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Vomit… Zhou Xingchi didn’t copy it like that!!!

Pay attention to film school and film shortage, say goodbye

film school

Vol. 3155

Pai Ye is a veteran Internet University enthusiast. After reading countless films, he also discovered a pattern –

Martial arts type, must copy Tsui Hark.

Comedy genre, must copy Stephen Chow.

As it happens, they are very stylized directors.

So, the consequence of copying is,Learning tigers is not anti-dog

For example, "Drunk Fist Su Qier".

Recently, there is another person who is not afraid of death.

The target was the classic "Truant Dragon".

What level?

Very embarrassing. Very boring.

Consumer sentiment?

Have you ever thought about it?

What are feelings?

Why can’t anyone copy Stephen Chow’s movies?

Slide down, Pai Ye decrypts it for you.

The New Truant Dragon

The movie starts at the beginningmoneyYeah.

Look at the classic IP.

Cast, get together"Around Xingchi Zhou"

Luo Jiaying, who plays Detective Cao Dahua (rubbing Wu Mengda’s character name).

Yellow Mountain.

He played Huang Xiaogui in the original "Truant Dragon".

On "The New Truant Dragon"; Next "Truant Dragon"

Huang Yifei.

He is well known to the public for his role as "Big Brother" in "Shaolin Football".

Shaolin Kung Fu is good, really good

The income is really good.

On the line 8 days, the cumulative box office 14.484 million, the cumulative number of people watching 5.943 million.

Yes, Douban score,4.1

It hurts the audience’s feelings.

Where is the new truant dragon?

There is nothing new.

Synopsis of the story.

In a city in South East Asia, the boss of a crime syndicate was arrested. Company accountant Huang Xiaogui (Huang Yishan, played) was willing to be a tainted witness, but was hunted down and escaped. In order to find him, special police Zhang Hao went undercover to the International Noble School and tried to find Huang Xiaogui by approaching his daughter Huang Ying.

This kind of story,1980sThe Hong Kong police and gangster movies have long been shot badly.

The setting is also difficult to establish.

You see the student played by SWAT Zhang Hao,From the looks of it, he is older than the principal

The plot is even more incredible

Approaching Huang Ying was reduced to picking up girls.

And the way is to keep asking the police for money.

From buying a sports car.

To charge the 88888 membership card.

Where does the money come from?

First the police crowdfunded, and laterProvided by a prisoner in a police office.

Why are prisoners still locked up here?

Why did the police respond to unreasonable demands and finally reach the point of death?

It was all crap.

Why do you have to shoot like this?

The only reason Pai Ye could think of was,Imitate Stephen Chow and make nonsense comedies.

There are similar bridges.

For some reason, Zhang Hao suddenly jumped into the swimming pool and fell headfirst, revealing the sign "Water depth 0.4 meters".

For example, Zhang Hao’s international friends and classmates.

Black people are called "Little White", and white people are called "Little Black".

The main creator really wanted to make the audience laugh, but these jokes were separated from the plot, and there was a serious suspicion of making up the numbers. His approach was exactly what Chen Peisi called "stringing candied gourds".

In Pai Ye’s opinion,"The New Truant Dragon" completely misunderstands the meaning of "nonsense comedy".

I really don’t know how Zhou Xingchi would feel when he saw such a work.

We often say "remake film consumption feelings".

What are feelings?

In Pai Ye’s opinion,A good work can withstand time to wash, and the audience’s feelings for it become more and more profound, resulting in feelings

What’s so great about "Truant Dragon"?

That is, it isA mature work of Stephen Chow’s nonsensical comedy style

Nonsensical, what do you mean?

To borrow from a particular subject…

Nonsensical, originally a common saying in Guangzhou, Guangdong and other places, which means that a person does and speaks incomprehensibly, without a center, with no clear purpose in his language and behavior, vulgar and casual, and complaining indiscriminately.But not without reason

During the era of film development in Hong Kong, many people experimented with this style.

Wang Jing specially created "Gambling Saint 2: Street Gambling Saint" for Ge Minhui (a member of the Hong Kong duo "****").

In addition, Wang Jing also promoted Zhang Jiahui and Zhang Weijian, but they were all rejected by the market.

King of a Thousand Kings 2000

"Super School Fighter"

Ultimately, the market chose only Stephen Chow.

Of course, there are reasons for this in terms of appearance and acting skills.

But more importantlyphilosophy

Stephen Chow made a perfect interpretation in the movie "Truant Dragon".

The first layer, golden partner, collision spark

Zhou Xingchi’s nonsensical style can be brought to the extreme, and it must be inseparable from the golden supporting role Wu Mengda.

Wu Mengda said in an interview that the company made "He Came From the Jianghu".

Mr. Chow and Mr. Wu often pretended to date couples at night in order to eavesdrop on their conversations and find inspiration, which became the origin of the so-called "nonsense show."

In "Truant Dragon", there are many such wonderful moments.

For example, when Zhou Xingxing and Cao Dahua were chatting, the two men suddenly kissed.

For example, Zhou Xingxing revealed his identity to his teacher, He Min (played by Zhang Min).

Cao Dahua was worried, and Zhou Xingxing said casually, "You go and kill her."

Cao Dahua on the side immediately revealedA funny, hideous expression

On the second level, no matter how outrageous the actor’s behavior is, it must be meaningful.

Let’s talk about Zhou Xingxing’s appearance.

A rescue operation, he was the captain.

The team rushed out one by one, but he was dripping eye drops

Deploying a course of action, he gestured,Directly stun teammates

Later, the team’s formation was completely messed up.

In desperation, during a duel with his opponent, he left his empty gun as a cover, shuttled up and down the building, and saved the hostages with one person.

Zhou Xingxing makes people around him puzzled whether he talks or does things.

We laugh because of this intensecontrast

And all of this is not for nothing, it all points to a point…

Zhou Xingxing’s personality: outstanding personal ability, but no leadership or cooperative spirit

There is a deeper meaning.

Stephen Chow’s comedy is just an appearance. He blends jokes with situations to explore people’s plight or to expose or criticize certain social realities

Remember the story of "Truant Dragon"?

Zhou Xingxing, a man who became a police officer because he hated studying, was sent to the school as an undercover agent to search for the missing gun of kindness from his boss.

Therefore, Zhou Xingxing was in great pain.

He sees the school as a prison

In his eyes, students are punished for being late, just like a **********.

The playground is no different from the **********.

In the classroom, but fantasizing about being imprisoned, he sang "Tears behind bars".

And, reflections on school education.

Overbearing teachers can make students lose interest in learning.

In the movie, the character of He Min is not just one of the elements of love.

She represents Zhou Xingxing’s yearning for an ideal education.

So you see.

Stephen Chow’s comedy is based on real people, real environments, and in-depth social observation

On the contrary, those nonsensical jokes are the embellishments that grow naturally and are the introductions that pull the audience into the world of his films

Such works are often read and updated.

Only then can we go through the washing of time and become an immortal classic.

And a bunch of movies that imitate Stephen Chow haven’t even touched the surface yet.

Watch "The New Truant Dragon" again.

The jokes came out of thin air.

Character behavior, grandiose.

Especially the female characters in it, their role is only to satisfy the obscene YY of some male characters.

Not to mention the profound meaning.

Every time we look at a similar shoddy copy, we have this feeling: "Look at the original and wash your eyes."

Consumer sentiment is shameful.

But there was something even scarier.If lazy creativity can still make money, it is bound to attract more followers

As a consequence, bad money drives out good money.

Pai Ye insisted.

Feelings should not be used for consumption, but for nourishment

In every era, there should be people who are willing to work hard on the road of creation and overcome obstacles.

To be able to create such a work: decades later, it will be regarded as a classic, shrouded in a halo of feelings.

No one can be second to Stephen Chow.

However, someone will definitely become the number one xx.

Innovative measures of Budweiser China to help road traffic safety construction

  On March 3rd, Budweiser China and the Traffic Police Corps of Shanghai Public Security Bureau gathered together in Lujiazui cultural landmark — — Pudong Art Museum, celebrating the launch of the theme publicity campaign of "Spring Guarding Action" for Shanghai traffic safety. Zhu Jiangliu, Vice President of Corporate Affairs of Budweiser China, attended and participated in the event to share the latest achievements of Budweiser China in helping road traffic safety construction.

Innovative measures of Budweiser China to help road traffic safety construction

In 2023, Shanghai traffic safety "Spring Guarding Action" theme publicity campaign was launched.

  This activity is based on "Civilization and Law-abiding     Go home safely as the theme. Ding Bin, director of the Propaganda Center of the Traffic Police Corps of Shanghai Public Security Bureau, said: "Civilized and law-abiding can build a traffic safety defense line, and returning home safely is related to personal and family happiness. As the world’s leading brewer and responsible corporate citizen, Budweiser China continues to carry out public welfare publicity activities, which plays an indispensable role in road traffic safety construction. In the future, I hope that more enterprises will take up social responsibilities and help build a civilized, harmonious, safe and smooth high-quality road traffic environment! "

   Drink wisely "   sequence 15 year whole country   Interaction on drunk driving  Fat chance   "

  In recent years, China’s road traffic has developed rapidly. By the end of November 2022, the number of motor vehicle drivers in China has exceeded 500 million, ranking first in the world. According to official statistics, in 2021, there were 273,098 traffic accidents and 62,218 traffic accident deaths in China, and traffic violations were still common. In 2021, the number of non-motor vehicle traffic accidents was 35,141, up 17.3% year-on-year. The emergence of new traffic formats made the situation of traffic safety prevention and control more complicated.

  As the earliest initiative in China to "drink wisely     Budweiser China, one of the enterprises that refused the public welfare activities of drunk driving, has always been committed to promoting the construction of road traffic safety, and has been innovating for fifteen years. From the "Red Wall of the Forbidden City", "E-sports Battlefield" to "Trendy Street", Budweiser China not only launched publicity activities all over the country, but also frequently launched public welfare "big moves" to young people. 2022 coincides with the World Cup carnival feast. However, according to the survey, during the 2018 World Cup, there were more than 130,000 cases of drunk driving in China [2], and the drinking behavior of fans watching the game may increase the probability of drunk driving. Therefore, in 2022, Budweiser China made another precise attack, reminding consumers with rich online interaction that "Harbin Beer has a door     There is no way to drink and drive!

  In 2022, Budweiser China once again joined hands with Harbin Beer, which is favored by young people, to combine the popular dance and rap elements and lead the new trend of public welfare in a cross-border way of entertainment — — Recruit drunk driving "goalkeepers" through online methods such as small programs, and rap street dance "Harbin Beer has a door     There is no way for drunk driving, which deeply cultivates community communication and triggers netizens from 100 cities to participate in interaction; At the same time, Huang Jun, a star traffic policeman in Shanghai, was linked to help out, and together with the national "gatekeepers", the "gate" of drunk driving was well guarded.

  On the day of the event, Budweiser China won the title of "public welfare alliance Cooperation Unit of Traffic Civilization" again, which is the eighth consecutive year that Budweiser China has been awarded this honor. Zhu Jiangliu, vice president of corporate affairs of Budweiser China, said: "For Budweiser China, this is both affirmation and encouragement. We believe that drinking is a positive experience and hope to convey ‘ in a more vivid way. Drink wisely     Refuse to drink and drive ’ The concept of public welfare, to guide a wider range of people to establish road traffic safety awareness. The lone traveler is fast, and many travelers are far away. In the future, Budweiser China will unswervingly respond to the call of the traffic police department, make efforts to coordinate social governance, persist in innovation, and let the concept of civilized and law-abiding and wise drinking enter thousands of households! "

Innovative measures of Budweiser China to help road traffic safety construction

For the eighth consecutive year, Budweiser China was awarded the title of "public welfare alliance Cooperation Unit with Civilized Traffic".

   Traffic safety experience class " Upgrade again     Safety of creative teaching AIDS  child "   line

  Road traffic accidents are one of the reasons that endanger the lives and health of children and adolescents. The road traffic safety problem of children in China is still grim [3], and children have become an important part of traffic safety education. Budweiser China has supported the public welfare project "Traffic Safety Experience Class" guided by the Traffic Management Bureau of the Ministry of Public Security and sponsored by China Children’s Press and Publication Corporation for many years, aiming to help raise the public’s awareness of civilized travel in an innovative form of entertaining and entertaining.

  In order to better protect the public’s safe travel, last year, the charity project not only upgraded the online training course, but also creatively developed a traffic safety magic schoolbag, including a traffic safety reader, a reflective vest and a reflective yellow hat. At present, Budweiser China has donated more than 8,000 sets of traffic safety teaching AIDS, including magic boxes, magic boxes, magic schoolbags, 100 sets of traffic safety civilized etiquette bags and 5,000 reflective vests to carry out safety education for the community.

Innovative measures of Budweiser China to help road traffic safety construction

 "Traffic Safety Experience Class" public welfare project innovatively launched children’s traffic safety magic schoolbags.

  Budweiser Group and UNITAR Join hands again     Welcome the new future of civilized transportation together

  In October 2021, the World Health Organization issued the Ten-Year Plan for Global Road Safety Action, calling on countries to take measures to reduce the number of road traffic casualties worldwide by at least 50% by 2030. As supporters of the United Nations Sustainable Development Goals (SDGs) in 2030 and practitioners of global road traffic safety construction, Budweiser Group and the United Nations Institute for Training and Research (UNITAR) are constantly upgrading in the field of improving road safety. Budweiser Group not only effectively promotes the construction of road traffic safety, but also injects new vitality into road traffic safety by using innovative means such as digitalization. In 2022, Budweiser Group and UNITAR continued to cooperate, starting a new chapter in the fields of wise drinking, empowering women entrepreneurs and water resources management, and exploring more innovative and pragmatic solutions.

Innovative measures of Budweiser China to help road traffic safety construction

Budweiser China actively responded to the government’s call to create a harmonious future of "civilized, law-abiding and safe return home" with all parties.

  Ke Ruige, chief legal and corporate affairs officer of Budweiser Asia Pacific, said: "Budweiser Asia Pacific, headquartered in Belgium and with a history of 600 years, has always placed ESG issues at the core of its strategy and operation, and put ‘ Wise drinking and moderate drinking ’ Included in the eight ESG strategic priorities, we believe that every drinking experience should be positive. Therefore, we have maintained close cooperative relations with partners such as the United Nations Institute for Training and Research, the Traffic Police Corps of Shanghai Public Security Bureau for a long time, helped the high-quality development of road traffic in China, and made full use of digitalization and other means to promote multi-win social value. In the future, we will actively respond to the government’s call, join hands with many partners, lead a good drinking experience with rational and wise drinking fashion, and jointly create a future of common prosperity and symbiosis and applause! "

  About Budweiser China:

  Budweiser China    A number of legal entities operating in China are directly or indirectly controlled by Budweiser Asia Pacific Holdings Limited ("Budweiser Asia Pacific"), which is in a leading position in the field of high-end and ultra-high-end beer. Budweiser China is responsible for brewing, importing, promoting, distributing and selling more than 50 beer brands under Budweiser Asia Pacific, including Budweiser, Time, Corona, Fujia, Harbin and Xuejin. In recent years, Budweiser China has expanded to products other than beer, such as alcoholic beverages, energy drinks and spirits. Headquartered in Shanghai, China District operates more than 30 breweries in China, with a total staff of over 17,000.

  Budweiser Asia Pacific was established under the laws of Cayman Islands and listed on the Hong Kong Stock Exchange in 2019 with the stock code of 1876, and is one of the constituent stocks of Hang Seng Index. Budweiser Asia Pacific is also the Anheuser-Busch    InBev). Budweiser Group has more than 600 years of brewing heritage, and its business is all over the world.

  Budweiser Group entered China in 1984, set up Budweiser Brewery in Wuhan in 1995, and registered Budweiser Investment (China) Co., Ltd. in Huangpu District in 2003. In 2011, Budweiser China Shanghai Headquarters was recognized as the regional headquarters of multinational companies by Shanghai Municipal Commission of Commerce.

Smart travel makes cities faster


The project team successfully upgraded the public from traffic information users to traffic information collectors

On October 9th, at 18:00, due to the unlimited number, the evening rush hour in Beijing was particularly congested that day.

But for Qi Peng, who commutes between Tongzhou and Zhongguancun every day, dealing with such congestion is "very good". Before setting out, he always uses the mapping software on his mobile phone to navigate, so that he can choose the best driving route.

"Mobile navigation is one of the most frequent apps I open every day. Whether I’m driving or taking public transportation, it allows me to reach my destination accurately and quickly," Qi Peng told reporters.

Nowadays, with the rapid development of cities in our country, the increase in car ownership, and the development of mobile Internet, there are more and more people like Qi Peng, and smart travel has become the "new normal" for many people.

So, how can these navigation software that acts as a "guide" provide accurate road conditions to avoid congested roads? How can navigation software provide reasonable travel plans to help us reach our destinations easily?

In this regard, the "Urban Traffic Guidance and Navigation Travel Key Technology and Application Service" project team composed of the Institute of Geographic Resources of the Chinese Academy of Sciences, Zhangcheng Technology, Qianfang Group and other units has spent many years of research, using satellite positioning, mobile communication, high-performance computing, geographic information system and other technologies to implement the real-time perception of the status of urban and intercity road traffic systems, accurately and comprehensively providing traffic conditions to the people through mobile phone navigation, roadside electronic bulletin boards, traffic radio and other channels. On this basis, the integrated driving behavior real-time sensing and analysis technology to achieve multi-mode and multi-standard dynamic navigation for public travel, improve travel efficiency; and assist traffic management departments to formulate traffic management plans, promote urban energy conservation and emission reduction, and improve urban operation efficiency. In the 2015 Beijing Science and Technology Awards review, the project won the first prize.

Create a national traffic information map

During the driving process, the navigation software would issue instructions and prompts in real time: "Turn left 100 meters ahead" "Congestion ahead is one kilometer, it is expected to take 5 minutes to pass"… Many people would be surprised, why is the navigation software so "smart"? Is it relying on the cameras on both sides of the road or the induction coil buried in the ground?

Lu Feng, the project owner and a researcher at the Institute of Geographic Resources of the Chinese Academy of Sciences, told reporters that traditional traffic information acquisition relies on devices such as induction coils deployed under road sections or video probes above roads. "These devices are fixed in location and have high costs, so they cannot fully reflect the real-time status of urban traffic."

Therefore, the project team must "find another way".

The project team "targeted" the taxis. Since the taxis were equipped with satellite navigation and positioning, they could periodically send back location and status information to the monitoring and dispatching center. These taxis that cruised the streets every day became an important source of urban traffic information collection.

However, taxis are not a "one-and-done" solution. After all, the scale and range of taxis are limited. Especially with the increasing popularity of self-driving travel, timely access to inter-city and even national traffic information has become a "rigid demand" for people to travel.

The project team decided to build a new "traffic status induction coil," which covers a wide range of areas, including long-distance buses and trucks, monitoring tracks, mobile phone map client side tracks, Internet websites and social network text messages.

"According to the requirements of the state, all long-distance buses, tourist chartered buses, dangerous goods transporters and general cargo trucks across the country must be equipped with mandatory traffic monitoring equipment to monitor the whole process of driving, prevent drivers from driving fatigue and reduce traffic accidents. These instruments will upload the driving track of the car in real time, and the accuracy rate is extremely high, so that we have a mobile information source covering the whole country," Lu Feng said.

Not only that, the project team also keenly observed that in the Internet age, a large number of users use mobile map services online every day, and these high-frequency satellite positioning trajectories have undoubtedly greatly expanded the ranks of car-based mobile information sources. In addition, there is a huge amount of traffic information on the Internet, both official and netizens’ own road conditions, road books and other information posted on social networks. So, can we make full use of these high-frequency trajectories of Internet maps and massive text on social networks to give full play to the power of the masses and obtain real-time traffic information?

In response to these technical bottlenecks, the project team broke through technical bottlenecks such as large-scale high and low frequency moving target trajectory map matching and traffic state analysis, Internet and social media text contains traffic information extraction, and multi-source traffic information real-time fusion, and built a service delivery and user feedback traffic information ecosystem. A nationwide traffic information service system was established, and a national traffic information map was realized.

The project team successfully upgraded the public from traffic information users to traffic information collectors. This information provides people with the operation status of the urban road network, effectively guides people to travel and avoid congested road sections.

"When you open the navigation software, your current traffic information will be automatically uploaded, which means that everyone is both a beneficiary and a provider of traffic information, which is also a manifestation of the Internet sharing economy," Lu Feng said.

It is reported that today, the system processes more than 2 million taxis and vans, more than 8 million mobile phone map tracks, more than 10,000 fixed sensors, and more than 10,000 traffic event texts every day.

The efficiency of navigation map update is greatly improved

In navigation, we often worry that map updates cannot keep up with changes in roads or surrounding business districts. Due to the intensive construction of cities and frequent changes in commercial outlets, current applications such as mobile maps generally have insufficient timeliness.

In the past, navigation map updates had to be done by collecting vehicles and other means. Unlike ordinary vehicles, there was a half-meter-high white shelf on the roof of the collecting vehicle, and the camera on the shelf could take a full-angle shot of the surrounding scenery, and then transmit it to the computer. Then, the data operator would post-process the captured video, generate or update the navigation map, and store it in the system.

"This kind of update is very labor-intensive, and often a navigation map company has to maintain a data collection and update team of several hundred people, and the cost is huge," Lu Feng said.

The project team believes that the mobile Internet has provided a good information sharing environment for businesses and the general public, and various time-sensitive road network maps and business service information have emerged in an endless stream. If these non-professional maps originated from volunteers are integrated with professional navigation map data, they can provide services to the general public faster and better.

In response to this technical bottleneck, the project team conducted in-depth research, first proposed a geometric pattern-based interest point and road network integration model, established a mapping relationship between the two, and broke through the problem of semantic consistency detection. Then, a heuristic probabilistic relaxation matching model was proposed to achieve the perfect integration of volunteer sources and commercial navigation road networks, with matching accuracy better than 95%, effectively ensuring the richness of information in travel navigation and map applications.

Convenient and accurate multimodal path navigation

Nowadays, the use of mobile phone navigation is not only in driving, but also in the bus, subway, bicycle or walking.

When we go to unfamiliar places by public transportation, we usually need to consider a series of questions: which bus to take? How to get to the bus stop? Which subway to change? How to change to the subway? Which subway exit to enter and exit from? How to get to where we want to go after getting out?…

Due to the differences in the road network environment, these personalized multi-mode travel needs are becoming increasingly prominent. Coupled with the real-time changes in road condition information and the rapid changes in the road network environment, how to provide multi-mode, multi-standard and reliable travel route choices according to the needs of the people?

In response to this problem, the project team developed a travel path planning algorithm group that takes into account different travel standards (short time, low cost, low fuel consumption, less transfer, etc.) and involves different travel modes (self-driving, taxi, bus, subway, walking, etc.).

The algorithm breaks through the technical bottlenecks of multi-mode traffic network spatial data model, multi-mode connectivity automatic processing, reliable travel time prediction, multi-mode multi-standard reliable path planning, multi-user concurrent path query load balancing, etc., and realizes the upgrade of the navigation system.

"We can provide a reasonable travel plan based on the starting and ending points set by the people themselves, and help the people reach the destination conveniently," Lu Feng said.

Environmentally friendly driver assistance systems reduce energy waste

Advocating green travel and achieving energy conservation and emission reduction is the eternal pursuit of urban transportation. Drivers’ bad driving habits often increase the fuel consumption cost of cars, resulting in energy waste and environmental pollution.

In response to this problem, the project team developed an environmentally friendly driving assistance system to provide drivers with a driving strategy suggestion function. This function uses mathematical modeling to transform environmentally friendly driving problems into optimization problems, and calculates the speed range of the car through traffic flow modeling. Then, the optimal driving strategy (optimal gear, speed) of the car in each speed range is solved through the equation between fuel consumption and the driving speed, gear position, and engine load of the car.

The system also collects vehicle driving data such as engine speed and acceleration through a variety of sensors to judge the driver’s environmental protection driving level, establish an incentive mechanism for environmental scoring rankings, and promote a benign change in drivers’ driving habits. At the same time, combined with real-time traffic information, a dynamic path method for energy-saving and environmentally friendly driving has been developed, providing people with green travel planning for energy conservation and emission reduction.

It is understood that the real-time traffic information released by the project covers major highways, national highways and provincial highways across the country (with a mileage of more than 85,000 kilometers), as well as 47 large and medium-sized cities such as Beijing, Shanghai, Guangzhou, and Shenzhen, with an accuracy rate of more than 90%. The research results are directly transformed into three software products and a traffic information service website, and through traffic information services and traffic information technology services, it has successfully cooperated with Internet manufacturers, automobile manufacturers, navigation map manufacturers, and mobile communication operators. The users of traffic information products exceed 200 million, and the daily visits exceed 10 million, generating direct economic benefits 120 million yuan.

The research results of this project have greatly improved the technical level of our country’s traffic information service industry, promoted the formation and improvement of our country’s traffic information service technology system, provided mature traffic guidance information support for large and medium-sized urban traffic management departments across the country, and provided hundreds of millions of users across the country with all-weather and large-scale smart travel information services. (reporter, statement)

[Slow hands] Samsung Galaxy S24 5G mobile phone is on the shelves, the original price is 5,500 yuan, and it only costs 4,900 yuan to get it.

Samsung Galaxy S24 5Gcell phoneFrom 4900 yuan! Light amber yellow color scheme is snapping up

[Hot Offers] JD.com has put a Samsung Galaxy S24 5G mobile phone from South Korea on the shelves. The original price of this mobile phone is 5,500 yuan. Now there are coupons for over 2024 minus 100 yuan available, and then participate in the promotion of over 2024 yuan minus 500 yuan. The actual payment is only 4,900 yuan. Make your shopping more affordable! In addition, there are also four color schemes of light amber yellow, yayan gray, ink black, and secret mineral purple for you to choose from.

[Unique design] In terms of appearance design, it continues the design of last year’s S23 series. The frame material is made of lightweight aviation-grade aluminum, the weight of the whole machine is about 167g, and the chamfer is designed with a smooth transition to bring a better grip. Provide four color schemes: light amber yellow, yayan gray, ink black, and secret mineral purple.

[Powerful performance] In terms of configuration, it is equipped with a Snapdragon 8? Gen? 3 processor, the CPU super core frequency reaches 3.39GHz, the GPU can reach 1000MHz, supplemented by LPDDR5X + UFS 4.0, equipped with 8GB + 256 GB/12GB + 256GB optional. In terms of heat dissipation, the VC soaking plate has been upgraded 1.5 times compared with the previous generation, bringing better heat dissipation performance. In terms of battery life, it is equipped with a large 4000mAh battery and supports 25W wired flash charging.

[Photo experience] In terms of image, the front 12 million pixels, the rear 50 million main camera, 12 million ultra-wide-angle and 10 million telephoto, support optical zoom 3 times, through adaptive pixel sensor can achieve optical quality 2 times zoom, digital zoom up to 30 times. And support circle selection and search, real-time translation, note assistant and other functions.

[Multi-directional service] One? UI? 6.1 operating system brings you a new experience; Samsung officially promises to provide 7-year security updates and 7-generation OS updates; built-in Galaxy? AI, intelligent auxiliary features are more powerful; and the whole system supports IP68 waterproof and dustproof.

If you are a consumer looking for high performance and a premium photography experience, then this Samsung Galaxy S24 5G phone is the perfect choice for you. Now you can also enjoy multiple discounts, so seize this rare opportunity!

Offer informationCoupon:Over 2024 minus 100Valid period:
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[Slow hands] Samsung Galaxy S24 5G mobile phone is on the shelves, the original price is 5,500 yuan, and it only costs 4,900 yuan to get it.

Losses in half a year exceeded 10 billion! When will NIO climb out of the "autophagy" vortex of gross profit margin?

In addition to huge losses, NIO is getting deeper and deeper in the vortex of "autophagy" of gross margins.

The new power automakers in the first half of 2023 showed a trend of polarization, both in terms of delivery volume and performance.

Looking at the half-year performance of listed car companies according to the statistics of "Automotive K Line", only three car companies in the passenger car sector have experienced the phenomenon of "loss expansion", NIO and XPeng Motors occupy two of them, and they are also lossmaking. NIO’s situation is somewhat special.

1 Former "boss", today "hip pulling"

With the announcement of NIO’s second-quarter results on August 29, the former three giants of new forces "Wei Xiaoli" and the late-comer Zero Run Car both handed over the first half of 2023. Among the three giants of new forces who used to "remember the hardships and think about changes" together, Li Auto has already taken the lead in turning losses into profits and successfully entered the independent head camp. However, NIO, which was ranked first in new forces, has been left behind by Li Auto by a huge gap, and even inferior to the late IPO Zero Run Car.

The second quarter results show that NIO’s operating income in the second quarter of 2023 reached 8.772 billion yuan, down 14.8% and 17.8% from the same quarter, lower than market expectations. Among them, automobile sales were 7.185 billion yuan, with a decrease of more than 20% from the same quarter.

In this regard, the explanation given by NIO is that the average selling price was reduced mainly due to the increase in the delivery of ET5 and 75kWh standard battery packs, and the decline in delivery also led to the decline in Quarter 1 car sales.


"The image is from the NIO announcement."

From the perspective of deliveries, NIO did experience a short-term slump in the first half of the year.

In the second quarter of this year, NIO delivered 23,520 vehicles, a decrease of 6.14% year-on-year and a decrease of 24.22% month-on-month; in the first half of the year, 54,561 vehicles were delivered, a slight increase of 7.35% year-on-year; after June, NIO deliveries gradually picked up and exceeded 20,000 vehicles in July.

Li Auto has continued to break through this year, and has delivered 139,100 vehicles in the first half of the year alone.

As for profits, it is also the case of "one family is happy and several are worried".

In the second quarter of this year, Li Auto’s net profit reached 2.31 billion yuan, an increase of 147.4% compared with Quarter 1, becoming the third new energy automobile company to maintain consecutive quarterly profits after BYD and Tesla.

NIO is showing a trend of expanding losses. In the second quarter, NIO’s net loss was 6.056 billion yuan, an increase of 119.6% year-on-year and 27.8% month-on-month. In the first half of this year, NIO’s net loss has exceeded 10.90 billion yuan, an increase of 139.07% year-on-year. The degree of loss is about two Xiaopeng and close to five zero runs.

No matter whether it is a single quarter or the entire first half of the year, NIO’s net profit attributable to the parent has hit a record low for the same period in history.

When everyone first "debuted" at the same time, NIO was once the "big brother" of the new car-making force in the limelight, but now its profitability is directly at the bottom of the "Wei Xiaoli" three, and it is even inferior to the zero-run car that came from behind.

Where did NIO’s money "lose"?

2 Continuing the "vicious circle" for the first quarter?

In fact, the previously mentioned problem of falling auto sales due to higher deliveries of low-priced cars did not occur only in the second quarter. According to the first quarter performance report of 2023, NIO’s auto sales revenue in the first quarter was 9.225 billion yuan, down 0.2% and 37.5% respectively from Quarter 1 in 2022 and the fourth quarter of 2022.

In this regard, NIO said that the lower average selling price was mainly due to the higher proportion of ET5 and 75kWh standard battery pack deliveries, which was partially offset by the increase in deliveries.

This is the same as the explanation given by NIO in the 2023 second quarter report mentioned earlier.

It can be seen through public information that the price of ET5 75kWh is about 298,000 yuan, while the price of the 100kWh version is about 356,000 yuan, and the price difference between the two is about 60,000 yuan. Although the first and second quarter results did not disclose the specific model sales ratio, the increase in the proportion of low-priced car deliveries brought more than just the decline in car sales.

In the face of the Hong Kong stock market that values delivery volume, NIO sold a large number of low-priced and low-battery models in the first quarter, resulting in gross profit being swallowed up, which is similar to "drinking poison to quench thirst". However, in the second quarter, in addition to the above reasons, the sales of used cars with lower gross margins also increased.

As a result, NIO’s overall gross profit margin fell from 1.5% in the first quarter to 1% in the second quarter, and in 2022, its gross profit margin in the first and second quarters can still be maintained at 14.6% and 13%, which shows that the "side effect" of low-priced models is really obvious.

What needs to be added is that the gross margin of the NIO business alone actually increased by 1.1 percentage points in the second quarter of 2023 due to the decrease in the promotion of the previous generation ES8, ES6 and EC6 models. However, compared with the same period in 2022, the gross margin decreased by more than 10 percentage points due to the previously mentioned product portfolio changes.

It is worth noting that while NIO’s revenue decreased, losses expanded, and overall gross profit margin decreased, investment did not contract. Data show that NIO’s sales, general and administrative expenses in the second quarter of this year were 2.857 billion yuan, which was higher than Li Auto and XPeng Motors 550 million yuan and 1.30 billion yuan respectively.

On the other hand, NIO’s operating expenses are also rising, of which R & D expenses reached 3.345 billion yuan in the second quarter, an increase of 55.6% year-on-year, mainly due to the increase in R & D personnel costs, equity incentive expenses, and new product and new technology design and development.

The poor performance has made the NIO dual shares equally "unfavorable" in the capital markets. In the August list of auto stocks counted by Auto K Line, both NIO dual shares fell from the "red list" in July to the "green list" in August, with a decline of 32.88% (US stocks) and 27.93% (Hong Kong stocks), ranking second and fifth from the bottom of the August total list respectively.

Although the performance and stock price are not satisfactory, NIO is still optimistic. In the third quarter of 2023, NIO expects to deliver 55,000-57,000 new cars, an increase of 74% -80.3% compared with the same quarter in 2022; the revenue guidance is 18.898 billion yuan-19.50 billion yuan, an increase of 45.3% -50.1% year-on-year. Comparing the year-on-year growth rate of deliveries and revenue, it is not difficult to find that in the third quarter, NIO may still be difficult to get out of the whirlpool of gross margin "autophagy".

3 Views ofAutosKline

Looking back at the first half of the year, NIO experienced a period of downturn.

Perhaps the release of the mid-size SUV EC6 on September 15 can help NIO start from "selling more cars" and achieve more profitability.

The victory and defeat of the first half of the year has become history, and a new round of battle between the three Wei Xiaoli families has begun. Li Bin, who has always believed in long-termism, when can NIO climb out of the vortex of "autophagy" of gross profit margins?

The text is original by [Car K Line], some pictures are sourced from the Internet, and the copyright belongs to the original author. The article of this number may not be reproduced without authorization, and violators will be investigated. At the same time, the content of the article does not constitute investment advice to anyone. The stock market is risky, and investment needs to be cautious.

Leo’s endorsement of seven pure electric SUVs, MEB factory quality assurance, SAIC Volkswagen ID6X is worth recommending.

 In recent years, the domestic automobile market has been diversified, new energy vehicles have risen, and consumers’ acceptance of electric vehicles has become higher and higher. As a representative of the joint venture brand, the seven-seat pure electric SUV, SAIC Volkswagen ID6X is manufactured by MEB factory. The 2023 ID6X also brings a new color of Galaxy Blue, and with the help of celebrity spokesperson Leo, it has strong strength. At present, there is a comprehensive discount of up to 50,000 yuan for car purchase, which can be said to be quite worth recommending. How about choosing Volkswagen ID6 for pure electric vehicles? Let’s take a closer look.

How about the Volkswagen pure electric vehicle ID6 — — Yanzhi modeling

The exterior design of SAIC Volkswagen ID6X is different from other models. The front face design of the whole vehicle is very full, with two LED light groups running through the shape of the light strip, and the lens headlights are eye-catching and quite recognizable. The front lip is clearly divided into upper and lower layers, and the lattice grille shape is embedded. Although it is a closed front face, it still creates a rich layering.

The shape of the rear of the car is also very brilliant, especially the expression of the taillights. When stepping on the brake pedal, the rear light group will present an "X" shape, which is a very novel lighting language expression. At the same time, in order to fit the layered design of the front face, the tail shape retains the gentle texture of the medium and large SUV, and still divides the paragraphs hierarchically to strengthen the visual impact.

How about the Volkswagen pure electric vehicle ID6 — — Cockpit design

The space of SAIC Volkswagen ID6X adopts a simple design style, without too much fancy treatment and need not be too fancy. With the prevalence of pragmatism, such a refreshing cockpit is rare. However, the large area of leather inside the car brings full high-grade texture, while the large suspended central control screen is matched with the small screen on the side, and the decoration of science and technology is also indispensable. The traditional bar is cancelled and the knob shift is adopted, which really adds a lot of storage space in the front row, which also helps drivers or passengers to better store items and alleviate the problem of space anxiety.

The flat-bottomed three-spoke steering wheel is the latest model of the Volkswagen family. The multi-function buttons are touch-controlled and embedded with a vibration motor. Every touch will bring clear and full feedback, ensuring that the driver can detect whether it is touched by mistake or whether the function is in place. Many people say that touch buttons are easy to touch by mistake, but SAIC Volkswagen ID6X has reserved enough space distance, and it is quite difficult to touch them by mistake.

How about the Volkswagen pure electric vehicle ID6 — — Performance level

In terms of battery life, SAIC Volkswagen ID6X provides various versions, including the entry-level pure version with 460km battery life, the four-wheel drive version with 555km battery life and the long battery life version with 617km battery life. The entry-level pure version of 460km is very cost-effective. Although the guide price is 259,800 yuan, there are very powerful discounts at present, and it is still very fragrant. Such a large seven-seat SUV, at this price, is still blessed by the popular brand, and it is really fragrant.

The 555km four-wheel drive version is for friends with performance requirements. If you want to feel the passion and driving pleasure, then this four-wheel drive version can bring full happiness while carrying family and friends, and it is also a good option. The long battery life version of 617km is the first choice range for most consumers. After all, it is very important to run for a long time, and the battery life of 617km can also meet the long-distance demand. If it is a city commute, it is quite convenient without too much charging anxiety.

Finally: How about the pure electric vehicle Volkswagen ID6? The comprehensive strength of this car is still quite outstanding, with a high degree of appearance recognition. The cockpit design is not fancy but very exquisite and practical. The battery life is up to 617KM, and now it has a comprehensive discount of up to 50,000 yuan. If you are choosing a pure electric medium and large SUV, you may wish to Get this Leo model, which will not let you down.

The performance version of Shanhai Gun appeared in the lineup of Chengdu Auto Show of Great Wall Gun

  [car home Information] Recently, we learned from the Great Wall pickup truck official that the performance version (|) will be officially unveiled at the 2023 Chengdu Auto Show, which opened on August 25th. In addition, the 2023 Great Wall Gun Black Bomb version will be officially listed at the Chengdu Auto Show.

● Shanhai Gun Performance Edition

Home of the car

Home of the car

Home of the car

"Shanhai Gun Performance Edition"

  Previously, some media photographed the spy photos of the performance version of Shanhai Gun. The new car is expected to add some off-road configurations on the basis of the current Shanhai Gun, including the front winch, wading throat and the square mouth of the rear trailer. At the same time, the car will also be equipped with black front middle net, black wheel eyebrows, fixed side pedals, black gantry, etc. In addition, black decorative parts have been added to the front of the car to enhance the off-road style of the whole car.

  In terms of power, the performance version of Shanhai Gun is expected to follow the power of the current model, equipped with a 3.0-liter V6 turbocharged engine and a 48-volt light mixing system, with a maximum power of 260 kW and a peak torque of 500 Nm. The transmission system is matched with a vertical 9-speed automatic gearbox, and it is also expected to be equipped with a Borg Warner 4A+LOCK four-wheel drive system.

● 2023 Great Wall Gun Black Bomb Edition

Great Wall Motor Gun 2021 2.0T Black Bomb Special Edition GW4C20B

Great Wall Motor Gun 2021 2.0T Black Bomb Special Edition GW4C20B

"2021"Great Wall Gun Black Bomb Edition

  The black bullet version of the Great Wall Gun was jointly launched by the modified brand Yunliang Off-road and Great Wall pickup truck. The new car was deeply off-road modified to meet the individual needs of deep off-road and pan-outdoor players. It is expected that the appearance and interior of the new car will not change much.

  In terms of power, the models currently on sale are equipped with a 2.0T turbocharged gasoline engine, with a maximum power of 140 kW and a maximum torque of 360 Nm. It is matched with an 8-speed automatic transmission, which adopts part-time 4wd, has an electronically controlled differential lock on the front/rear axle, and has a crawling mode, a tank turning around and an all-terrain driving mode. (Part of the image source: understand the car emperor; Text/car home Li Na)

Extreme krypton IPO approved in the United States, loss expanded in the first half of the year, gross profit margin increased.

  Krypton is actively promoting its listing in the United States. According to the information on the website of the CSRC on August 25th, the CSRC confirmed the overseas listing and filing information of Zeekr Intelligent Technology Holding Limited. According to the filing notice of overseas issuance and listing, Krypton plans to issue no more than 926 million ordinary shares in new york, USA.Listing on the exchange. At present, Geely declined to comment on this matter.

  Publicity by CSRC

  According to the CSRC, from the date of issuance of the filing notice to the end of overseas issuance and listing, if a company has major events, it should report them through the filing management information system of China Securities Regulatory Commission in accordance with the relevant provisions on overseas issuance and listing of domestic enterprises. At the same time, within 15 working days after the company completes the overseas issuance and listing, it shall report the issuance and listing through the filing management information system of China Securities Regulatory Commission. In the process of overseas issuance and listing, the company shall strictly abide by relevant laws, regulations and rules at home and abroad.

  Another person familiar with the matter said that Krypton will meet with investors in Hongkong, Singapore, London, new york, Boston, California and the Middle East within two weeks. They said that the final transaction scale will depend on the financial market conditions later this year.

  Geely established Krypton in April 2021, which is an important strategic layout in the field of high-end intelligent pure electricity. Extreme Krypton currently sells three models: Extreme Krypton 001, Extreme Krypton 009 and Extreme Krypton X, with the starting price ranging from 189,800 yuan to 499,000 yuan. Krypton delivered 72,000 vehicles last year, and this year’s goal is to deliver 140,000 vehicles. In terms of sales volume, the sales volume in July this year was 12,000 units, up 139.7% year-on-year and 13.4% quarter-on-quarter. From January to July, the cumulative sales volume was 54,700 vehicles, a year-on-year increase of 127%. There is still pressure to complete this year’s full-year goal. Earlier, the company had announced plans to sell cars in the Netherlands, Sweden, Israel and Kazakhstan.

  Financially, the revenue in the first half of 2023 was 21.283 billion yuan, compared with 8.828 billion yuan in the same period last year. Krypton’s revenue in the first half of 2023 was 21.283 billion yuan, with a loss of 809 million yuan (the loss in the same period last year was 759 million yuan). For the year ended December 31, 2022, the net loss of Krypton was 2 billion yuan. However, An Conghui, CEO of Extreme Krypton, said on August 22 that the first car, Extreme Krypton 001, went on the market, and the whole car was gross.It’s positive, the gross vehicle in 2022.5%, reaching double digits in the first half of this year, higher than the industry level.

  Extreme krypton 001 gross profit margin is positive

  In February of this year, Krypton Motor announced that it had completed the financing of $750 million in Pre-A series preferred shares, with a post-investment valuation of $13 billion. This round of financing was funded by Amnon Shashua, founder and CEO of Mobileye, a well-known autonomous driving technology company.Yuexiu industryFive eco-partners, including Trade Fund and Quzhou Xin An Zhi Foundation, participated in the investment.

  It is reported that the relationship between Krypton and relevant strategic investors is not limited to the capital level. It is reported that after completing the Pre-A round of financing, Extreme Krypton will work with these ecological partners to promote the layout in the field of intelligent pure electricity ecology, and explore and innovate in safe and sustainable travel and user experience. Among them, it is mainly the driving force for krypton solution.Solution. On June 1st this year, Krypton announced the delivery of its Krypton 001 WE version of 140kWh endurance suit.

Baoji Tiggo 8 PLUS hot promotion, the highest discount is 17,000! Preferential treatment waits for no man.

In car home Baoji preferential promotion channel, we are pleased to announce that Chery Automobile’s subsidiary is carrying out preferential promotion activities. As an SUV model that has attracted much attention, the price of Tiggo 8 PLUS in Baoji area is now only 109,900 yuan. In addition, the maximum discount is 17,000 yuan, so you can buy this model with excellent performance and rich configuration at a more affordable price. If you are interested in this model, you can click "Check the car price" in the quotation form to get a higher discount.

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The Tiggo 8 PLUS is a medium-sized SUV with a stylish and atmospheric overall style. The front face design is decorated with a large area of chrome plating, and the air intake grille is designed with a horizontal penetration, which makes the whole front look wider. The body lines are smooth, and the roof is suspended, which increases the sense of movement of the whole vehicle. The side of the car body adopts double waistline design, which makes the visual effect more dynamic. The rear part of the car adopts the design of penetrating taillights, which echoes the front of the car and increases the coordination of the whole car. In the interior, the color scheme of black and beige is adopted, and the overall style is simple and generous. The center console is equipped with a large touch screen, which is convenient to operate. The design of Tiggo 8 PLUS is fashionable and sporty, which meets the aesthetic needs of young consumers.

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Tiggo 8 PLUS is a medium-sized SUV with a body length * width * height of 4722*1860*1745mm, a wheelbase of 2710mm, a front tread of 1582mm and a rear tread of 1604 mm.. The tyre size of this model is 235/55 R18, and the front and rear wheels are of this specification. The lines on the side of the car are smooth, simple and powerful, showing a dynamic design. The rim style is fashionable and atmospheric, which adds a lot of sporty atmosphere to the whole car.

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The interior design of the Tiggo 8 PLUS is fashionable and atmospheric, with a leather steering wheel and leather-like seats, which makes it feel comfortable. The central control screen has a size of 12.3 inches, supports voice recognition control system, and can control functions such as multimedia, navigation, telephone, air conditioning and skylight. There are three USB/Type-C interfaces in the front row and one in the back row, which is convenient for charging and connecting devices. The main seat supports fore-and-aft adjustment, backrest adjustment and height adjustment (2-way), the auxiliary seat supports fore-and-aft adjustment and backrest adjustment, the second row of seats supports fore-and-aft adjustment and backrest adjustment, and the rear seat supports proportional reclining. These configurations make the interior of the Tiggo 8 PLUS more comfortable and practical, and meet the needs of consumers for driving and riding.

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The Tiggo 8 PLUS is powered by a 1.6T 197 HP L4 engine with a maximum power of 145 kW and a maximum torque of 290 N m.. This engine adopts advanced turbocharging technology, which makes the vehicle more powerful in power output and smoother to drive. At the same time, with the 7-speed wet dual-clutch gearbox, the shift is more stable and the driving experience is more comfortable. In addition, the engine also has high fuel economy performance, which makes your driving more fuel-efficient and environmentally friendly. Generally speaking, the engine of the Tiggo 8 PLUS performs very well, and it is an engine with both performance and economy.

In the evaluation of the owner of car home, we can see that he has a high evaluation of the front face of the Tiggo 8 PLUS. He described the front face of the Tiggo 8 PLUS as full, durable, exquisite and atmospheric, and the design of the tiger’s head is very suitable for men to drive. From these evaluations, we can see that Tiggo 8 PLUS really has unique charm in design. The fullness and exquisiteness of the front face not only make people unforgettable, but also meet the aesthetic needs of Chinese people for the atmosphere and luxury. The design of looking dignified and strong gives people a strong visual impact, which makes people want to find out. Therefore, the front face design of the Tiggo 8 PLUS is not only a bright spot, but also the drop-dead gorgeous of the whole vehicle.

It’s broken! Xiaomi car is no longer cost-effective, and Lei Jun personally admitted that Xiaomi car is "a bit expensive"

Tomorrow (December 28th), the related technology of Xiaomi Automobile will be announced, and Lei Jun has also revealed some mental experiences of building a car in Weibo in recent days. Although this Xiaomi Automobile Conference only talks about automobile technology, it will not actually release a new car, but consumers are often most concerned about the price issue, and Lei Jun also responded on Weibo.

On December 26th, Lei Jun answered some questions about Xiaomi SU7 at the Weibo. When he mentioned "When will Xiaomi SU7 go on the market and how much will it be priced", he said that Xiaomi SU7 is in the trial production and climbing stage, and it will take several months for it to go on the market officially. There is no final decision on pricing, but Xiaomi SU7 is indeed a little expensive, but please believe that what we are doing is "reasonable and expensive" and the experience will definitely exceed everyone’s expectations.

It seems that it is impossible for Xiaomi SU7 to make friends at a price of 180,000 yuan, but Lei Jun also said that the price has not been finalized, and the possibility of persuading executives overnight is not ruled out.

Undoubtedly, Xiaomi SU7 is definitely not behind some contemporary flagship electric cars in terms of technology. Lei Jun even boasted that Xiaomi SU7 hopes to rival Porsche Taycan Turbo in mechanical qualities such as drivability. Intelligently, I hope to be comparable to Tesla ModelS; At the same time, there is the most advanced technology and the richest ecology, but whether a mule is a horse or not, we have to wait until it is listed and tested before we can draw a conclusion.

When Lei Jun announced that he would build a car, whether it was rice noodles or not was boiling, because everyone knew that the "first new energy vehicle for young people" was coming, and the price butcher was coming. But how to price is a big deal for the brand’s first car, especially for Xiaomi, which is still hitting the high-end road.

However, rice noodle people can understand that the name Xiaomi is always labeled as "low price", "cost-effective" and "flat replacement". They also want to watch Xiaomi go to the high end, but just like the sentence "I am afraid that my brother will have a hard time and my brother will drive a Land Rover", this feeling is very tangled. Who doesn’t want to spend less money on a high-end product, but wants to make more money on that product, which is unrealistic. Cars are also the best proof that a brand shows its strength and impacts the high end. Xiaomi’s investment in SU7 is dozens of times the resources of other car companies, and this kind of effort is also to get rid of Xiaomi’s "low-end image".

Of course, Xiaomi car will definitely not be too scary. It should be impossible to price 400,000 to 500,000 yuan. The target model of Xiaomi SU7 is also the ceiling of electric new energy vehicles, and their price is also the same. Therefore, it is reasonable for Lei Jun to say that "it is expensive for a reason". The reason why Xiaomi’s mobile phone can be sold cheaply is mainly because the mobile phone has a large shipment volume and can share part of the cost, and it is extremely difficult for the car to share the cost through sales in a short time.

All major auto companies of new energy electric vehicles within 300,000 yuan have killed their eyes. Xiaomi SU7 is a difficult start in hell. It is hard to imagine how much pressure it has. Judging from the current news, Xiaomi SU7 is not a low-end car, so it will cost less in cost control and materials, and it is not allowed to lower the gear position too much in brand positioning. Do you want to take a cost-effective approach? I guess it’s a little difficult.