Xinhua News Agency, Guangzhou, April 26th (Reporter Ding Le, Yin Yiru): One bracket holds a mobile phone, and the other bracket holds a camera. "Today, we walked into the’ Canton Fair’ special product …" At the Canton Fair site, Zhai Lei, the cross-border e-commerce operation manager of Zhejiang Ansheng Technology Co., Ltd., was broadcasting live, bringing online customers at the other end into the venue. "We also use AI digital people to broadcast live to make online business easier and more efficient." Zhai Lei said. Virtual digital people enrich online marketing and greatly save costs.
Zhai Lei (middle), the cross-border e-commerce operation manager of Zhejiang Ansheng Technology Co., Ltd., is giving a live broadcast of the Canton Fair. Xinhua News Agency reporter Yin Yiru photo
    From the traditional foreign trade factory to the integration of industry and trade, AXA Technology established a branch specializing in e-commerce business in 2019. At present, the team has expanded from the initial two or three people to over forty people, and the annual turnover has increased by 300% in the past three years. Not only selling its own products, AXA Technology has also begun to empower other enterprises as a platform enterprise, serving other factory products to the sea, and promoting the coordinated development of upstream and downstream.
    Digital marketing has become the choice of many foreign trade enterprises. Dalian Darente International Trading Co., Ltd. has promoted the transformation of the whole chain, built a brand ecosystem, made the products available for growth, and the development of cross-border e-commerce has been "blooming" all the way.
    "We specialize in developing products that meet the characteristics of online platforms and user habits. Compared with OEM, we are more motivated to create our own brands for C-end consumers." The relevant person in charge of Durrant said. Building a marketing company in Britain, setting up an overseas warehouse and logistics center in the United States … Darrent is constantly exploring overseas markets such as Europe, America and Southeast Asia by taking advantage of the east wind of cross-border e-commerce.
The relevant person in charge of Dalian Darente International Trade Co., Ltd. communicated with customers at the Canton Fair. Xinhua News Agency reporter Yin Yiru photo
    The supply chain industry chain of new formats has been continuously extended, and more enterprises have continued to exert their efforts in all aspects to accelerate the rapid and effective flow of resources from overseas warehouses, cross-border payment, platform services, testing and certification and other service trade fields.
    "Laoguangjiao" Jiangsu Suhao Holding Group Co., Ltd. was previously a traditional foreign trade enterprise. At the first cross-border e-commerce and overseas warehouse exhibition area established this year, it showed a "gorgeous turn" to new service providers. Ding Hai, vice president, said that relying on the platform system, the company not only ushered in new opportunities for development, but also increased its cross-border e-commerce performance by 60% in the first quarter of this year; It also empowers other enterprises to explore a new path of digital transformation and upgrading and realize value multiplication.
    Fujian Zuohai International Logistics Co., Ltd. helps enterprises to improve cross-border logistics efficiency and reduce logistics costs by building self-operated overseas warehouses in the United States and Vietnam. Cai Tengda, manager of the operation and maintenance department, said: "The company" escorts "international trade with intelligent overseas warehouse management mode and multi-link transportation mode. In the future, we will continue to expand Latin American markets such as Brazil. "
    Compared with going it alone, some enterprises "hold the group out to sea". "The company has built more than 130 overseas warehouses around the world. For small and medium-sized foreign trade enterprises, it is a good opportunity to expand the trade’ friend circle’ at the Canton Fair. " Hu Lixin is the head of a logistics enterprise, located in Haiyao cross-border e-commerce industrial park, Jieyang City, Guangdong Province. Chen Shuhai, chairman of the Industrial Park, said that the delegation’s participation in the Canton Fair is a strong alliance with the "cross-border e-commerce+industrial belt" model, so that traditional enterprises can enjoy more pooled resources and accelerate the group’s "going out to sea".
    Zhou Mi, deputy director of the Institute of Americas and Oceania of the Ministry of Commerce, said that in the era of digital economy, service trade has more innovative models, and through technology empowerment, it has added new momentum to new formats such as cross-border e-commerce.
关于作者