees have invested in opening a second store. In the whole cattle craftsman, there are not a few franchisees who have opened more than two stores.

According to informed sources, the whole cattle craftsman will be based on direct stores in the future, with direct sales and two-wheel drive by joining agents, and intends to expand the number of stores nationwide to 200 in 2023.

(Contributed by: Red Meal Network Chen Mo)

Interview | Breaking through the scale to reveal the truth of sexual assault, Zhou Xun’s new drama is too dare to shoot!


Special feature of 1905 film network Finally, a domestic drama can discuss the topic of sexual assault in such depth.Launched on July 17Imperfect victimbyZhou XunLiu YijunJelly LinElaine ZhongChen ShuYingerAngelStarring, etc., the whole drama starts from a workplace sexual assault case.



Did the chairman of Dacheng Group succeed in forcibly sexually assaulting Zhao Xun? Why did Zhao Xun, a female victim, change her caliber and attitude repeatedly? Who is the third-party anonymous caller?In the early stage of the series, the audience had doubts and suspense about these three issues. Following the third-party perspective of lawyer Lin Kan, the truth will be revealed soon.



"It’s very easy for the truth to come out. What we want the audience to see is the process of great changes in these characters behind the truth." Screenwriters Echo Gao and Ren Baoru said in an exclusive interview with 1905 Film Network that "Imperfect Victims" is not a suspense drama. Although it has a suspense atmosphere, its core is an insight into the times and social humanity.


On the surface, this drama is shooting sexual assault cases, but in fact, it creates a "grey area observation room" for the audience, leading everyone into the relationship between workplace, acquaintance society and unequal power, so as to reveal the main idea of the whole drama — — The resistance of the weak to the strong and the introspection of the weak.



"As long as there is a similar incident on the Internet, it will become a ball, and controversy is inevitable. Writing this topic is not for controversy, but precisely to calm the controversy. "


In the original intention of the screenwriter’s creation, this work wants the audience to see themselves and bridge the cognitive gap between the strong and the weak, rather than falling into the quarrel of binary opposition.


From sexual assault in the workplace, unfold the folds of human nature


"We are not chasing hot search, we are chasing the greatest social empathy to write."In 2018, Echo Gao and Ren Baoru saw all kinds of sexual harassment and sexual assault incidents at home and abroad frequently, and began to write stories about such subjects. They also had similar experiences and shadows in their growing experiences. This empathy prompted them to write Imperfect Victims.



"Through observation, we found that many victims are often in an unclear state in the whole case", which became the starting point of their creation, and the most difficult character in the whole play was also the victim Zhao Xun.


At the beginning of the series, it was difficult for the audience to see what Zhao Xun really thought. She was willing to go to the police station for trial, but she changed her mind and denied being sexually assaulted. She always repeated her attitude towards the police and lawyers, saying "yes" for a while and "no" for a while, wavering in her attitude and contradicting her words and deeds.


Echo Gao said that the role of Zhao Xun is complicated. She has grievances, cowardice and even inner greed, but "the sharper and more real Zhao Xun is, the more powerful this character is, the more empathy it can produce."



Success, as the perpetrator of sexual assault, has not been portrayed as an absolute villain in a pure drama by the screenwriter. "We have no intention to create a gender confrontation war. Our purpose is to truly restore the cognitive misunderstanding of those with high power."


Success is a successful entrepreneur and an affectionate man. He is full of personality charm and sincere in every emotion. In his cognition, it is impossible to "force" any woman, but women are often forced by his power to lose themselves.


Ren Baoru said that many workplace relationships in gray areas are often like this, and the largest proportion of invisible bullies and sexual abusers are successful.



Lin Kan, a defense lawyer, is a silent observer of the whole incident, always in the contradiction between professional ethics and gender stance. In the script creation, she and Zhao Xun are intertextual characters appearing at the same time. Zhao Xun was Lin Pei ten years ago, and Lin Pei was what Zhao Xun hoped to be ten years later.


Echo Gao said, "We hope to use Zhao Xun as the starting point and Lin Kun as the end point to show the process of every woman moving from Zhao Xun to Lin Kun, that is, the process of women’s introspection, strength, reconciliation with themselves, and if they can go back to the past, let their timid self bravely sayno."



In addition to Zhao Xun and Lin Pei, the successful wife Xinlu fought against each other in the interest-oriented marriage; Li Yi, a successful subordinate lover, poured out her true feelings in exchange for benefits; Mimang ushered in a new life from being beaten to getting rid of domestic violence. ……



They are all different women who have different reactions in the relationship of unequal power and unequal workplace. On the other hand, Yan Ming, a policeman, pursues evidence, upholds procedural justice, and shows the temperature of justice, which is the ideal appearance of a judge in the mind of a screenwriter.



"We use 29 episodes to deeply touch the deep hearts of all sentient beings in such cases and deeply express their human nature entanglement, contradiction and reversal. We spread it out like a fold of human nature."Echo Gao used a kaleidoscope of colorful human nature to describe the portrayal of many characters in this play. Both men and women are not created in black and white. They all change.andsucceedLong.



There is no short board in the performance of the whole drama, and Zhou Xun "sees thunder in silence"


In the eyes of the two screenwriters, the performance of the actors in the whole drama can be said to be "neat and tidy, without a short board.""She is Lin Pei, and there is no second person in my mind." Echo Gao thinks that Zhou Xun’s performance is full of energy, and he can "see thunder in silence". The audience will be firmly grasped by the delicate micro-expressions and micro-performances on her face, especially when expressing the traumatic feelings of the characters.


"She has a lot of content in her heart to enrich her performance, so that you can see the play without even saying anything." Ren Baoru said.



As a lawyer, Zhou Xun has a large number of lines and a high degree of professionalism. He is not simply reciting laws and regulations, but expounding jurisprudence. Zhou Xun also said in the production of the special feature that the lines of the play were the most difficult since she started filming.


Echo Gao revealed that Zhou Xun was preparing a long line of the defense play one or two months in advance. "I heard from her agent that she recited these lines every day by singing." By the time she arrived at the actual shooting scene, Zhou Xun had already formed a muscle memory, and she could finish a page and a half of criminal defense lines in one go. "She put all her attention on the performance instead of reciting the lines, and she made great efforts."



In order to play a romantic, confident and affectionate success, Liu Yijun strengthens the law of fitness and life, and fits the body shape of successful men. He said that this is the most fully prepared role he has played in recent years.


The screenwriters said that they succeeded by saying that "the society says that he still rapes, and others rape him almost". This character is both charming and deeply trapped in the misunderstanding of self-righteousness and arrogance.


"Liu Yijun perfectly embodies the success we want to write." Liu Yijun accurately interprets the naivety and handsomeness of success, as well as the self-centered unconscious state of the high-ranking people in power.



The performance of the role of Zhao Xun is very difficult. It is even more difficult for young actors to play her psychological state of duplicity and internal and external contrast. "After we finished writing the script, we didn’t expect which actor and Zhao Xun were fit."


Ren Baoru believes that the reason why Lin Yun was asked to play is that her image is suitable. Director Yang Yang and Jelly Lin have cooperated in Dream of China, and they have also established a good tacit understanding. Jelly Lin trusts the director 100%, and the director grasps the role accurately, and the final result is a surprise.


Echo Gao said that when watching the rough scissors, Jelly Lin’s performance made them properly relieved. "It is really possible to see a huge leap in Jelly Lin."



Exhausting the judicial process and broadening the creative scale


Before the whole story was formed, the screenwriter spent half a year consulting legal knowledge and completely got through the judicial procedure to be established in "Imperfect Victims".


"Such a long judicial process, from criminal litigation to public opinion to civil litigation, may not have a drama that has written a case completely like us."


In addition to revealing issues such as power inequality and incorrect workplace relations through sexual assault cases in the workplace, the series also derived many social issues such as authoritative violence, domestic violence and cyber violence, which expanded the expression boundary and scale of film and television themes and developed the depth and breadth of social issues.



"The core of workplace sexual assault is not sex, but power." In Echo Gao’s view, many victims end up not hating the perpetrators, but hating themselves. "What pains you is your weakness."


It is precisely because of the common fault of "imperfection" in human nature that the weak groups will shrink back when they face the power struggle of the strong groups.


Echo Gao hopes that after watching this drama, the audience will realize that once they encounter similar incidents, they can choose to say "no" on the spot, or choose a clever detour to avoid it, so as to shorten the process of identifying themselves in the fog. Ren Baoru hopes that "even if one person has the courage to act and help others to be brave because of watching this drama, it is the merit of this drama."



"Carefully open the scar and embrace the injured person with love." As director Yang Yang wishes, there are no perfect people in Imperfect Victims, but there are brave people, and I hope their bravery will be seen by people.