China tourists spend abroad.
According to the data released by the National Tourism Administration recently, in 2015, the number of trips made by China residents was 4.12 billion, equivalent to nearly three trips per person nationwide. Among them, China made 120 million outbound trips.
Chinese tourists
Contribute a lot to the world economy.
According to statistics, in 2015, the scale of outbound tourism shopping in China reached 684.1 billion yuan, of which the consumption of free travellers accounted for more than 80%. In terms of regional distribution, China tourists have spent more than 7,000 yuan per capita on tourism and shopping in Japan, South Korea and developed countries in Europe and America. At London Heathrow Airport, only 1% of China tourists generate 25% of duty-free sales.
In 2015, the per capita consumption of outbound tourists in China was as high as 11,625 yuan. Thanks to the upgrade of tourism consumption of China tourists, free travellers are willing to spend more money on shopping and tasting delicious food.
Nowadays, tourists in China pay more attention to tourism quality. Generally speaking, better tourism service quality requires higher consumption level. According to Wei Xiang, an associate professor in national academy of economic strategy, in northern Europe, some village homestays cost 200 euros a night, which is even more expensive than some star-rated hotels. However, for China tourists who like personalized tourism and pay attention to tourism quality, the price of these homestays is not an obstacle. The improvement of tourists’ consumption quality in China leads to a bullish total consumption.
Tourism investment was once a unique project for foreign tourists. For example, Gomera Island in Spain is favored by tourists from many European countries because of its pleasant climate, beautiful scenery and being far away from big cities. Nowadays, China tourists’ outbound travel is not just a holiday. More people are on holiday, and they don’t miss overseas investment opportunities.
Wu Ya, chief operating officer of China Business Group, said: "Some tourists go to countries such as the United States and Malaysia for vacation and feel that the local environment is very good, so they will wonder why they don’t buy real estate there instead of staying in hotels." According to Wu Adam, Chinese’s investment in the United States has exceeded $1.1 billion. It is reported that in London and Australia, because of the investment and purchase of China tourists, the house prices in some local areas have risen.
According to the data of the United Nations World Tourism Organization, since 2012, China has been the world’s largest consumer of outbound tourism for many years, and its annual contribution to global tourism revenue has exceeded 13%. In 2015, the number of outbound tourists and their expenses in China continued to rank first in the world, increasing by 25% over the previous year. Since the world financial crisis in 2008, China’s outbound tourism and China’s overseas investment have played an engine role in the recovery of the world economy.
Chinese tourists
Put travel safety in the first place
Ms. Li, a tour guide of Beijing Jin Run Sunshine International Travel Service, has many years of tour guide experience. She believes that tourists will give priority to their national security when choosing a tourist destination. She said: "If the destination country is near a war country, or there will be security risks, tourists will inevitably consider giving up or changing their itinerary. For example, after the outbreak of the South China Sea issue, the relevant routes in the Philippines were adjusted. "
The terrorist attacks in Paris in 2015 once cast a shadow over this romantic city. Tourism practitioners said that the competition in the European tourism market was very fierce last year, and the price was the lowest in recent years. Despite this market, after the terrorist attacks, there were seats that could not be sold for nearly two months.
Tamia Liu, general manager of Beijing Jin Run Sunshine International Travel Service, also summed up other safety factors that tourists consider to relocate besides wars and disputes. "Natural force majeure factors such as floods, hurricanes, typhoons, earthquakes and tsunamis will lead tourists to choose other travel destinations."
Chinese tourists
Send benefits to the destination country.
According to reports, the economic analysis report released by ANZ last year pointed out that Australia’s economic development benefited from the prosperity of tourism, and China was the largest source country for Australian inbound tourists. According to the survey, in the first three quarters of 2014, the number of tourists in China increased by 10% year-on-year to 736,000. As far as the travel expenses of overseas tourists are concerned, China tourists spend the most, accounting for 18% of the total overseas tourists’ expenses, far higher than Britain’s 12% and Japan’s 5%. According to the data, China tourists spend as much as A $5,416 per capita when traveling to Australia.
The report also pointed out that the increasing convenience of the aviation industry and Australia’s more relaxed visa policy have prompted Chinese to be keen on outbound tourism. Data show that in 2014, 107 million Chinese people chose to travel overseas. The Oxford Economic Research Institute has previously published a report, predicting that the number of tourists from China will increase by 5.1% every year in the next 10 years.
In order to attract China’s outbound travel market, many overseas tourist destinations have made great efforts in providing visa convenience. In the past two years, in 2014, China’s visa to the United States was valid for 10 years, and in 2015, China’s visa to Japan was opened for multiple trips.
Chinese tourists
Has become a force to be reckoned with.
According to data from the National Tourism Administration of the United States, in 2015, the total number of tourists from China to the United States reached 3 million, up 16% year-on-year, and the per capita consumption was 6,000 to 7,000 dollars, far exceeding other countries.
Gao Tianming, a special researcher at the Tourism Research Center of the China Academy of Social Sciences, cited an opposite example: "Since May this year, the number of mainland tourists has been declining by double digits because of repeated accidents of mainland tourists in Taiwan Province, which is just across the water, and in August, the number of mainland tourists dropped sharply for the first time in the same period. The industry on the island is full of sorrow and grievances. Tour bus ‘ Sunbathing ’ The closure of travel agencies and the decline in hotel reservation rate have led to the unemployment of many tour guides and the layoffs or dismissal of employees in shopping stores ‘ Unpaid leave ’ , affecting hundreds of thousands of families; Taiwan’s tourism industry was forced to form ‘ Million Tourism Industry Self-help Association ’ And marched on the streets on September 12 to protest against the inaction of the Taiwan Province authorities. "
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