Beijing, Feb. 8 (Reporter Li Jinlei) The National Tourism Administration released a travel guide for the Spring Festival holiday in 2018 today. During the Spring Festival holiday in 2018, the domestic tourist market will reach 385 million person-times, and tourists choose the top ten popular tourist destination cities: Sanya, Harbin, Hangzhou, Xiamen, Zhangjiajie, Beijing, Shanghai, Kunming, Chengdu and Chongqing.
According to the data center survey of the National Tourism Administration, during the Spring Festival holiday in 2018, the domestic tourism market will reach 385 million person-times, and it is estimated that the tourism revenue will reach 476 billion yuan, up by 12% and 12.5% respectively.
In the era of mass tourism, tourism has become an important way for the masses to celebrate the Spring Festival, and this year’s Spring Festival tourism market continues to flourish. According to the survey, in the first quarter of 2018, the willingness of Chinese residents to travel was 83%, of which 48.9% of tourists chose to travel during the Spring Festival. Judging from the content of travel, the theme tourism and leisure market, such as study tour, island tour, cruise tour, ice and snow tour and country tour, which serves family tourists, is hot.
Among the residents who are willing to travel during the Spring Festival, 65.9% chose domestic long-distance travel, with the highest proportion. The top ten popular tourist destination cities for tourists are Sanya, Harbin, Hangzhou, Xiamen, Zhangjiajie, Beijing, Shanghai, Kunming, Chengdu and Chongqing. It can be seen that going south to avoid the cold and going north to play with snow is still an important motivation for tourists to travel during the Spring Festival.
In addition, the proportion of residents who choose to travel in the suburbs is 34.5%, which indicates that family reunions and short-distance family trips will heat up during the Spring Festival. Combined with the peak of returning tourists, commercial blocks, museums, theme parks, playgrounds, zoos and temple fairs in second-and third-tier cities will welcome a large number of tourists.
With the continuous implementation of the paid annual leave system for employees, residents are more inclined to choose off-peak leave. The survey shows that the proportion of early travel and delayed return is getting higher and higher, and the Spring Festival tourism market has a trend of breaking through the holiday and expanding after the holiday.
From the way of travel, free travel has become the most important way for residents to travel during the Spring Festival, and the proportion of family self-help travel is as high as 52.7%. In terms of transportation, the proportion of self-driving travel reached 44.7%, and high-speed rail travel and train travel accounted for 18.8%.
More and more tourists pay more attention to the service quality and brand image of travel agencies, and are less sensitive to prices. According to the survey, when choosing a travel agency, 36.7% take brand as the primary consideration, 17.9% choose a travel agency that they know well and are nearby, and only 6.2% choose a travel agency with low price.
The National Tourism Administration reminds us that when purchasing tourism products, we should pay attention to verifying the business qualifications of travel agents and signing standardized travel contracts. After payment, you should take the initiative to ask the other party for the invoice and keep it as proof. We should keep in mind the "12301" national tourism service hotline and defend our rights by calling for consultation, help or complaint. When defending rights, we should be reasonable and reasonable, and we should not extend our rights without restrictions and take excessive actions to cause adverse effects. (End)
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