Cctv news On August 4th, 2022, Guangdong Provincial Department of Agriculture and Rural Affairs held an exchange forum with Zhaoqing Municipal Committee Agricultural Office, Sihui Municipal Committee Agricultural Office, relevant media, and enterprise representatives in Guangdong Rural Revitalization Cultural Service Industrial Park Base to implement the "12221" market system construction of Guangdong agricultural products, build "pulse-taking measures" for Zhaoqing Agricultural "12221" and discuss the new path of high-quality agricultural development in Zhaoqing.
Symposium site
The agricultural output value has increased, and Zhaoqing has shown a new trump card.
Zhaoqing City, with superior location and developed traffic, is adjacent to Foshan, Guangzhou. It is the pilot area of Guangdong facing the hub and gateway city of Southwest China, and it is also one of the most promising areas in Guangdong-Hong Kong-Macao Greater Bay Area. Some agricultural products in Zhaoqing have gradually become famous abroad, becoming popular all over the country and going international. Taking Deqing Citrus as an example, in November 2021, RCEP Citrus International Purchasing and Trading Center landed in Deqing, Guangdong; In December 2021, Deqing Gonggan was first exported to Thailand, a member of RCEP; In January, 2022, Deqing Gonggan passed the EU’s good agricultural practices certification and was officially exported to Vietnam, Cambodia and other countries, becoming the first Guangdong fruit to catch a ride with RCEP. Besides, Sihui Orchid is another "trump card" in Zhaoqing. In May this year, Sihui actively deployed the construction of "12221" market system, and took the lead in launching the "12221" marketing campaign of orchids in the whole province. Under the influence of strong publicity in the early stage, the sales volume of orchids in Sihui in June this year increased by three times compared with the same period of last year, and the unit price increased by nearly 50%.
Create a brand of prefabricated vegetables and create a model of new farmers.
Speaking at the meeting, Lu Kaichao, director of the Agricultural Office of Zhaoqing Municipal Committee, party secretary and director of the Municipal Agriculture and Rural Affairs Bureau, and director of the Municipal Rural Revitalization Bureau, said that the next work direction of Zhaoqing Agricultural and Rural Affairs Bureau is threefold: to brand "Xiaozhao serving" prefabricated vegetables and vigorously promote the high-quality development of Zhaoqing prefabricated vegetables industry; Introduce the new farmer policy, create a new farmer model, implement 101 new farmers this year, play an exemplary role, and lead the rural revitalization and development with new farmers; The agricultural investment policy was introduced, and the construction of local leading enterprises in Zhaoqing was promoted through the agriculture+enterprise model. The industry of workers and peasants complemented each other and kept pace. At the same time, the next focus of Zhaoqing’s agriculture is to make Zhaoqing’s agricultural products brand bigger, stronger and louder under the construction of Guangdong’s "12221" agricultural products market system; Promote the construction of Zhaoqing Harvest Festival, show Zhaoqing’s rich agricultural products to the whole country and the world, and tell Zhaoqing’s agricultural story well.
Director of Agricultural Office of Zhaoqing Municipal Committee, Party Secretary and Director of Municipal Agricultural and Rural Bureau, and Director of Municipal Rural Revitalization Bureau Lu Kaichao.
Wen Tianwei, member of the Standing Committee of Sihui Municipal Committee and Minister of Propaganda Department, said that with the full guidance and support of the provincial department, Sihui used 50 days to build the county IP "Father loves like a orchid" and successfully made a circle, setting a model of Sihui for cultural empowerment of agricultural brands. Next, Sihui will continue to strengthen the construction of talent team and focus on cultivating talents for planting, sales and live broadcasting; Strengthen the inheritance and construction of orchid culture, and promote the high-quality development of the combination of orchids and cultural tourism in Sihui; Strengthen the extension and construction of orchid industrial chain, and enhance the added value through deep processing of orchids; Strengthen the construction of orchid development policy, expand orchid planting area and land, and build an industrial park; Strengthen the construction of "the hometown of China’s father orchids" and tell the story of Sihui orchids well.
Tang Ying, executive deputy director of the Agriculture Office of Zhaoqing Municipal Committee, deputy secretary of the Party Group of the Municipal Agriculture and Rural Affairs Bureau and executive deputy director of the Municipal Rural Revitalization Bureau, said that the "12221" marketing project of Sihui Orchid needs to be further promoted for a long time; Sihui should learn from the successful experience of RCEP of other agricultural products and vigorously promote the RCEP export project of Sihui orchids.
Play the four agricultural cards well and implement the "12221" market system
The person in charge of the Guangdong Provincial Department of Agriculture and Rural Affairs said that in order to promote, explore and build the high-quality development of Zhaoqing agriculture, we must play the four cards of "marketization, internationalization, digitalization and industrialization". To play a good market card, the most important thing is to grasp the relationship between supply and demand of agricultural products in Zhaoqing, take price as the core, put the market ahead of production, and pay attention to market production; To play an international brand well, the most important thing is to realize the geographical nature of agricultural products, sell Chinese fruits abroad, and maximize the value of agricultural products; To play a good digital card, the most important thing is to recognize the digital characteristics of the digital age, make full use of big data empowerment, insert digital wings for agricultural products, fly to the whole country and go global; To play a good industrial card, the most important thing is to grasp agriculture with industrial thinking, extend the industrial chain and value chain with industrial thinking and industrial model, turn agricultural raw materials into necessities in industrial life, and realize the value change of agricultural products.
At the same time, the person in charge of the Department of Agriculture and Rural Affairs of Guangdong Province pointed out that this series of figures for the construction of the "12221" market system for orchids in Sihui highly condensed the experience and practice of the construction of the agricultural product market system in Guangdong: namely, around the package goals of increasing farmers’ income, industrial efficiency and local development in Sihui, the "1" orchid big data platform was launched, and "2" teams of buyers and brokers in sales areas were formed to expand sales areas and production areas. Plan the "2" activities of buyers entering the producing areas and agricultural products entering the big market, and realize the "1" goals of brand building, sales promotion, market guidance, variety improvement and farmers getting rich. The brand building of Sihui Orchid can stand in a higher international perspective and be compared with the tulip in the Netherlands — — Take the efforts of the whole province to turn "orchids" into "tulips" and let Sihui orchids go global.
Promote the new development of agriculture and embark on the road of revitalizing Zhaoqing’s characteristic villages
After the meeting, Lu Kaichao said in an interview: "In fact, there are few agricultural investment policies in China, and it is the first case in Guangdong. Under the great attention of Zhaoqing Municipal Party Committee and Municipal Government, our Agricultural and Rural Bureau has drafted the first draft of agricultural investment promotion policy. This is based on two basic conditions: on the one hand, Zhaoqing is a big agricultural city, and we have six leading industries: rice, fruits, vegetables, aquatic products, animal husbandry and pesticides, all of which have a fairly solid foundation; On the other hand, Zhaoqing City has an empty foundation, but it lacks the corresponding leading agricultural enterprises to drive development. Based on this, we intend to attract investment in agriculture, introduce policies to support the growth of local enterprises, attract foreign capital to develop, promote the formation, development and gathering of leading enterprises, and promote the high-quality development of Zhaoqing agriculture. "
Lu Kaichao also said: "Now vigorously developing rural revitalization, we must start from two aspects, not only to maintain the amount of cultivated land and grain production in rural areas, but also to maintain the market development and consumption demand of cities, so as to complement each other and enrich the people and industries. Only by developing modern agriculture based on Zhaoqing’s characteristics, grasping modern agriculture with industrial thinking, and playing the four cards of marketization, internationalization, digitalization and industrialization can we finally get out of the road of revitalization of Zhaoqing’s characteristic villages. " (Zheng Shaoling)
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