标签归档 西安桑拿

The performance continued to increase, and the smart driving business ushered in overseas breakthroughs.

  Desai Siwei (002920)

  Event overview

  Desai Siwei recently released its 2023 annual report. In 2023, the company achieved an operating income of 21.908 billion yuan, a year-on-year increase of 46.71%, a net profit of 1.547 billion yuan, a year-on-year increase of 30.57%, and a net profit of 1.467 billion yuan, a year-on-year increase of 41.47%.

  Intelligent cockpit and intelligent driving with two-wheel drive, single Q4 gross profit margin was repaired from the previous month.

  On the revenue side, thanks to the two-wheel drive of intelligent cockpit and intelligent driving business, the company achieved revenue of 21.908 billion yuan, a year-on-year increase of 46.71%. Among them, 1) the intelligent cockpit business realized revenue of 15.8 billion yuan, up 34% year-on-year, higher than the industry level. We believe that the continuous high growth of cockpit business is mainly due to the volume of new products such as domain controllers and the expansion of overseas customers. 2) The smart driving business realized a revenue of 4.5 billion yuan, a year-on-year increase of 74%, mainly due to the large-scale volume of high-end smart driving.

  On the profit side, the company realized a net profit of 1.547 billion yuan, up 30.57% year-on-year, slightly lower than the growth rate of the income side, mainly due to the downstream price pressure transmission and the low gross profit margin (16.2%) of the smart driving business. However, in Q4 alone, the company’s gross profit margin was 21.54%, an increase of 2.83pcts from the previous month, showing an obvious recovery trend. In addition, the scale effect of the company began to appear. Specifically, the company’s management/sales/R&D expense ratio in 2023 was 2.3%/1.4%/9.1%, respectively, which was 0.3pcts/0.2pcts/1.8pcts lower than that in the same period of last year, indicating that the company has passed this expansion stage and started to enter the harvest period.

  The annualized sales of new project orders totaled over 24.5 billion, and the smart driving business ushered in an overseas breakthrough.

  According to the annual report, the annual sales of new project orders exceeded 24.5 billion yuan in 2023, of which the annual sales orders of new cockpit business projects exceeded 15 billion yuan, and new products such as the fourth-generation cockpit HUD and LCD instruments were designated by the project; The intelligent driving business exceeds 8 billion yuan, and the high-end intelligent driving platform has won new project orders from more than ten car companies, such as Ideality, Guangzhou Automobile Ai ‘an, Geely, Great Wall, Lotus, and Extreme Krypton, which is a strong guarantee for sustained growth in the next year. In addition, the company’s overseas business is progressing smoothly, with revenue of 1.64 billion yuan in 2023, up 48.1% year-on-year, higher than the overall level. It is worth noting that in addition to the cockpit business continuing to receive new orders, the company also obtained the smart driving business project designation of overseas core customers for the first time, and the smart driving business ushered in overseas breakthroughs, and the growth space was further opened.

  Investment advice:

  The company is the core target of automobile intelligence, with obvious advantages of card position and clear logic of subsequent growth. We are optimistic about its expansion from intelligent cockpit to intelligent driving, and its transformation from automotive electronics supplier to automotive intelligent enabler. We estimate that the company’s revenue in 2024-2026 will be 283.9/354.1/42.26 billion yuan, and the net profit attributable to the mother will be 2141/2860/3782 million yuan, respectively, maintaining the Buy -A investment rating. Due to the company’s leading position in the industry and the long-term space for automotive intelligence, we will give a net profit of 40 times PE in 2024, corresponding to a target price of 154.4 yuan in June.

  Risk warning: 1) The risk that the smart car market will not develop as expected; 2) The risk that the supply chain repair is less than expected due to the intensification of the epidemic; 3) The risk of increasing upstream chip shortage; 4) The risk that the company’s intelligent driving business is not progressing as expected; 5) Risk of intensified market competition.

The special ball for the Olympic football match appeared on the "Star of the Great Wall" and was branded with Chinese seal.


The special ball "Star of the Great Wall" for the 2008 Olympic Games football match was released. Photo source: State Council Office.

  China news agency, Beijing, January 26th (Reporter Shen Chen) Adidas, a partner of Beijing Olympic Games, officially launched the "Star of the Great Wall", a game ball designed for the Beijing Olympic football match, here on the 26th, and Adidas’ 2008 Olympic football tour started.

  The "Star of the Great Wall" was specially designed by Adidas for the Beijing Olympic Games, highlighting the elements of China. The world is dominated by red and gold with strong China characteristics, with the Great Wall pattern on the hook edge, and the word "China" inscribed by Nian Weisi, a leading soccer player in China, is printed on the sphere.


Nian Weisi, a veteran of China football, introduced the feeling of writing the word "China" on the "Star of the Great Wall" football.

  Nian Weisi said that he has witnessed the development of China football, and it is a golden opportunity to hold the Olympic Games in Beijing. He expects China football to make a breakthrough at home. "I hope that the international players can eat well, practice well and get ready during the preparation period. By August 8, they will go into battle lightly, play the style and play the level, and win glory for the country under the influence of China."

  China Olympic athletes Zhao Xuri, Jiang Ning, Shen Longyuan and China women’s football players Li Jie, Han Duan and Bi Yan felt the "Star of the Great Wall" at the first time. Zhao Xuri said that the surface of the "Great Wall Star" is not very smooth, and the ball speed will be faster and easier to control during the game. "I hope to score more goals when I get to the Beijing Olympic Games."


The special ball "Star of the Great Wall" for the 2008 Olympic Games football match

  It is reported that the "Star of the Great Wall" uses the most advanced 14 pieces of skin splicing and the latest molecular material technology on the surface of the sphere to help football achieve greater strength, stronger rotation and better control.

  China international Zheng Zhi, who traveled far away in England, showed his expectations for the Olympic Games through video. In 1999, Zheng Zhi was 19 years old, and his impact on the Olympic Games with the then Olympic team failed. In 2008, the Olympic Games will be held in Beijing, and he looks forward to flying high with other Olympic teenagers. (End)

Editor: Xu Guimei

The peak of power battery scrapping is coming! The cost of changing batteries is comparable to buying a new car?

  Power battery replacement is expensive, and many car companies regard "battery replacement" as one of the main directions for designing pure electric vehicles in the future.

  New energy vehicles are gradually entering thousands of households, but for some users who ate "crabs" early six or seven years ago and bought pure electric vehicles, they are now facing new troubles — — The cost of changing the battery is more expensive than the original price of buying a car! All-media reporters learned from market interviews that the current service life of automobile power batteries is mostly 5-8 years, which means that the power batteries of the first batch of new energy vehicles put into the market during 2009-2013 have entered the "retirement" period. In view of this situation, let’s see what new tricks car companies have.

  Text, photo: Guangzhou Daily all-media reporter Deng Li

  [Change the "electricity" scene] The battery is scrapped and the car is "scrapped"!

  The owner, Mr. Chen, bought a Chery EQ electric car four years ago. After the subsidy, the price of the new car was about 65,000 yuan. Recently, after a heavy rain, the car was soaked in water and the battery was scrapped! After dragging it to the 4S shop, the car dealer told him that he had to replace the battery, but the cost was nearly 70,000 yuan! Mr. Chen was dumbfounded, which is thousands of dollars more expensive than buying a new pure electric car! In this regard, 4S stores also expressed helplessness: because there is no separate subsidy policy for automobile power batteries, the price of battery replacement is very expensive.

  All-media reporters noticed that at present, because the price of "battery replacement" of many independent brands of pure electric vehicles is higher than that of buying new cars, in the event of battery failure, most car owners give up replacing batteries and directly scrap their vehicles. It is also very expensive to change batteries for imported new energy vehicles. Some people have calculated that a Tesla Model S with a price of 700,000 yuan to 800,000 yuan needs more than 300,000 yuan to replace batteries, so you can buy a BMW.

  [Market survey]

  The battery is guaranteed for 5~6 years, but there are constraints.

  All-media reporters noticed that the current state requires the key components of new energy vehicles (batteries, electronic controls, motors) to provide a warranty of not less than 5 years or 100,000 kilometers. During the warranty period, the owner’s maintenance is completely free.

  The reporter searched a number of automobile brands and found that BYD Qin currently provides "a six-year or 150,000-kilometer warranty for the whole vehicle and a lifetime warranty for the battery"; SAIC Roewe has provided E50 vehicles with 3-year and 100,000-kilometer warranties, as well as 5-year and 100,000-kilometer battery core component warranties, and some models also have battery decay warranties; BAIC provides a five-year unlimited-kilometer commitment for the battery of E150ev, and users who purchase the new EX260/EU260 before April this year can enjoy the lifetime warranty service of the battery. Generally speaking, at present, the mainstream new energy vehicle companies only guarantee the whole vehicle, and only a few manufacturers have an extra warranty for the battery for a long time. In terms of foreign automakers, Tesla has just changed the warranty terms of the Model S drive and battery pack of electric vehicles to 8 years of unlimited mileage.

  Despite this, the cost of replacing batteries as high as 60,000 to 70,000 yuan is still in the minds of car owners. If the warranty period ends after 5~8 years, and the life of the battery just ends, then the owner will have to make a headache choice between replacing the battery or scrapping the vehicle; If the battery is within the service life and there is a problem that is not covered by the warranty (such as soaking in water), it may be necessary to break up the battery after seeing that other parts of the vehicle are still in good condition, because the high battery replacement bill is very "disgusting".

  [Current Scheme]

  The manufacturer’s policy encourages "replacement" in three or four years.

  However, replacing the whole battery is not the only solution. The engineer of JAC pure electric vehicle clarified to the reporter: With the development of technology, if there is a problem with the current battery, it is no longer necessary to replace the whole battery as it was a few years ago. Now it is only necessary to replace one or several corresponding faulty batteries. The engineer told the reporter that the cost of a single battery is only a few hundred dollars, and the working hours are up to one or two thousand yuan. In general, it is cheaper than the engine maintenance of fuel vehicles.

  However, there are many problems in the use of electric vehicles, and the high cost of batteries still inevitably becomes a resistance for many people to buy. The reporter noticed that many car companies started the "buy-back plan" to solve the problems of fast depreciation and fast battery loss of pure electric vehicles, and encouraged consumers to replace new pure electric vehicles in three or four years. For example, at the beginning of the listing of Yundu New Energy, a three-year repurchase policy was introduced at the same time, and the guaranteed price of its pure electric vehicle was 50% of the original price.

  All-media reporters also noticed from the second-hand market that the current depreciation of second-hand new energy vehicles is faster than that of ordinary fuel vehicles. For example, in 2013-2014, the price of Beiqi E150EV in the second-hand market ranged from 20,000 to 40,000 yuan. After the updated Beiqi EX360 went on the market, manufacturers also complied with the repurchase and replacement policy. As long as the car condition of the old pure electric vehicle meets the official standards, it can offset the purchase price of 39,800 yuan, which is much more cost-effective than direct scrapping. In doing so, manufacturers not only encourage consumers to trade in old ones for new ones, but also help consumers avoid the embarrassment of finding out that the battery life has ended after six or seven years of use and being forced to scrap their vehicles.

  [Car enterprise goal]

  Load a detachable battery

  Perhaps it is precisely because the high cost of batteries has aroused the concerns of users, and many car companies regard "battery replacement" as one of the main directions for designing pure electric vehicles in the future. It only takes three to five minutes, and a "blood tank is empty" battery is directly removed and replaced with a new battery with full charge. Although the power exchange technology has not been verified by a large number of landing operations, this idea is favored by many new energy vehicle companies.

  Traditional car companies, such as BAIC New Energy, have taken the lead in distributing in several cities across the country since last year to carry out the service of "changing power stations". After the taxi industry has achieved good response, this year, the "changing power" model has been extended to the field of pure electric private cars in Beijing. As for the new car-making enterprises, it has been included in the research and development category. Previously, Tesla had announced a 15-minute power exchange technology; Weilai, the representative of China’s new car manufacturers, plans to build more than 1,100 power stations nationwide in 2020, hoping to let car owners realize "changing electricity within 3 kilometers" in the central areas of first-tier cities such as Beishangguangshen and Shenzhen; Another new car manufacturer, Chehejia’s first SEV, its biggest highlight is the use of detachable batteries, which is also the official claim that they do not rely on the capital of charging piles.

  China new energy vehicles ushered in the first peak of power battery scrapping.

  In 2009, China officially launched the demonstration and promotion of "10 cities and 1000 vehicles" new energy vehicles.

  From 2012 to 2014, demonstration applications were conducted in the north, Guangzhou and Shenzhen, and new energy vehicles entered the era of private consumption.

  In 2015, the sales volume of new energy vehicles in China was 331,000, of which 247,000 were pure electric vehicles, ranking first in the world.

  In 2017, the sales volume of new energy vehicles in China reached 777,000, ranking first in the world for three consecutive years.

  In 2018, the first batch of new energy vehicle battery systems will enter the "seven-year itch" elimination period, which will usher in the first peak of power battery scrapping.

  In recent years, the relevant state departments have paid extra attention to the market guidance of battery recycling. At the same time, the data of the Ministry of Industry and Information Technology shows that the first peak of power battery scrapping will be ushered in 2018. Gao Yunhu, director of the Department of Energy Conservation and Comprehensive Utilization of the Ministry of Industry and Information Technology, pointed out that it is necessary to accelerate the recycling of power batteries for new energy vehicles and implement the formulation and implementation of pilot programs. On August 1st, the Interim Measures for the Management of Recycle and Utilization of Power Batteries for New Energy Vehicles was promulgated and implemented. In September, the Ministry of Industry and Information Technology issued the List of Qualified Enterprises (First Batch).

Interpretation of listed car companies’ financial reports in the first half of the year; Car companies at home and abroad face profit challenges together.

  In the first half of 2019, car companies at home and abroad had a hard time. According to the semi-annual/second-quarter financial reports published by listed car companies, many car companies have experienced performance decline and even losses due to multiple factors such as declining sales and high R&D investment. In order to stop loss in time, some car companies also try to control costs by laying off employees, closing factories or reducing R&D investment to reverse the situation.

  ■ Reduce the annual sales target with a view to stable development.

  In the first half of the year, the word "decline" in the domestic auto market was the first, which was reflected in the financial reports of listed auto companies, that is, everyone’s life was generally difficult.

  Geely Automobile, which has made great strides in the past two years, is quite ambitious to be an "independent brother". However, since the end of 2018, Geely has also fallen into the dilemma of declining sales growth. According to public data, from January to July 2019, the cumulative total sales volume of Geely Automobile was 743,000 units, down 16% year-on-year. Earlier, Geely Automobile also announced that its annual sales target for 2019 will be lowered by 10% from 1.51 million units to 1.36 million units.

  According to the group profit warning issued by Geely Automobile recently, as of June 30, 2019, Geely Automobile’s net profit in the first half of the year decreased by about 40% year-on-year, far lower than the net profit of 6.67 billion yuan in the same period last year. For the decline in profit, Geely believes that this is mainly due to the fact that the overall sales volume of the group’s automobiles fell beyond expectations and actively reduced dealer inventory.

  Changan Automobile, which is also affected by the decline in sales, still cannot escape the "fate" of performance loss this quarter. According to official data, in the first half of 2019, the net profit loss of Changan Automobile was 1.9 billion to 2.6 billion yuan, which was as high as 218.04%-261.53% compared with the same period of last year. In the first half of the year, Changan’s joint venture and independent sectors all performed poorly, and the cumulative sales volume decreased by 31.65% year-on-year to 825,000 units.

  Compared with Geely and Changan, whose sales declined, Great Wall Motor, which achieved a contrarian growth in sales in the first half of the year, also faced a profit problem.

  In the first half of 2019, Great Wall Motor sold a total of 493,500 new cars, a year-on-year increase of 4.7%. Despite this, Great Wall Motor still experienced a double decline in operating income and net profit in the first half of the year. According to the 2019 interim results forecast of Great Wall Motor, in the first half of this year, Great Wall Motor achieved operating income of about 41.38 billion yuan, down about 15% year-on-year; The net profit was about RMB 1.57 billion, down about 58% year-on-year; The net profit attributable to shareholders of listed companies after deducting non-recurring gains and losses was about RMB 1.24 billion, down about 65% year-on-year.

  In this regard, Great Wall Motor said: "During the reporting period, the company increased the product preferential quota to benefit consumers, and continued to increase brand promotion and R&D investment, resulting in a year-on-year decline in net profit attributable to shareholders of listed companies." Based on the market environment in the first half of the year, Great Wall Motor also lowered its sales target for 2019 from 1.2 million to 1.07 million to keep the overall sales healthy, stable and sustainable.

  In the first half of this year, Haima Automobile, jiangling motors and FAW Car also suffered a sharp year-on-year decline in net profit.

  ■ The profitability of overseas car companies has been greatly tightened.

  The downturn in China’s auto market has also greatly tightened the global revenue of many multinational auto companies.

  Daimler, which is famous for making money, has suffered a "long-lost" profit loss. According to public reports, in the first half of this year, Daimler’s revenue increased by 2% year-on-year to 82.35 billion euros, but its net profit fell by 78% year-on-year to 907 million euros. The report shows that Daimler’s expenditure on special projects increased significantly in the first half of this year, mainly for further disposal of diesel vehicle exhaust emissions and recall of Mercedes-Benz cars equipped with defective airbags produced by Takada Company of Japan. In the second quarter of this year, Daimler’s special project expenditure reached 4.2 billion euros, which directly affected the company’s performance — — In the second quarter, earnings before interest and tax lost 1.6 billion euros, which was the first quarterly performance loss of Daimler in nine years.

  The decline in sales has further affected Daimler’s profitability. In the second quarter of this year, the overall sales volume of Daimler’s passenger car sector decreased by 3% to 575,000 units. To this end, Daimler has repeatedly issued profit warnings; He also said that in order to improve the profitability, the research and development costs of Mercedes-Benz cars will be greatly reduced by 2025, and the alliance with competitors will be strengthened.

  Under the tide of the new four modernizations of automobiles, large automobile groups don’t want to fall behind in the above fields. This directly brings about the overweight of R&D investment.

  Thanks to the steady performance of the China market, in the second quarter of this year, BMW achieved a cumulative sales increase of 1.5% to 647,000 vehicles, and its revenue also increased by 3% to 25.715 billion euros. Despite this, the company’s earnings before interest and tax fell by 28.4%, from 2.866 billion euros to 2.053 billion euros.

  In this regard, BMW Group said that the company has been expanding its investment in pure electric vehicles and plug-in hybrid vehicles, and continues to optimize internal combustion engines. The reason for the decline in profits is that the increase in expenditure on electric vehicles has lowered the profit margin.

  Also suffering from the decline in performance is Ford Motor Company. The nearly "Waterloo" sales performance in the China market has made this century-old automobile brand a little less spirited. According to the public financial report of Ford Motor Company, in the second quarter of this year, Ford’s total revenue was $38.85 billion, down from $38.92 billion in the same period last year. Net income fell to $148 million, down 86% year on year. Among them, Ford’s loss in China market reached $155 million. In addition, Ford Motor Company also said that its net income plummeted in the second quarter and was also affected by its business restructuring in Europe and South America.

  ■ Controlling cost and improving bicycle profit are the keys.

  Several families are happy and worried. In a downward trend, there are always many strong players who are growing against the trend.

  In the first fiscal quarter of fiscal year 2020 (April-June), Toyota Motor’s net profit attributable to ordinary shareholders was 682.974 billion yen, a year-on-year increase of 3.91%; Operating income was 7.65 trillion yen, a year-on-year increase of 3.85%. 

  The increase in profit is mainly due to Toyota’s good sales performance at home and abroad in the first half of the year. In the first half of this year, Toyota’s sales in Japan increased by 3.6% year-on-year to 1.212 million units, and overseas sales increased by 1.5% year-on-year to 4.1 million units.

  At the same time, cost control and high bicycle profit have also become effective ways for car companies to achieve profitability.

  In the first half of this year, the cumulative global sales volume of Volkswagen Group was 5,365,300 vehicles, down 2.8% year-on-year. Despite the decline in overall car sales, Volkswagen Group still achieved a substantial increase in profit value, driven by the SUV with higher profit margin of Volkswagen brand and the increase in sales of Porsche brand. The report shows that the sales revenue of the Volkswagen Group in the first half of the year reached 125.2 billion euros, a year-on-year increase of 4.9%; Operating profit was 9 billion euros, a year-on-year increase of 10.3%.

  GM, on the other hand, relied on cost control to achieve a steady performance in the second quarter. With the strong performance of the North American market and effective cost control, GM achieved steady performance in the second quarter: the company’s net income reached $36.1 billion during the reporting period; Among them, the net profit reached 2.4 billion US dollars, up 1.6% year-on-year; Diluted earnings per share was $1.66. In addition, GM said that the measures to improve cost efficiency through transformation have been effective and have achieved cost savings of $1.1 billion.

  In fact, domestic car companies also try to control costs to achieve light travel. According to a recent report by Reuters, Shenlong Automobile is planning to sell its first and second factories in Wuhan, and gradually start to lay off employees, so as to put more funds into marketing. (Hong Hanqi)

The most comprehensive data tells you who is the real Japanese animation brother!

Special feature of 1905 film network The movie "Doraemon", a theatrical version, arrived late. Unfortunately, Doraemon: Nobita’s New Dinosaur, the Doraemon movie series with the highest rating (ticketing platform), has not broken through the 50 million mark so far. Judging from the follow-up trend, this movie should not break through 100 million yuan and will become the worst box office work in this series in recent years.


Not to mention that in 2015, the animated film Doraemon: Walk with Me grabbed 530 million box office, and every year, a theatrical version of a big movie can have 100 million box office bases. In 2018, Doraemon: Treasure Island of Daxiong reached 209 million box office results.


Perhaps without the protection of Children’s Day and summer file, this family fun animation seems to be less energetic. On the one hand, there will be fewer opportunities for parents to take their children to watch cartoons during this schedule; On the other hand, the repeated release of Japanese animated films, such as "Baokemeng: The Counter-attack Evolution of Super Dreams" and "Digital Baby: The Last Evolution", also diluted some audiences to some extent.


For a long time, animated films have been the first choice for mainland film companies to introduce Japanese films. Such works, which are derived from mature IP, can largely guarantee their box office revenue. For Japanese animation, it is actually subdivided into theatrical animation and animated film. So, how to distinguish the two? 

Theater animation is a TV animation based on this IP, which is derived, for example, Detective Conan series and Huang Jincheng of Navigator released in China. They are independent chapters, but they are related to TV animation.Animated movies are completely original animations, such as those well known.My Neighbor Totoro’s Your NameSmokeFlowersWait.


Many people will regard Doraemon: Walk with Me as a theatrical animation, but strictly speaking, it belongs to the category of animated films. Since the Japanese film market picked up in the mainland in 2015, the theatrical animation has been the main force in Japanese films. From the first theatrical animated film Detective Conan: Sunflower of Fire in 2015 to the current Doraemon: Nobita’s New Dinosaur, there are over 28 theatrical animations to meet the audience.


In addition, Japanese box office champion Infinite Train with the Blade of Ghost Extinction, Kyoto Animation animation Violet Eternal Garden and Night of Destiny 3 are also expected to be released in the mainland in early 2021. So, what are the performances of these films in the China market?

 

N cases of "most"

Since 2015, all Japanese theatrical animated films have been released in the mainland, including IP with childhood feelings such as Doraemon and Conan, as well as bloody "migrant workers" such as Naruto and Navigator, and even smaller paintings such as "Violet Eternal Garden" and "Night of Destiny". These works also let us see the diversification of Japanese animation industry. Among these IPS, Doraemon series is definitely the most powerful "shoulder handle". Since 2016, there will be a work to meet the mainland audience every year. In addition to this year, due to the epidemic, the local release plan in Japan was postponed, which led to the domestic release date moving from the "June 1" summer file to the New Year’s release. 


Judging from the box office data, from 2016 to 2019, the box office results of this series of films all exceeded 100 million by the bonus of holidays, especially Doraemon: Treasure Island of Daxiong in 2018 became the first Japanese theatrical animated film with a box office of over 200 million.


It can be seen that Doraemon is still the blue fat man who is suitable for all ages and has been growing up with different generations. What can compete with this box office is another national animation, Detective Conan. In 2015, Japanese films reappeared in the China film market, and the film Detective Conan: Sunflower of Fire became the first theatrical animated film to be introduced.


Since then, this series has also become "oftengreenTree ".Except for 2017Detective Conan: Tang Hong’s Love SongNot being introduced, and the release of Japan in 2020 was postponed to 2021, Conan has also become an animated image that audiences meet every year. The market response of this series was not as enthusiastic as Doraemon at first. The total box office results in 2015 and 2016 were only 110 million, but since 2018, it has sprung up suddenly and the box office has repeatedly exceeded 100 million, especially in 2019.Detective Conan: the fist of the Qing DynastyUp to now, with a score of 231 million, it has won the highest box office in the mainland of Japan’s theatrical animated film.


If Doraemon and Detective Conan belong to the carnival of every age, then the box office of Naruto and Nautical King shows the "fighting power" of otaku. With the ending of the original Naruto, Naruto Theater Edition: Biography of Bo Ren became the first theatrical animated film to break 100 million at the box office in the Mainland. At that time, when the film was released, there was no large-scale publicity, but direct audience marketing was adopted, which successfully brought the "otaku" into the cinema. 


Doing the same thing, the "Nautical King" series has also successfully achieved good box office income. These two animated films can be said to be typical "fan movies" in some ways. Its limitation is that it is not a fan of the cartoon, so it is difficult to get into the inside of the story, and you can only look at the doorway. It can be seen from the data of "Huang Jincheng of the Sea King" and "Naruto Theater Edition" that the male and female audiences are constant at 56%: 44%, and most of them are concentrated in the crowd aged 20-24.


Looking at these animated films whose original works have been published, the equally well-known Pokémon series, Cherry Maruko and Crayon Shinchan are the most disappointing. Especially, the Pokémon series, the two works currently released, both have a box office of only 30 million. The "yellow-skinned electric mouse" that the audience thinks is the most cute can’t even move the box office.


On the contrary, "Digital Baby: The Last Evolution", which is also a teenager’s feeling, has captured 125 million box office domineering, becoming the highest box office in this type of film in 2020. Of course, the most unexpected thing is that "Cherry Maruko" and "Crayon Shinchan", two animation brands with great national representatives, have only introduced one theatrical animation work each. 


On the contrary, the animation brand Destiny’s Night, which is more niche in itself, has always maintained the most stable output, Destiny’s Night — — The goblet of heaven: the flower of bad omen and the night of destiny — — The Cup of Heaven II: The Lost Butterfly has achieved about 30 million box office results, so it is no wonder that the introduction of Destiny’s Night 3 is under way. 

Who’s next?

At present, animated films from Makoto Shinkai and Miyazaki Hayao are introduced frequently. At the same time, the works of authors such as Mamoru Hosoda (Future) and Ayumu Watanabe (Son of the Sea Beast) are gradually recognized by the audience. However, it cannot be ignored that the theatrical animated films will still be the main force of Japanese animated films in the China film market in the future.


To a large extent, the fan base of these animations can guarantee its basic box office income. At present, Detective Conan: Scary Bullet, which was adapted from Japan in 2021, has been announced to be introduced by Huace Film, and I believe it will meet the audience at an appropriate time.


Of course, the introduction of Doraemon’s 2021 theatrical version Doraemon: Nobita’s Little War in the Universe will not be abandoned because of this box office failure. In addition, Huace Film also officially announced the introduction of "Silver Soul: The Final". This will be the first time that the cinema in China mainland has introduced the animated film "Silver Soul". I wonder if this relatively old IP can drive fans’ feelings? 


The theatrical animation "Infinite Train with Ghost Blade", which is about to break the box office champion of Japanese film history, is also expected to be introduced. Although this brand is not as well-known as Naruto and Voyage King in the China market at present, it is expected to impress the curiosity of many audiences other than the original fans when it is released in the mainland with its hot box office results in Japan.


The new work Natsume Friends Account, which once won 115 million box office, Natsume Friends Account: Shiqi and Suspicious Visitors also has the opportunity to let mainland audiences see the moment when Niangkou Sansan sells cute on the big screen. These kinds of theatrical animated films, while selling feelings, how to make something new may be concerned by fans and ordinary audiences. In particular, whether they can continue the past Japanese theatrical animation box office in the future may be the most worth looking forward to.


Guangdong’s "Football Aid Xinjiang" ignites Kashgar’s youth football dream.

  Tianshan Net News (Reporter Fan Guobin reports) Recently, in the final of the second "Pomegranate Seed Cup" Youth Men’s Football Championship (junior high school group) in Shufu County, Kashgar, the middle school football team in Langan Town of the county won the championship and took the stage to receive the award. At that moment, the little players hugged each other tightly with their coaches and teachers and cried with joy.

  The "Pomegranate Seed Cup" youth football match is one of the "works" of Guangdong football aid to Xinjiang. The name of the competition is "Pomegranate Seed", which means that children of all ethnic groups hold each other tightly through football. Over the past two years, this competition has attracted more than 800 students and teachers from more than 20 schools.

  Guangdong’s aid to Xinjiang innovation puts forward "football aid to Xinjiang"

  Football aid to Xinjiang is a sports concept first put forward in 19 provinces and cities in Guangdong Province. Since its launch in February 2017, Shufu County, which is supported by Guangzhou counterparts, has taken the lead in setting up 10 middle schools and 12 primary schools as outlets for youth football, building football venues, providing basic equipment and equipment, and carrying out campus football training, so that more and more teenagers in Kashgar like football.

  In Kupuse Village Primary School in Saybagh Township, Shufu County, every day after school, a group of students will play football in the artificial grass football field, sweating like rain. "There are 346 students in our school. A year ago, all the children played football in the clay court. Now they are playing football in the artificial grass football field. They are happy." Yong Kaiyuan, the principal of Kupuse Village Primary School, said that children can use the advanced football field thanks to the football aid policy of Guangdong Province.

  At present, No.3 Middle School, Mingde Primary School and Saybag Township Central Primary School in Shufu County have become the teaching practice bases of the Football College of Guangzhou Institute of Physical Education. Ten middle schools and 12 primary schools in Shufu County have been included in the football training system, and more than 500 young people of all ethnic groups have received professional football training all the year round.

  The second "Pomegranate Seed Cup" Youth Men’s Football Championship in Shufu County. (Image courtesy of the Autonomous Region Sports Bureau)

  In 2018, the Guangdong Provincial Sports Bureau issued the "Guangdong Football Aid Xinjiang Work Plan" to integrate strength resources and increase investment in football aid Xinjiang. In that year, the Guangdong Provincial Sports Bureau invested 2 million yuan in aid to Xinjiang, which was used for the reconstruction of the basic football field and the construction of facilities in the aided areas.

  "Our goal is to strive to build four to six artificial grass football fields for sevens and related supporting projects in Kashgar within three years." Wang Weidong, deputy inspector of Guangdong Sports Bureau, said.

  Not only that, Guangdong Football Aid to Xinjiang also helps Xinjiang to build a football training structure, competition structure and transportation system. Through campus football training, youth men’s football championships, campus leagues covering Shufu County, Jiashi County and the Third Division of the Corps, and sending talents to football schools in Xinjiang and Guangdong, the youth football cause in Kashgar has been gradually promoted in depth.

  The second "Pomegranate Seed Cup" Youth Men’s Football Championship in Shufu County. (Image courtesy of the Autonomous Region Sports Bureau)

  Plant a seed of hope

  In February 2017, Wang Liang of the Football Center of Guangdong Provincial Sports Bureau came to Kashgar as a professional football technician to participate in the aid work in Xinjiang.

  Since coming to Kashgar, Wang Liang has spent half his time teaching football in rural primary schools. "Every time I go to school, the children are waiting for me at the school gate. Everyone is vying to help me with my football equipment. I can really feel the children’s love for football."

  Sepura Nurmaiti, a 10-year-old fourth-grade student of Mingde Primary School in Shufu County, loved playing football since childhood. Recently, he got a brand-new football donated by Guangdong Sports Lottery Management Center, and then received football shoes from Wang Liang. He was very excited.

  Sepura’s parents are not around, and she is one of the few boarding children in Mingde Primary School. She is usually taciturn. After Wang Liang went to Mingde Primary School to carry out football training, he teamed up to play football. Sepra’s "Football Dream" was activated. He was originally shy and introverted, and now he plays football on the court with his classmates every day, learning the national common language and learning cultural knowledge together.

  "With football, he is like a completely different person, positive, sunny, cheerful and lovely. The purpose of football aid to Xinjiang is to plant a seed of hope in the hearts of children and bring about positive energy changes. " Seeing that his efforts won the harvest, Wang Liang showed a gratified smile. 

  In July 2018, the Guangdong Provincial Sports Bureau and the Guangdong Frontier Command organized a 24-member Kashgar youth football team to go to Guangdong Province for a 17-day competition exchange. 

  In order to participate in the competition, the little players braved the heat to practice their skills, while studying hard the classroom knowledge and learning the national common language.

  In the end, each of the 24 children got the opportunity to go to Guangdong to participate in the competition and exchange. When the little player boarded the flight to Guangzhou, everyone was very excited, and a happy smile permeated everyone’s face.

  The poverty alleviation research group of Guangdong Provincial Sports Bureau donated campus football activities to Tuoyun Ranch School. (Image courtesy of the Autonomous Region Sports Bureau)

  There are successors in the development of football in Xinjiang

  In addition to Wang Liang, in the past two years, Guangdong Province has continuously sent football coaches to Xinjiang for team formation, coaching and referee training to help cultivate local football talents.

  Guangzhou Institute of Physical Education and Guangzhou Fuli Football Club have set up three football teaching bases and youth training cooperation institutions in Mingde Primary School, No.3 Middle School and Saybag Township Central Primary School in Shufu County. Three experts from Guangdong Provincial Department of Education and Guangzhou Institute of Physical Education went to Kashgar to hold a training course for coaches and referees, with 70 trainees. Among them, Imran Tursun of Mingde Primary School stood out from the selection of Fuli Chelsea Football School and entered the school in September 2018. Evergrande Real Madrid Football School has 97 Xinjiang children, most of whom are from Kashgar.

  Seeing that my younger brother, Imran Tursun, has been admitted to R&F Football School, my older brother, Imran Mohammad Aili, who is now in the sixth grade of Mingde Yu Primary School, said with envy: "I want to study hard and play football like my younger brother to realize my ‘ Football dream ’ 。”

  Backer Batur, the captain who led Langan Town Middle School to win the second "Pomegranate Seed Cup" youth football team championship, has a greater ideal. "I want to redouble my efforts, learn the national common language well, learn cultural lessons well, become an excellent athlete when I grow up, compete in domestic and international competitions, and win glory for my country."

The popularity of the first live broadcast of "Police Flowers and Police Dogs" in Hou Mengsha broke 100,000.

"Police Flowers and Police Dogs" will be broadcasted by Zhejiang Satellite TV on July 7th in China Blue Theater.



The large-scale police-themed youth inspirational TV series "Police Flower and Police Dog" will seize the summer file on the 7 th of this month and start the first summer shot. Yesterday, Hou Mengsha, the powerful actor who plays the heroine "Li Shuhan", and Yu Hewei, the leading actor, held a grand press conference in Beijing with a group of masters, and once again went to the Beijing Police Dog Base to have a warm reunion with the police dogs who were photographed together in the past.
At the event, Hou Mengsha appeared in a black shoulder dress and a long black-and-white dress. This classic black-and-white color combination makes her particularly youthful and beautiful, and she is natural. According to her, she also loves black and white clothes in private, and the simple and natural style is her favorite way of dressing, which also shows Hou Mengsha’s pure and natural personality from the side. At this conference, the theme song MV and the super-long film were first released for media reporters to get a sneak peek. Sometimes warm and sometimes urgent pictures in the film make Hou Mengsha’s memories surge, and even her eyes are wet after seeing the injured figure of her dog "Cherry". In a subsequent interview, she said that after watching the film, she remembered the scenes that she used to get along with "cherry" and felt a lot. I am very reluctant to give up this lovely, smart and loyal little friend, and even said that I want to take "Cherry" home. When the host asked me if I had a pet, Hou Mengsha recalled his pet dog and even choked up.


Today, the live broadcast is in power, and a number of popular live broadcast apps will certainly not miss this rare opportunity. Three new media platforms, Mei Pai, Zanthoxylum bungeanum and a live broadcast, showed the audience the grand occasion of this conference in Hou Mengsha. Hou Mengsha, who has never played live broadcast, also dedicated his first live broadcast to Police Flower and Police Dog. In the police dog base, Hou Mengsha broadcasted her interaction with her dog "Cherry" for the first time. When she met with "Cherry" again, she recognized it at a glance, and "Cherry" was particularly excited and interacted closely with Hou Mengsha.
Such a loving live broadcast instantly attracted the attention of many netizens, and the cumulative number of people watching the whole 50-minute live broadcast reached 110,000, which was a good start. The combination of beautiful police flower Hou Mengsha and cute dog makes the live broadcast room extremely hot, and such a high popularity also makes "Police Flower and Police Dog" fire before it is broadcast, which makes people even more eager to see the feature film.
Love and blood, warm and youthful "Police Flower and Police Dog" agreed that you will be there on Zhejiang Satellite TV on July 7!

Marc jacobs’s fashion darling is plagued by criticism (Photos)


Supermodel Lily Cole and Yang Ziqiong armed themselves with new LV products (CFP).



Supermodel Lily Cole and Yang Ziqiong armed themselves with new LV products (CFP).


 


  Marc Jacobs


  Fashion darling is beset with criticism


  Ten years ago, Marc Jacobs (marc jacobs) became the design director of LV. This American fashion designer’s ambitious plan of "New wine in old bottles" made LV, a century-old French brand, shine again. Among them, the new cute printed pattern jointly launched by Jacob and Murakami Takashi brought more than $300 million in sales to LV with solemn brown logo in 2003 alone.


  Everything changed dramatically this year. After LV’s 2008 Spring/Summer ready-to-wear series suffered bad reviews, marc jacobs was defeated at the 2008 CFDA Award, which is known as the Oscar in fashion.


  This talented designer is about to get married in Paris by lightning, with Lorenzo Martone, the boyfriend of a Brazilian advertiser who has only been dating for three months-this is even more surprising after the biggest gossip in the fashion world came out last week.


  What happened to marc jacobs?


  Who’s marc jacobs?


  Born in new york in 1963, his father died young, and his mother’s marriage failed many times. marc jacobs’s childhood with his mother and siblings was the darkest period of his life. His only interest is fashion. After leaving his family to live with his grandmother, he entered Parson School of Design, a famous design school in new york, and started his fashion world.


  In 1993, Jacob was fired after launching the "ronin fashion" series for Perry Ellis as the design director. However, this series just became his mark, and he and his long-term partner Robert Duffy were able to independently launch their personal brands again, which made him set foot in the international fashion industry. Since 1997, he has been appointed as the design director of LV.


  Face criticism


  Long-term struggle with abstinence and illness have brought Jacob a strong sense of insecurity.


  Does the fashion world still love marc jacobs? This is already a problem in 2008.


  "Recently, the public pointed to my personal criticism, which made me feel like I was about to collapse." Marc jacobs said.


  Six years ago, new york was intoxicated with Marc Jacobs, and this intoxication quickly spread around the world. After 15 years of struggle, marc jacobs was officially hailed as a new benchmark figure in American fashion. However, with the strong financial support from LVMH Group, Jacob became as conservative and boring as Mickey Mouse shoes he designed.


  For this, his own explanation is that the long-term struggle with abstinence and colic caused by ulcerative colitis have brought him a strong sense of insecurity.


  When marc jacobs was 9 kilograms heavier than now, his fashion was cautious and full of ladylike demeanor, more like a classic version of CHANEL. Now, his spring series is more like "repackaging the life of a female star and putting it on the runway". "People don’t want to see the real world," Jacob said. "All they want is something that has been decorated. The evil in the real world shocked me, just like a circus or a cartoon paradise. "


  Does the fashion world still love marc jacobs? This is already a problem in 2008. Some people in the fashion industry have explained that the cross-border cooperation between Mark Jacobs and some young designers has caused discomfort to another group of fashion giants who can still be called "young"-perhaps this is one of the reasons for his career decline.


  Jacob himself said: "My design is not intended to be provocative, but I just want the audience to see a bigger, fuller and more fashionable picture combination. You know, people are always looking forward to a new fashion show. "


  Design Q&A


  When victoria beckham took Sprouse’s graffiti bag, all the disputes stopped.


  In new york, if you have no leisure, it means you are successful. In Paris, if you have free time, it means you have succeeded.


  About andy warhol.


  Nowadays, many people think that popular art has been developed in the past 50 years.


  Jacob: Yes, exactly. I didn’t really get a good education, except when I was 15 years old, I studied art investigation in an art and design high school in new york. I don’t know the history of art, but I didn’t know what I wanted until I got close to art. When someone says, "Why did you do that?" I said, "Because I like it." I think this is really enough. I don’t want to work so hard, you know? I like fashion. I think I live in a world where everyone loves fashion.


  Am I going to be the andy warhol of fashion? To be honest, I feel weird, but I guess that’s exactly what I’m going to do. But I didn’t do it on purpose. I’m just interested in the world outside the fashion world.


  About graffiti


  Why do you want to create graffiti in the most well-known part of the brand?


  Jacob: When I went to charlotte gainsbourg’s apartment, I saw a big suitcase in the corner. It was louis vuitton brand, black, but it had faded. That’s her father’s. For some reason, it reminds me of marcel duchamp’s "L.H.O.O.Q" (putting a beard on the Mona Lisa’s face), which I once liked. And I think the combination of letters and patterns in louis vuitton is the Mona Lisa of this company, so I came up with the idea of letting stephen Sprouse doodle.  


  It’s a very different situation here in louis vuitton this time. I basically broke the tradition, and I was told bluntly that I couldn’t change the canvas or do anything. And I’m tired of trying to please the communication director, and I’m tired of the rules of the game. So I think, this is the only time I need to do something different, and it is also the only time to make some changes.


  About Murakami Takashi.


  People are surprised that the top management of the company accepted Murakami Takashi’s works against LV’s previous style so quickly.


  Jacob: It was controversial to make these graffiti bags. Every week I get a message: "No, they decided not to produce them." It wasn’t long before they said, "OK, we’ll produce it, but we only do the pattern part." There is a lot of repetition and deliberation, which almost drives me crazy. So, when a British media published that victoria beckham was holding Sprouse’s graffiti bag, all the disputes stopped.


  For all the critics, they have enjoyed the MOCA exhibition in Murakami Takashi in louis vuitton’s shops. I think it challenges some categories, like, what is art here? Is it on the bag? Did you buy a bag or art? It’s hard to define it now.


  About Paris and new york


  What’s the difference between living in new york and living in Paris?


  Jacob: It’s great that my lifestyle in Paris is so different from that in new york. In new york, if you have no leisure, it means you are successful. In Paris, if you have free time, it means you have succeeded. So, I will stay at home for a while here, or invite my friends over for dinner. In new york, if you don’t go to restaurants, art exhibitions or fashion shows with others, you will feel like a loser. So working in two completely different countries can make my life more balanced.

Industry standard "navigation" and "speed-up" of China’s autonomous driving technology commercial track

  Developing autonomous driving technology is an important content of building a transportation power. In recent years, with the rapid development of new technologies such as artificial intelligence, 5G and big data, the application of autonomous driving technology in the field of transportation has been accelerated, and the rapid iteration from closed site testing to road testing and from pilot demonstration to commercial trial operation has been realized.

  The Ministry of Transport recently issued the "Guide to Transportation Safety Services for Self-driving Vehicles (Trial)" (hereinafter referred to as the "Guide"), which made it clear for the first time from the national policy level that intelligent networked vehicles can be used for transportation business activities, and pressed the "acceleration button" for the commercial application of self-driving technology in China.

  What is the development of autonomous driving technology at present? How to improve the safety guarantee ability of autonomous driving? The reporter interviewed the relevant person in charge of the Ministry of Transport and relevant experts.

  The market scale is growing rapidly, and it is steadily moving towards commercial application.

  "With the joint efforts of all parties, in recent years, China’s autopilot-related industries and market scale have shown a rapid growth trend, and autopilot technology has steadily moved from testing and demonstration to commercial application." Zhang Jinhua, chairman of China Automotive Engineering Society, introduced.

  The industrial development environment continues to improve. At present, 17 national-level test demonstration zones, 7 national-level vehicle networking pilot zones and 16 "Shuangzhi" pilot cities have been built nationwide, with a cumulative open test road of over 22,000 kilometers and a cumulative test mileage of over 70 million kilometers. Beijing, Shanghai, Guangzhou, Shenzhen and other cities have introduced policies to allow self-driving cars to engage in commercial trial operation of urban public buses, taxis, logistics and distribution in specific areas and at specific time periods, and the application scale has been expanding.

  In Shunyi District, Beijing, hundreds of bright yellow automatic delivery vehicles appeared in the streets and lanes, waiting for traffic lights side by side with pedestrians, or avoiding other vehicles safely on the road. "After years of iterative upgrading, unmanned delivery vehicles can not only ‘ Get ’ , can provide consumers with ‘ Send it quickly ’ Service experience. " The person in charge of the automatic delivery department of Meituan said that at present, in Shunyi, the daily delivery orders of automatic delivery vehicles of Meituan have reached thousands.

  In the Economic Development Zone of Wuhan, Hubei Province, open the "radish run" taxi software, and you can quickly call an unmanned self-driving car by setting the starting point and the ending point. Passengers click "OK" on the back screen, and the vehicle can travel according to the established route. "The fisheye camera and laser sensor on the roof device can help the vehicle avoid obstacles accurately and automatically adjust the speed according to the road conditions." According to the person in charge, 300 driverless cars have been put into operation since the unmanned self-driving travel service was opened in Wuhan in August 2022, covering a population of over 4 million.

  The application of industry innovation has accelerated. Scene-level autonomous driving solutions have accelerated to maturity, and some autonomous driving products have reached the conditions of mass production application, and have been applied to transportation service scenes such as urban travel and freight logistics on a certain scale, and new formats such as autonomous parking service and unmanned distribution have emerged continuously. At present, there are more than 200 self-driving city buses, more than 1,500 self-driving taxis and about 1,000 self-driving trucks in China. Baidu Apollo autopilot test has a total mileage of more than 78 million kilometers, and its travel service covers more than 10 cities.

  With the continuous expansion of market scale, it is urgent to strengthen industry norms. "At present, the basic requirements for using self-driving cars for transportation operations are still unclear, which is not suitable for the healthy and orderly development of self-driving cars, and the safety pressure is increasing." The relevant person in charge of the Transportation Service Department of the Ministry of Transport said that the Guide clarified the basic requirements for using self-driving cars to engage in transportation business activities under the framework of current laws and regulations, and guided the healthy development and standardized application of self-driving cars in the field of transportation services in an orderly manner while ensuring transportation safety.

  Build a security system to provide compliance for business activities.

  Transportation services are related to the national economy and people’s livelihood. Continuously improving the safety and security capability is the primary goal of transportation services, and it is also the basic requirement for the promotion and application of self-driving cars in transportation services. Sorting out the measures in the Guide, the word "safety" runs through.

  "Adapting to the development trend of autonomous driving, the Guide focuses on ensuring the transportation safety of autonomous vehicles. Under the condition of meeting the requirements of relevant departments for the access and road traffic of autonomous vehicles, it puts forward requirements for the production conditions and qualifications of transportation operations, dynamic supervision and emergency handling of vehicle operation, and operational supervision, and guides the transportation safety services of autonomous vehicles in all directions and in the whole chain." Zhang Jinhua said.

  In terms of technical standards, the Guide clarifies the technical requirements for self-driving cars, emphasizing that "self-driving cars engaged in taxi passenger transport, road passenger transport and road cargo transport should also meet the requirements of technical standards for operational motor vehicle safety in the transportation industry". "This move has achieved the connection with the management boundary of self-driving cars in the departments of industry, information and public security." Li Bin, vice president of the Highway Research Institute of the Ministry of Transport, said.

  In terms of personnel allocation, the Guide specifically puts forward the concept of "safety officer" in view of the safety problems during driving.

  "The on-board driver or operation safety guarantee personnel of the self-driving car is ‘ Safety officer ’ 。” Li Bin said that the Guide fully considers the business models of self-driving transportation with different formats, and provides for the allocation, skills and qualification requirements of safety officers engaged in different transportation business activities by classification on the premise of ensuring safety. Among them, in view of the application scenario of fully self-driving cars engaged in taxi passenger transport, the form of personnel support for remote safety officers is put forward in particular, and it is clear that "with the consent of the people’s government of the district and city, remote safety officers can be used when operating in designated areas, and the ratio of people to vehicles of remote safety officers should not be less than 1: 3".

  "Overall, the Guide has built a safety guarantee system from six aspects: safety production system, transportation safety guarantee, running state information management, vehicle dynamic monitoring, safety notification and emergency response." Li Bin believes that under the premise of being consistent with the current road transportation management, the Guide fully combines the new characteristics of self-driving car transportation, and provides compliance for self-driving cars to engage in road transportation business activities safely.

  Classified scenarios provide normative guidance to accelerate the application of technology.

  As a new technology, autonomous driving has been widely used in various transportation service scenarios. Different scenarios have different design and operation conditions, different security risks and different risk level requirements. In order to further ensure safety, "classified policy" has become a highlight of the Guide.

  The Guide clarifies the application scenarios of self-driving cars to carry out road transport services. For urban public buses and trams, related passenger transport business activities can be carried out under the scenes of physically closed, relatively closed or simple road conditions with fixed lines and controllable traffic safety; For taxis, passenger transport business activities can be carried out in the scene of good traffic conditions and controllable traffic safety; At the same time, self-driving cars are prohibited from engaging in road dangerous goods transportation business activities. At the same time, the Guide clarifies the requirements for "self-driving transport operators", and taxi passenger transport and road passenger transport should be insured with carrier liability insurance according to law.

  "Standardizing the application of self-driving cars in the field of transportation services by classification, scene and level will effectively guide all kinds of transportation service business activities to carry out self-driving applications, effectively ensure the safety of self-driving transportation services, and promote the healthy and orderly development of commercial applications of auto-driving." Wang Advanced, vice president of the Research Institute of the Ministry of Transport, said.

  The overall scale of China’s automobile industry remains in the forefront of the world, and the production capacity and application technology level have been greatly improved. As an important breakthrough to improve the level of industrial intelligence, autonomous driving has been valued and supported by relevant departments.

  In 2020, the Ministry of Transport issued the Guiding Opinions on Promoting the Development and Application of Road Traffic Autopilot Technology; In 2021, the Ministry of Industry and Information Technology issued the Opinions on Strengthening the Access Management of Intelligent Networked Automobile Manufacturers and Products; In November 2023, four ministries and commissions, including the Ministry of Industry and Information Technology, issued the Notice on Launching the Pilot Work of Intelligent Networked Vehicle Access and Road Access, which covered the key links of vehicle use, such as production access and road management of automobile products, and the management policies for the production and use of self-driving vehicles were gradually established … … In recent years, various ministries and commissions have accelerated the research on policies related to the commercial application of autonomous driving and issued a series of policy documents.

  "The increasingly perfect industrial development environment has made it possible for self-driving cars to accelerate their application in transportation services." Wang Advanced said that the release of the Guide has established a safe bottom line for the application of self-driving cars, and also left enough room for the innovative application of autonomous driving, which will further promote the application of autonomous driving technology in the transportation field.

Aborigines in the era of artificial intelligence: at the age of 3, they do spelling and learning programming at the age of 5.

  Six-year-old Bai Haoming (left) and Fu Hongzhou (right) participated in the "Intelligent Sorting Engineering Challenge" project of the Youth Robot Design Competition of the 2018 World Robotics Congress. Jess Zhang/photo

  The 2018 World Robotics Congress held not long ago attracted many young people to visit and participate in the competition, and the exhibits related to children’s services naturally became the focus of everyone’s attention. In this field, many exhibitors set the function of "programming" as the key word to attract consumers, "All children in the future must be able to program".

  Nowadays, "programming" is considered as one of the entry points for children to adapt to the era of artificial intelligence. Several parents interviewed randomly by reporters at the scene also said in unison: "Even if children don’t work in artificial intelligence in the future, they need to know something about robots and programming."

  "Artificial intelligence starts with dolls"

  In the youth robot design competition held during the conference, two small figures in the "Intelligent Sorting Engineering Challenge" area were particularly eye-catching.

  The fleshy hands are as long as the mouse, and the hem of the T-shirts distributed uniformly dangles at the knees. Six-year-old Bai Haoming and Fu Hongzhou are the youngest players in this project, from Shenzhen. They have entered the threshold of programming.

  "Let them do it, and don’t expect to get any rankings." Bai Haoming’s mother clung to the baffle in the field and leaned into half of her body to look at the child’s operation. She thought this was the simplest event in this competition.

  In fact, this is not the case. Bai Hao-ming and Fu Hongzhou need to suck up 10 building blocks of different colors through the mechanical arm within the specified time and carry them to the area corresponding to the color. In this process, the two will cooperate with the debugging of the mechanical arm and programming to complete a series of links such as moving the mechanical arm to a designated position, accurately identifying the color, absorbing the wood blocks, and transporting the wood blocks to other designated areas.

  As expected, their first attempt failed, and the green block was put in the red area. "No, no! Write the data again! " Bai Haoming’s mother is more anxious than her children.

  Six-year-old Fu Hongzhou sat in front of the computer, but he was very calm. His little hand rested slowly on the mouse, and Bai Hao-ming also gathered in front of the screen. They discussed dragging the program module to reprogram, and it was soon finished. After restarting, the green building blocks were successfully transported to the corresponding green area.

  In fact, when Bai Haoming was five years old, he could command the airplane model to start the propeller through computer programming. His mother was convinced that "artificial intelligence starts with dolls". Designated robot platform for this competition — — A certain type of mechanical arm is worth "20,000 to 30,000 yuan", and Bai Haoming’s mother thinks this kind of investment is very worthwhile.

  Fu Hongzhou’s father also thinks that "the future must be the era of artificial intelligence". He asks his children to practice programming once or twice a week for no more than two hours at a time.

  Encouraging children to learn programming is not only the choice of the above two parents. Yi Hui, a robot training coach at the scene of the Youth Robot Design Competition, told reporters that a training institution where he works has become more and more popular in the past three years: some 3-year-old children come to cultivate their structure and sense of space through spelling exercises; Learn simple programming at the age of 5 to 6, and master simple physics knowledge after preschool; After the age of 8, you can usually start to contact relatively complicated modular programming.

  This time, Tian Tian, the little player he brought, began to contact the mosaic robot at the age of 3, and at the age of 5, he was able to design simple games through modular programming. Tian Tian’s father believes that the simplified programming that he is exposed to now will be helpful for children to write code programming in the future. "Although the input forms are different, the logic is the same."

  However, he believes that for Xiao Tiantian, how much knowledge is acquired is second, and what is more important is the shaping of soft power. Tian Tian’s father thinks that the child’s patience has been "greatly improved" and "he can analyze the reasons himself in the face of failure".

  What kind of education scheme is suitable for you?

  In fact, not only in the competition, but also in the Expo and product exhibition area of the World Robotics Congress, "programming" is also the key word in the hearts of parents and children who come to visit.

  Mr. Liu from Beijing and his 6-year-old son Yangyang stopped in front of a programming robot for just over ten minutes, and Yangyang learned how to make the robot parrot dance by using action memory programming.

  Mr. Liu introduced that Yangyang was able to put together hundreds of models at the age of four, so this time he bought a programming robot worth 1299 yuan for his son without hesitation. I believe programming is not difficult for his son.

  "Artificial intelligence will be very popular in the future, and he should be exposed to the development trend of society." Mr. Liu said.

  Judging from the popularity of on-site programming robots, Mr. Liu seems to have spoken the voice of most parents. Exhibitors don’t need to elaborate on the significance of programming to children’s development. As long as they put out their own products, they will be quickly surrounded by a wave of teenagers and parents.

  The reporter noted that in order to meet the needs of children, parents, schools and training institutions, many related enterprises are actively developing educational programs for "cultivating aborigines in the era of artificial intelligence", and the concepts and characteristics of each supplier are different.

  Taking a certain type of programming robot selected by Yangyang children as an example, simple programming learning can be carried out after the robot components and motors are inserted. The programming methods include "action memory programming" and "graphical programming".

  According to reports, teaching material packages including such programming robots have landed in several children’s palaces and primary schools around the country. Guo Zuyun, an information technology teacher at the experimental primary school in Kunming Economic and Technological Development Zone, is one of the users. He introduced that in order to be in line with the era of artificial intelligence, the school built a new function room and introduced a number of engineering intelligence teaching materials. "There are more than 900 people in the school, and more than 200 people have chosen my class. However, due to limited conditions, we only recruited 35 people. "

  In the mobile game My World: Education Edition, which is popular among teenagers, children can cultivate computational thinking through visual programming. It is understood that teachers in more than 100 countries around the world are promoting classroom innovation and collaboration through this game.

  People are exploring various possibilities of artificial intelligence education. Material packages, laboratories, interdisciplinary educational research and practice platforms, mobile games or public welfare activities, and various educational programs are dazzling. At present, what remains unchanged is that "programming" has become the intersection of various schemes.

  "The traditional concept is that learning programming is to be a code farmer in the future, but it is not. The future world will be a digital world, and writing code may be as natural and necessary as writing articles and learning languages today. " An industry insider in the field of artificial intelligence education told reporters. (China Youth Daily Zhongqing Online Reporter Jess Zhang)