Intensive registration of trademarks of "Ask Word Generation" and "Boundary Word Generation" accelerated the landing of Huawei HarmonyOS Zhixing Alliance.

Intensive registration of trademarks of "Ask Word Generation" and "Boundary Word Generation" accelerated the landing of Huawei HarmonyOS Zhixing Alliance.

The first financial news, after asking the world and the intellectual world, Huawei Smart Car Alliance is welcoming more members.

The First Financial Reporter found that since the beginning of this year, Huawei is intensively registering the trademarks of "Wen Zi Generation" and "Jie Zi Generation", and the number of registered trademarks has reached nearly 20 respectively.

Among them, the trademarks of "Jiezi Generation" include Tengjie, HarmonyOS Jiejie, Qiqie Jiejie, Xiaoxie Jiejie, Lanjie, Xuanjie, Zhijie Jiejie, Zhiyie Jiejie, Xiangjie Jiejie, Haojie, Yijie Jiejie, Hejie Jiejie, Youjie Jiejie, Youjie, Yaojie and Tongjie Jiejie.

The trademarks of "Wen Zi Generation" include Wen Xiao, Wen Qing, Wen Speed, Wen Xing, Wen Hao, Wen Chi, Wen Cang, Wen Yao, Wen Yue, Wen Hao, Wen Kun, Wen Teng, Wen Xiao, Wen Ling, Wen Ji, Wen Jing and Wen Zhou.

In addition, Huawei has even applied for a "far ahead" trademark of means of transport, while the applied "HarmonyOS Zhixing" trademark is in the stage of "waiting for substantive examination".

A few days ago, after the consultation, the second smart car brand Zhijie jointly built by Huawei and Chery was officially unveiled, and its first model, Zhijie S7, also started pre-sale. At present, the booking volume has exceeded 10,000.

The cooperation modes between Huawei and car companies can be divided into parts supply mode, HI mode (solution mode) and intelligent car selection mode. Among them, intelligent car selection mode is the most involved mode of Huawei in car manufacturing, and it is also the relatively rapid and mature mode of Huawei’s landing in automobile business at present.

With the addition of the intellectual community, Huawei’s "Automobile Corps" has gradually moved towards the road of scale replication. Recently, Huawei’s intelligent car selection model has been officially upgraded to "HarmonyOS Zhixing", that is, "HarmonyOS Smart Car Technology Ecological Alliance", in which both the intellectual community and the intellectual community have been included. Since then, the smart car eco-brand alliance built by Huawei has begun to take shape.

Photography: Xiao Yisi

The First Financial Reporter learned that at present, HarmonyOS Zhixing has two merchants, AITO and Zhijie, on an open platform, and the officially recommended products also include Wenjie M5, Wenjie M7 and Zhijie S7.

Yu Chengdong, managing director of Huawei, CEO of BG and chairman of BU, a smart car solution, said at the above-mentioned press conference that Huawei’s smart car selection model is HarmonyOS Zhixing, and now there are four partners, including Celeste (601127.SH), Chery, Jianghuai Automobile (600418.SH) and Beiqi Blue Valley (600733.SH).

At the beginning of this year, Yu Chengdong once said that Huawei wanted to build an eco-brand alliance of smart car selection, so as to facilitate Huawei’s unified marketing, service and retail with more smart car selection partners in the later period and reduce the complexity of the work. He also explained, "There is no conflict between the car companies that cooperate with Huawei to make smart selection mode. Some make SUVs, some cars, some make MPVs, some make B+ cars, some make C-cars, and some make D-cars. The products made by each car factory do not overlap. I hope they can be combined to become a complete solution in a car system. We will make full use of the production capacity and resources of the car factory and will not waste resources repeatedly.

At present, there are mainly two SUV models under the ownership of Zhijie, and the first model in Zhijie is positioned as a C-class pure electric car. It is reported that the first model jointly developed by Jianghuai Automobile and Huawei is a high-end new energy MPV, and the price may be in the millions. The new car is expected to be mass-produced in the first half of 2025, and the production line is still under construction. The smart car of Beiqi Blue Valley and Huawei is a high-end pure electric car, which will be launched in 2024.

Some observers believe that Huawei may strengthen the label of "HarmonyOS Zhixing" and strengthen the market’s awareness of "HarmonyOS Zhixing" as a smart car selection business.

The reporter learned that at the upcoming Guangzhou Auto Show, the intellectual and intellectual circles will not participate separately, but will jointly participate in the exhibition under the name of "HarmonyOS Zhixing" to jointly exhibit the intellectual circles M5, M7 and S7.

Original title: Intensive registration of trademarks of "Ask Word Generation" and "Boundary Word Generation", and accelerated landing of Huawei HarmonyOS Zhixing Alliance.

Editor: Li Zhoufang Editor: Wu Zhonglan Audit: Feng Fei


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