标签归档 西安桑拿

On April 12th, iCAR brand, a new force of Chery Group, held a grand brand night in Beijing in 2024, which clarified the brand positioning of "cars for young people" and the latest vision of "building excellent cars for young people with young hearts". The brand-new product iCAR V23 was unveiled simultaneously, and the brand was upgraded with new designs, technologies and products. At the same time, iCAR brand also previewed X25, the first model of X series, further demonstrating the brand’s strategic planning for the future new energy era.

Yin Tongyue, Party Secretary and Chairman of Chery Holding Group, said at the event: "iCAR is a" new special zone "created by Chery Group. The Group will spare no effort to support the development of iCAR, with no upper limit on investment, and help iCAR enter the first camp of new energy." Yin Tongyue emphasized that the Group will gather the best resources and cutting-edge technologies for young users and iCAR brands to ensure the coolest and best cars.

At the press conference, Chery Automobile announced that it has reached a strategic cooperation with Contemporary Amperex Technology Co., Limited, a leading global enterprise in new energy batteries. The two sides will further strengthen cooperation in technology and capital to jointly help the growth of iCAR brand. Zeng Yuqun, Chairman and General Manager of Contemporary Amperex Technology Co., Limited, said that Contemporary Amperex Technology Co., Limited will provide strong innovative energy guarantee for iCAR brand, and the two sides will work hand in hand to make products excellent and reduce users’ burden, so as to make users affordable and use them well with full sincerity.

At the press conference, Dr. Su Jun, CEO of Zhimi Technology and chief product officer of iCAR brand, appeared. He will lead the entrepreneurial team hatched by Zhimi Technology to integrate into iCAR brand, and form the "strongest CP" together with Zhang Hongyu, deputy general manager of Chery Automobile Co., Ltd. and general manager of iCAR brand division. With rich experience in industrial design, product definition and innovative marketing, combined with Chery Automobile’s technical development, supply chain and quality management capabilities, it will inject new potential energy into iCAR and bring new experiences to young users.

Icarv23-Young People’s First Car

Under the background that the automobile industry has entered the era of "super product manager", Dr. Su Jun said that iCAR firmly believes in the value of users and the power of products. He will lead the team to build a cool and valuable car for young people with the concept of "single model, high quality, mass and long cycle".

As the first product of brand upgrading, iCAR V23 is positioned as "style off-road electric city SUV". Its exterior design is full of strength and fashion sense, and the off-road style square box shape pays tribute to the classics. The four-wheel four-corner design, ultra-short front and rear suspension and large wheelbase have brought strong visual impact. At the same time, it gives a huge space for the car, and upgrades the driving experience with super comfortable seats and "high-profile" vision.

In terms of intelligence, V23 also performed well. Thanks to L2+ intelligent driving and the application of 8155 mainstream chip car, users can easily master the road conditions and enjoy the pleasure of "on the road".

ICAR V23 accurately meets the core value needs of young users. With its high value, high taste, high texture, super practicality and reliability, it has become an ideal choice for "the first car for young people". As Su Jun promised at the press conference, the upgraded brand iCAR will continue to stride forward on the new energy track, and finally realize "let everyone enjoy the fun of exquisite technology", so that young people can, should and must drive the coolest and most fun car right now.

Brand-new product matrix-the first choice for young people

At the event site, iCAR previewed X25, the first model of X series.

X25, which is positioned in medium and large off-road MPV, is an innovative work of iCAR for the future new energy era. Its body design combines classic off-road elements with single-car design to show the sense of future science fiction. Relying on the technological advantages of the new energy platform, X25 has better maneuverability and stability, and the fully flat floor design can realize transparent interior space and flexible seat combination to meet various travel needs.

In the future, iCAR brand will continue to enlarge the core value of users based on the explicit needs of users, which is embodied in the joint efforts of its 0, V and X series to create a rich product matrix. Among them, 0 series focuses on exquisite technology and pursues equal rights in science and technology; V series features off-road style, emphasizing differentiation, high value and super practicality; X series is committed to becoming a "new species of single-compartment car". ICAR brand will continue to show its strength and innovation ability in different fields, meet the diversified needs of more young users, and accompany them to start a wonderful travel life together.

A Powerful Resource of "Spare No Effort" —— Young People’s First "Trust"

A good product cannot be separated from a good system support. Chery, as a model of technological enterprise, has been insisting on self-research of technology since its inception, deeply ploughing into the field of automobile technology and constantly overcoming technical difficulties. Technology Chery will rely on the "Eta Ursae Majoris 2025" technology system, invest no less than 100 billion yuan in the next five years to build a 300+ Eta Ursae Majoris laboratory, and continuously develop various new technologies in the five core technology fields of Mars architecture, Kunpeng Power, Lion Intelligent Cabin, Great Wisdom Driving and Galaxy Ecology. Zhang Hongyu, deputy general manager of Chery Automobile Co., Ltd. and general manager of iCAR brand, said that Chery’s strong technical reserve is like a treasure chest, with everything.

ICAR brand relies on this treasure chest to accurately find out the suitable technology needed by young users. ICAR’s first product, iCAR 03, sold 5487 vehicles in March and 2113 vehicles in the first ten days of April, an increase of 81% from the previous month, and the sales trend was unstoppable.

At present, iCAR 03 has completed the first OTA upgrade, and the functions such as high-speed NOA and cross-floor memory parking have been fully "boarded", adopting a pure visual route, leading the technology and being close to the people, making it the first choice for this price segment. In addition, iCAR can continue to iteratively upgrade the electric four-wheel drive through technical means such as software upgrade and front and rear axle decoupling, making driving more flexible and interesting.

Backed by Chery’s strong technical strength, iCAR is full of confidence in the security field, providing users with all-round security protection. For the car body, it adopts multi-cavity, cage and steel-aluminum mixed structure, and the strength of B-pillar is as high as 1800Mpa. Combined with the embracing force transmission structure, it can cope with all kinds of collisions in all directions.

Battery safety is the most important thing. Chery has accumulated more than 30 test items in battery system safety standards, far exceeding the national standard and industry standards. It only uses battery cells from large factories, adopts sandwich structure, has strong impact resistance at the bottom, and combines with the early warning system of big data platform to identify risks in advance and ensure battery safety.

In the future, all the capabilities of Chery can be applied to other iCAR products, so that users can enjoy a more intelligent, safe and convenient travel experience. ICAR will also continue to rely on Chery’s strong technical support to continuously extract more "treasures" that meet the needs of young users and create a better travel experience for them.

Summary:

Facing the future, iCAR will empower products with Chery’s technical strength, open up the last mile with users with Internet thinking, continuously satisfy young people’s dreams and aspirations for affordable and cool use, and move forward with China new energy vehicles.

　　Avita 11 Hongmeng version is just listed at the end of August to change the model, the new car price range of 30-390,000 yuan, there is a deposit expansion of the car discount, after the conversion of the starting price of 280,000 yuan. It is reported that the Avita 11 Hongmeng version in the listing 7 days of large orders have exceeded 5000 units, the depth of customization of the Hongmeng cockpit and Huawei high-end intelligent driving assistance system ADS 2.0 also made it popular.

　　On October 10th, Avita’s "Smart Driving Challenge to Mount Everest" came to a successful conclusion. The Avita 11 Hongmeng Edition lasted for nine days, climbed over six mountains over 4,000 meters, crossed rivers and rivers, broke through complex terrain obstacles, and successfully arrived at the Everest base camp. The total mileage along the way exceeded 3,376 kilometers and the altitude drop was as high as 5,000 meters. It was undoubtedly a comprehensive test of smart driving functions, three electric systems, and car performance. As a result, Avita also became the world’s first car brand in the industry to drive intelligently "to conquer Sichuan, Tibet, and climb Mount Everest".

　　*******cheng, vice-president and chief marketing officer of Avita Technology, said: "From horse-drawn carriages to cars, from refueling to charging, from self-driving to smart driving, human travel has never stopped evolving. Today, Avita has opened up a new way of entering Tibet as a pioneer, bringing users a more relaxed and labor-saving, green and environmentally friendly travel experience, which is also the greatest value of this smart driving Mount Everest."

　　In terms of smart driving assistance, with the blessing of Huawei technology, Avita 11 Hongmeng Edition is equipped with HI Huawei’s full-stack smart car solution, with strong sensing and computing power. In this trip, the smart driving mileage reached 3,072 kilometers, accounting for 91% of the total mileage. It is worth mentioning that Avita has gradually launched the NCA for map-free smart driving, which will take the lead in covering the six cities of Beijing, Shanghai, Guangzhou, Chongqing, Shenzhen and Hangzhou, and achieve full domestic coverage within the year. This will also unlock more high-frequency smart driving scenarios, making the smart driving experience "more familiar" and "wider and wider".

　　In terms of the three-power system, solid cruising range and energy replenishment efficiency have become necessary conditions for a smooth ascent to the top. The Avita 11 Hongmeng Edition is equipped with a battery pack from the Ningde era, with a maximum cruising range of 730km, and the whole system supports 750V high-voltage overcharging technology, with a super battery life of "what you see is what you get". During the journey to conquer Mount Everest, the Avita 11 Hongmeng Edition has an average speed of 62km/h throughout the journey, achieving 0 takeover under the premise of ensuring traffic efficiency. The decision-making of the intelligent driving system takes into account safety and high efficiency.

　　The success of Avita 11 Hongmeng Edition "Smart Driving to the Top" is the end of this challenge, and it is another starting point for Avita to climb up. In the future, Avita will continue to explore and break through upward, continue to lead China’s smart electric vehicle industry to climb to new peaks, and bring users a new and advanced smart driving experience.

In addition to huge losses, NIO is getting deeper and deeper in the vortex of "autophagy" of gross margins.

The new power automakers in the first half of 2023 showed a trend of polarization, both in terms of delivery volume and performance.

Looking at the half-year performance of listed car companies according to the statistics of "Automotive K Line", only three car companies in the passenger car sector have experienced the phenomenon of "loss expansion", NIO and XPeng Motors occupy two of them, and they are also lossmaking. NIO’s situation is somewhat special.

1 Former "boss", today "hip pulling"

With the announcement of NIO’s second-quarter results on August 29, the former three giants of new forces "Wei Xiaoli" and the late-comer Zero Run Car both handed over the first half of 2023. Among the three giants of new forces who used to "remember the hardships and think about changes" together, Li Auto has already taken the lead in turning losses into profits and successfully entered the independent head camp. However, NIO, which was ranked first in new forces, has been left behind by Li Auto by a huge gap, and even inferior to the late IPO Zero Run Car.

The second quarter results show that NIO’s operating income in the second quarter of 2023 reached 8.772 billion yuan, down 14.8% and 17.8% from the same quarter, lower than market expectations. Among them, automobile sales were 7.185 billion yuan, with a decrease of more than 20% from the same quarter.

In this regard, the explanation given by NIO is that the average selling price was reduced mainly due to the increase in the delivery of ET5 and 75kWh standard battery packs, and the decline in delivery also led to the decline in Quarter 1 car sales.

"The image is from the NIO announcement."

From the perspective of deliveries, NIO did experience a short-term slump in the first half of the year.

In the second quarter of this year, NIO delivered 23,520 vehicles, a decrease of 6.14% year-on-year and a decrease of 24.22% month-on-month; in the first half of the year, 54,561 vehicles were delivered, a slight increase of 7.35% year-on-year; after June, NIO deliveries gradually picked up and exceeded 20,000 vehicles in July.

Li Auto has continued to break through this year, and has delivered 139,100 vehicles in the first half of the year alone.

As for profits, it is also the case of "one family is happy and several are worried".

In the second quarter of this year, Li Auto’s net profit reached 2.31 billion yuan, an increase of 147.4% compared with Quarter 1, becoming the third new energy automobile company to maintain consecutive quarterly profits after BYD and Tesla.

NIO is showing a trend of expanding losses. In the second quarter, NIO’s net loss was 6.056 billion yuan, an increase of 119.6% year-on-year and 27.8% month-on-month. In the first half of this year, NIO’s net loss has exceeded 10.90 billion yuan, an increase of 139.07% year-on-year. The degree of loss is about two Xiaopeng and close to five zero runs.

No matter whether it is a single quarter or the entire first half of the year, NIO’s net profit attributable to the parent has hit a record low for the same period in history.

When everyone first "debuted" at the same time, NIO was once the "big brother" of the new car-making force in the limelight, but now its profitability is directly at the bottom of the "Wei Xiaoli" three, and it is even inferior to the zero-run car that came from behind.

Where did NIO’s money "lose"?

2 Continuing the "vicious circle" for the first quarter?

In fact, the previously mentioned problem of falling auto sales due to higher deliveries of low-priced cars did not occur only in the second quarter. According to the first quarter performance report of 2023, NIO’s auto sales revenue in the first quarter was 9.225 billion yuan, down 0.2% and 37.5% respectively from Quarter 1 in 2022 and the fourth quarter of 2022.

In this regard, NIO said that the lower average selling price was mainly due to the higher proportion of ET5 and 75kWh standard battery pack deliveries, which was partially offset by the increase in deliveries.

This is the same as the explanation given by NIO in the 2023 second quarter report mentioned earlier.

It can be seen through public information that the price of ET5 75kWh is about 298,000 yuan, while the price of the 100kWh version is about 356,000 yuan, and the price difference between the two is about 60,000 yuan. Although the first and second quarter results did not disclose the specific model sales ratio, the increase in the proportion of low-priced car deliveries brought more than just the decline in car sales.

In the face of the Hong Kong stock market that values delivery volume, NIO sold a large number of low-priced and low-battery models in the first quarter, resulting in gross profit being swallowed up, which is similar to "drinking poison to quench thirst". However, in the second quarter, in addition to the above reasons, the sales of used cars with lower gross margins also increased.

As a result, NIO’s overall gross profit margin fell from 1.5% in the first quarter to 1% in the second quarter, and in 2022, its gross profit margin in the first and second quarters can still be maintained at 14.6% and 13%, which shows that the "side effect" of low-priced models is really obvious.

What needs to be added is that the gross margin of the NIO business alone actually increased by 1.1 percentage points in the second quarter of 2023 due to the decrease in the promotion of the previous generation ES8, ES6 and EC6 models. However, compared with the same period in 2022, the gross margin decreased by more than 10 percentage points due to the previously mentioned product portfolio changes.

It is worth noting that while NIO’s revenue decreased, losses expanded, and overall gross profit margin decreased, investment did not contract. Data show that NIO’s sales, general and administrative expenses in the second quarter of this year were 2.857 billion yuan, which was higher than Li Auto and XPeng Motors 550 million yuan and 1.30 billion yuan respectively.

On the other hand, NIO’s operating expenses are also rising, of which R & D expenses reached 3.345 billion yuan in the second quarter, an increase of 55.6% year-on-year, mainly due to the increase in R & D personnel costs, equity incentive expenses, and new product and new technology design and development.

The poor performance has made the NIO dual shares equally "unfavorable" in the capital markets. In the August list of auto stocks counted by Auto K Line, both NIO dual shares fell from the "red list" in July to the "green list" in August, with a decline of 32.88% (US stocks) and 27.93% (Hong Kong stocks), ranking second and fifth from the bottom of the August total list respectively.

Although the performance and stock price are not satisfactory, NIO is still optimistic. In the third quarter of 2023, NIO expects to deliver 55,000-57,000 new cars, an increase of 74% -80.3% compared with the same quarter in 2022; the revenue guidance is 18.898 billion yuan-19.50 billion yuan, an increase of 45.3% -50.1% year-on-year. Comparing the year-on-year growth rate of deliveries and revenue, it is not difficult to find that in the third quarter, NIO may still be difficult to get out of the whirlpool of gross margin "autophagy".

3 Views ofAutosKline

Looking back at the first half of the year, NIO experienced a period of downturn.

Perhaps the release of the mid-size SUV EC6 on September 15 can help NIO start from "selling more cars" and achieve more profitability.

The victory and defeat of the first half of the year has become history, and a new round of battle between the three Wei Xiaoli families has begun. Li Bin, who has always believed in long-termism, when can NIO climb out of the vortex of "autophagy" of gross profit margins?

The text is original by [Car K Line], some pictures are sourced from the Internet, and the copyright belongs to the original author. The article of this number may not be reproduced without authorization, and violators will be investigated. At the same time, the content of the article does not constitute investment advice to anyone. The stock market is risky, and investment needs to be cautious.