标签归档 西安桑拿

What human resources strategy did Xiaomi and Lei Jun choose?

Today, we talk about returning to the spotlight of millet. Behind good business performance, it must be the support of organizational ability; and the improvement of organizational ability is not a one-size-fits-all formula, it should be based on a firm human resources strategy choice.

Xiaomi and Lei Jun, in the human resources strategy, what did they do right?

01 Rebs returns with honor

On August 10, 2021, on the occasion of Xiaomi’s eleventh anniversary, Lei Jun released a speech entitled "My Dream, My Choice", sharing the hardships and ups of his entrepreneurial reliance in three hours, and also announced several impressive achievements.

First, Xiaomi made the Fortune Global 500 list for the third time a few days ago, ranking 338 in the world, an improvement of 84 places, which is the scale of "revenue" growth.

Second, according to the IDC report of the international research company, in the second quarter of 2021, Xiaomi’s mobile phone sales surpassed Apple and became the second largest in the world for the first time, with a global market share of 16.9%, which is the scale of "shipment" growth (sales increased by 86.6% year-on-year).

Third, after experiencing the dilemma of "talking big but listing broke", Xiaomi bought back a large number of shares at 3.60 billion Hong Kong dollars, with an average price of 9.35 Hong Kong dollars, and on January 4, 2021, the closing price has reached 34 Hong Kong dollars. Lei Jun’s "bragging cattle" at the beginning was finally realized, allowing IPO investors to double their profits. This is an increase in "market value" caliber.

02 human resources strategy selection

Lei Jun has a wealth of entrepreneurial experience, but he is not necessarily the best in terms of organizational maturity. Objectively speaking, Lei Jun should be a "market-oriented" or "product-oriented" entrepreneur. His many bold ideas, such as super flattening and no KPIs, have actually proved to be detours.

However, Lei Jun is also an extremely clear entrepreneur in organizational management. He threw out his own set of angular talent concepts, and in practice, he broke the old and established the new, while sticking to the end, which finally formed Xiaomi’s unique human resource strategy. This fully proves that entrepreneurs do not need 18 martial arts, it is enough to be the same; entrepreneurs’ clear choice in human resource strategy is better than "water".

The so-called human resource strategy is the strategic choice of the enterprise to improve the core staff efficiency (the most critical "narrow-caliber staff efficiency" of the enterprise) and promote the operation. Specifically, it includes how to build the "core talent warehouse", what kind of "North Star Metric" to promote, and a series of choices for matching human resource tools.

In my opinion, there are two main categories of human resource strategies:

The first type is the incentive human resource strategy. It focuses on improving the human resource capitalization rate (CRH) of the core talent warehouse. To put it bluntly, it is how to bind talents to the company. Either it attracts mature talents with equity payment leverage and preliminarily binds them, representing Internet companies such as Tencent and Ali; or after he enters the company, he sets up a team for it, allocates resources, sinks power, and then uses the incentive means of project and investment betting to firmly bind it to the project, representing the pioneers in traditional enterprises such as Haier, Vanke, and Country Garden.

The second type is the empower human resource strategy. It focuses on enhancing the talent density (DT) of the core talent warehouse. To put it bluntly, it is how to empower talents to grow. Resource empower mainly refers to promoting the connection of resources; the essence of methodology empower is talent training. If you don’t spend a lot of money on recruiting talents or release big incentives, enterprises must have enough confidence: first, their own resources are good, which can help ordinary talents succeed; second, their own methodology is good, which can make ordinary talents grow rapidly. In this regard, Haidilao, Zhonghai Real Estate and other enterprises are typical representatives.

Although Lei Jun may not have the above dichotomy of human resource strategy in his philosophy, he clearly chose the incentive human resource strategy. Lei Jun believes – "the most important thing is the team, followed by the product, only with a good team can we make a good product". He even believes that "to find the best people, a good engineer is not the top 10, but the top 100". It is very clear that this kind of core talent warehouse that supports Xiaomi’s rapid growth cannot come from internal cultivation, but must come from external excavation!

Because of this, in the first six months of the business, Lei Jun spent 80% of his time looking for people. In order to find a good hardware engineer, Lei Jun made more than 90 consecutive calls. To convince this person to join Xiaomi, several partners took turns communicating with him for a full 12 hours. This spirit has moved many excellent talents, and Xiaomi has been able to form a strong talent team at the beginning of the business, so that people with entrepreneurial spirit, the best people in professional fields, those with super learning ability and those who dare to challenge themselves have become the "base color" of the enterprise.

At this stage, Xiaomi’s team was shining brightly: Lin Bin was the former vice president of Google China Engineering Research Institute and had rich experience in software development. Zhou Guangping was a top talent in the field of mobile phone hardware, and Liu De was a top expert in the field of process design.

03 Equity Incentive Template for High Growth Enterprises

The ability to bring together so many outstanding talents is also due to Xiaomi’s incentive-based human resources strategy. This strategy advocates the use of equity incentive tools to bind the fate of core talents to the company in the first time. In this way, this group of most important people regard the achievement of Xiaomi as a common cause, and let them truly become the company’s "human capital".

In addition to allocating a certain amount of equity to the co-founders, Lei Jun has customized a "cash + equity" compensation model for other core employees. The pay mix when core employees join Xiaomi can be selected from the following plans:

Cash wages in normal market conditions.

2/3 of the salary in cash + a portion of the stock.

1/3 cash salary + more stock.

In fact, due to the optimism about Xiaomi’s development prospects, most core employees will choose the latter two compensation models. Xiaomi has introduced many top talents through equity incentives; on the other hand, it has also relieved the pressure on the capital flow of startups to a certain extent.

There are three types of equity incentive shares granted by Xiaomi to employees: one is share options (options); the other is restricted share awards (restricted shares); and the third is restricted share units (RSUs). According to its "Prospectus", as of March 31, 2018, the total number of class B shares involved in the share options and restricted share units that have been granted but not exercised is about 2.513 billion shares, accounting for 11% of the total share capital before listing. Xiaomi has a total of 14,513 full-time employees worldwide, and more than 5,500 (excluding executives) employees have received shares in Xiaomi, with a shareholding ratio of 38%. According to the market value of Xiaomi at the time of listing of 54.30 billion US dollars, the per capita shareholding value of employees is at least one million US dollars, which basically realizes financial freedom.

According to the content of Xiaomi’s public equity incentive plan, its equity incentive is very "affectionate and righteous" (as shown in the table):

Wide coverage: At the time of listing, more than one-third of employees owned shares in the company.

Incentive intensity is high: Take share options as an example, the call-over price is set at $0.03, which is almost equivalent to giving away for free;

Call-over conditions are loose: call-over does not set performance appraisal conditions and is only unlocked according to service period conditions.

Table: Xiaomi Share Option Incentive Scheme

Source: Xiaomi prospectus, annual financial report, Mu Sheng Enterprise Management Consulting Firm

These "affectionate and righteous" incentives fully demonstrate the sincerity of the company, and the employees also give back to the company with the same enthusiasm for work. There is a saying in the internal documentary of Xiaomi’s 8 years of entrepreneurship: Xiaomi employees "will have a fire in their hearts". It is because of this fire that Xiaomi staff worked 6 × 12 hours and persisted for nearly 7 years. At one point, they did not even require clock in and did not set KPIs (subsequent Xiaomi picked up the KPI assessment again, which was also considered by the outside world as a misunderstanding in management. But this kind of seemingly out-of-place management method can also be interpreted as Lei Jun’s confidence in Xiaomi’s motivational human resources strategy)…

On September 4, 2020, Xiaomi Group announced the latest Equity Incentive Plan on the Hong Kong Stock Exchange: a total of 218 million share options were granted to those who contributed to the group to subscribe for shares, and the share option holders could call-over at a price of HK $24.50 per share. The equity valid period is up to ten years. At the same time, former ZTE vice president, mobile phone business leader Zeng Xuezhong, former Lenovo vice president, mobile phone business leader Chang Cheng and other good players have also joined Xiaomi one after another.

Obviously, millet will motivate the human resources strategy to the end.

04 is written at the end

The human resource strategy of a large number of Chinese companies is the most taboo "caught in the middle", behind which is the boss’s "unclear". They are not determined to invest in the cost of introducing talents and carefully carve the incentive mechanism; nor are they determined to sort out resources, accumulate knowledge, and patiently polish the empowerment mechanism. In fact, there is a high possibility of a "mismatch" between talent and human resource strategy: mature talents cannot be patiently empowered by the enterprise, and potential talents are also difficult to have the courage to share with the enterprise before the resources and capabilities are lacking. Therefore, such enterprises are shallow in both aspects and full of loopholes.

Strictly speaking, the boss and HR are both responsible for thinking and following.

The second season of "Running Man" starts in April, and the program team strives for seven without changing people

Video:The best captain "tears" the broken Baoqiang dream, acrobatic Baoqiang becomes the strongest king of Baby


The second season of "Running Man" starts in April, and the program team strives for seven without changing people


The second season of "Running Man" starts in April, and the program team strives for seven without changing people


The second season of "Running Man" starts in April, and the program team strives for seven without changing people


The second season of "Running Man" starts in April, and the program team strives for seven without changing people


The second season of "Running Man" starts in April, and the program team strives for seven without changing people


The second season of "Running Man" starts in April, and the program team strives for seven without changing people


On January 16 (Friday), Zhejiang Satellite TV announced the end of the first season of "Running Brothers", which caused many fans to cry out, and even some netizens lamented: "A lot of fun in life is missing." Although the show has come to an end temporarily, the topic it triggered has become more and more popular with the audience’s reluctance. Among them, the most attention of fans is naturally the selection and broadcast time of the second season of "Running Group". After the end of the first season, many fans swiped the screen and begged for the second season not to be replaced. The program team also said that the second season will strive to retain the original cast, and the broadcast time will be in the second quarter of 2015. In addition, in addition to continuing to run in China, the second season of "Running Brothers" may also add a lot of foreign specials, and special guests will also "rush out of Asia".


Click to enter the blueberry video review of the first season of "Run, Brother" full video > >


Hot-selling "butt pants", ubiquitous "run it xx" slogans, torn name brands… These "run" markers that extend to real life always show the growing influence of "Run it Brothers", and all of this is caused by, in addition to the "run group" that everyone can see, there are also people behind the scenes that everyone can’t see at ordinary times. For the smooth recording of a program, the program team has worked for more than ten hours continuously, which is a daily routine, and there is always hard work behind happiness.


Continue to run in April, the program team strives to run globally without changing people


On January 16, the first season of "Running Brothers" ended perfectly, and the audience rating of 4.08 broke 4 again, winning the Friday variety show hegemony for 14 consecutive weeks; the whole season of feature films was nearly 3.90 billion times on-demand, more than the third season of variety show hegemony "The Voice of China"; Weibo topic reading volume is also close to 13 billion times, and the topic discussion volume is nearly 3 million, which can be said to be the well-deserved king of topics today. The second season of "Running" will meet you in the second quarter of 2015. Judging from the information revealed so far, "I see you have a show", the successor to "Run Brothers", has been moved to February 6th because of the "Run" special program. If all goes well, the 12th episode will be broadcast on April 24th, then on May 1st, "Labor Day" viewers may be able to see the seven happy figures of the "Running Group" again and celebrate the festival with them.


Since the seven members of the "Running Group" are all famous domestic stars, the daily itinerary is already very full. After participating in "Running Brothers", its popularity has skyrocketed, and various performances have been invited. Therefore, whether the "Running Group" can maintain its original cast in the second season has always been the topic of greatest concern for fans. Regarding this issue, producer Yu Hangying once said in an interview: "We strive to not change people in the second season, but we will have a greater improvement in the selection of guests. We want to invite bigger, hotter, and more attention-grabbing artists. In the design of games and themes, we still hope to have something related to Chinese culture and regional characteristics. From these two aspects, we can make breakthroughs."


The three Korean specials in the first season have been impressive so far, and according to the program team, in addition to continuing to run in places with Chinese cultural characteristics in China, the second season of "Run Brothers" will also go abroad again, running to the world, recording more foreign specials, but the recording location is still uncertain.


Phenomenal effects: "Butt Pants", "Tear Famous Brands" are hot


Nowadays, walking on the street or opening the webpage, you can see the slogan "Run xx" everywhere, and it is no exaggeration to say that now is the era of running for all people. As a veritable phenomenon show, many elements of the "Run Brothers" program were directly brought to real life. "Fart King" Zheng Kai’s self-created "Fart Pants" sold more than 4,000 pieces in just a few weeks, and then the "Fart Clothes" launched became an Internet hit. With almost no advertising, such sales can be called miraculous only based on the personal influence of the program and the star. " The most popular game in "Running Brothers", "Tear Brand War", has also become a favorite relaxation game for many white-collar workers and students. Many shopping malls seize business opportunities and open shopping malls to provide game venues after business ends every day. Its popularity is evident. Students without professional props use their imaginations, and even heating pads and women’s products have become game props. Tear brand names have also become essential game items such as major film and television work conferences and company annual meetings. In addition, classic sentences in programs such as "Super English" by "Captain Running" and "Are You a Pig" by "Little Mean Mean Mean" Chen He have also become popular online buzzwords, which can be seen everywhere in online life and have extraordinary influence.


"Desperate" team makes "Run, Brother"


In the eyes of the audience, "Running Brothers" is a source of joy every week, and seeing the "Running Group" full of joy always makes people happy. But where the audience can’t see it, there are a group of nervous and hard-working teams supporting and recording these happy images. Behind every smiling face of the "Running Group" is actually full of the fatigue of the staff. For a perfect shot, the follow-up cameras can crawl for three hours motionless, or run all the way in the desert against the wind and sand carrying dozens of catties of cameras; for a more delicate picture effect, the costume props team can stay up all night to make props, and if they are too sleepy, they can use needles to keep themselves awake; in the final episode of the show, the director Lu Hao, who announced that the task is iron-blooded and cold, also couldn’t help but shed tears because of reluctance, although at that time he had not slept well for two consecutive days in order to be able to finish the show perfectly. However, a staff member of the program team said: "Although it is difficult to say that these processes are happy, the mood when completing these tasks is actually quite happy."


Deng Chao, who is the captain, also sent a Weibo post after the end to express his respect for the behind-the-scenes team: "Actors always harvest flowers and applause in front of the stage, but few people know the hardships behind the scenes of the show. Today, I will grandly introduce our behind-the-scenes heroes! Without them, there would be no running today, brother, without them, there would be no current tide of happiness!"


"Running Group" has a deep brotherly love, and various CP websites have become popular


After the fifteen episodes of "Running Brothers", the most impressive thing for the audience was naturally the absolute protagonists of the "Running Group". After a whole season of running-in, the seven "Running Group" had become true brothers, and they were like a family in the game. Among them, "Appendix CP" can be said to be the earliest popular combination. As classmates, the two have been friends for many years, and they play and joke with each other in the game, which makes them even more intimate. Every time, they can bring a lot of laughs; Li Chen and Chen He form the "Chenhe" combination because of the "strongest and weakest" setting. But after the last episode of the program, these CP groups had to say goodbye temporarily, because they didn’t want to separate, and the "running group" couldn’t even bear to tear off the famous brand they got. In the end, they cried collectively, and their reluctance was palpable.

Li Dongxue: "Embroidery Spring Knife" was injured in the play, and he was very happy to be called the King of Guojun


    1905 movie network feature
When it comes to Li Dongxue, most people still think of the fruit king in "Empresses in the palace", and the subsequent roles seem to be difficult to surpass the previous ones. For this, Li Dongxue himself does not mind, and bluntly says that "not every actor can keep this role." In fact, he has been filming all the time. In the martial arts film released on August 7, he plays Jin Yichuan, the youngest of the three brothers of Jinyiwei. There are many scenes, and injuries are common.
 
"Embroidery Spring Knife" was injured in the dog days filming scene
 
    Li Dongxue had done a lot of fighting scenes since his debut, but "Embroidery Spring Blade" was definitely the most painful one. Not only did he choose to use double blades when the weather was the hottest, but he also had to learn to use double blades, and basically did not use Weiya and stuntmen, and all the scenes were done by the actors themselves. Faced with such a challenge, he was happy to accept it.
 
    1905 Movie Network: Did you get hurt while filming "Embroidery Spring Knife"?
 
    Li Dongxue: Because I use double swords, they are basically melee, and my hands have been broken, including my nose and eyebrow bones. Injuries are common in filming scenes, especially against Ding Xiu. He uses a Miao knife. We have a lot of entanglement, and the knife technique also incorporates a lot of grappling moves.
 
    1905 Movie Network: You should get started very quickly in filming, right? What’s the point of this time?
 
    Li Dongxue: I got started quite quickly, and the double knives I used were very fast, because it didn’t look good if I wasn’t fast. This knife has a name called Feiyan, which is very fierce, and it is still different from the swords I used in the past. There are many tricks, and the pace under my feet is very important.
 
    1905 Movie Network: I feel that this time they are all real actions, and there is nothing to hang on to, right?
 
    Li Dongxue: Yes, those parkour things and climbing the wall were all done by himself, without hanging anything.
 
    1905 Movie Network: How long did the whole play last?
 
    Li Dongxue: It took about 70 days to shoot, and it was the hottest time last summer. It was my first time filming a play and I was a little dizzy. It was a long list of tricks, about ten tricks. After shooting one, it was nothing, and then I came to another one, and I felt a little top-heavy. I usually like to play football or something, and my adaptability is still relatively strong. This time I really collapsed, but it will be fine soon.
 
    1905: You seem to enjoy making action movies?
 
    Li Dongxue: Action movies are good, and movies with a sense of form are richer. Which actor doesn’t want to shoot, especially when we all grew up watching so many martial arts movies. Everyone has a hero in their heart and something martial arts.
 
    1905 Movie Network: Did the director say why he asked you to play Jin Yichuan?
 
    Li Dongxue: Actually, he started looking for me to play a role that wasn’t like this. After I got the script, I talked to him and said that I would play this role, and I also told him my thoughts. He said yes, and said, "Then I also agree with your idea." Then come to this role.
 
    1905 Movie Network: What did Jin Yichuan do to you?
 
    Li Dongxue: He is relatively simple, whether it is for brothers or love, including the final sacrifice, this pure power is very touching. We are modern people and think a lot. It is precisely at this time that there is a pure power that can move people’s hearts.
 
    1905 Movie Network: In fact, there are very few scenes in your relationship with Ye Qing.
 
    Li Dongxue: It’s a pity that I actually shot a lot. There is a lot of foreshadowing in this love line. Maybe considering the production aspect, it is a pity to remove some. In the early stage, there are actually foreshadowing, there are two or three scenes. The movie has its overall perspective. We are three brothers and there are villains. This is a group portrait drama.
 
    1905 Movie Network: You can let the director make a play with you as the male lead.
 
    Li Dongxue: He was going to write something like this. When I got this film, I would think of Yoji Yamada’s "Samurai Trilogy" and communicate with Lu Yang in private. He wanted to use that style, so we shot a lot of shots. This is a movie for a show. Now more martial arts movies may go to the form, and it is inevitable that the tension between the characters and the story itself will be ignored. We try our best to recover. 
 
    What do the three brothers usually do on the set?
 
    Li Dongxue: I’m always joking. Brother Yuan takes care of us very much. It’s hot, so he often cooks some soup for us to drink. Brother Zhen loves running, so I think he can run a marathon and communicate often. I usually like to play football.

I am very happy to be called the King of Fruit by everyone   
 
    In 2012, a large-scale costume TV drama called "Empresses in the palace" became popular all over the country. The only person the heroine Zhen Huan really loved in the play was the King of Guojun, played by Li Dongxue. The gentle and watery role won him high popularity, and every time he appeared, many fans followed. In 2007, Li Dongxue graduated from the performance department of the Beijing Film Academy, and since then he has also made many works, but none of them have been deeply rooted in the hearts of the King of Guojun. In the past two years, Li Dongxue’s exposure rate has not been so high. It seems that he is different from other artists who strike while the iron is hot. After he became popular, he is still filming. Only when the film and television drama needs promotion will he make a high-profile.
 
    1905 Movie Network: When everyone mentions you now, the first reaction may still be the King of Fruit in "Empresses in the Palace". Will this be a bit troublesome?
 
    Li Dongxue: No, I’m actually very happy. Not every actor can leave such a role for the audience to read, which means that your role is not bad, and you have stood in the hearts of the audience for a while. It’s just that my later works are not as famous as "Empresses in the palace". In fact, there was a TV series "Paper Marriage" in the first half of the year. After the broadcast, everyone’s reaction was also very good. There is also a play to be broadcast next, and I tried my best to interpret this role in each play.
 
    1905 Movie Network: After the popularity of "Empresses in the Palace", your exposure was quite low, and you were filming during that time?
 
    Li Dongxue: Yes, because I think the exposure of the actors follows the release of the work. During this time, it is in line with the promotion of the film, but they are still filming or living their own lives
 
    1905 Movie Network: What’s next?
 
    Li Dongxue: Next… Now I’m filming a New Year’s film in Taiwan. If there is a better movie in the second half of the year, I will choose, or I will soak in the movie. Now that the movie environment is so good, it is another job we love so much.
 
    1905 Movie Network: Will the focus shift to movies in the future?
 
    Li Dongxue: It should have been like this, and I have been doing it all the time. From last year to now, all the movies we have been shooting for more than a year will also be released this year. That is an all-CG shot, all shot in front of the green cloth, which is not available in the Chinese film market.

Exposed that "Passing Through Your World" will be launched in April, and Yang Yang will partner with Deng Chao


    1905 movie network newsBefore it was completed, another work based on Zhang Jiajia’s novel of the same name was revealed to be about to start filming. According to the pictures of the shooting approval letter and other relevant information provided by netizens, this "Passing by Your World" directed by Zhang Yibai will start shooting in Chongqing in April and is planned to be filmed locally for two months. Actors Deng Chao, Xu Jinglei, Yang Yang, Zhang Tianai, Yue Yunpeng and Liu Yan have all appeared in the starring list.

    "Passing Through Your World" is a collection of novels edited by Zhang Jiajia in 2013. The book tells a total of 33 true love stories. In late 2014, the film version was officially approved, and Zhang Jiajia became the screenwriter. The synopsis of the plot was exposed at the time: "Chen Mo, the worst-rated DJ on the radio, was forced to collaborate with a" Cainiao "female DJ, Yiji. In fact, Chen Mo did not know that Yiji entered his life with a purpose, let alone that his life and work would be very different because of Yiji."

    At the end of 2015, Zhang Jiajia announced that his most famous IP, Passing Through Your World, would be directed by Zhang Yibai. Previously, it was reported that Deng Chao would play the male lead Chen Mo. However, according to the latest revelations, the work may take the same form as the original, telling the emotional stories between several pairs of young people.

    As soon as the news came out, it also triggered a heated discussion among many netizens. Although some people questioned the authenticity of the approval documents, more viewers were still full of imagination about "Passing Through Your World" being brought to the big screen. Some netizens thought that Deng Chao and Xu Jinglei would star as a couple, while others thought that "husband" Zhang Tianai and Yang Yang’s CP were worth looking forward to. The biggest worry was whether the plot of a short story collection would be too fragmented, and whether it could eventually be adapted or combined into a reasonable story.

The right to operate taxis in many places is changed to free use

  Many cities had abolished taxi operating royalties, abolished the 98 edition of the "Urban Taxi Management Measures", and adjusted the pricing of "molecular money"… Since March, taxi reform measures have been taken frequently in various places.

  Taxi reform is already on the way, and breakthroughs have been made in terms of operating rights, "molecular money", and the legality of online car-hailing. The reporter sorted out some local practices to see the trend of taxi reform.

  The right to operate is "free and limited".

  For a long time, under the quantity control and corporate business model, taxis have been regarded as a resource that can be "operated". In some places, a taxi license can be sold for hundreds of thousands of yuan, forming a huge profit "cheese".

  Taxi reform has begun to break the ice, and Hangzhou, Nanchang and other cities have successively cancelled taxi operation right royalties. From March 1, Suzhou, Wuxi, Changzhou, Xuzhou and other places have also stopped collecting taxi operation right royalties, and implemented free and limited-term use of operation rights.

  "The reform has a very clear direction, that is, the right to operate taxis should be free and limited." Liu Xiaoming, director of the transportation service department of the Ministry of Transport, said that the total amount of taxi operation rights must be regulated, and a reasonable transportation structure must be formed through quantity control.

  At the 2016 Shenzhen Municipal Transportation Work Conference held at the end of March, the Shenzhen Municipal Transportation Commission proposed that all new taxi operating rights in Shenzhen will be used free of charge, and existing licenses will be gradually transitioned to free of charge. "Due to the complexity of existing licenses, relevant departments will consider feasibility, threat and risk assessment and report to the municipal government after maturity," said Yu Li, a researcher at the Municipal Transportation Commission’s Passenger Transport Administration.

  The person in charge of the Nanchang Municipal Transportation Bureau introduced that Nanchang stopped collecting the paid use fee for the rental car operation right this time, which was taken after a long-term investigation. The paid use fee for the rental car operation right after January 1, 2016 that was actually collected in advance will be refunded. After preliminary calculations, Nanchang City (excluding Jinxian and Anyi counties) is expected to refund the paid use fee for the rental car operation right to about 84 million yuan.

  Since it is free, how to determine the ownership of taxi operation rights in the future? This is a question that many people are concerned about after the operation rights are unpaid. According to the reporter’s research, many ideas are based on the service quality and management ability of taxi companies, rather than "the highest bidder gets".

  "Portion money" will be negotiated by multiple parties

  The "part money" composed of the paid user fees for taxi operating rights and enterprise management fees is one of the focuses of taxi reform.

  Previously, Jiangsu province proposed to formally liberalize the management service fees and rental contract fees charged by taxi companies to drivers, which means that drivers can discuss with the company how much "part money" to pay. Recently, Shenzhen announced "four measures to streamline administration and decentralize power in the taxi industry to protect the legitimate rights and interests of drivers". This includes reforming the monthly payment quota (part money), which will be determined by the company and the driver through negotiation.

  As one of the six aspects of taxi reform, the relevant person in charge of the Ministry of Transport said that "part money" will be changed from the previous government regulation to equal consultation between taxi companies, industry associations, taxi drivers and trade unions.

  Reducing "part money" in some areas directly reduces the burden on taxi drivers. In Hangzhou, many companies return 10% of the contract fee to drivers. In addition, through subsidies and rewards, "part money" has been reduced from 8,000 yuan per month to the current minimum of 6,400 yuan per month.

  "’Part money’ is closely related to the interests of drivers and ordinary people, and the amount of’part money ‘should be scientifically and win-win reform-oriented," said Yang Tao, a deputy to the Nanjing Municipal People’s Congress and chairperson of Nanjing Urban and Transportation Planning and Design Research Institute Co., Ltd.

  Experts say that judging from the policies introduced in various places, it may take time and determination to go from imperfect competition to perfect competition for the difficult "bone" of "part money".

  Online car-hailing is exploring a standardized development path

  A large number of online car-hailing is making travel more convenient, but how to regulate online car-hailing has been an open question.

  Recently, the Shanghai Municipal Traffic Law Enforcement Department is increasing the investigation and punishment of online car-hailing platforms; and the Shenzhen Municipal Transportation Administrative Law Enforcement Detachment has also launched a special project rectification action for illegal operations, and 28 off-site network cars were investigated and punished during the Qingming holiday.

  It is reported that since April, Shenzhen has started to clean up the online car-hailing work for off-site licenses. It is required to complete the cleaning as soon as possible. If the overdue online car-hailing platforms have not cleaned up the off-site licenses, they will be punished. Whether private cars and attached cars can obtain operating licenses has become the focus of attention of all parties.

  Countries around the world have been debating how to regulate online car-hailing. Some developed countries have a complete ban on online car-hailing, and states in the United States have also banned it. Yang Chuantang, Minister of Transportation, said that by designing actionable and enforceable specific policies, new business models will be encouraged to develop in a standardized manner to better meet the high-quality and multi-level travel needs of the people.

  Online car-hailing, as a new thing, brings good experience to passengers. Some experts and citizens said that it should be promoted by designing a new management system to promote its healthy development.

  Xinhua News Agency

Rolling ruts, imprinted with the memory of the times

Time is running, the prosperous land of China

Time flies, and the beautiful mountains and rivers will be given.

Looking back on the 70-year journey of the national automobile industry

There is a ray of glory that always shines in it

It is the first of its kind, and the original intention remains unchanged

It is a spiritual portrayal of self-improvement

It is the glory and sharing of a powerful country

It gallops all over the country

With rolling ruts, engrave the memory of the times…

In 1956, on the long road, a green figure galloped past, it was the new liberation CA10 was being put into the fiery construction of New China, the driver in the car hummed "Labor horn", full of pride in driving a domestic car, how inspiring the melody was, how impassioned the journey was.

In the 1980s, with the deepening of reform and opening up, a large number of foreign imported trucks flooded into the Chinese market, and Jiefang was facing a huge impact. In order to accelerate modernization and better meet the needs of the times, at the beginning of the new year in 1987, Jiefang’s second-generation product CA141 was grandly launched, and it was replaced with the fastest speed and the best standards. Jiefang completed the second business in the struggle.

In 1995, in order to keep up with the development trend of international heavy trucks, the third generation of Liberation trucks began mass production with a new look of flat heads. Since then, the third generation of Liberation Flathead diesel vehicles have accompanied business owners to travel from coast to inland, from the North to the South, and Liberation trucks are everywhere!

In 2002, large-scale infrastructure projects were in full swing across the country. In order to meet the needs of engineering construction, the fourth-generation product of Liberation – the "Four Enhanced" model came into being, and became a household name "Engineering King" in one fell swoop. The roar of Liberation truck engines resounded throughout China, creating a new colorful movement for the national economy to take off.

In 2004, as China entered the millennial era, it became more confident and self-reliant. Energy engineering, aerospace engineering and other scientific and technological innovation fields have achieved world-renowned achievements. At this time, full of national self-confidence and the liberation of independent innovation, Aowei Heavy Truck once again announced to the world that China’s automobile industry is making great progress.

In 2007, our country’s manufacturing industry made a leap in development, and the automobile industry continued to accelerate the pace of innovation. Jiefang launched a new generation of truck J6 in this year, opening up a new journey to get rich for card friends. In 2019, the sales volume of the J6 category exceeded 1 million, becoming a veritable industry "magic car".

In 2018, the world’s attention frequently focused on China, and FAW Jiefang, with the mission of "car power, industry serving the country", began to make full progress to the international high-end heavy truck standard. The J7, which took 7 years of research and development, officially ranked among the world’s first-class heavy trucks. In 2021, the total production and sales volume of Jiefang trucks exceeded 8 million, and Jiefang became the well-deserved first brand of commercial vehicles in China.

70 years of hard work, painting a magnificent picture

The 7th generation car gallops forward, imprinting the memory of the times

If you also have memories with the liberation truck

If you also have a story about the liberation truck

If you also have the emotion of the times

Then please get in touch with us

Let’s share those together

A heroic moment worth remembering, remembering, and engraving!

FAW Liberation is now facing the whole country

Call for 1st-5th generation liberation trucks

And "Liberation Stories"

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On the 24th, institutions forced the purchase of 6 shares, which were extremely undervalued

  Great Wall Motors

  Excellent model of independent rise

  Renhe: The four core competencies promote the independence of the Great Wall first.

  We believe that Great Wall can take advantage of this wave of electric intelligence to take it to the next level, and the transformation from a domestic automobile manufacturing company to a global automotive technology travel service company can be successful. Reasons: 1) The soul founder actively promotes organizational change (strong back-end – large middle-end – small front-end), and establishes a market-oriented ability assessment mechanism to continue to attract talents and achieve the opening of combat units. 2) Make a little progress every day, and the modular platform – traditional powertrain – Sandian – intelligent driving – core components – hydrogen energy, etc. always adhere to the self-research of technology to form the three major technology brands of "lemon – tank – coffee". 3) Always adhere to the user-centric, and already have the ability to create large single products to product matrix. 4) Keep pace with the times, from word-of-mouth marketing to user operation, always adhere to the innovation of marketing model.

  The "5 + 2" brand is on the rise in an all-round way, and the launch speed of new cars is expected to continue to exceed our expectations: 1) Haval:

  Continue to consolidate the leading position of the low-end SUV of the popular car H6. 2) Wei Pai: Brand Renewal Want to build a high-end intelligent hybrid luxury car brand. 3) Tank: New shape of the first brand of domestic luxury off-road SUV. 4) Pickup: Cannon series superimposed Fengjun Continue to consolidate the first position in the pickup truck market. 5) Euler: New shape of the world’s favorite women’s electric car brand. 6) Reserve: High-end electric car brand salon project + BMW joint venture beam of light project.

  Short-term (3-year dimension) core to see the Great Wall win the Chinese market and stabilize its independent first position. We expect that the short-term Great Wall sales core increase in 2021-2023 will come from the domestic market, and the world is expected to achieve 143/196/2.46 million vehicles respectively. Long-term (5-10 year dimension) Great Wall’s entry into overseas markets is expected to achieve phased results. We expect that the global market Great Wall is expected to achieve 311/4.05 million vehicles respectively in 2025/2030.

  Profit forecast and investment rating: We expect the company’s net profit attributable to the parent company in 2021-2023 to be 85.73/125/16.145 billion yuan, year-on-year + 59.9%/+ 46.7%/+ 28.4%, corresponding to EPS of 0.93/1 yuan and PE of 47/32/25 times. () The average valuation of the five comparable companies in A + H shares is 45/32/24 times. In view of the joint volume of several major brands of Great Wall in the future, we believe that Great Wall should enjoy a higher valuation and maintain the "buy" rating.

  Risk warning: the progress of epidemic control is lower than expected; the recovery of demand in the passenger car industry is lower than expected; the development of new energy vehicles is lower than expected.

  Changan Automobile

  Class A shares the depth of the company: breaking the old and building the new, as needed

  Industry dimension: The total amount has increased, and the strong autonomy and certainty continue to rise

  The domestic passenger car industry is gradually transitioning from the growth stage to the mature stage. In the long run, there is still room for improvement in the total amount, and the demand-side toughness is strong. We estimate that the steady-state annual sales are expected to reach 3565-41.94 million vehicles/year (+ 76.7%~ + 107.8%); the pattern dimension, the trend of independent rise is determined, the share continues to increase from 27.4% in 2008 to 41.7% in 21 years (mainly relying on SUV product dividends), and at the same time, the independence is also differentiated. The strong independent market share continues to increase, and the trend of brand head is obvious. In the long-term dimension, the independent market share still has room for improvement (currently our country’s independent market share is 40%, and the benchmark level is 70% in developed countries). The driving force is that the manufacturing end short board (modular platform capacity) is compensated, and the market demand control ability is outstanding In the later stage, we will continue to rely on electrification (pure electric + plug-in) and intelligent capabilities to break away from the joint venture.

  Corporate dimension: institutional innovation, in response to demand

  We believe that OEMs compete for products in the short and medium term dimensions, and compete for systems in the long term dimension. In 2017, the company launched its third venture. The core is to respond to needs, gain in-depth insight into user requests externally, and respond to employee demands internally. In 2019, it will gradually be reflected from the product level (CS75PLUS began to reflect, UNI continued to verify), which is manifested as share improvement, structural optimization, profit improvement, and brand upward. The underlying logic is system innovation, including process system, project management, decision-making power, demand control, internal incentives, etc. The internal culture is both developed and wolf-like. We believe that the company’s product cycle will gradually be ironed out. This round of the company is not a simple product cycle. The bottom layer is the significant improvement of market demand control capabilities, and the bottom layer is the innovation of the system, which is sustainable

  The valuation of the main business is reconstructed upward, and high-end intelligent electric Avita contributes to resilience

  From a sector perspective, the valuation of OEMs continues to rise, mainly benefiting from pattern optimization and industrial innovation. The share of strong independent brands has increased significantly. Automobiles are facing electric intelligent innovation, especially the business model changes brought about by intelligence (from selling cars to buying software). Brand high-end and intelligent OEMs have the ability to transform. Company dimension, market demand control capabilities are significantly ahead, intelligent layout is forward-looking, and high-end brand Avita has a high probability of success.

  Investment evaluation and recommendations:

  We expect the company’s revenue to be 973/1118/123 billion yuan in 2021-2023, and the net profit attributable to the parent will be 57.38/70 22/78.17 million yuan, corresponding to EPS0.76/0.94/1.04 yuan.

  Risk warning: short-term lack of core impact, high-end brand market performance is lower than expected.

  LONGi

  The core competitive advantage continues to strengthen, and the single crystal leader is always strong

  Global photovoltaic silicon single crystal leader, vertically integrated layout, the strong are always strong

  The company’s vertically integrated layout from monocrystalline silicon wafers, monocrystalline cells to monocrystalline modules. In 2020, the company’s monocrystalline module sales were 23.96GW, ranking first in the world in shipments.

  The industry has broad prospects, and affordable Internet access drives the rapid growth of PV installations

  Under the development trend of carbon neutrality policies and affordable Internet access in major economies around the world, the photovoltaic industry has ushered in a new growth stage. The China Photovoltaic Industry Association expects that the global PV installed capacity will reach 1050-1295GW in 2021-2025, and China’s new installed capacity will reach 355-440GW in 2021-2025. During the 14th Five-Year Plan period, the global installed capacity will increase by 100.76% to 147.61% compared with the 13th Five-Year Plan period, driving the continued growth of demand for photovoltaic wafers and modules, and the market share of leading manufacturers is expected to be further enhanced.

  Build a supply chain ecosystem to ensure continued expansion of production capacity

  The company invested in Yongxiang New Energy and Yunnan Tongwei, with a 15% and 49% stake respectively, to ensure the long-term stable supply of silicon materials. The company adopts long-order agreements to lock in the supply of silicon materials, photovoltaic glass and brackets to ensure the company’s capacity demand. It is expected that by the end of 2021, the company’s silicon wafer, battery and module production capacity will reach 105GW, 38GW and 65GW respectively, and the production capacity will continue to expand.

  The company continues to invest in R & D, non-silicon costs continue to decrease, and its core competitive advantage continues to strengthen

  The company continued to invest in R & D, and the R & D investment cost in 2021Q1 increased by 95.70% year-on-year. The total R & D investment in the past four years reached 1.169 billion yuan, and the R & D investment was industry-leading. The company’s non-silicon cost was further reduced, of which the average unit non-silicon cost in the crystal pulling link decreased by 9.98% year-on-year, and the average unit non-silicon cost in the slicing link decreased by 10.82% year-on-year. The company’s N-type TOPCon photoelectric conversion efficiency was 25.21%, and the photoelectric conversion efficiency of HJT batteries was 25.26%, both breaking world records. The company’s BIPV products were

  Financial forecast

  We expect the company’s operating income from 2021 to 2023 to be 863.25/1078/138.335 billion yuan, net profit attributable to the parent 107.53/127/15.443 billion yuan, three-year CAGR of 20.68%, EPS of 2.78/3 yuan/share, corresponding to PE of 39x/33x/27x. Longji shares are a leading enterprise in the photovoltaic industry. The core competitive advantages continue to strengthen, and the strong are always strong. The first coverage is given, and the "overweight" rating is given.

  Risk warning

  1) Global new installations are lower than expected, 2) Raw material prices are skyrocketing, 3) Vicious price competition, 4) Changes in foreign tariff policies on Chinese PV products, and 5) The risk of the company’s overseas patent litigation with Hanwha or affecting overseas markets.

New regulations on online car-hailing will be introduced in May? The focus of debate remains private car access


Cartography/Gao Xiang

  On the 20th, it was reported that the "Interim Measures for the Management of Online Booking Taxi Business Services" (referred to as the "Measures") will be issued as soon as early May and at the latest by the end of May. It is also said that the new regulations impose restrictions on online car-hailing platforms, vehicles, drivers, etc. Therefore, some commentators believe that the test of life and death for online car-hailing platforms is coming. In fact, similar rumors have been made many times, but whether this time it will come true remains to be seen.

  Guess/

  Rumors have been heard many times, can it come true this time?

  Since October 10, 2015, the Ministry of Transport issued the "Interim Measures for the Management of Online Booking Taxi Business Services (Exposure Draft) " and the "Guiding Opinions on Deepening Reform and Further Promoting the Healthy Development of the Taxi Industry (Exposure Draft) ", there have been many rumors about when the new regulations on online car-hailing will come to fruition, but they have all been falsified by facts.

  In December 2015, there was news in the industry that "the new policy for special cars may be announced and implemented as soon as January 1, 2016". On the eve of the Spring Festival this year, there were also rumors that the revised and adjusted "Interim Measures" based on public opinion may be introduced before the Spring Festival at the soonest, but it has not been introduced in the end.

  In comparison, this rumor seems to be more credible. The rumor not only claims that the new regulations will be introduced as soon as early May, but also claims that the upcoming "Measures" put forward specific requirements for online car-hailing platforms, vehicles and drivers. Among them, the online car-hailing platform needs to be registered in a certain place and needs to obtain a "Road Transport Operation Permit"; the nature of the use of online car-hailing vehicles is registered as taxi passenger transportation, and it needs to obtain a "Road Transport Certificate" for booking taxis; drivers need to obtain a "Road Transport Practitioner Qualification Certificate" and so on.

  Whether this rumor will come true is still unknown, but what is certain is that the new regulations have been formulated, and it is only a matter of when the shoes will fall. At the two sessions this year, Yang Chuantang, the minister of transportation, publicly disclosed that the guidance on the standardized management of special cars and several measures have been formulated, and the time for their introduction is hoped to be "as soon as possible." In addition, a number of special car platforms have revealed that they have knowledge of the content of the "Measures" and "the plan may be announced at any time."

  Response/

  Didi Uber China is still unaware of it

  In response to online rumors, the reporter of West China Metropolis Daily contacted the relevant person in charge of several domestic online car-hailing platforms. At present, although the nature of domestic online car-hailing platforms is the same, the specific operation mode is also different, so the attitude towards the new regulations of online car-hailing is also different.

  "At present, we don’t know whether the rumors are true or false. We don’t comment. We can only respond after the new regulations are officially promulgated and implemented." The relevant person in charge of Uber China told reporters that Uber has made its attitude clear about the new regulations on special cars. It is understood that after the introduction of the new regulations exposure draft, Uber responded immediately and said that it will take the initiative to adapt to the new regulations and apply for the required qualifications and licenses as soon as possible.

  If the new regulations are as rumored, the new regulations for special cars are not much different from previous exposure drafts. Online car-hailing platforms must first obtain a "Road Transportation Operation Permit", which is not difficult for each platform. Didi, Uber and others have already obtained licenses in China. But the requirements for vehicles and drivers of the new regulations are currently difficult for any online car-hailing platform to achieve.

  "There is a lot of controversy about whether private cars can be connected to special cars, and several platforms together involve more than 1 million cars." The relevant person in charge of Didi told reporters that not only this, but also the travel of hundreds of millions of people will be affected. The relevant person in charge of Didi’s government affairs department also said that the new regulations on the "scrapping of special vehicles in eight years" stipulate that "the threshold is too high, which will cause waste of resources".

  In fact, different platforms have different attitudes towards the new regulations on special cars. "The new policy is consistent with the previous supervision ideas of the Ministry of Transport on online car-hailing, reflecting the supervision ideas of people-oriented, compatible and open, and encouraging innovative development." The relevant person in charge of Shenzhou Special Car told the West China Metropolis Daily that Shenzhou Special Car supports and welcomes the new policy and hopes that the new policy of special car supervision will be introduced as soon as possible.

  Focus/

  The controversy over access to private cars

  It has been more than half a year since the introduction of the exposure draft of the "Management Measures", but the new policy has not been officially introduced. "The reason why it is difficult to give birth, the focus of everyone’s debate is still the issue of private car access, whether it is the government or enterprises, they are all playing a multi-party game," Zhang Xu, a senior analyst at Analysys think tank, told reporters.

  Rumor has it that the "Administrative Measures" require "the nature of the use of online car-hailing vehicles to be registered as rental passenger transportation", which is considered to have a fatal impact on the entire online car-hailing business. "At present, the vehicles on the online car-hailing platform are either private cars or rental vehicles. If a private car wants to participate in the online car-hailing operation, it needs to change the nature of the vehicle. Once it becomes a commercial vehicle, the scrapping period of the private car will become eight years or less." Industry insiders believe.

  "The goal of the state’s new regulations on special cars is also to balance the interests of all parties, but in the process of implementation, all parties will also face many problems." Hu Yong, an associate researcher at the Institute of Sociology of the Sichuan Academy of Social Sciences, told reporters that it is not easy to balance the interests of all parties. In the absence of consensus among all parties, Zhou Qiren, a professor at the National Development Institute of Peking University, believes that Chinese cities are so different that it is impossible for them all to implement one transportation model. It is best for the Ministry of Transport to come up with a guide and make principled regulations, and let local governments pilot the rest.

  Zhang Xu also believes that the development of the sharing economy has become an irreversible trend. "Some of the provisions in the new regulations have a big impact on the special cars under the sharing economy. I don’t think the government will destroy an industry by regulating it." Zhang Xu said that some of the provisions in the exposure draft "deserve careful consideration by the government."

  The good news for all platforms is that during the two sessions this year, Yang Chuantang, Minister of Transport, once said that when dealing with new things, we must not stand still and stick to the rules. As a new thing, online car-hailing brings a good experience to passengers, and it is necessary to give this service method a legal way out. Yang Chuantang also said that he will select representative cities to carry out pilots to innovate the mode and technical means of supervising the emerging service industry of Internet platforms. (Reporter, Dong Xingsheng, Intern, He Weihan)

Lynk & Co 01 Luxury Smart Plug-in Hybrid SUV 199,800

On July 27th, its first model – luxury intelligent plug-in hybrid was officially launched. There are 3 models in total, and the market guide price is 262,800 yuan for Jin Pro; 242,800 yuan for Jin; and 232,800 yuan for Jin Lite. After comprehensive subsidies, 199,800 can get the entry-level version. It will be officially delivered in August. In the second half of 2019, it is planned to be manufactured in the Ghent factory in Belgium, and it is expected to be sold in Europe in the first half of 2020.

Lynk & Co 01 Luxury Smart Plug-in Hybrid SUV 199,800

Lynk & Co 01 Luxury Smart Plug-in Hybrid SUV 199,800

Product highlights: comprehensive only 1.7L/100km, comprehensive battery life up to 992 kilometers.

It is the first plug-in type based on the CMA basic module architecture and is positioned as a luxury intelligent plug-in hybrid. It is equipped with Drive-E dual-engine technology, 1.5TD high-efficiency and Siemens high-efficiency motor dual-power combination, comprehensive 256Ps, the highest motor efficiency can reach 95%. In addition, it is worth noting that the comprehensive economy is only 1.7L/100km, and the maximum comprehensive battery life of the same class is 992 kilometers.

Lynk & Co 01 Luxury Smart Plug-in Hybrid SUV 199,800

At the same time, 100 kilometers is increased to 7.3 seconds, and the distance of 100km/h-0km/h is only 35 meters. The fast and stable hard power brings consumers a more extreme driving feeling. For the comprehensive consideration of various user usage scenarios, a "3 + 1 driving mode" is set, and users can freely choose Pure (pure electric mode), Hybrid (hybrid mode), Power (power mode), and Save (power retention function).

Product analysis: the world’s first dismantling, intuitive and better

Focusing on core technologies such as batteries and motors that consumers care about, the world’s first dismantling was carried out.

1. Motor

The rotation of the motor drives the entire powertrain system to achieve an efficient operation mode, which is the design highlight and technical module foundation of all future electrification projects of Lynk & Co. At the scene, consumers and the media were shown the use of Drive-E dual-engine technology, that is, 1.5TD and Siemens high-efficiency motor dual power combination. The Siemens high-efficiency motor in the dual-engine technology weighs 26 kilograms and has a transmission efficiency of 95%. It can output 60kW and 160N.m.

Lynk & Co 01 Luxury Smart Plug-in Hybrid SUV 199,800

During the disassembly process, Zhu Ling explained to consumers the motor integration technology, namely the P2.5 architecture, which is the only plug-in hybrid model in the same class that uses the P2.5 architecture. The motor is highly integrated, resulting in the 7DCT-H, which can achieve a maximum transmission efficiency of 97%, improving power by 14% and fuel efficiency by 42%.

2. Battery

High and low temperature battery performance attenuation is an unavoidable problem in daily use of new energy vehicles. The power battery has independent and advanced thermal insulation technology to delay battery performance attenuation to the greatest extent. Bipolar thermostatic power battery technology can achieve two working modes of "warm in winter and cool in summer" to solve the problem of battery reliability and durability from the root.

Lynk & Co 01 Luxury Smart Plug-in Hybrid SUV 199,800

Lynk & Co 01 Luxury Smart Plug-in Hybrid SUV 199,800

The world’s first dismantling will also focus on the core battery technology in new energy models, and the unique and innovative safety system will be intuitively presented. Based on the leadership of the CMA basic module architecture, the battery mid-mounted design is adopted to ensure the safety and reliability of the battery pack in a collision, while also effectively saving the trunk space. In terms of layout, seat position, and support of the central stringer, the battery safety is also taken into account. For the common problem of battery pack leakage in high-speed collisions, the liquid suction design is adopted to absorb leakage and reduce the risk. After a collision, the safe voltage (60V) can be reduced within 1 second to prevent the battery from harming the car members.

3. Safety performance

The model continues the strong safety genes of the C-NCAP 5-star + model. In terms of passive safety structure, the front of the aluminum alloy can be seen during the dismantling process, and a large amount of high-strength steel is used. And it adopts advanced anti-WHIPS anti-whip seats, which can reduce the impact on the head and neck of the front occupants when the vehicle is rear-ended; at the same time, the anti-diving beam that prevents the occupants from sliding forward in the vehicle suddenly and causing dangerous situations, the CLT locking tongue technology that can help control the impact force exerted on the occupants of the collision, and the 80mm collapsible pipe column that can shorten the size of the steering wheel in the event of a frontal collision and reduce the degree of secondary injury to the driver and occupants, etc., bring all-round care to consumers.

Lynk & Co 01 Luxury Smart Plug-in Hybrid SUV 199,800

In addition, the Bosch P ? 9.3 hev X version is based on the latest Bosch P9.3, which is specially designed for new energy models. It adopts four-channel independent control for each operation, which can intelligently adjust different torque sizes according to the driving conditions of the vehicle. Assist the driver to make the vehicle drive safely, stably and smoothly on curves, ramps, separated roads, and ice and snow roads. When coordinated with the Bosch iBooster, it can achieve almost 100%, which not only increases the battery life of the vehicle by up to 15.4%, but also effectively reduces the fuel consumption and carbon dioxide emissions of the hybrid car.

Conclusion: As one of the emerging industries, it is the wrestling point for the future development of global enterprises. In 2017, China’s cumulative sales volume 530,000 vehicles, firmly standing at the top of the global new energy market. In the process of the comprehensive conversion of traditional fuel power to new energy, subject to technological changes, there is still broad space for the integrated development of internal combustion engines and motors. However, PHEV models are the first step in the development strategy. According to reports, the new energy strategy will be implemented in stages, from plug-in, oil-electric, and finally to the pure stage.

Join hands to win the new world of Baijiu, the first channel partner conference of China Resources Wine Industry was successfully held

The golden autumn gathers momentum and draws a blueprint together. On September 19, the first Channel Partner Conference and Innovation Development Forum of China Resources Wine Industry with the theme of "Symbiosis and Empowerment" was grandly opened in Mount Qufu, the hometown of Confucius.

This conference is the first channel partner conference of China Resources Wine Industry since its establishment, marking the formal establishment of China Resources Wine Industry’s empowering channel partner strategy and taking an important step to work together with channel partners to achieve win-win cooperation and grow together. Zhao Yu, Director of Consumer Products Division of Shandong Provincial Department of Industry and Information Technology, Qin Shuyao, Secretary General of China Liquor Distribution Association, Gan Quan, Deputy Secretary General of China Liquor Industry Association, Hou Xiaohai, Party Secretary and Chairperson of the Board of Directors of China Resources Beer (Holdings) Co., Ltd., Zhao Chunwu, Deputy Secretary of the Party Committee and President of China Resources Beer, Wei Qiang, Vice President of China Resources Beer and General Manager of China Resources Liquor Industry Co., Ltd., Fan Shikai, Vice President of China Resources Beer and General Manager of Guizhou Jinsha Cellars Liquor Industry Co., Ltd., Yan Dong, General Manager of China Resources Liquor Marketing Management Center, Gan Xiaofeng, General Manager of Shandong Jingzhi Baijiu Co., Ltd., He Xiuxia, General Manager of Anhui Golden Seed Liquor (600199) joint stock company and channel partners An important historical moment.

Key customer platform deeply empowers channel partners, win-win cooperation and join hands to expand the new world of Baijiu

In 2023, Baijiu market consumption will gradually return to rationality. The explosive growth in the past has become history. In the new era, Baijiu enterprise competition will once again focus on brand power, product power, channel power, innovative marketing ability, etc. As the Matthew effect of the industry becomes more and more obvious, the market competition situation faced by enterprises is becoming more and more severe. The wine industry urgently needs a new model to break the situation and seek new development opportunities. For Baijiu sales, distributors and channels are crucial. At this channel partner conference, Hou Xiaohai said: "We regard the channel model as an important development direction. In the future, we will join hands with Baijiu partners to form a community of interests, create, develop and grow together, and build an end point consumer-oriented distribution management system and sales model."

The meeting also clarified the development and operation strategy, rules, rights and interests of China Resources Wine Industry’s key customers, and divided the key customer platform into three-tier structure, layered design, layered management, and named Runding Club, Runzun Club, and Runjue Club respectively. This reflects the cultural heritage and brand concept of China Resources Wine Industry, highlights its ardent expectation for the value of the key customer platform, and hopes to promote the coordinated development with dealer partners and the beautiful vision of two-way empowerment through the key customer platform.

Wei Qiang put forward the "five propositions" and "six common strategies" for the first time at the channel partner conference, namely, one heart, one force, one policy, one benefit, and one win, and is committed to discussing and creating with major customers, sharing benefits and risks, and jointly promoting the development of China Resources Wine Industry in Baijiu New World.

Distributor representative Gao Bing said that Xinxing Group has been inseparable from China Resources, closely following the strong organizational guarantee, financial guarantee, brand endorsement, super innovation concept of China Resources Wine Industry, to explore the new world of Baijiu pioneer, always keep the leader of manufacturer cooperation, will move towards a successful future. At the same time, he also took this opportunity to offer suggestions and suggestions, saying that high-quality wine merchants must focus on the operation of high-end PC and console game products from manufacturers, so that enterprises can develop space, wealth, influence and strong anti-risk ability.

Ready to go, welcome the "new world" "three bottles of Baijiu" and start a new game

In 2022, Hou Xiaohai proposed a "new world of beer". With this year becoming the first year of China Resources Beer’s comprehensive development of Baijiu business, "Baijiu New World" came into being. Hou Xiaohai said: "The ideological framework of the new world of alcohol is the world view of China Resources Beer’s beer and Baijiu industry. Only when an enterprise has established a correct world view can it have a correct choice and firmly do the right thing."

China Resources Wine Industry has a deep insight into the development trend of the industry, analyzes the opportunities and challenges of the new world, and strives to promote brand renewal with the consciousness and enterprising initiative of conforming to the development of the times. Under the development model of China Resources Beer’s "Bei Bai Double Empowered", it has established the development positioning of Jinsha Wine Industry as "the leader of the wine industry, the main force of sauce wine, and the high-end rising star", endowed it with the corporate mission of "being the explorer and practitioner of the new world of sauce wine", and formulated the goal of "becoming a national leading sauce wine enterprise towards 10 billion yuan within three years and maintaining the brand status of the high-end industry"; established the strategic positioning of Jingzhi Baijiu as "the leader of the country’s cheese fragrance and the pioneer of the revitalization of Lu wine", and released Jingzhi Zhixiang true old wine Series of products; Golden Seed Wine Industry is using Golden Seed Fuhexiang and sub-high-end as engines, leading the third round of category innovation in Huanghuai Famous Wine Belt.

In light of the development of the Baijiu industry in 2023, Gan Quan, deputy secretary general of the China Wine Industry Association, said that enterprises’ perfect control of channel management, resource integration, and the balance of interests of all parties is the main reason for excellent wine enterprises to rise against the trend in the current environment. At a time when high-quality modernization is the main theme of the wine industry, enterprises that can create good products and services for consumers, have a good governance structure, and actively innovate in the field of circulation can stand out and usher in a bright future. The opening of China Resources Liquor’s key customer platform will effectively promote the market operation of Jingzhi Baijiu, Golden Seed Liquor, and Jinsha Liquor in the future, relying on Snow Beer to provide Baijiu with high-quality and penetrating dealer resources, helping Baijiu obtain end point resources including catering end point; Baijiu brand provides products for Snow Beer dealers, bringing end point influence improvement and profit growth.

Symbiosis empowers Baijiu to meet the new mission, unite to become first-class and create a new future

Baijiu industry development so far, in intelligent, marketing thinking, cultural connotation and other aspects of innovation accelerated development, intelligent brewing to promote industrial upgrading, diversified marketing to promote sustainable development, to give a differentiated culture to meet the needs of different circles of consumers, has become the main theme of Baijiu industry innovation, accompanied by Baijiu dealers gave a more important mission, put forward higher requirements for its efficient docking with the end point of consumption.

Hou Xiaohai said that this year is the first year for China Resources Wine Industry to fully deploy Baijiu business, and it is also a year of recovery and hope, difficulties and challenges. Baijiu industry presents pain points such as overcapacity and talent shortcomings, but in terms of quality development and personalized development, Baijiu industry has ushered in a new spring. Standing at this historical node, facing the era of Baijiu industry, China Resources Wine Industry will forge ahead with determination to overcome all difficulties. Hou Xiaohai said, "Practice is the only criterion for testing the truth. Firm strategic confidence, maintain strategic determination, eliminate all noise, and unswervingly implement the three-year business development strategy. From exploration, development to strengthening, we will bravely be the explorer of Baijiu’s new world."

At the conference, Hou Xiaohai made twelve methodologies such as "learning from famous wines, masters, and big merchants", "establishing a strong relationship between fragrance flavors and main brands", and "establishing a unique, personalized, and branded own IP in the new world", which provided programmatic guidance for China Resources Wine Industry to build an innovative model of Baijiu New World. In the future, China Resources Wine Industry will continue to promote the exploration and practice in Baijiu New World, and move towards the great journey of opening up Baijiu New World with a ready-to-go attitude. Together with channel partners, it will move forward bravely to jointly promote the development of Baijiu business to a new level.

The holding of this channel partner conference will start a new journey for China Resources Wine Industry. In the future, China Resources Wine Industry will rely on its own strong brand potential, based on continuous exploration of brand, channel, sales management, digital operation and other aspects, through the establishment of a key customer platform, establish a key customer organization, enhance the ability of key customers, and empower channel partners in both directions to create a win-win situation. Together, we will enter the new world of Baijiu, provide consumers with better and better products and services, and make greater and more outstanding contributions to society. Help China Resources Beer achieve the grand goal of "world-class wine enterprise".

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(Editor in charge: Zhang ******)