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Depth | The beauty market is crowded, how does Prada become a new dark horse?

深度 | 美妆市场拥挤,Prada如何成为新黑马?

There are still only a handful of luxury brands that really broke into the beauty market and shook the original pattern.

Author | Chen Huiyan, Drizzie

 

Prada broke the traditional thinking of luxury beauty with three levers.

 

In August last year, after the launch of "I am unpredictable" perfume, Prada beauty cosmetics officially launched the makeup and skin care series for the first time, and the matte lipstick with a price of 395 yuan became an annual explosion once it went on the market.

 

Only one month later, the cumulative sales of this Prada lipstick with platinum tube and square ring brand imprint logo in Tmall flagship store has exceeded 10,000 pieces, and as many as 10 lipsticks out of stock, including B03 ugly red brown, B101 plain nude brown, B103 light wine brown, etc., and ranked first in Tmall lipstick new product list for many days.

 

The latest sales page shows that the monthly sales of Prada lipstick has exceeded 12,000 pieces, and the monthly sales of two-piece suits have also exceeded 3,000 pieces. In Little Red Book, a popular beauty sharing platform, there are more than 10,000 notes about keywords such as "Prada Lipstick" and "Prada Lipstick", and the related topics of the latter have been viewed more than 20 million times, and the interaction of many notes is close to 5,000.

 

Although the lipstick effect still works, it is really hard for the industry to imagine that a lipstick, which has been officially published for less than half a year, can successfully tear a hole in the China beauty market where luxury brands and domestic cheap brands are in fierce melee, catch the eyes of consumers who are already tired of lipstick marketing and stand out in this attention battle.

 

Unique color matching is regarded as the primary reason for the popularity of Prada lipstick.

 

As a brand labeled as an intellectual, earthy tones, which is emphasized in Prada lipstick, reflects a cool sense of high intelligence and becomes the basic color that is trusted by social traditions as well as uniforms. Lynsey Alexander, a global creative makeup artist of Prada Beauty, said in an interview with LADYMAX of WeChat WeChat official account that the brown color in Prada lipstick corresponds to the meaning of uniforms to Prada, that is, everyday and classic.

 

深度 | 美妆市场拥挤,Prada如何成为新黑马?

Prada beauty cosmetics global creative makeup artist Lynsey Alexander

 

According to the makeup report released by Xiaohongshu in November last year, the popularity of lipstick with lower-key colors such as brown, brown and nude is soaring. In the macro environment of increasing uncertainty, the trend of abandoning publicity and embracing more classic styles exists not only in the fashion field, but also in the beauty market. From this point of view, Prada lipstick with neutral tones such as nude brown undoubtedly caters to the market demand.

 

The report also pointed out that with consumers’ more and more mature understanding of lip makeup, the functional requirements for lipstick are becoming more and more refined. Above the color, the moisturizing texture that does not show lip lines and does not dry is increasingly welcomed by consumers, especially considering that compared with the younger consumer groups of lip glaze, the target consumers of lipstick have higher purchasing power and higher demand for products.

 

In fact, lip dryness caused by lipstick, especially matte lipstick, has always been a difficult point for beauty brands to overcome. Lynsey Alexander admits that as a lover of retro red lips, she used to have to endure chapped lips almost all the time, but Prada lipstick brought the opposite experience. 

 

Although it is called matte lipstick, Prada lipstick has a unique soft and fuzzy matte lipstick texture due to the addition of Bifidobacterium extract and Jojoba oil, supplemented by high-tech technology to create a frosting texture. While nourishing the lips, it reflects a faint luster similar to Prada’s iconic recycled nylon.

 

From color matching logic to texture research and development, the product strength of Prada lipstick can be seen from this. In the seemingly colorful makeup market, only the core products can impress the increasingly rational consumers in China.

 

Prada Beauty, which successfully opened the market through lipstick, launched a brand-new Prada lipstick deconstruction nude series at the end of December, starting from nude brown, introducing four variable colors: plain soft powder, contrast reddish, deep rose purple and flexible earth color, thus forming a very layered color aesthetics. It is worth noting that the B107 naked brown in the new color has been shown out of stock in Tmall flagship store.

 

At the same time, Prada Beauty also announced actress Andy as the spokesperson of Prada makeup and perfume, and released lipstick blockbusters and series of short films performed by her. With the help of the star effect, Prada Beauty is continuously expanding its share in the China market.

 

深度 | 美妆市场拥挤,Prada如何成为新黑马?

Prada Beauty announced actor Andy as the spokesperson of Prada makeup and perfume.

 

It is reported that Prada Beauty Cosmetics held "Prada Speculative Aesthetics — — Special creative meeting ",Lynsey Alexander, the global creative makeup artist of PRADA Beauty, as a special guest of this creative meeting, started an aesthetic dialogue with professionals. Dr Xavier MARAT, skin regeneration laboratory of L ‘Oré al R&D and Innovation Center (French headquarters), also introduced the cutting-edge technology of brand skin care at the creative meeting. This is an important and complete appearance of Prada Beauty in China market after the perfume was released last year.

 

With the growth of the overall luxury market slowing down, it has become an industry consensus to build a diversified income structure. Thanks to its status as a cash cow, beauty cosmetics have once again become the focus of high-level brand attention.

 

In recent years, it is not uncommon for luxury goods group giants to set up beauty departments, or luxury brands to enter the beauty industry. However, it is rare for brands to break into this category in a real sense and shake the original pattern. Prada is one of them.

 

The success of Prada has revealed three new ideas for the operation of luxury beauty brands, namely, creativity first, technology empowerment and sustainable development.

 

First of all, in terms of creativity, the integrity of the aesthetic system has been raised to an unprecedented height, which is different from the narrative of luxury brands and authorized perfume beauty brands in the past.

 

For most luxury brands that authorize the beauty business to the professional beauty group, it is necessary to keep the beauty business matching with the brand image at all times, get inspiration from the fashion business, and strengthen the connection between products and core brand assets to solve the problem that the beauty business is out of touch with the brand story.

 

The practice of Prada beauty cosmetics provides a reference answer to this question to some extent. From simple packaging, the extensive use of the brand’s iconic triangle elements to the product concept that emphasizes speculation and innovation, Prada beauty products are highly consistent with the brand’s ready-to-wear line.

 

It is reported that Prada’s beauty products all use its brand-name fragrances, such as mustard flower, vanilla and iris flower, and the fragrance type is created by Daniela Andrier, the perfumer of Prada Watermark private perfume series.

 

The design of Prada lipstick is undoubtedly a benchmark example that closely follows the brand gene and continues its aesthetic system. In addition to the metal shell that echoes the avant-garde style of the brand, the triangular cut at the top of the paste, the Saffiano cross pattern engraved on the paste and the texture of the Re-Nylon recycled nylon fabric all come from Prada’s past iconic design.

 

When talking about the color creation of Prada Beauty, Lynsey Alexander said that the team reviewed as many as 27,000 kinds of pattern prints in the brand archives, and got the inspiration of TINT, and even directly extracted a series as a prototype to form a palette. This also explains why brown, a symbol of everyday classics, becomes the background color of Prada lipstick.

 

However, under the seemingly harmonious and conservative main color, there are imperceptible conflicts and rebellions. In the article "How to Understand Prada" written by WeChat official account LADYMAX, the author Tang Shuang once wrote that Pradism is rich and complex, with multiple levels, and even often fights with the accustomed aesthetics, constantly overlapping levels outside the solid base, reflecting vivid and interesting different personalities.

 

In Lynsey Alexander’s view, the unexpected purple, orange or green in the eye shadow tray is the embodiment of this complexity. They not only add interest to the classic elements, but also release free space for improvisation, encouraging consumers to go out of the comfort zone and explore new possibilities, even if they are contrary to daily aesthetics.

 

深度 | 美妆市场拥挤,Prada如何成为新黑马?

Prada Beauty held "Prada Speculative Aesthetics — — Special creative meeting "

 

"I think this is Prada’s philosophy, and there is no specific restriction on something." Lynsey Alexander’s understanding of Prada is largely due to her frequent meetings with Miuccia Prada, the current creative director of Prada. High-intensity communication ensures the relevance of beauty categories and brand themes, as well as the consistency of information conveyed by products.

 

However, moderate exploration does not mean complete change. Unlike many top makeup artists, Lynsey Alexander is not keen on changing a person’s own style. Accidents can be used as embellishments, but they cannot be the "main course". For her, people’s own sense of existence must be greater than makeup, and their own style cannot be erased by cosmetics.

 

This people-oriented concept has also been injected into the design of Prada beauty by Lynsey Alexander, emphasizing the preservation of personal characteristics, breaking through the traditional beauty thinking and becoming a reflection of the "speculative aesthetics" system.

 

Taking the foundation as an example, she believes that different from other liquid foundations that completely cover the skin, the foundation products of Prada beauty cosmetics should reveal the true beauty and take the amplification of natural beauty as the core concept.

 

In fact, this is in line with the global beauty trend. After the pursuit of tanning in the western market and the mainstream aesthetics of whitening in the east, the makeup trend with natural skin color as the core has risen. On social media in China, the popularity of keywords such as "plain water makeup" and "nude makeup" also confirmed this trend.

 

In addition to reshaping the thinking of beauty through creativity, the second important lever for Prada to pry open beauty is technology.

 

Lynsey Alexander admits that the competitiveness of beauty brands ultimately comes from technological innovation, and research and development often needs to rely on beauty giants with absolute advantages in resources such as laboratories and researchers. In 2019, Prada signed a long-term license agreement with L ‘Oré al Group, which came into effect in 2021. The latter was licensed to create, develop and sell high-end beauty products for Prada.

 

"The support of the big group provides a strong backing for the research and development of Prada beauty." For example, Lynsey Alexander said that the laboratory has tried many times to modulate a color between yellow and green, so as to ensure the accurate transmission of the emotional narrative that the overall color matching wants to express, and any lack of expressiveness will not be compromised.

 

Not only that, Prada’s reflection on the boundary between makeup and skin care is also obvious. Lynsey Alexander believes that the era when makeup has become a burden on the skin has passed, and makeup will gradually approach skin care. By injecting skin care ingredients into make-up, Prada Beauty has introduced products such as lipstick and eye shadow containing moisturizing factors, and promoted the blurring of the boundary between them with innovative technology.

 

深度 | 美妆市场拥挤,Prada如何成为新黑马?

The support of large groups has provided a strong backing for the research and development of Prada beauty cosmetics.

 

The active cream, which marks Prada’s ambition in the field of high-end beauty, also reflects the brand’s strong strength in product research and development by introducing a new skin care concept called "active".

 

According to reports, the day and night two-in-one cream formula contains the cutting-edge technology of "muscle comes from fitness" which has been developed for more than three years, accurately compounding three major components: 18% boson, 2% vitamin CG and 0.175% ceramide NP, so as to promote the progressive regeneration of collagen layer by layer and rejuvenate the skin in time.

 

In addition to creativity and technology, Prada Beauty also promotes sustainable development to a rare height in the industry as an important part of the triple operation idea. If creativity and technology are used as leverage to help Prada beauty break through the tight encirclement and determine its top line, then a responsible attitude is to create a solid bottom line for the series.

 

This is also the embodiment of the overall strategy of Prada Group, which has taken the concept of sustainable development as an important starting point in fashion, jewelry and corporate governance in recent years.

 

Reflected in the beauty series, not only in the design and packaging process, strict control of packaging materials, use of recyclable plastics, promotion of sustainable replacement packaging, but also traced back to the product formula. Take Prada Active Cream as an example. This iconic product follows a sustainable formulation process from raw material procurement to ingredient extraction, and does not contain raw materials from petrochemical industry. The replaceable supplementary design can save 86% of material consumption compared with repurchasing formal products.

 

But more importantly, as a brand that leads the market, the sustainable development of brands in all fields now not only depends on the improvement of their own technical practice, but also needs to guide consumers to adopt a longer-term thinking mode through product concepts with the help of brand appeal, and promote changes from both ends of the consumption chain at the same time.

 

In fact, many inspiring ideas implied in Prada’s first beauty collection can indirectly benefit sustainable development.

 

Dr Xavier MARAT, skin regeneration laboratory of L ‘Oré al R&D and Innovation Center, said at the creation meeting that "initiative" has a corresponding concept in the context of China, that is, "preemption" to prolong the healthy state of skin. It is often more efficient to intervene in layout in advance than to react passively to aging signals, especially in the field of skin care.

 

For example, before mixing the color of liquid foundation, Prada Beauty scanned 3,000 faces and their skin colors from different regions and races around the world. On the one hand, it can cover and understand the largest range of consumers, but on the other hand, it can be sorted and extracted into limited color numbers with the help of AI technology through dynamic filtering and other scientific and technological means, without causing excessive product quantity and inventory waste.

 

From fashion to fine jewelry to beauty cosmetics, the launch of beauty cosmetics series continues to complete Prada’s story, and also continues Prada’s ability to reconcile seemingly contradictory concepts such as art and commerce, elegance and popularity, idealism and consumer society and reality at any time. For brands that accurately balance the proportions, beauty is undoubtedly the freest palette and playground.

 

Release creativity, make good use of technology, and a responsible attitude, which are nested in a ring and become the golden triangle of Prada beauty.

 

There are still dark horses in the most crowded beauty market.

morePrada   Information of

The first place in Jiangsu liberal arts missed Qingbei. Do you understand the admission rules of the new college entrance examination?

  [Editor’s note] The candidates with the highest score in Jiangsu liberal arts are not allowed to go to Qingbei Nanda because their history subject level is B+. Many people said that they could not understand the current college entrance examination. In fact, in Jiangsu’s current "3+2" recruitment model, Tsinghua of Peking University has been asking for double A or above for many years. But this will be the last year for Jiangsu to use the old model. Jiangsu will implement the new college entrance examination plan next year. 澎湃 Mathematics course took Zhejiang, the first batch of reforms, as an example last year, sorting out the long examination course and 35 subject choices of the new college entrance examination. In a blink of an eye, Zhejiang sent out four new college entrance examination students. With minor adjustments and small patches, local reforms were rolled out one after another, and the reform ideas disassembled in this paper were basically continued.

  In our second and third year of high school, we may have experienced many exams and model exams, but the college entrance examination is only in June of the third year of high school, so it is also called "one exam will set you for life". However, in today’s high schools in Zhejiang, students of Grade Two begin to prepare for the academic proficiency test early, which may become the first record that affects college admission.

  The second year of high school started the college entrance examination, and it took two years to pass the "test"

  Du Yiming, 19, is a senior three student in a first-class key middle school in Zhejiang Province. In addition to the number of words, Du Yiming chose physics, chemistry and biology as college entrance examination subjects. His college entrance examination began in November of the last semester of Senior Two.There are more key exams, and "every time matters, you can’t relax every time".

  Du Yiming took part in the "first college entrance examination" of four subjects: biochemistry and foreign languages in November last year. On the first weekend of April this year, he will take part in the "second college entrance examination" for selected subjects. The results of the materialized students in these two exams will be included in the total score of the college entrance examination according to the grade assignment. By the time of the national college entrance examination in June, Du Yiming will face an exam beyond the number of languages. There is only one chance to get Chinese and math scores, and the foreign language scores will be included in the total score according to the actual test scores, based on the foreign language test results in November last year.

  When the national candidates finished the college entrance examination in early June, Du Yiming was greeted by the "Trinity" exam of Zhejiang University. For Zhejiang candidates, if they want to sprint to some top universities in China, such as Peking University and Tsinghua, it is best to take the "Trinity" exam which is put forward by these universities in mid-June. In the end, the results of this exam will be combined with the scores of six subjects in the college entrance examination and the scores of earlier academic level exams to form the admission transcripts in proportion. Such a "trinity" admission quota may account for more than 80% of the admission channels of these colleges and universities; If candidates intend to enter the above-mentioned colleges and universities solely by the results of the college entrance examination, it is not impossible, but it also means giving up many opportunities automatically.

  Du Yiming’s tense preparation schedule is not an isolated case. Compared with the traditional college entrance examination mode of "one exam determines life", the new college entrance examination reform in Zhejiang has undergone tremendous changes.

  To sum up, there are probably three new features:

  1. Cancel the division of arts and sciences, and use the new rule of "three subjects must be tested except the number of languages, and the other subjects should be selected from 7";

  2. Foreign languages and elective subjects are provided with 2 examination opportunities, and the highest score is included in the total score of the college entrance examination, and the elective subjects are graded according to the ranking;

  3. Not limited to the unified entrance examination, the "Trinity" enrollment scale of universities directly under the Ministry of Education in and outside the province has expanded.

  The road to the new college entrance examination is full of choices besides hard work.

  Option 1: Customize your own exam schedule.

  Every candidate has a dense examination schedule in his hand. Different from the traditional "one exam for life" model, each exam in the above table may affect the final admission.

  Do you want to participate in the "Trinity" enrollment? How many times do you need to take the exam? How many courses do you take each time? For these questions, candidates need to customize their own examination schedule according to their own situations and goals.

  If we take the recruitment path of the general college entrance examination, it will affect the admission of two rounds of elective examinations and the college entrance examination of three subjects other than languages. As for the academic examination, as long as we "pass the exam", it will do.

  If you take the "trinity" recruitment path, all the above exams will affect the admission: you need to get as many As possible A’s (accounting into the "trinity" total score) in the academic exam, take two rounds of elective exams and the college entrance examination outside the language number, as well as the "trinity" in-school test of your favorite university.

  At present, there are 57 colleges and universities participating in the "Trinity" enrollment in Zhejiang, including 49 colleges and universities in the province and 8 colleges and universities directly under the Ministry of Education. Tsinghua University, Peking University, Shanghai Jiaotong University, Fudan University, Zhejiang University and China University of Science and Technology all participate in the "Trinity" enrollment.

  According to the information released by Zhejiang Education Examinations Institute, there are 8,690 "Trinity" enrollment plans for colleges and universities in Zhejiang Province this year, and the "Trinity" enrollment brochures for colleges and universities outside the province and directly under the Ministry of Education have not yet been released, with 1,664 students last year. Since the enrollment plan for the general college entrance examination in 2019 has not been announced, if we refer to the 231,000 college entrance examination enrollment in 2018, the ratio of the two enrollment numbers is about 1:23, and the proportion of the "Trinity" in all enrollment can not be underestimated; It is even more important to occupy more than 80% of the enrollment in some colleges and universities.

  Option 2: 35 combinations of courses, which three subjects to take?

  After the reform of Zhejiang College Entrance Examination, seven subjects were arranged and combined, and 35 different ways of selecting subjects were derived.

  The Paper (www.thepaper.cn) found a general administrative class of "Chemistry+Biology" graduated from a first-class key middle school in Zhejiang Province in June 2018, and recorded the decision of 57 students in this class to choose subjects.

  By comparing the ranking of each student in six large-scale exams in high school for three years, we find that it is very reasonable.Students should first consider the dominant subjects when choosing subjects.. Hao Chenfei, a teacher of the school, said: "Even if there is more room for some subjects in the future, students still choose subjects with their own advantages."

  In this class, we found that eight students chose three subjects with the best grades in Grade One.

  Such new rules may help some candidates to "overtake in corners".

  We find out two all-round academic tyrants and two partial scientific tyrants in our class for comparison. The results of all-round academic tyrants in every subject in Grade One of Senior High School are in the top 20% of the year, and the total scores of seven subjects rank the highest. The scores of the subjects selected by the partial science tyrants are all in the first 20% of the year, but the other subjects are relatively backward.

  Let’s look back at the distribution of the scores of the all-round academic tyrants and the partial scientific tyrants in the first year of high school. The scores of these four students in the selected subjects are relatively close, but judging from the total scores of seven subjects, the all-round academic tyrants are completely ahead of the partial scientific tyrants:

  By choosing subjects, the partial science master got rid of the inferior subjects, narrowed the distance with the all-round learning master, and even surpassed the all-round learning master in the final ranking. According to the grading method, we convert the ranking percentage of the above four students in the six large-scale exams from Grade One to Grade Three into grading, and illustrate the performance curves of these students. If you only look at the two exams in senior three, you can’t even judge who is the all-round academic tyrant and who is the partial scientific tyrant.

  In this class, there are also students who do not choose the dominant subjects completely according to their personal rankings.

  The reason for this phenomenon may be that candidates consider choosing a major in the future. Li Zirui, a senior three student in this school, became interested in computer programming in his freshman year. In order to further his studies in computer science in the future, he "chose physics almost without hesitation when choosing a subject".

  Option 3: How to foster strengths and avoid weaknesses under the customized rules of colleges and universities?

  The new college entrance examination rules also provide colleges and universities withMore recruitment autonomy.

  On the one hand, unlike in the past when there were only two types of students in arts and sciences, there are more targeted requirements for students to choose examination subjects when enrolling students in various majors in colleges and universities. For example, Peking University’s astronomy and psychology majors require candidates to choose subjects that contain physics; The majors of finance and finance in Renmin University of China require candidates to choose subjects containing history or physics; Zhejiang University’s humanities experimental class is not limited to elective subjects.

  According to Zhejiang Education Examinations Institute, in 2019, 6.8% of the subjects required for the examination were one, 8.8% were two, 23.3% were three and 61.1% were unlimited. Compared with 2017, in 2019, some colleges and universities put forward more explicit requirements for the selected subjects for majors with clear training requirements and high correlation with the subjects studied in middle schools, while those with broader basic literacy requirements appropriately relaxed the scope of the selected subjects.

  On the other hand, the "Trinity" comprehensive evaluation enrollment channel has been widened. Colleges and universities can organize on-campus tests more independently, screen students and select the best candidates through written tests, interviews and physical tests.

  Take eight universities outside Zhejiang Province and universities directly under the Ministry of Education in 2018 as an example. The total number of students enrolled by these top universities in Zhejiang through the college entrance examination is 1,696 (including 1,618 from Zhejiang University), while the number of students enrolled through the "Trinity" is 1,664, which is close to 1:1 in overall scale.

  If Zhejiang University is stripped off, the number of people recruited by other top universities in China through the "trinity" comprehensive evaluation has far exceeded the enrollment of the college entrance examination. In other words, if you are a fresh graduate and want to be admitted to the above seven top universities, the safest plan is to participate in the "trinity" comprehensive evaluation enrollment of these schools; Otherwise, when the college entrance examination is filed, even if there is a very good college entrance examination result, the enrollment places of these top college entrance examinations are few and far between. Take last year’s enrollment plan as an example.Tsinghua University enrolled 8 students in Zhejiang through the college entrance examination and 105 students in Zhejiang through the Trinity. Peking University enrolled 23 students in Zhejiang through the college entrance examination and 85 students in Zhejiang through the Trinity.

  In addition to broadening the enrollment channels, colleges and universities also have greater initiative in the on-campus testing stage, and can screen candidates in multiple dimensions such as written test, interview and physical fitness test.

  Taking the written test as an example, in the "Trinity" comprehensive evaluation test of top universities in China, physics, as a "sharp weapon" for screening candidates, has become a compulsory subject for most candidates. Even if the candidate’s college entrance examination subject is not physics, he may be examined in the written test on campus. According to Tsinghua University’s "Trinity" Comprehensive Evaluation Admissions Guide for Zhejiang Province in 2018, in the on-campus test, 77.1% of the candidates were examined in physics during the written test.

  Peking University’s "Trinity" comprehensive evaluation is similar. Regarding the written test content of college tests, Peking University’s 2018 Zhejiang "Trinity" comprehensive evaluation enrollment brochure stipulates that there are five written test subjects, of which three subjects are required to be tested, and two are selected from the four subjects of "physics, history, chemistry and politics", requiring "physics".

  In 2014, Du Yubo, then Vice Minister of Education, used four "most" words to describe the reform of the new college entrance examination: "This examination enrollment system reform is the most comprehensive and systematic reform since the resumption of the college entrance examination, and it is the most important and complicated reform in the comprehensive education reform".

  In a blink of an eye, Zhejiang New College Entrance Examination has sent out two students. In 2019, senior high school students are about to sprint the college entrance examination in June and become the third graduates of the new college entrance examination. In the process of implementation, minor adjustments are still taking place in Zhejiang.

  No matter the front-line teachers and students or the education reform experts, there is no agreement on how to deal with this zero-sum game. In a broader sense, it remains to be seen where the college entrance examination reform in China will go.

  At the request of the interviewee, the teachers and students in this article are all pseudonyms.

Kunming: Fireworks and firecrackers are on sale in the Spring Festival of 2024.


  On January 30th, fireworks and firecrackers started to be sold in five main urban areas and three development (holiday) areas of Kunming in the Spring Festival of 2024, and the retail outlets of fireworks and firecrackers in various urban areas opened their doors one after another.

  On January 31, the reporter went to the fireworks and firecrackers retail point at the intersection of Yuyang Road and Yupu Road in Dianchi Resort. The sales staff were wearing special protective clothing "pure cotton flame retardant clothing" and were busy placing and selling goods in the sales warehouse. Although it was morning, many citizens had come to inquire and buy. "Our retail store has an area of more than 20 square meters, and according to the relevant regulations, it can hold up to 140 fireworks and firecrackers," the salesperson said. "We have more than 200 kinds of fireworks and firecrackers, and only one third of them are placed today. Later, we will pick up the goods from the warehouse according to the sales situation."

  According to the requirements of Kunming Emergency Bureau, all 304 retail outlets in five main urban areas and three development (holiday) areas in Kunming use explosion-proof warehouses for sales, and all of them have installed video surveillance systems to implement 24-hour monitoring. There are signs on the stalls in all retail outlets that "it is forbidden to set off fireworks and firecrackers within 80 meters around the point of sale". The fireworks and firecrackers safety commitment letter and business license and other related documents are posted on the walls of the store, and fire extinguishers, buckets and other fire-fighting facilities are placed outside the store. Through layer-by-layer protection, the awareness of fireworks and firecrackers’ business safety and law-abiding and emergency handling ability are effectively enhanced, and fireworks and firecrackers are strictly "safely closed".

  According to the "Management Measures for Fireworks and Firecrackers in Kunming", the operation and discharge time of the Spring Festival in 2024 in five main urban areas and three development (holiday) areas in Kunming is from the twentieth day of the twelfth lunar month to the fifteenth day of the first month, that is, from January 30 to February 24, for a total of 26 days.

  Yunnan net reporter Hu Yuya’s photo report

[Network rumors] Beidaihe network rumors into the lottery station

In order to further improve the masses’ ability to identify rumors, consciously resist online rumors, and jointly safeguard the clearness of cyberspace, recently, the Network Information Office of Beidaihe District Committee entered the lottery station to carry out online rumor propaganda activities.

By distributing leaflets, answering questions on the spot, etc., the activity publicized the contents such as online rumors and online reports, and sent a "big meal" for the majority of lottery players, and encouraged lottery players to actively participate in reporting harmful information, resist online rumors, and consciously surf the Internet according to law, in a civilized way and rationally.

Original title: "[Network rumors] Beidaihe network rumors into the lottery station"

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National Bureau of Statistics: Real estate investment increased by 8.1% from January to September.

  Cctv newsAccording to the website of the National Bureau of Statistics, from January to September 2017, the national real estate development investment was 8,064.4 billion yuan, a nominal increase of 8.1% year-on-year, and the growth rate was 0.2 percentage points higher than that in January-August. Among them, residential investment was 5,510.9 billion yuan, an increase of 10.4%, and the growth rate increased by 0.3 percentage points. The proportion of residential investment in real estate development investment is 68.3%.  I. Completion of investment in real estate development

  From January to September, the investment in real estate development in the eastern region was 4,286.9 billion yuan, a year-on-year increase of 9.0%, and the growth rate was 0.2 percentage points higher than that in January-August; The investment in the central region was 1,716.9 billion yuan, an increase of 13.3%, and the growth rate was the same as that in January-August; The investment in the western region was 1,741 billion yuan, an increase of 3.6%, and the growth rate dropped by 0.4 percentage points; The investment in Northeast China was 319.7 billion yuan, down by 3.3%, and the decline narrowed by 4.1 percentage points.

  From January to September, the housing construction area of real estate development enterprises was 7,380.65 million square meters, a year-on-year increase of 3.1%, and the growth rate was the same as that in January-August. Among them, the residential construction area was 5,053.3 million square meters, an increase of 2.9%. The newly started housing area was 1,310.33 million square meters, an increase of 6.8%, and the growth rate dropped by 0.8 percentage points. Among them, the newly started residential area was 941.13 million square meters, an increase of 11.1%. The completed housing area was 576.94 million square meters, an increase of 1.0%, and the growth rate dropped by 2.4 percentage points. Among them, the completed residential area was 412.6 million square meters, down by 1.9%.

  From January to September, the land acquisition area of real estate development enterprises was 167.33 million square meters, up 12.2% year-on-year, and the growth rate was 2.1 percentage points higher than that in January-August; The land transaction price was 814.9 billion yuan, an increase of 46.3%, and the growth rate increased by 3.6 percentage points.

  Second, the sale and sale of commercial housing

  From January to September, the sales area of commercial housing was 1,160.06 million square meters, up 10.3% year-on-year, and the growth rate dropped by 2.4 percentage points from January to August. Among them, the residential sales area increased by 7.6%, the office sales area increased by 32.7%, and the commercial sales area increased by 23.7%. The sales volume of commercial housing was 9,190.4 billion yuan, up by 14.6%, and the growth rate dropped by 2.6 percentage points. Among them, residential sales increased by 11.4%, office sales increased by 25.2%, and business sales increased by 31.8%.

  From January to September, the sales area of commercial housing in the eastern region was 506.56 million square meters, up 5.5% year-on-year, and the growth rate dropped by 2.4 percentage points from January to August. Sales reached 5,266.2 billion yuan, up 6.9%, and the growth rate dropped by 2.9 percentage points. The sales area of commercial housing in the central region was 305.21 million square meters, an increase of 13.9%, and the growth rate dropped by 2.7 percentage points; Sales reached 1,845.4 billion yuan, an increase of 23.5%, and the growth rate dropped by 2.5 percentage points. The sales area of commercial housing in the western region was 289.68 million square meters, an increase of 16.0%, and the growth rate dropped by 2.6 percentage points; Sales reached 1,699.7 billion yuan, an increase of 32.0%, and the growth rate dropped by 3.1 percentage points. The sales area of commercial housing in Northeast China was 58.62 million square meters, an increase of 8.0%, and the growth rate dropped by 1 percentage point; Sales reached 379 billion yuan, an increase of 21.5%, and the growth rate increased by 2 percentage points.

  At the end of September, the area of commercial housing for sale was 611.4 million square meters, a decrease of 12.12 million square meters compared with the end of August. Among them, the area for sale of residential buildings decreased by 9.38 million square meters, the area for sale of office buildings decreased by 670,000 square meters, and the area for sale of commercial buildings decreased by 1.38 million square meters.

  Three, the real estate development enterprise funds in place

  From January to September, the funds put in place by real estate development enterprises reached 11,309.5 billion yuan, an increase of 8.0% year-on-year, and the growth rate dropped by 1 percentage point from January to August. Among them, domestic loans were 1,900.3 billion yuan, an increase of 19.5%; Foreign investment reached 11.3 billion yuan, up by 0.9%; Self-raised funds were 3,645.1 billion yuan, down by 0.3%; Other funds reached 5,752.8 billion yuan, up by 10.4%. Among other funds, deposits and advance receipts amounted to 3,461 billion yuan, up by 16.9%; Personal mortgage loans reached 1,773.9 billion yuan, up by 1.3%.

  Fourth, the real estate development boom index

  In September, the real estate development boom index (referred to as "national housing boom index") was 101.44, 0.02 points higher than that in August.

one

one

"Stability" is still the key word of the real estate market (Rui Caijing)

  On September 17th, the National Bureau of Statistics released the statistical data of the changes in the sales prices of commercial housing in 70 large and medium-sized cities in August this year. In August, the prices of new commercial housing in 55 cities rose month-on-month, 5 cities less than that in July. The picture shows a real estate for sale in Rugao, Nantong, Jiangsu. Photo by Wu Shujian (People’s Vision)

  On September 17, the National Bureau of Statistics released statistics on the changes in the sales prices of commercial housing in 70 large and medium-sized cities in August 2019. Overall, in the month of August, whether it was new commercial housing or second-hand housing, the cities with rising prices were 55 cities and 43 cities respectively, and the number dropped significantly compared with last month. Analysts pointed out that although the traditional sales season of "Golden September and Silver 10" is approaching, the overall stable situation of the local property market has continued, which on the one hand reflects the effect of regulatory policies, and on the other hand reflects that the positioning of "houses are used for living, not for speculation" is profoundly changing the development pattern of the real estate market.

  The overall situation continued to be stable.

  According to Peng Kong, chief statistician of the Urban Department of the National Bureau of Statistics, according to preliminary calculations, the sales prices of new commercial housing in four first-tier cities increased by 0.3% month-on-month, which was the same as last month, with Beijing rising by 0.5%, Shanghai rising by 0.3% and Guangzhou and Shenzhen both rising by 0.2%; It rose by 4.2% year-on-year, and the growth rate dropped by 0.1 percentage point from last month. The sales price of second-hand houses was flat month-on-month, rising by 0.3% last month, of which Beijing fell by 0.4%, Shanghai and Guangzhou were flat, and Shenzhen rose by 0.2%; It fell by 0.2% year-on-year, which was the first decline since June last year. The sales prices of new commercial housing and second-hand housing in 31 second-tier cities increased by 0.5% and 0.2% respectively from the previous month, and the growth rate dropped by 0.2 percentage points from the previous month. It rose by 9.9% and 5.5% respectively year-on-year, and the growth rate dropped by 0.8 and 1.2 percentage points respectively from last month.

  At the same time, in August, the sales price of new commercial housing in 35 third-tier cities rose by 0.7% month-on-month, the same as last month; It rose by 9.0% year-on-year, and the growth rate dropped by 1.2 percentage points from last month. The sales price of second-hand houses increased by 0.8% month-on-month, with an increase of 0.1 percentage point over the previous month; It rose by 5.8% year-on-year, and the growth rate dropped by 1.3 percentage points from last month.

  According to Yan Yuejin, the research director of the think tank center of Yiju Research Institute, due to the recent cooling of the housing transaction market, the tightening of the real estate financing environment, and the tightening of the funds in place for housing enterprises, housing enterprises in various places have taken the initiative to reduce prices and promote sales, which has led to a narrowing of the growth rate of the housing price index in 70 cities across the country. At present, the property market is entering a cooling channel, especially in second-tier cities, which has a positive effect on stabilizing housing prices in second-tier cities and preventing real estate speculation by borrowing talents from all over the world.

  The policy supports "housing and not speculation"

  The real estate market continues to remain stable, which is inseparable from the strict control of policies. Zhang Dawei, chief analyst of Zhongyuan Real Estate, said that from the central bank to China Banking and Insurance Regulatory Commission, the risk control of real estate finance has been intensively strengthened, and various financing channels from real estate mortgage to housing enterprises have been tightened to varying degrees.

  The central bank recently reformed and improved the formation mechanism of the loan market quotation rate (LPR) to further reduce the financing cost of the real economy. In this process, in order to resolutely implement the positioning of "houses are used for living, not for speculation" and the long-term management mechanism of the real estate market, ensure the effective implementation of the regional differentiated housing credit policy, and keep the interest rate of individual housing loans basically stable, the central bank has simultaneously adopted "the shortest repricing period is one year", "the interest rate of commercial housing purchase loans shall not be lower than the quoted market interest rate of the corresponding term loans plus 60 basis points" and "the interest rate of two sets of commercial individual housing loans shall not be lower than the quoted market interest rate of the corresponding term loans plus 60 basis points".

  The relevant person in charge of the Ministry of Housing and Urban-Rural Development said that it will speed up the promotion of housing security legislation, clarify the top-level design and basic institutional framework of housing security at the national level, consolidate the responsibility of housing security at all levels of government, and provide a legal basis for regulating the access and use of affordable housing.

  "In recent years, the whole society has become more and more deeply aware of the return of real estate to residential properties, and the intensity and resilience of real estate regulation and control policies have become greater and greater. Recently, while releasing funds to reduce the financing cost of the real economy, the financial authorities have also made structural arrangements specifically to avoid capital flowing into the real estate market. It can be said that the persistence of real estate control policies and the establishment of a long-term mechanism are playing an increasingly obvious role. " Yi Cong, a professor at the School of Economics of Tianjin University of Finance and Economics, said in an interview with this reporter.

  Take the initiative to get rid of "real estate dependence"

  At the recent press conference held by the State Council, Shen Xiaoming, Governor of Hainan Province, said that for a long time, Hainan’s real estate accounted for about 50% of investment and 50% of tax revenue, and its economy relied heavily on real estate. However, real estate needs land, which will increase the environmental load, while Hainan’s land resources are getting less and less, and the environmental load also has a "ceiling". Therefore, economic development cannot be sustained by real estate.

  “1— In August, under the background that the real estate sales area decreased by 52%, the real estate sales decreased by 50%, and the national tax reduction and fee reduction, the regional GDP of the whole province increased by 5.4%, and there was no economic ups and downs caused by real estate regulation. It is expected that by the end of the first quarter of next year, the downward pressure on the economy caused by the downward adjustment of old kinetic energy will be basically released, and the dividends generated by new kinetic energy will gradually accumulate. Therefore, we expect Hainan’s economy to enter a benign and rapid development track at the end of the first quarter of next year. " Shen Xiaoming said.

  Yi Cong said that adhering to the regulation policy of the real estate market and ensuring the healthy development of the real estate market is not to stop developing the real estate industry, but to make the real estate development and the development of the real economy complement each other and provide support for people to live and work in peace and contentment, entrepreneurship and innovation.

  Deng Yusong, deputy director of the Institute of Market Economy of the State Council Development Research Center, said that the demand caused by the demolition of old houses, the influx of new population and the shrinking of families is normal, and the subsequent demand will be affected if more demand is released in the short term. Deng Yusong predicted that the situation of concentrated demand release and hot sales in small and medium-sized cities like in the past two years could not last for a long time.

In July, production and sales increased by over 30% year-on-year, and new energy vehicles continued to develop well.

  Xinhua News Agency, Beijing, August 12th Title: Production and sales in July increased by over 30% year-on-year, and new energy vehicles continued to develop well.

  Xinhua News Agency reporter Zhang Xinxin

  According to the data released by the Ministry of Industry and Information Technology recently, in July, the production and sales of new energy vehicles in China reached 805,000 and 780,000 respectively, up by 30.6% and 31.6% respectively, and the market share reached 32.7%.

  Industry experts said that with the support of a series of policies such as excellent supply and consumption promotion, new energy vehicles continued to develop well and supporting facilities were constantly improved. The market penetration rate of new energy vehicles has increased, the technology has been continuously improved, the innovation vitality of enterprises has been further stimulated, and the high-quality development of the industry has been continuously promoted.

  Lantu Automobile recently released brand delivery data, and delivered a total of 3,412 new cars in July, up 90% year-on-year and 13% quarter-on-quarter. Stepping up to 3,000 steps for five consecutive months, "Lan Tu Speed" has the strength of brand’s continuous accumulation, as well as the expanding market scale and comprehensive industrial competitiveness of new energy vehicles. Lu Fang, CEO of Lantu, told reporters that Lantu Automobile has entered a stage of steady growth in sales, and the newly upgraded new Lantu FREE will be listed soon. While constantly exploring the domestic market, the brand is also actively deploying "going out". In the third quarter of this year, it will be officially launched in the Nordic markets such as Finland.

  On July 11th, 2023, at Taicang Port International Container Terminal in Jiangsu Province, a batch of new energy vehicles will be exported by special frame transportation (panoramic photo of unmanned aerial vehicle). Xinhua News Agency (photo by Ji Haixin)

  Since the beginning of this year, China’s new energy automobile industry has galloped all the way. From January to July, the production and sales of new energy vehicles totaled 4.591 million and 4.526 million, up 40% and 41.7% respectively.

  Recently, policies to support automobile development have been launched intensively. China has made it clear that the vehicle purchase tax reduction policy for new energy vehicles will be extended to the end of 2027; The National Development and Reform Commission, together with the Ministry of Industry and Information Technology and other departments, formulated "Several Measures for Promoting Automobile Consumption"; The Ministry of Industry and Information Technology has clearly stepped up the formulation and implementation of the work plan for the steady growth of key industries such as automobiles … …

  "Support measures from both ends of supply and demand further boost market confidence and stabilize industrial development." Chen Shihua, deputy secretary-general of China Automobile Industry Association, said that with the implementation of the new round of automobile consumption promotion policy, the consumption potential of automobiles, especially new energy vehicles, is expected to be further released, which will help the industry achieve the goal of steady growth throughout the year.

  Market expansion drives industrial chain innovation. At the end of June, Dongfeng Weifu distributed wheel drive passenger car started long-term test, adopting pure electric four-wheel drive, high integration technology of wheel motor and controller. Compared with the traditional drive configuration, the whole vehicle accelerated by 42% in 100 kilometers.

  You Zheng, deputy general manager of Dongfeng Company, told the reporter that Dongfeng has continued to promote electrification and intelligent technology across the board, and has achieved independent control in the three power systems and completed the industrial layout. Focusing on intelligence, we have independently created a new generation of centralized SOA electronic and electrical architecture. Relying on technology brands Hydrogen Boat, we will continue to promote the development of hydrogen power. "We will make efforts to fill the shortcomings, seize the new track of intelligent network connection, and use new technologies and new products to build the competitive advantage of new energy intelligent network connection vehicles".

  "In the past, competition relied on special technology. Today, it depends more on ‘ Chain ’ 。” Xu Jun, senior vice president of Zero Run Automobile, said that consolidating and expanding the advantages of industrial chain by relying on integrated innovation is very important for new energy vehicles to achieve "leading" in the future. The industry is also stepping up its efforts, and collaborative innovation modes such as host manufacturers, component manufacturers, software companies and scientific research institutes have become the mainstream.

  The supporting system will be improved to lay a solid foundation for industrial development. According to the data released by China Electric Vehicle Charging Infrastructure Promotion Alliance, as of July 2023, the member units in the alliance reported a total of 2.211 million public charging piles.

  According to the data of the Ministry of Transport, by the end of June, 5931 expressway service areas had built charging facilities, accounting for 89.48% of the total number of expressway service areas in China. The next step will be to further optimize and improve the service charging infrastructure network along the highway in accordance with the principle of "moderate advance".

  Shandong introduced measures from the aspects of charging infrastructure construction and time-of-use electricity price of residential charging piles, and Shenzhen issued the Three-year Action Plan (2023-2025) for Shenzhen to accelerate the construction of a new generation of world-class automobile city … … All localities have launched pragmatic measures according to local conditions to "escort" the development of new energy vehicles.

  Recently, the Ministry of Industry and Information Technology and other five departments have revised the current Measures for the Parallel Management of Average Fuel Consumption of Passenger Car Enterprises and New Energy Vehicle Points, adjusted the calculation method of new energy vehicle points, and established a flexible trading mechanism of points to further help the industrial development.

  The "Guidelines for the Construction of National Vehicle Networking Industry Standard System (Intelligent Networked Vehicles) (2023 Edition)" was recently issued to provide the vehicle networking industry with a more complete framework, more comprehensive content and clearer logic.

  The relevant person in charge of the Ministry of Industry and Information Technology said that it will guide the industry to be electrified, intelligent and networked through standards, and further enhance the development momentum of the automobile industry. At the same time, it will support key large enterprises to take the lead, large, medium and small enterprises to participate, carry out cross-industry and cross-domain collaborative innovation, accelerate the research and development, popularization and application of new technologies and new products such as high-precision sensors and operating systems, support the development of high-security climate power batteries, heat pump air conditioning, vehicle thermal management and other technical research, and provide policy assistance for the high-quality development of new energy vehicles.

In order to heat up the winter, the people in the south have made every effort.

  When I was a child, I watched TV and felt that northerners were really particular about it. When I got home in winter, I had to take off my down jacket, coat and scarf and hang them on the shelf, and then change into a household suit before I started to do things.

  Later, I realized that it’s not that they are particular, but that we can’t be as particular as they are, because it’s as cold inside as outside in winter. If we take off our down jacket before we do anything, it will be as cold as chaff in two minutes. Therefore, no matter how exquisite, it is just to replace the down jacket worn when going out with the old down jacket that can be ruined casually.

  Really, Sichuan, including the winter along the Yangtze River valley, is really cold and unforgettable. Therefore, in order to heat up the winter, people are desperately trying to find a way. This year, all kinds of new heating artifacts have mushroomed, and even some "local specialties" have gone to the whole country.

  electric heating table

  We sat around the table, chatting and warming tea, which was very hot.

  Before the Spring Festival the year before last, I went to a friend’s house in Guizhou to play. As we all know, it’s very cold in winter in Guizhou, but those people in their family are poised around a table after dinner. I don’t see them warming themselves, but they are calm and don’t feel cold at all. Later, I came to the table by accident, and suddenly I felt that the table seemed to be heating up, but because it was covered with a piece of cloth, I couldn’t see it at all. Later, they told me that the table was just heating up. I was surprised at that time, because I had never seen this kind of table in Sichuan, and I didn’t expect it. They told me to put my knee in and put my foot on the board under the table, only to find that the legs of the table were all very gentle and warm, but not too hot. And the whole family is sitting there, which is very pleasant when we were young and surrounded by a cage of firewood. They said that this kind of table is everywhere in Guizhou, and they baked it very early.

  After I came back from Guizhou, I always wanted to buy this kind of table, but I didn’t see it anywhere in Sichuan, so I had no choice but to search online. When I searched online, I didn’t know what name to search for. In the end, I only thought of a "table for warming the fire" in general, and then I jumped out of an electric heating table. I saw that it was just that kind, and it was more advanced than my friend’s, and there was an electric ceramic stove embedded in the middle of the table.

  Since I bought this electric heating table last year, I have entertained countless friends at home in winter. We sat around the table and warmed a pot of tea on the electric ceramic stove in the middle, chatting and drinking tea, which was very hot. Later, I even transferred reading, eating, and watching drama directly to this table. The study, dining table, and sofa all became furnishings. This warm table became the center of my home in winter.

  Because this table was so comfortable, many of my friends later asked for a link from me and bought it willingly, including my mother, who has always been "stingy". After experiencing it once, they all bought one generously. (david lee)

  Electric fire bucket

  It’s so warm that I want to doze off when I do my homework.

  Actually, although I just bought this thing this year, I saw it two years ago.

  When I go back to my hometown every Spring Festival, I see my dad dragging this thing out of the corner as soon as he eats dinner, then taking off his shoes, stepping on the "wooden swing", and finally putting a special blanket on his knee, enclosing this square thing tightly, and starting to watch his TV series with rapt attention.

  I was dumbfounded at the time — — How smelly it is to take off your shoes and put on your socks to warm yourself! Moreover, it is too low and too timid to "ride" the roast in such a poor and evil way! Don’t we people in eastern Sichuan always bake natural gas stoves? Take a tube from the kitchen and drag it to the living room for a long time. Everyone gathers together and can bake it in all four directions. The firepower is amazing. After baking for a long time or too close, my knees often hurt, and I feel that my pants are going to be baked. Isn’t this enough for his old man’s house to bake?

  But my dad simply ignored my "disdain" and kept promoting its goodness to me: this is much better than a natural gas stove. First, it is electric and safe; Secondly, it has three gears, large, medium and small. Unlike natural gas stoves, it has no gears, and it is often blushed and swollen, but its feet are not baked. This is even the minimum gear, because it is surrounded by blankets, and the heat will not be lost. From the baseboard up, the whole lower body is hot. As the saying goes, "cold starts from the foot". When the foot is hot, the whole body is hot and comfortable. Now, most of the elderly in their hometown and county use this, which costs tens of dollars each. It is cheap and easy to use, and which one uses a natural gas stove. With a curl of his mouth, he looked very disgusted. He also encouraged me: "Go and buy one for Duo Er (my daughter, his granddaughter) to take back, lest her feet get cold when she does her homework."

  I looked at my dad like that and rationally refused — — She baked this, so will she be doing her homework or steaming?

  So, despite my dad’s mouth watering, I still insisted on not letting this treasure into my door. But this year’s double eleven, I don’t know which rib was wrong. When I chose one by one among the vast commodities, this thing suddenly jumped into my eyes. Because I am very dissatisfied with the little sun I bought before — — Really, the little sun is so angry that the leg near it is baked with fire spots, but the other side is not even warm, which is seriously uneven. Originally, I wanted to buy a heater that can shine on all sides in the mahjong hall, but I felt that the atmosphere was wrong, for fear that the children would think of playing mahjong as soon as they saw it — — It’s a small matter of heating, but it’s a big matter of delaying study. Forget it. At this time, I suddenly remembered what my father said, and thought that I would try it. Anyway, it’s only about sixty or seventy dollars.

  In those days when I was waiting for the express delivery, I was filled with a feeling of anxiety and expectation every day. Finally, the goods arrived. I took off my shoes that day and tried it. Damn it, why isn’t it hot? I had to put a towel on my leg like my dad. This is terrible, the smallest file, I have read fifty pages on it, because it is too hot, I have to spend my feet to dry several times in the middle.

  Give it to your daughter for her homework as soon as possible. I didn’t expect my daughter to use it for two days and said, "No baking, no baking, it’s so warm that I want to doze off when I do my homework."

  Later, I learned that this electric fire bucket is a household name in Hunan. I didn’t expect to go out of Hunan and go to the whole country in recent years. A friend of mine told me: We went to my husband’s brother’s house for the Spring Festival last year, and his niece baked this, and the barrel well was a little deep. She sat alone in the barrel and made a dragon gate array with us. I was not used to it at that time, and I always felt like a baby taking a bath in a barrel!

  Others said that their family bought the large-sized one. At night, the family of three took off their shoes to build a towel quilt and sat neatly on the sofa to catch up with the drama. I feel the happy picture twenty years ago, because this tacky electric fire bucket is back! (Tintin Sugar)

  electric heat

  Knee blanket

  I tried it on my husband, and he immediately asked for a piece.

  After living for almost half a century, people have come to Chengdu from Yunnan for more than 30 years, but they are still afraid of the winter in Chengdu. The cold frozen into the bone marrow is far away except the bed, and it is sad to think about it.

  When I was a teenager, I was poor. I only had a small charcoal-burning drying cage to warm my hands. I was so cold when I did my homework that I never sat on a small bench. Mom had no choice but to take a big bath basin, fill a big glass bottle brought back from the unit infirmary with boiling water, put it in a small quilt, cover my feet and put them in the basin, but my hands and feet are still cold and frostbite every year.

  Later, with the electric blanket, it was much better. In the future, with the small sun and oil, air conditioning is a must for every family. But for Chengdu people, air conditioning seems to be only in summer, and there is little difference between turning on air conditioning in winter and not turning it on, and the air is drier. So I discussed with my husband and said that our house should be replaced by electric heaters, just like your north.

  Strangely enough, my husband is an authentic northerner, and he is extremely happy to come to Chengdu, where the winter is completely white. It is said that northerners are most afraid of winter in the south. Chengdu is so cold. He actually said to me, this is called cool! This is a joke to me from Yunnan, where the seasons are like spring.

  Therefore, I am bent on making Chengdu’s home spring all the year round. Floor heating was not popular when the house was renovated many years ago. Now, if you want to install radiators, you can only install them openly, which involves knocking on the wall and making holes. This northerner from science and engineering began to tell me the truth from the principle of radiator, and the last meaning was that you can’t install it, and you can’t destroy the wall at home. Of course, I guess it is more likely to be reluctant to pay the electricity bill.

  Well, I have to find another way and search on the Internet, as long as I can watch TV and read and write without stamping my feet. Finally, I finally found a heating artifact. This artifact is a charged blanket, but it is not an electric blanket for bed. It can be folded, cleaned and put on at will.

  I bought it back. It’s a big blanket with plug-in and nine gears. It can be used as a shawl, waist protector and knee protector — — The lower half is two pieces, each with hidden buttons, which can wrap all the legs.

  When my husband came home, he was surprised to see that I was not dressed as a bear as usual, but covered with a blanket and collapsed on the couch with a book in my arms, and the air conditioner was not turned on. I proudly showed it to him and let it try again. Now, he couldn’t get it back, and he strongly demanded that it be wrapped in a blanket. (Xiaoyun)

  Skirting heater

  Air conditioning+"baseboard", friends say when they enter the door, Oh, is your home decoration warm?

  The house I live in was renovated in early 2013. At that time, the floor heating was a bit expensive. In addition, the previous house faced west and was bathed in the sun in the afternoon, and the area was not large, and the air conditioning was also effective. Therefore, when decorating this house, the heating problem was not considered too much.

  I didn’t know that when I moved in, I found that the house was big, and the direction was just north. In winter, there was no sunshine at all, and people were not so young. When the temperature dropped sharply in winter, I wanted to fly to tropical islands to swim every day.

  I didn’t know whether I was young or I used my mobile phone and computer less. I didn’t feel so dry when I turned on the air conditioner. In the present house, the air conditioner in the living room is facing the sofa. As soon as the air conditioner is turned on, the wind blows at people. In summer, it is fine and cool, but in winter, it is annoyed. It is like a fire in winter, which makes people almost dehydrated. Even if the direction of the air outlet is adjusted, the effect is not great. I always stay in a dry circle and sit on the sofa and watch TV. In less than half an hour, my eyes are as dry as Sahara desert. So sometimes I’d rather wear thick clothes than turn on the air conditioner, and put a blanket on my legs like the grandparents in the cartoon. I usually like to invite friends to dinner at home, but I dare not invite my friends in winter, because they all say that my air conditioner is too weak, just blowing the sofa and sitting in the dining room to eat, which is chilly.

  It’s not that I haven’t thought of a way. I bought an oil tin, and the effect is different. Anyway, I am a little overwhelmed. The electricity consumption made me suspect that someone had stolen electricity.

  Last year, a friend recommended a skirting heater, saying it was very good (of course, this thing must be bought to save electricity and energy, otherwise the electricity consumption will be as good as that of oil). After the heater was delivered, it was found to be very suitable for my home. It was placed on the wall out of the bathroom (there are still some that are very thin and can be hung on the wall, which takes up no space), just to make up for the heating in the area where the air conditioner can’t blow, and the warm current of the whole house finally flows. Another advantage of this thing is that it heats up quickly, and the whole room will feel hot and warm in about ten minutes. Moreover, it also has the function of preset startup time, but I think it heats up very quickly, and this function is basically useless. Sitting on the sofa watching TV, I’d rather move the heater in front of the TV cabinet than blow the air conditioner now. Moreover, since I bought this skirting heater, I have invited several friends to have dinner at home, air conditioning+heater, and my friends said when they entered the door, Oh, it’s so warm. Is your home decoration floor warm? (Josh.w)

  Electric heating mat

  Not only children like it, but also cats and dogs.

  To tell the truth, n years ago, when I was as cold as an ice sculpture and climbed into the bed where the electric blanket was opened, I thought from the bottom of my heart: Since the electric blanket is so cheap and easy to use, why not actively explore the territory and develop it on sofas, tables and the ground … … In this way, we Sichuanese, who are in the south and north, can’t be cold-blooded in winter? However, because my imagination failed to come true, I later actively denied myself: well, maybe heating equipment like electric blanket must be "soaked" on the blanket to generate heat, just like when I was a child, I had to wrap a layer of cotton wool or straw on the jar filled with fermented glutinous rice. I am terrible at physics, and I don’t understand the scientific principles. I can only comfort everything in front of me with the common sense of life visible to the naked eye.

  However, this year, when I saw this electric mat on Taobao, I was so excited that someone finally helped me realize my wish for many years! Of course, why did it come true again? I still don’t know the principle. I only know that with this, we "poor people" also have the joy of installing the original floor heating — — Hahaha, I can finally put on my socks and walk around the living room.

  Yes, this electric mat, just like a carpet, has different sizes. You can buy it according to your own needs, then lay it on the ground and plug it in. After twenty minutes, it will start to heat up. This is really useful for children at home, especially those who can just crawl — — You can save the climbing mat, and you don’t have to worry about getting cold on your hands, feet and small ass when you crawl around on it. If the size is big enough, you don’t have to stare at the baby all the time. Adults can sit up on a blanket with confidence. In name, it is companionship, but in fact, reading and playing mobile phones are so comfortable.

  This electric mat not only benefits children, but also pets. My sister has a cat. My sister used to buy it a nest with cotton pads every winter, but the cat is still too cold and drills into my sister every day. Not now, people squat on this electric mat every day, and they are too lazy to move. (Ye Zhiyan)

The session will not fall! Changan automobile won the double honor [self-reliance through science and technology < 44 >]

On the evening of January 28th.

Central radio and television main station

The 4th China Automobile Fengyun Festival Awards Ceremony

Held at Beijing National Gymnasium.

At this grand ceremony

Changan Automobile Global Design Team, Aouita 12

They were awarded "Pioneer Design Team of the Year"

"Best Intelligent Driving"

Won two honors

Fully demonstrated Changan Automobile.

Hard core strength in the field of design and products

It is understood that

"China Automobile Fengyun Festival" is sponsored by the Central Radio and Television General Station and specially planned by the Financial Program Center of the General Station, aiming at the China automobile market, to select the annual outstanding models with strong products, market guidance and future development trends for consumers, and is known as the "wind vane of the automobile industry".

As the most authoritative event in the domestic automobile industry, it has been held for four consecutive years, and Changan Automobile has never failed.

In 2020 China Automobile Fengyun Festival, Changan Automobile CS75PLUS won the "Best Intelligent Networked Car of the Year".

In 2021 China Automobile Fengyun Festival, Changan Ford EVOS won the "Best Smart Car" and a new generation of Lincoln navigator NAUTILUS won the "Best Power Car".

At the 3rd China Automobile Fengyun Festival, Changan Automobile Force Electric won the "Special Award of Jury" and Deep Blue SL03 won the "Grand Prize of Jury".

Original title: "The session does not fall! Changan automobile won the double honor [self-reliance through science and technology < 44 >].

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The "double points" policy of new energy vehicles will be adjusted again. Can car companies cope with it easily?

  Focused double integral

  The new energy automobile industry in 2019 is doomed to be unsettled. In the post-subsidy era, the double-point policy related to the development of new energy vehicle market will be adjusted again. In early September, the Ministry of Industry and Information Technology and other relevant departments announced the Decision on Amending the Measures for the Parallel Management of Average Fuel Consumption of Passenger Car Enterprises and New Energy Vehicle Points (Draft for Comment). All-media reporters combed the new "double points" draft for comments and found that this time it mainly involved a number of content adjustments, including changes in the calculation method of points, redefining traditional energy passenger cars, and clarifying the definition of low-fuel passenger cars, which brought new changes to new energy vehicles.

  Text, photo: Guangzhou Daily all-media reporter Deng Li

  Break the rules!

  Pure electric vehicles no longer share the integral pressure of high-displacement vehicles.

  The adjustment of pure electric vehicles in the new "double integral" draft for comments has attracted much attention. For example, Article 10 is added: "The actual value of average fuel consumption of traditional energy passenger cars in enterprises refers to the actual value of average fuel consumption of enterprises in which new energy vehicles do not participate in accounting." This new regulation means that the new energy and traditional energy passenger cars of car companies will be accounted for independently in the future. It is widely believed in the industry that this will break the rules that pure electric vehicles share the fuel consumption points of large-displacement fuel vehicles.

  Cui Dongshu, Secretary-General of the National Passenger Car Information Association, said that before, some traditional fuel car companies actively laid out new energy fields in response to the "double-integral" policy, so as to achieve the effect that high-displacement vehicles rely on pure electric vehicles to share the pressure of double-integral, and this method will not be feasible in the future. The new "double-integral" draft for comments allows new energy vehicles not to participate in the average fuel consumption accounting of traditional energy passenger cars, which will help new energy vehicles to further accelerate their development.

  Hybrid benefits!

  Encourage the development of low fuel consumption vehicles.

  In the new "double integral" draft for comments, there is also a regulation that is regarded as affecting the development trend of new energy vehicles. That is, Article 16 is added: "When calculating the integral standard value of new energy vehicles of passenger car enterprises, the production or import of low-fuel passenger cars shall be calculated according to 0.5 times of its quantity." According to the current understanding, all vehicles whose fuel consumption meets the standard under comprehensive working conditions can be considered as low-fuel passenger vehicles, such as hybrid vehicles with obvious fuel-saving effect. Therefore, industry experts generally believe that this is to strongly encourage the development of low fuel consumption models.

  All-media reporters noticed that on July 9 this year, the Ministry of Industry and Information Technology had publicly solicited opinions from the public on the amendment (draft for comments) to the Measures for the Parallel Management of Average Fuel Consumption of Passenger Car Enterprises and New Energy Vehicle Points, and proposed for the first time to give preferential treatment to non-plug-in hybrid vehicles. This has benefited the hybrid models of Japanese companies such as Toyota and Honda. For the new adjustment, the relevant car companies said they were waiting to see. For example, Honda China said that it is studying and studying the revised opinion draft, and has not made any product adjustments for the opinion draft.

  The weight of cruising range decreases.

  The energy consumption requirements of pure electric vehicles are improved.

  The new "double points" exposure draft adjusts the calculation method of new energy passenger car models, and reduces the impact of cruising range on new energy vehicle points. In terms of the lower limit of pure electric passenger cars, the revised draft stipulates for the first time that all passenger cars with cruising range below 150km will be accumulated according to 1 point; At the same time, the upper limit of fuel cell vehicle points is increased by 1 point compared with the current regulations. At the same time, based on the current pure electric vehicle with a cruising range of 350km on the market, according to the previous "double points" policy, the maximum accumulated points can be 5, and if calculated according to the adjusted double points policy amendment, only 2.5 points can be obtained.

  Insiders said that on the one hand, through the adjustment of the integral calculation formula, it will link up with the existing policies in terms of vehicle technical indicators and guide the technological progress of the industry; On the other hand, optimize the index system and strengthen the requirements for energy consumption and other indicators that reflect the advanced nature of the whole vehicle.

  Modify points trading rules

  Increase by 2% every year.

  The second paragraph of Article 22 in the new "Double Points" exposure draft is amended as: "The positive points of new energy vehicles of passenger car enterprises can be freely traded according to these Measures. The positive points of new energy vehicles generated in 2019 and beyond will be carried forward in accordance with the following rules, and the validity period of the carry-forward will not exceed three years.

  All-media reporters noticed that the new "double points" exposure draft gave clear carry-over rules for the new energy points, and additionally stipulated that it could be carried over in 2019. Previously, the "double points" policy stipulated that the positive points of new energy vehicles should not be carried forward, and the adjustment plan not only encouraged traditional energy passenger car enterprises to actively reduce fuel consumption, but also encouraged enterprises that only produced new energy vehicles, which could bring more new energy points to the points trading market.

  In addition, the second paragraph of Article 17 in the new "Double Integral" exposure draft is amended as: "In 2021, 2022 and 2023, the integral proportion of new energy vehicles is required to be 14%, 16% and 18% respectively. The requirements for the proportion of new energy vehicle points in 2024 and beyond will be announced separately by the Ministry of Industry and Information Technology. " Compared with the current "double points" policy, the proportion of new energy points in 2019 and 2020 is 10% and 12% respectively, and the "double points" of new energy will increase at an equal rate of 2% every year from 2019 to 2023. The industry believes that most car companies can easily cope with the "double points" policy.

  Methanol and other fuel vehicles

  Incorporate into traditional passenger cars

  It is worth noting that the new "double-integral" draft revised the third paragraph of Article 4 as follows: "The traditional energy passenger cars mentioned in these Measures refer to passenger cars (including non-plug-in hybrid passenger cars) that can burn gasoline, diesel, gas fuel or alcohol ether fuel, etc., except new energy passenger cars." Alcohol ether fuel refers to methanol, dimethyl ether and other clean fuels for replacing gasoline and diesel. If it is included in the category of traditional passenger cars, it can realize the maximum clean and reasonable utilization of coal resources. In other words, diversification of vehicle fuels and ensuring energy security are being put on the agenda.

  [market observation]

  Conducive to the healthy development of the industry

  According to the previously published Evaluation Method and Index of Passenger Car Fuel Consumption, by 2025, the average fuel consumption index of Chinese automobile enterprises will be 4L per 100 kilometers. To achieve this target, we need a balanced development of the market. Cui Dongshu said: The new version of the "double integral" amendment provides a more relaxed environment for the development of new energy automobile industry, and on the other hand, it also takes into account the development needs of energy-saving vehicles, which will play a good guiding role in the development of the industry. The new adjustment of the "double integral" policy has attracted the industry’s most attention to the integral calculation method proposed for low-fuel consumption vehicles, which means that the requirements for new energy integral are also reduced, which can be expected to promote the popularization of energy-saving technologies and hybrid technologies for fuel vehicles, such as 48V micro-mixing, idle start-stop and other energy-saving technologies will be better promoted.

  At the same time, Japanese companies with obvious advantages in hybrid technology of oil and electricity are also welcoming vitality. In this way, it can also reduce the "virtual fire" caused by the development of pure electric vehicles in the market, and traditional car companies do not have to rush to abandon the internal combustion engine technology and concentrate on the new energy field. This is conducive to the balanced development of the automobile market, so as to achieve the goal of 4L with high quality.

  For joint ventures and foreign brands, it is also very beneficial to include hybrid models in the assessment; Especially for the major domestic automobile groups that rely on joint venture brands to contribute profits, slowing down the market in the automobile market can be described as a timely help.

  All-media reporters noticed that although the new "double points" policy is still being solicited, joint venture car companies have accelerated in the field of new energy vehicles, especially hybrid models. For example, BMW, Dongben, Lincoln, Jeep, etc. have launched new hybrid models. Generally speaking, the constantly adjusted "double integral" policy is also exploring the most suitable development route, but the general direction of energy saving will never change.